Jump to content

Buick News: Buick Makes it Official, Verano Disappears in 2017


Recommended Posts

Earlier this month, we reported that the Buick Verano would be leaving at the end of the 2017 model year. This is due to the sales sliding down due in part to the success of crossovers such as the Encore. At the time, General Motors declined to comment on the story. Today, they have made it official.

 

In a statement provided to Automotive News, General Motors said Verano production would wind down at its Lake Orion plant in October. The model will have an abbreviated 2017 model year. The decision as to why comes down to crossovers.

 

“When we’re thinking about where we’re investing for the future, with the whole market moving toward SUVs, that’s where we want to put our investment,” said Buick spokesman Stuart Fowle to The Detroit News.

 

Workers at Lake Orion were notified about the decision on Wednesday. Dealers were told about it during national meetings in Austin, Texas this week.

 

The writing on the wall for the Verano's departure has been on the wall for a while. Last year, Buick sold 31,886 Veranos while the similarly priced Encore crossover moved 67,549 units. Also, Buick's chief Duncan Aldred said that 70 percent of Buick's sales will be made up of crossovers once the Envision hits dealers.

 

Source: Automotive News (Subscription Required), The Detroit News


View full article

Link to post
Share on other sites
  • Replies 54
  • Created
  • Last Reply

Top Posters In This Topic

Top Posters In This Topic

Popular Posts

I've said it before...Buick needs to become the American Audi.  FWD based but with AWD available on everything. German premium feelings, but without the pretension of Mercedes and Cadillac. 

Buick could blow Lincoln out of the water no sweat if they stuck with "Quiet Luxury". 

Yet Buick sold 223,055 auto's in 2015 of which 32,000 were Verano.   That means Verano made up 7% of sales.   That is still not a number to just throw away in the US market.

 32K cars is nothing to sneeze at, why not a mild inexpensive upgrade of interior and keep selling it for those that do not want a CUV?

Link to post
Share on other sites

disappointing.  so many inroads were made with the Verano to younger buyers, brand jumpers, fuel conscious buyers, urban buyers.

 

Buick just would rather mark up CUV's 15k and play with those margins rather than try to sell a nice compact for less margin when gas prices are not as big of thing as they were after the crash.

 

GM prob thinks this opens the door to sell more of the loaded Cruze premiers too.

 

A Chevy still isn't a Buick.

Link to post
Share on other sites

On the contrary the new Chevy is much closer to the Buick than ever before. Now they are more akin to the difference between Hyundai/Kia - aka platform mates with the same function.

 

The Cruze Premier can function as a real Buick replacement. The downward pressure from conventional makes is present everywhere, and the Buick Verano is going to be another casualty due to it.

Link to post
Share on other sites

 32K cars is nothing to sneeze at, why not a mild inexpensive upgrade of interior and keep selling it for those that do not want a CUV?

Because 99.99999% of new car buyers want a CUV.  

Link to post
Share on other sites

 

 32K cars is nothing to sneeze at, why not a mild inexpensive upgrade of interior and keep selling it for those that do not want a CUV?

Because 99.99999% of new car buyers want a CUV.  

 

Yet Buick sold 223,055 auto's in 2015 of which 32,000 were Verano.

 

That means Verano made up 7% of sales.

 

That is still not a number to just throw away in the US market.

  • Upvote 1
Link to post
Share on other sites

32K cars is nothing to sneeze at, why not a mild inexpensive upgrade of interior and keep selling it for those that do not want a CUV?

Because 99.99999% of new car buyers want a CUV.

Except for Mercedes buyers right? Or else that just makes it yet another silly number you just pulled out of thin air.

Link to post
Share on other sites

On the contrary the new Chevy is much closer to the Buick than ever before. Now they are more akin to the difference between Hyundai/Kia - aka platform mates with the same function.

 

The Cruze Premier can function as a real Buick replacement. The downward pressure from conventional makes is present everywhere, and the Buick Verano is going to be another casualty due to it.

you're missing the point.  chevy doesn't have a premium or even middle of the road brand image.  same reason why people buy GMC trucks.  THEY DON'T WANT A CHEVY

 

to me too, the new Cruze is gone Asian in its look.  Doesn't look AMURCHAN anymore.  A new Verano would be a nice choice to have something that doesn't look Asian.

 

Once gas prices go back up, Buick will be wishing they had a new Verano in the showrooms.

 

But true is the fact that new Regal should have much better fuel economy.  Buick better keep Regal prices lower to cover that ground that the Verano leaves open.

 

Buick's basically saying poo poo to the younger demographic with this too.  Any progress they made in lowering their geriatric buying base will start to reverse.  

Link to post
Share on other sites

 

 

 32K cars is nothing to sneeze at, why not a mild inexpensive upgrade of interior and keep selling it for those that do not want a CUV?

Because 99.99999% of new car buyers want a CUV.  

 

Yet Buick sold 223,055 auto's in 2015 of which 32,000 were Verano.

 

That means Verano made up 7% if sales.

 

That is still not a number to just throw away in the US market.

 

check your math that 7% is wrong

 

14.3% which is roughly 1 of every 7.  If buick had 7 models, then it would be pulling its weight.

Link to post
Share on other sites

 

 

 32K cars is nothing to sneeze at, why not a mild inexpensive upgrade of interior and keep selling it for those that do not want a CUV?

Because 99.99999% of new car buyers want a CUV.  

 

Yet Buick sold 223,055 auto's in 2015 of which 32,000 were Verano.

 

That means Verano made up 7% if sales.

 

That is still not a number to just throw away in the US market.

 

I wish there were more sedans, but the car makers have found profits in CUVs, they are pushing all wheel drive a a necessity, and buyers have to get a CUV or Subaru to get awd, and the buyers want more space, so they get a CUV.   Unfortunately there aren't enough people that value performance or driving dynamics, the sheeple want a crossover.

 

And how long does the Regal last?  It sells worse than the Verano, probably has slim margins with the discounts they have to offer to move them.  

Link to post
Share on other sites

Simply put-sedans are disappearing fast. I'm betting even the might civic is going to lose sales to it's newer CUvs...

 

The writing is on the wall for small cars....so in Buick's case, in makes sense.

 

Pretty sure the Regal is next.....

Link to post
Share on other sites

 

 

 

 32K cars is nothing to sneeze at, why not a mild inexpensive upgrade of interior and keep selling it for those that do not want a CUV?

Because 99.99999% of new car buyers want a CUV.  

 

Yet Buick sold 223,055 auto's in 2015 of which 32,000 were Verano.

 

That means Verano made up 7% if sales.

 

That is still not a number to just throw away in the US market.

 

I wish there were more sedans, but the car makers have found profits in CUVs, they are pushing all wheel drive a a necessity, and buyers have to get a CUV or Subaru to get awd, and the buyers want more space, so they get a CUV.   Unfortunately there aren't enough people that value performance or driving dynamics, the sheeple want a crossover.

 

And how long does the Regal last?  It sells worse than the Verano, probably has slim margins with the discounts they have to offer to move them.  

 

well, the next Regal survives because it will be a Buick Malibu, still get good mpg, and it can sell for higher price than a Verano.  Has more room too.

 

LaCrosse is grandpas buick.  Regal will be mom and dad of college age kids Buick.

 

no Buicks for the pups.

 

Subaru.....coworker i sit next to picked up his brand new Impreza crosstek today (stick).  NFW he would have gotten an Encore.  He could at least afford the Impreza.

Link to post
Share on other sites

Simply put-sedans are disappearing fast. I'm betting even the might civic is going to lose sales to it's newer CUvs...

 

The writing is on the wall for small cars....so in Buick's case, in makes sense.

 

Pretty sure the Regal is next.....

new Civic sales are on fire.  They are selling like hotcakes around here.

Link to post
Share on other sites

 

Simply put-sedans are disappearing fast. I'm betting even the might civic is going to lose sales to it's newer CUvs...

 

The writing is on the wall for small cars....so in Buick's case, in makes sense.

 

Pretty sure the Regal is next.....

new Civic sales are on fire.  They are selling like hotcakes around here.

 

Just saw my first civic in the wild and I have to say it is every bit as Ugly as the pictures. Yet it will sell to the existing civic sheeple as they are brainwashed on Honda and the image/quality of honda no different than SMK on his MB Kool Aid.

Link to post
Share on other sites

The Civic has a solid following and long history, and it also has a younger person's appeal and buyers that want a sporty look can choose the Civic coupe.  Honda also only makes 2 sedans, but 3 crossovers, plus the Ridgeline is like a Crossover pickup, and the Fit is more of a hatchback car, and they have a van.   Overall some sedans will get dropped, but Honda will do fine with theirs since they only have 2 to pick from.

Link to post
Share on other sites

Sedan sales are stuggling in all brands. 

As for 32K units that is not even enough to pay attention at this price point. Volume at this price point is key. Generally they would want 75K and up.. Some models like The Cruze twice that or more. 

Even the Camaro is expected to reach at least 100K units anymore or it is a disappointment to GM.

 

The Buicks issue was it did not sell as well as it needed to. It also was too close in size and price to the Regal that was well worth the price difference. I believe Buick is being targeted to do bigger and better things. We will see more special models that sell globally that can hold the lower volumes. We may see more of the Opel performance models and special models that are hard to price higher at Chevy.

 

GM really had too much overlap here and the Regal, New Malibu and Cruze just took too much of this segment.

 

Also Buick is still earning it's way and still has work to do to compete with any of the greater names in this segment. They will need to continue to let the larger more expensive models earn the rep and then retry the smaller cars later when they have improved the image even more.

The only two sedans that get somewhat a free pass are the The Toyota and Honda. They get the benefit of happy owners returning. Even with them many are defecting to the CUV from these two brands. Utility and space is what it is all about anymore. My wife defected just for those two reasons. 

 

The segment also is a challenge for sedans now with the BU and Fusion with two very competitive models  

 

I expect some surprises here with Buick with some odd Euro centric things like Wagons, 3 and 5 door hatch models. AWD and more performance. Buick talks of white space and that I do not see in their SUV and CUV models but the cars need to be what Chevy and Cadillac are not. Buick can be what Pontiac always aspired to be a true affordable Euro Sporting Machine. The burden of high volume will  be off anything they share with Opel and Holden. They can take risk and target things not on anyone radar. 

 

Besides after seeing the version in China let face it how many here feel better it is not coming here. I for one feel better it is not here. It just did not go far enough to change the perceived image here of Buick. 

Edited by hyperv6
  • Upvote 1
Link to post
Share on other sites

So the plan is to dump "Quiet Luxury"  and make Buick a Euro Sport car brand?   That doesn't seem to make sense.

 

If the Verano didn't meet sales targets, good luck on a Regal Wagon or turning an Astra or Cruze into a Buick Hot Hatch.   Wagons just don't sell, Hot Hatchback is a very small segment in the USA, even though it is a practical body style.

  • Downvote 1
Link to post
Share on other sites

So the plan is to dump "Quiet Luxury"  and make Buick a Euro Sport car brand?   That doesn't seem to make sense.

 

If the Verano didn't meet sales targets, good luck on a Regal Wagon or turning an Astra or Cruze into a Buick Hot Hatch.   Wagons just don't sell, Hot Hatchback is a very small segment in the USA, even though it is a practical body style.

What is wrong with niche segments? Mercedes is not the only one who can pull that off (looking at you AMG and E Class Wagon). You realize that right?

Link to post
Share on other sites

 

So the plan is to dump "Quiet Luxury"  and make Buick a Euro Sport car brand?   That doesn't seem to make sense.

 

If the Verano didn't meet sales targets, good luck on a Regal Wagon or turning an Astra or Cruze into a Buick Hot Hatch.   Wagons just don't sell, Hot Hatchback is a very small segment in the USA, even though it is a practical body style.

What is wrong with niche segments? Mercedes is not the only one who can pull that off (looking at you AMG and E Class Wagon). You realize that right?

 

Nothing is wrong with a Niche segment.  But if your brand is built on "quiet luxury" you don't try to sell a hot hatch with a high revving turbo 4.  That would be like Mini saying they want to introduce a full size sedan with a bench seat, so they can exploit a niche.    There should be a Cruze RS hatch to compete with the Focus and Golf.  

Link to post
Share on other sites

So the plan is to dump "Quiet Luxury"  and make Buick a Euro Sport car brand?   That doesn't seem to make sense.

 

If the Verano didn't meet sales targets, good luck on a Regal Wagon or turning an Astra or Cruze into a Buick Hot Hatch.   Wagons just don't sell, Hot Hatchback is a very small segment in the USA, even though it is a practical body style.

What is wrong with niche segments? Mercedes is not the only one who can pull that off (looking at you AMG and E Class Wagon). You realize that right?

Nothing is wrong with a Niche segment.  But if your brand is built on "quiet luxury" you don't try to sell a hot hatch with a high revving turbo 4.  That would be like Mini saying they want to introduce a full size sedan with a bench seat, so they can exploit a niche.    There should be a Cruze RS hatch to compete with the Focus and Golf.

You keep throwing that term around like it is supposed to mean that Buick has no other options. It would not hurt their branding one damn bit to do just that (in regards to a hot hatch for example). Me? Just give me a pure GNX replacement, two door only please.

Link to post
Share on other sites

it really is cherry picking to say Buick can live without 40,000 Veranos but then will import an ancient convertible that will not sell that many over the same length of run.  It's easy to talk margins on those but the Cascada will end up just like the Sebring convertible selling for 6-8 or more grand off sticker just to push units.  So how is that making profit.

 

You gotta keep the Verano as a brand entry car, to keep urban and the younger demographic happy, and to be readily available when gas goes up to 5 bucks.  Cruze is never going to be an aspirational car and can't plug that hole itself.  Chevy might be able to sell a surprising number of 29 thousand dollar Cruze Premiers at launch but by year 3 when rental lots are flooded with leather equipped Cruzes like they have been the last 2-3 years, GM won't be making anymore money and keeping transaction prices up off those either.

 

So that's fine to consider the Regal being the bottom end of the lineup, that only works if the base model is priced at say 27 or 28 grand.  A 2LT 2.0 Malibu is around 29,500 so to be within striking distance of that, lower, may be forgivable.  But I sure hope Buick and GM doesn't figure that the new Regal is going to pick up all of the volume of the Verano.  It won't.

 

This ridiculous Regal TourX wagon that is apparently coming, good luck with that; they might sell 2,000 of those...unless it surprises and is dead sexy.  I mean, what the hell is Buick trying to be anymore?  Their styling is becoming a hodge podge and divergent, ( and not at all American in any way).  What does Buick stand for?  They tempted with the sexy Avenir and Avista and pulled the rug out from under that exercise.  As blu said, quiet luxury would be a great commonality, but that just doesn't seem a given yet.

 

I like that GM wants profit margin but all the things they do sometimes it seems they are more than willing to tank market share anymore. Their crosstown rival Ford will do anything for market share and still are successful.

 

New LaCrosse, while geriatric looking is a nice new addition.  Now it seems like we have been waiting forever for the Regal (they should call it Insignia now) to be replaced.  And now they are going to try to make a Volvo or Subaru like wagon out of it.  We have 'sport packages' too, wtf.  Just darker wheels......  

 

If you want to get to brass tacks I think the chinese Verano is horrible looking, and the Astra was judged to plain, and i think Buick just didn't have resources to reskin the car.  They said 'ck it, gas is 2.29 a gallon, let's wait'.

 

I want for the new Envision to do well, but after checking out and sitting in a new Mazda CX-9 signature for 45 grand, and it feels more expensive that that, gives you so much for the money, I don't see how Buick can peddle any Envisions with that same 45k sticker.

 

I don't think Buick should go off in any sort of performance division.  Chevy may have to create a more defined performance division for marketing low volume performance vehicles (like the SS, or say, a Cruze 2.0, or an Impala V sport equivalent).  I think performance image would resonate with many more people if that were developed for Chevrolet and not some strange concoction from Buick.

 

Encore even with a refresh is going to see volume drops....its size will need to be increased in the next gen.  Envision - Enclave has a huge size gap.  Buick should look to fill that.

Edited by regfootball
  • Upvote 1
Link to post
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




  • Social Stream

  • Similar Content

    • By William Maley
      It has not been an easy go for the organizers of the Detroit Auto Show. Last year, they had to cancel the revamped show due to concerns about the growing COVID-19 pandemic. The hope was to launch the indoor-outdoor event that would sprawl various parts of Detroit for 2021. But with COVID-19 still a major issue, organizers this afternoon announced the 2021 version would be canceled.
      Automotive News reports that a new, outdoor program called Motor Bella will take its place from September 21st to 26th at the M1 Concourse in Pontiac - about 40 minutes north of Detroit. The new program "will bring next-generation mobility and exciting vehicle debuts to media, show-goers and the automotive enthusiasts," according to a statement released by the Detroit Auto Dealers Association (DADA) - the organizers of the show. Plans are to have "1.6 million square feet of dynamic vehicle and technology display space," along with the 1.5-mile road course for technology and vehicle demonstrations.
      “The pandemic has caused changes in our society and world in ways not previously imagined, and we all should be looking for new and highly creative ways of doing business. This new event captures that creative spirit. It will provide new mobility experiences and increasingly innovative approaches to tapping into the industry and its products," said Rod Alberts, executive director of DADA.
      Motor Bella was originally planned to be a festival for European supercars that would take place with the updated Detroit Auto Show. 
      "With our new program for 2021, we will take the Motor Bella concept to the next level with multiple brands and mobilities represented, from hometown to international nameplates, autonomous vehicles to high-performance supercars, and everything in between, It will be a mobility-filled event. One that will provide our show partners with a cost-efficient backdrop to share all of their brands, products and technologies in a fun and festival-like atmosphere that's completely outdoors," said event chairman Doug North.
      There are some big questions that face organizers. Will they be able to get the revamped Detroit Auto Show launched for 2022, or will Motor Bella take the place? Plus, will COVID-19 be a point where all of us can go this event safely?
      Source: Automotive News (Subscription Required), DADA

      New All-Outdoor Motor Bella at M1 Creates Bridge to the Future While North American International Auto Show Pauses for 2021
      TROY, Mich. – (January 11, 2021) – The North American International Auto Show (NAIAS) today announced it will not hold its 2021 auto show as planned. Instead, show officials revealed a "bridge to the future" with an auto-centric event called Motor Bella.
      The new event will bring next-generation mobility and exciting vehicle debuts to media, show-goers and the automotive enthusiasts' world in a never before experienced way while also addressing continued COVID-19 concerns about indoor events.
      Motor Bella will be held from Sept. 21-26, 2021, at the M1 Concourse in Pontiac, Mich. Centrally located in the metro Detroit area, M1 Concourse, often referred to as an "87-acre playground for auto enthusiasts," enables exhibitors to showcase key vehicles and technologies in an outdoor setting.
      Plans call for 1.6 million square feet of dynamic vehicle and technology display space including terrain ideal for showcasing off-roading capabilities. M1 Concourse also offers a 1.5-mile hot track on the grounds for technology and vehicle demonstrations.
      "The pandemic has caused changes in our society and world in ways not previously imagined, and we all should be looking for new and highly creative ways of doing business," said Executive Director Rod Alberts. "This new event captures that creative spirit. It will provide new mobility experiences and increasingly innovative approaches to tapping into the industry and its products."
      Alberts said attendees can expect a multi-sensory experience at the new event. "This all-outdoor venue, with adrenaline-pumping track activities and a full complement of OEM and technology exhibits, is going to offer the sights, sounds and even the smell of all that the new world of mobility has to offer." 
      As auto shows around the world are being reimagined and will continue to do so in the wake of the pandemic, NAIAS had been reimagining its position for some time.
      "While auto shows remain an important platform to promote new mobility innovations and to help people make major vehicle purchase decisions, the traditional auto show model is changing," Alberts said. "We cannot ignore the major disruptions caused by the pandemic and the impact it has had on budgets. As such, we will be providing an amazing experience to the media, the auto industry and the public in a cost-effective way."
      Event Chairman Doug North noted that the M1 Concourse was envisioned as part of the 2021 Motor Bella activities, so it was "a natural progression" to build upon it in light of the growing demand for experiential mobility shows and an increased appetite for outdoor events as a result of the pandemic. Motor Bella was originally conceived as a celebration of Italian and British supercars and classic vehicles and was to have debuted at the June 2020 NAIAS.
      "With our new program for 2021, we will take the Motor Bella concept to the next level with multiple brands and mobilities represented, from hometown to international nameplates, autonomous vehicles to high-performance supercars and everything in between," North said. "It will be a mobility-filled event. One that will provide our show partners with a cost-efficient backdrop to share all of their brands, products and technologies in a fun and festival-like atmosphere that's completely outdoors." 
      Jordan Zlotoff, CEO of M1 Concourse, said, "We are proud and honored to be hosting this world-class automotive event. Motor Bella will allow journalists, industry executives and the public to interact with vehicles in a fully dynamic and experiential format, well beyond the limitations of static displays. As the largest Private Garage community in the world, we at M1 Concourse share the enthusiasm for creating a unique automotive environment built specifically for car enthusiasts."
      North added, "We see this outdoor experience at M1 as a bridge to the future. One that will continue to evolve as we explore new ways of presenting mobility and as we navigate through these unprecedented times. We are very cognizant of the importance and impact our show and our events have on the state and the entire metro Detroit area. This will always be part of our considerations for the future."
      Dates for the 2021 Motor Bella are: 
      Press Preview, Tuesday, Sept. 21 AutoMobili-D, Tuesday, Sept. 21 through a half-day Thursday, Sept. 23 Industry Preview, Wednesday, Sept. 22 and a half-day Thursday, Sept. 23 Public Show, Thursday, Sept. 23 through Sunday, Sept. 26
    • By William Maley
      It has not been an easy go for the organizers of the Detroit Auto Show. Last year, they had to cancel the revamped show due to concerns about the growing COVID-19 pandemic. The hope was to launch the indoor-outdoor event that would sprawl various parts of Detroit for 2021. But with COVID-19 still a major issue, organizers this afternoon announced the 2021 version would be canceled.
      Automotive News reports that a new, outdoor program called Motor Bella will take its place from September 21st to 26th at the M1 Concourse in Pontiac - about 40 minutes north of Detroit. The new program "will bring next-generation mobility and exciting vehicle debuts to media, show-goers and the automotive enthusiasts," according to a statement released by the Detroit Auto Dealers Association (DADA) - the organizers of the show. Plans are to have "1.6 million square feet of dynamic vehicle and technology display space," along with the 1.5-mile road course for technology and vehicle demonstrations.
      “The pandemic has caused changes in our society and world in ways not previously imagined, and we all should be looking for new and highly creative ways of doing business. This new event captures that creative spirit. It will provide new mobility experiences and increasingly innovative approaches to tapping into the industry and its products," said Rod Alberts, executive director of DADA.
      Motor Bella was originally planned to be a festival for European supercars that would take place with the updated Detroit Auto Show. 
      "With our new program for 2021, we will take the Motor Bella concept to the next level with multiple brands and mobilities represented, from hometown to international nameplates, autonomous vehicles to high-performance supercars, and everything in between, It will be a mobility-filled event. One that will provide our show partners with a cost-efficient backdrop to share all of their brands, products and technologies in a fun and festival-like atmosphere that's completely outdoors," said event chairman Doug North.
      There are some big questions that face organizers. Will they be able to get the revamped Detroit Auto Show launched for 2022, or will Motor Bella take the place? Plus, will COVID-19 be a point where all of us can go this event safely?
      Source: Automotive News (Subscription Required), DADA

      New All-Outdoor Motor Bella at M1 Creates Bridge to the Future While North American International Auto Show Pauses for 2021
      TROY, Mich. – (January 11, 2021) – The North American International Auto Show (NAIAS) today announced it will not hold its 2021 auto show as planned. Instead, show officials revealed a "bridge to the future" with an auto-centric event called Motor Bella.
      The new event will bring next-generation mobility and exciting vehicle debuts to media, show-goers and the automotive enthusiasts' world in a never before experienced way while also addressing continued COVID-19 concerns about indoor events.
      Motor Bella will be held from Sept. 21-26, 2021, at the M1 Concourse in Pontiac, Mich. Centrally located in the metro Detroit area, M1 Concourse, often referred to as an "87-acre playground for auto enthusiasts," enables exhibitors to showcase key vehicles and technologies in an outdoor setting.
      Plans call for 1.6 million square feet of dynamic vehicle and technology display space including terrain ideal for showcasing off-roading capabilities. M1 Concourse also offers a 1.5-mile hot track on the grounds for technology and vehicle demonstrations.
      "The pandemic has caused changes in our society and world in ways not previously imagined, and we all should be looking for new and highly creative ways of doing business," said Executive Director Rod Alberts. "This new event captures that creative spirit. It will provide new mobility experiences and increasingly innovative approaches to tapping into the industry and its products."
      Alberts said attendees can expect a multi-sensory experience at the new event. "This all-outdoor venue, with adrenaline-pumping track activities and a full complement of OEM and technology exhibits, is going to offer the sights, sounds and even the smell of all that the new world of mobility has to offer." 
      As auto shows around the world are being reimagined and will continue to do so in the wake of the pandemic, NAIAS had been reimagining its position for some time.
      "While auto shows remain an important platform to promote new mobility innovations and to help people make major vehicle purchase decisions, the traditional auto show model is changing," Alberts said. "We cannot ignore the major disruptions caused by the pandemic and the impact it has had on budgets. As such, we will be providing an amazing experience to the media, the auto industry and the public in a cost-effective way."
      Event Chairman Doug North noted that the M1 Concourse was envisioned as part of the 2021 Motor Bella activities, so it was "a natural progression" to build upon it in light of the growing demand for experiential mobility shows and an increased appetite for outdoor events as a result of the pandemic. Motor Bella was originally conceived as a celebration of Italian and British supercars and classic vehicles and was to have debuted at the June 2020 NAIAS.
      "With our new program for 2021, we will take the Motor Bella concept to the next level with multiple brands and mobilities represented, from hometown to international nameplates, autonomous vehicles to high-performance supercars and everything in between," North said. "It will be a mobility-filled event. One that will provide our show partners with a cost-efficient backdrop to share all of their brands, products and technologies in a fun and festival-like atmosphere that's completely outdoors." 
      Jordan Zlotoff, CEO of M1 Concourse, said, "We are proud and honored to be hosting this world-class automotive event. Motor Bella will allow journalists, industry executives and the public to interact with vehicles in a fully dynamic and experiential format, well beyond the limitations of static displays. As the largest Private Garage community in the world, we at M1 Concourse share the enthusiasm for creating a unique automotive environment built specifically for car enthusiasts."
      North added, "We see this outdoor experience at M1 as a bridge to the future. One that will continue to evolve as we explore new ways of presenting mobility and as we navigate through these unprecedented times. We are very cognizant of the importance and impact our show and our events have on the state and the entire metro Detroit area. This will always be part of our considerations for the future."
      Dates for the 2021 Motor Bella are: 
      Press Preview, Tuesday, Sept. 21 AutoMobili-D, Tuesday, Sept. 21 through a half-day Thursday, Sept. 23 Industry Preview, Wednesday, Sept. 22 and a half-day Thursday, Sept. 23 Public Show, Thursday, Sept. 23 through Sunday, Sept. 26
      View full article
    • By William Maley
      The coronavirus has caused a number of auto shows to either be pushed back (New York) or cancelled (Geneva). Add another show to the list as the Detroit Free Press is reporting tonight at the Detroit Auto Show has been cancelled.
      In a memo that was sent to sponsors today, organizers of the show said that the TCF Center (formally known as Cobo Hall) has been designated as field hospital by Federal Emergency Management Administration [FEMA] for the next six months.
      "The health and welfare of the citizens of Detroit and Michigan is paramount. TCF Center is the ideal location for this important function at this critical and unprecedented time,” NAIAS executive director Rod Albert wrote in the memo obtained by the Free Press.
      The news was confirmed by ABC affiliate WXYZ after speaking with the chair of the 2020 show, Doug North.
      "The North American International Auto Show is officially canceled. TCF is working with FEMA to use the center to deal with the COVID-19 outbreak," said North.
      Ford and General Motors also confirmed the cancellation to The Detroit News.
      Michigan is becoming one of the hardest hit states with COVID-19. State officials announced today that there are 4,650 confirmed cases and 111 deaths linked to COVID-19. Wayne County, where the show takes place has the highest numbers of the state - 2,316 confirmed cases and 46 deaths.
      This was going to be a big year for the Detroit Auto Show with the move to the summer. Plans included rides and drives; an off-road course, and demonstration of autonomous vehicles.
      Source: Detroit Free Press, The Detroit News, WXYZ

      View full article
    • By William Maley
      The coronavirus has caused a number of auto shows to either be pushed back (New York) or cancelled (Geneva). Add another show to the list as the Detroit Free Press is reporting tonight at the Detroit Auto Show has been cancelled.
      In a memo that was sent to sponsors today, organizers of the show said that the TCF Center (formally known as Cobo Hall) has been designated as field hospital by Federal Emergency Management Administration [FEMA] for the next six months.
      "The health and welfare of the citizens of Detroit and Michigan is paramount. TCF Center is the ideal location for this important function at this critical and unprecedented time,” NAIAS executive director Rod Albert wrote in the memo obtained by the Free Press.
      The news was confirmed by ABC affiliate WXYZ after speaking with the chair of the 2020 show, Doug North.
      "The North American International Auto Show is officially canceled. TCF is working with FEMA to use the center to deal with the COVID-19 outbreak," said North.
      Ford and General Motors also confirmed the cancellation to The Detroit News.
      Michigan is becoming one of the hardest hit states with COVID-19. State officials announced today that there are 4,650 confirmed cases and 111 deaths linked to COVID-19. Wayne County, where the show takes place has the highest numbers of the state - 2,316 confirmed cases and 46 deaths.
      This was going to be a big year for the Detroit Auto Show with the move to the summer. Plans included rides and drives; an off-road course, and demonstration of autonomous vehicles.
      Source: Detroit Free Press, The Detroit News, WXYZ
    • By William Maley
      Next week would have been the Geneva Motor Show in Switzerland, home to debuts of lavish super and luxury cars. But organizers of the show announced yesterday that the show is canceled after the Swiss government announced that it would be banning gathering of more than 1,000 people due to Covid-19 coronavirus outbreak.
      "We regret to announce the 2020 Geneva motor show will be canceled. This is force majeure," said a spokesman for the Palexpo show venue.
      "The show cannot be postponed. It's not possible. It's too big. It's not feasible."
      "We regret this situation, but the health of all participants is our and our exhibitors' top priority. This is a case of force majeure and a tremendous loss for the manufacturers who have invested massively in their presence in Geneva. However, we are convinced that they will understand this decision," said Maurice Turrettini, chairman of the Geneva Motor Show foundation board.
      The announcement comes after a week of organizers being adamant that proper care and screening before traveling to the show, the virus wouldn't be a concern. A number of automotive executives and other officials weren't fully buying this and decided to skip the show.
      What changed was the first reported cases of coronavirus in Switzerland that happened in the middle of the week. One of the confirmed cases was from someone that travelled to Italy - a place that is currently suffering one of Europe’s most extreme outbreaks of the virus. On Friday, Switzerland's Federal Council convened to decide a course of action on Coronavirus which amounted to the ban on gatherings of more than 1,000 people. The ban will apply at least to March 15th.
      It is unclear whether or not automakers were notified of the decision before being announced or not. What we are expecting is most of the debuts to take place online or at other auto shows.
      If you want to know what was going to be shown at Geneva, Roadshow has put up a guide detailing the various debuts.
      Source: Automotive News (Subscription Required), Geneva Motor Show


      THE GENEVA INTERNATIONAL MOTOR SHOW IS CANCELLED!
      The 90th edition of the GIMS, which was supposed to welcome the media from next Monday and the general public from 5 to 15 March 2020, will now finally not take place. This is an injonction decision of the Federal Council of 28 February 2020 that no events with more than 1,000 people are allowed to take place until 15 March 2020. The decision falls 3 days before the opening of the exhibition to the media.
      The organizers accept this decision: "We regret this situation, but the health of all participants is our and our exhibitors' top priority. This is a case of force majeure and a tremendous loss for the manufacturers who have invested massively in their presence in Geneva. However, we are convinced that they will understand this decision," said Maurice Turrettini, Chairman of the Foundation Board. We would like to warmly thank all those involved in the organisation of the 2020 edition of GIMS.
      A few days before the opening of the event, the construction of the stands was very nearly complete. A week ago, during the press conferences announcing the 2020 edition, there was nothing to suggest that such a measure was necessary. The situation changed with the appearance of the first confirmed coronavirus diseases in Switzerland and the injonction of the Federal Council on 28.02.2020. The event is cancelled due to this decision.
      In the meantime, the dismantling of the event will now have to be organised. The financial consequences for all those involved in the event are significant and will need to be assessed over the coming weeks. One thing is certain: tickets already purchased for the event will be refunded. The organisers will communicate about this as soon as possible, via their website.

      View full article
  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...