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William Maley

Mazda News: Mazda Says Diesel Option Is Still Coming

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Mazda's diesel engine for the U.S. is slowly becoming an urban legend in the automotive world. Originally planned to launch in 2013, numerous delays have caused people to wonder if this engine would ever come out. Now with the Volkswagen diesel scandal hanging over and causing a number of automakers to reconsider diesel vehicles for the U.S., Mazda says its still committed.

 

Speaking with Automotive News, Mazda's senior vice president for U.S. operations Robert Davis said diesel is still on the table. Diesel would not only boost the impressive fuel-economy numbers that Mazda's current lineup gets, it would also differentiate them from other Japanese rivals and align it more with European brands. Davis said the company is considering a diesel option for two of its vehicle, but wouldn't say which - our money is on the Mazda6 and CX-5 - or when they might come out.

 

"I don't speak timing because I made three commitments and missed all three, so I keep my mouth shut. We're still committed to it," said Davis.

 

Source: Automotive News (Subscription Required)


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Believe it when you actually see it. Reality is they need to move to Plug-In Hybrids and EVs to survive, not diesels.

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Believe it when you actually see it.  Reality is they need to move to diesels to survive, not EVs or Plug-In Hybrids.

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Believe it when you actually see it.  Reality is they need to move to diesels to survive, not EVs or Plug-In Hybrids.

Ocnblu I respect your hatred of all things Hybrid and EV but look at the change of the planet and the market dynamics and Diesel is no on the latest market surveys the last thing people want even in Europe now and all the health issues surrounding the fuel.

 

If Mazda wants to stay single and not be forced in the near future to merge with another company, they need to radically change their product portfolio to what people want and Diesel is not it and gas will continue to go down the ladder.

 

With all the terrorist attacks and loss of oil production around the world, gas prices are moving in the long term up and with oil around $50 + per barrel, the short lived days of cheap gas are over. People will need Hybrid or EVs to still have a freedom machine to move around.

 

My personal opinion and review of the dynamics of the current global market place and long term market.

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Mazda Skyactiv is already pretty darn efficient, diesel would make them even further ahead than a lot of other brands.

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