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William Maley

Fiat News: Harald Wester Out As Alfa Romeo and Maserati CEO, Reid Bigland Takes His Place

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Another leadership shake-up at Alfa Romeo and Maserati has taken place. Today, Fiat Chrysler Automobiles announced Reid Bigland will take over from Harald Wester as the CEO for the two brands. Wester will remain as FCA's chief technology officer, and Bigland will continue as the head of U.S. and Canadian sales.


"I am thankful for the work Harald has carried out in the last few years establishing a sound technical framework for our two premium brands and which has culminated in the recent launch of the Maserati Levante and the Alfa Romeo Giulia" said FCA CEO Sergio Marchionne in a statement.


"It is time now for our efforts to be directed towards the global commercial expansion of these two brands, and I can think of no one better than Reid to fulfill that mission.”


Bigland inherits what can be described as a 'comedy of errors'. The relaunch of Alfa Romeo is considerably over budget according to supplier sources to Automotive News. Meanwhile, countless delays have pushed back the launch of the Giulia (on sale at the end this month for Europe, fall for the U.S.) and Alfa's first SUV - the Stelvio - has been pushed back to early next year. Originally, Alfa Romeo was supposed to have eight models by 2018. This has been pushed back to 2020.


Maserati isn't faring much better with profits falling and a lineup that is aging. The Levante SUV has been plagued by delays. European sales only began this month, with U.S. sales starting in October.


Source: Automotive News (Subscription Required), Fiat Chrysler Automobiles


Press Release is on Page 2

Click here to view the article

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The Start of playing Musical Chairs of executives to keep from people seeing the real fact that FCA is about dead and will probably end up in China Hands.


RIP Jeep, Ram, Dodge and Chrysler.


Welcome the Death of money wasting product lines Fiat, Lancia, Alfa, Maserati.

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