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William Maley

Ford News: A Ford Dealer Is Selling 727 Horsepower Mustangs for $39,995

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This sounds to good to be true, but a Ford dealer in Ohio is selling 727 horsepower Mustang GT with a Roush Phase 2 Supercharger for $39,995 out the door. How?! Here is what we figured out when doing the math.

  • 2016 Ford Mustang GT: $32,395 (base)
  • Roush Phase 2 Supercharger: $7,549.99
  • Total: $39,944.99*


*Doesn't include labor to install the supercharger

 

Now if we had a possible guess as to the labor cost, we could be looking at a price tag above $40,000.

 

The Drive decided to investigate this to see if this was smoke and mirrors. Speaking with Charlie Watson, the Roush Parts Manager for Lebanon Ford explained this is for real. The reason the dealer is charging so low is because they want "to focus on establishing a nationwide base of enthusiasts rather than making huge profits on each car." To pull off this price, Lebanon Ford is offering the Mustang GT and Supercharger at their MSRP, and squeezing the price of labor. Watson says they are able to make a little bit of profit. But most of the buyers are spending a bit more, with many of the vehicles going for $45,000 to $50,000.

 

If a buyer has some ideas of making their 727 horsepower Mustang even more special, the dealer can do it. Examples include swapping exterior parts or installing larger brakes (something we would highly recommend).

 

What is the inspiration for this? Watson explained that the likes of the Dodge Challenger Hellcat and Ford Shelby GT350R are quite the bargain when you take into account the performance on offer. But with prices ranging from $60,000 plus, they are still out of reach.

 

Source: The Drive


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I love that the dealer more or less just wants supercharged mustangs out there rather than squeezing every penny out of the consumer. Good Guy Dealer. 

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Sweet :metal: This is how dealers should be selling rather than raping every customer on new hot models for over msrp selling.

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Plus, it gives them a great reputation for not raping customers so I bet it will get a lot of return customers for other vehicles. 

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How much does it cost to do the install?

 

My only other concern would be the other upgrades like brakes and such.   That's a lot of power to throw at a transmission that isn't prepared for it with a cooler or some such.

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How much does it cost to do the install?

 

My only other concern would be the other upgrades like brakes and such.   That's a lot of power to throw at a transmission that isn't prepared for it with a cooler or some such.

Either way you could buy it straight from Roush that way so I would have to believe they wouldn't throw that much power at something that will break and it comes with a small warranty..lol

 

The way it was worded, to me, was that the dealer was eating the labor cost. 

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How much does it cost to do the install?

 

My only other concern would be the other upgrades like brakes and such.   That's a lot of power to throw at a transmission that isn't prepared for it with a cooler or some such.

Either way you could buy it straight from Roush that way so I would have to believe they wouldn't throw that much power at something that will break and it comes with a small warranty..lol

 

The way it was worded, to me, was that the dealer was eating the labor cost. 

 

 

No, he's definitely not eating the labor costs.... that's gotta be over $2k. 

 

But Roush doesn't seem to sell much in the way of upgrading the transmission aside from a heavy duty clutch pack, so maybe it can handle it. 

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How much does it cost to do the install?

 

My only other concern would be the other upgrades like brakes and such.   That's a lot of power to throw at a transmission that isn't prepared for it with a cooler or some such.

Either way you could buy it straight from Roush that way so I would have to believe they wouldn't throw that much power at something that will break and it comes with a small warranty..lol

 

The way it was worded, to me, was that the dealer was eating the labor cost. 

 

 

No, he's definitely not eating the labor costs.... that's gotta be over $2k. 

 

But Roush doesn't seem to sell much in the way of upgrading the transmission aside from a heavy duty clutch pack, so maybe it can handle it. 

 

I guess what does "squeezing the price of labor" mean? 

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How much does it cost to do the install?

 

My only other concern would be the other upgrades like brakes and such.   That's a lot of power to throw at a transmission that isn't prepared for it with a cooler or some such.

Either way you could buy it straight from Roush that way so I would have to believe they wouldn't throw that much power at something that will break and it comes with a small warranty..lol

 

The way it was worded, to me, was that the dealer was eating the labor cost. 

 

 

No, he's definitely not eating the labor costs.... that's gotta be over $2k. 

 

But Roush doesn't seem to sell much in the way of upgrading the transmission aside from a heavy duty clutch pack, so maybe it can handle it. 

 

I guess what does "squeezing the price of labor" mean? 

 

Here's the part on that article that is key.

 

*Doesn't include labor to install the supercharger

 

​Also, to be considered is they are showing the MSRP on the car and supercharger. They are obviously paying less than that (invoice cost) and the labor most certainly appears to be extra. The wording in the article is pretty misleading in that regard but that certainly appears to be the case.

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How much does it cost to do the install?

 

My only other concern would be the other upgrades like brakes and such.   That's a lot of power to throw at a transmission that isn't prepared for it with a cooler or some such.

Either way you could buy it straight from Roush that way so I would have to believe they wouldn't throw that much power at something that will break and it comes with a small warranty..lol

 

The way it was worded, to me, was that the dealer was eating the labor cost. 

 

 

No, he's definitely not eating the labor costs.... that's gotta be over $2k. 

 

But Roush doesn't seem to sell much in the way of upgrading the transmission aside from a heavy duty clutch pack, so maybe it can handle it. 

 

I guess what does "squeezing the price of labor" mean? 

 

Here's the part on that article that is key.

 

*Doesn't include labor to install the supercharger

 

​Also, to be considered is they are showing the MSRP on the car and supercharger. They are obviously paying less than that (invoice cost) and the labor most certainly appears to be extra. The wording in the article is pretty misleading in that regard but that certainly appears to be the case.

 

Yeah, that's our math when trying to figure out the price. I'm sure they have a deal with Roush to get the superchargers at a slight discount. But, the majority of the Mustangs sold have been around $45k to 50k mark. I'm betting that's where a good amount of profits are coming from.

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I hope the majority of these are sold on GT Track Packs, or else we're going to see a lot more Mustang memes in the near future. Base Mustang GTs ride on 18x8 wheels with soft touring suspensions.

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I don`t think this really is a big headline. I would rather go the factory performance route, even if it costs more.

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Man these little 5.0's sure adapt nicely to FI.

Almost 300HP more than stock is impressive, to say the least.

 

 

Ehhh... You know they claim 727 hp, but I'd much rather that is the number of ponies from a GT500 than say a supercharged GT. And seriously, I think you need a lot more as well to make it work as intended. You need much better rubber than what you get in the PP. The transmission certainly needs an upgrade.

 

I think getting the power is alright. But a complete car with all the bases covered it certainly isn't.

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I hope the majority of these are sold on GT Track Packs, or else we're going to see a lot more Mustang memes in the near future. Base Mustang GTs ride on 18x8 wheels with soft touring suspensions.

 

 

Now that is scary.....

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How much does it cost to do the install?

My only other concern would be the other upgrades like brakes and such. That's a lot of power to throw at a transmission that isn't prepared for it with a cooler or some such.

The thought crossed my mind as well, although they're offering a reasonable-looking warranty for it.

In any event, this is the litmus test for the theory that there's a market out there for gonzo V8 power on a budget. I think most people want the show to accompany the go, but that's also what people said when the Plymouth Road Runner dropped.

Edited by El Kabong

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Drew, they are selling them for just under $40k out the door plus tax, tags, and license. They are selling everything just above cost (car, parts, and labor) to meet the number. 

 

Normally the install is going to cost another $1500-$2000 depending on the dealer. But that dealer manages to sell a 727 HP car with a warranty for $40k. That's impressive. Last I heard, they were on a huge backorder ever since the articles went viral. 

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Also, to be considered is they are showing the MSRP on the car and supercharger. They are obviously paying less than that (invoice cost) and the labor most certainly appears to be extra.

Of course this is correct.

 

2016 Mustang GT ~

MSRP : 32,395

Invoice : 30,047

destination : 900

holdback : 972

dealer cost: 29,975

dealer profit on base car : $2,420

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