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William Maley

Cadillac News: Cadillac Readies for European Push, Talks About What the Future Holds

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Earlier this month, Cadillac revealed the CT6 and XT5 in Berlin ahead of their official European launch in September. At the present moment, the brand will be selling the vehicles through 45 dealers in 12 countries. Speaking with Autocar, Cadillac Europe’s head of product management Barnabas Vincze says they plan on doubling that by 2020 as part of a plan to achieve “organic growth” rather than going after volume. This shows in the sales goal as Cadillac wants to boost sales from about 550 vehicles last year to around 900-1000.

 

For the time being, the CT6 and XT5 will be equipped only with gas engines. Down the road, Vincze says “all types of different powertrains were on the table as options” in the future, and the brand was “looking at them all now. For now, we bring high-performance petrols to market.”

 

Also, Cadillac will be adding more crossovers to their European lineup. These include a model sitting between the XT5 and Escalade, and two small crossovers.

 

“Crossovers will be key to us,” said Vincze.

 

Source: Autocar


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Johan, will you be re-doing the Cadillac dealerships in Europe so they aren't being operated out of the back of an old Esso station or in some dark corner of an Opel dealer?

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This should be interesting.

 

BIG QUESTION

 

Are these stand alone Cadillac dealerships or are they selling them out of an Opel store in the back alley?

 

Biggest failure of the US companies is trying to sell the way they do in the US in Europe. Does not work. Gotta sell focused on the single brand for best results.

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Tall mountain to climb here.  I think they'd do well by offering a 10 year warranty on Cadillacs in Europe.  In addition to dealerships they need to give people a reason to look at their cars.  It helped Hyundai and Kia here, although I'd go a step farther and do 10 year bumper to bumper warranty for Cadillac Europe.  On 1,000 or 2,000 cars a year it isn't going to cost much anyway.  

 

Two crossovers below the $39,000 XT5.  I hope all those GLA bashers are ready for a $30k Cadillac SUV with a 1.6 liter engine.

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Cadillac priced the XT5 like the GLC, so if there are 2 products below XT5, looks like Cadillac will have a GLA competitor and sub-GLA competitor.  The GLA may not be a very high bar, but I doubt Cadillac will do any better with a Trax based crossover or Cruze based crossover which I'd imagine will be their XT1 and XT3 respectively.    The CLA and GLA are weak by Mercedes standards, but the worst Mercedes is still better than most of what anyone else does.

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We've gone over this before.

Mercedes came to this country with NO reasons for people to look at their cars, perhaps the worst dealership experiences in the history of autodom, and it took decades upon decades to achieve any success here. Cadillac actually has a better chance since their products are far more competitive than MB's were then. Let's wait & see how it plays out.

 

I can allow ONE CUV under the XT5 (it's ATPs are going to be comfortably over the MSRP), but NOT TWO!

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i think they should move to a hybrid solution for Europe.  It's fine to put a diesel in something but I think cutting edge hybrids would be the way to gain a niche.

 

The other thing i would not have them do it proclaim to go toe to toe with Mercedes etc.  To have a niche and build stability for a few years is the way to go.  

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If the XT5 was based on the CTS and cost $49,000 base, sort of like what a BMW X5 is, then they could get 2 crossovers under XT5 easily.  With the XT5 priced starting in the high 30s, hard to get 2 vehicles below that without one of those being $29-31k.  I figure Cadillac will roll out a Lincoln MKC/Lexus NX/Acura RDX fighter that is around $35k, which makes sense, but to go below that you have to get down to $30k.

 

As far as Mercedes goes, they had the 300SL Gullwing which in the 50s was one of the fastest cars in the world, in the 60s they had the 600 Grosser, the best 4 door car in the world at the time, and the most expensive.  So they had built up some name when they got here, and the S-class and SL roadster of the late 60s and 70s were good cars.  By the 80s they had the Americans worried and they passed them by in the 90s, and left them in the dust in the 2000s.

 

No way Cadillac can overtake any of the German 3 in sales in Europe, in 20-30 years.  They could sell CTS-Vs for the price of a Golf diesel in Germany and not outsell BMW.

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Tho MB -as usual- cranked out a lot of Gullwings, they had very middling finish, and they couldn't outrun the new Chrysler 300.

SL wasn't competitive with cheap american brands in quality, never mind the luxury brands. And just when they were getting some publicity mileage out of the Gullwing, it was dropped. Maybe if they hadn't cost-cut and kept the alloy body on the SL instead of the heavy steel one, they could've kept it going. It started out at $11K in '54...

 

The grosser was not a consumer vehicle, it was a limousine. They had no impact here, esp when massively overshadowed by the uncompetitive, stripped-down, 85-MPH tin can mainstream models MB was pushing. Those were the cars consumers knew.

 

It took MB what; 40 continuous years to surpass the American 3 in sales?  Let's see what Cadillac does with truly competitive product this time.

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Cadillac's "competitive product" can't catch the German 3 here in the USA, no chance can they catch them in German car loyal Europe.

Cadillac in Europe is like Alfa Romeo in the USA. It is a tall mountain to climb. I think the 10 year warranty idea could help them get some people to take a chance on them in Europe. I'm sure they will undercut Audi in price too.

Think of this too, Alfa Romeo has a sedan faster around the Nurburgring than a CTS-V, that competes with ATS-V and M3. And sales of the Alfa Quadfiglio or whatever it is called will be under 500 a month while the 3-series sells 10,000.

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http://www.caranddriver.com/reviews/2017-cadillac-xt5-awd-test-review

 

Seems Car and Driver isn't very fond of the newly released XT5

Clearly they are German lovers extreme like SMK as the whole write up is very negative and they compare the XT5 to auto's that it does not really compete with. Also comparing the top of the line auto to mid level auto's also just reaks of a writer who is lazy and again biased to an extreme for the german brands.

 

Many of their nit picking was laughable and what I consider to be inconsistent. Even people on their own forum disagree with the writer and his review.

 

Having driven an XT5, I have to actually disagree with many of the writers complaints.

 

I do have to wonder what condition this XT5 was delivered in if it was having slow shift issues and non responsive controls as I never experienced that.

 

Funny that Car and Driver has blasted about the complexity of going through the menu system on the Germans and how hard it is and going one step on the Cadillac system they said it would be better for a basic knob on the dash. How Toyota can you get to default to a knob on the dash to replace the electronic system when the germans have what is known to be one of the most confusing interfaces around.

 

Clearly a very biased review and lack neutral comparison to like products. Most of the writing is also personal taste in what was pointed out and there was never given any examples of real value about the vaunted German brands.

 

I wish more often than it really happens that the writers would remember to be neutral about the auto's, give facts of clear comparison and what it was to lead them to the feeling one thing was lower quality than another. An example would be the writer's comment about lower door interior panels seem to be part bin material harder plastic and never really states what the germans are, but having been in the GLC and the X3, I can tell you they use a hard plastic so why do they get a pass but not GM for the area that usually gets hit by dirty feet.

 

O'h that is right they are superior cause they are german.  :nono:

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Car and Driver is really trying hard to be car snobs and brand snobs again.  I think that era of humanity has passed.

 

Motor trend has more mainstream views on the car world.  If C/D just backed off their Mazda / Honda / Mercedes / BMW snobbery a bit i think it would help them.

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Cadillac's "competitive product" can't catch the German 3 here in the USA, no chance can they catch them in German car loyal Europe.

Cadillacs are completely competitive in design, amenities, tech, mileage, & performance.

The Germans have been 'caught' in the major segments.

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Cadillac's "competitive product" can't catch the German 3 here in the USA, no chance can they catch them in German car loyal Europe.

Cadillacs are completely competitive in design, amenities, tech, mileage, & performance.

The Germans have been 'caught' in the major segments.

^^This! What else would you expect him to say though?

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http://www.caranddriver.com/reviews/2017-cadillac-xt5-awd-test-review

 

Seems Car and Driver isn't very fond of the newly released XT5

Well they did screw up by putting a n/a v6 in it to begin with... I don't understand why they did that. 

 

 

Because that's what the two best sellers in the segment have... the RX and the MDX.  The SQ5 and GLC may seems the same size as the XT5 on paper, but they feel much smaller inside. This is Cadillac going after RX and MDX drivers... and why not? Those are the two best sellers in the segment. 

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I don't think C & D is too far off on their assessment of the XT5.  The problem is they first say for similar money you can have a Jaguar F-Pace, Porsche Macan, X3 or GLC and those are all way better.   Later they do say the XT5 fairs well against the Lexus RX and Lincoln MKX.  Because that is where the XT5 is, it is a2nd tier luxury crossover, competing with the mid-size front drivers.  It isn't in the same league as the Rear drive crossovers.

 

Even consider the 310 hp V6 XT5 is slower than a 241 hp GLC, it has no chance against an F-Pace or Macan.   For 2nd tier luxury brand, the XT5 is probably pretty good, it just isn't ready to fight the big boys.

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http://www.caranddriver.com/reviews/2017-cadillac-xt5-awd-test-review

 

Seems Car and Driver isn't very fond of the newly released XT5

Clearly they are German lovers extreme like SMK as the whole write up is very negative and they compare the XT5 to auto's that it does not really compete with. Also comparing the top of the line auto to mid level auto's also just reaks of a writer who is lazy and again biased to an extreme for the german brands.

 

Many of their nit picking was laughable and what I consider to be inconsistent. Even people on their own forum disagree with the writer and his review.

 

Having driven an XT5, I have to actually disagree with many of the writers complaints.

 

I do have to wonder what condition this XT5 was delivered in if it was having slow shift issues and non responsive controls as I never experienced that.

 

Funny that Car and Driver has blasted about the complexity of going through the menu system on the Germans and how hard it is and going one step on the Cadillac system they said it would be better for a basic knob on the dash. How Toyota can you get to default to a knob on the dash to replace the electronic system when the germans have what is known to be one of the most confusing interfaces around.

 

Clearly a very biased review and lack neutral comparison to like products. Most of the writing is also personal taste in what was pointed out and there was never given any examples of real value about the vaunted German brands.

 

I wish more often than it really happens that the writers would remember to be neutral about the auto's, give facts of clear comparison and what it was to lead them to the feeling one thing was lower quality than another. An example would be the writer's comment about lower door interior panels seem to be part bin material harder plastic and never really states what the germans are, but having been in the GLC and the X3, I can tell you they use a hard plastic so why do they get a pass but not GM for the area that usually gets hit by dirty feet.

 

O'h that is right they are superior cause they are german.  :nono:

 

 

That line right there....reminded me of something....

Then I saw the latest William Maley thread and and it hit me like a ton of bricks!

 

19a7b3cad60ab02d2f502209396bcb31.jpg

 

I think Im gonna hang my washing on the Siegfried line

 

Right after we sink the Bismark right to the bottom of the sea!

 

 

Then when alls is said and done,  Im gonna finally find my way to Tipperary!

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I don't think C & D is too far off on their assessment of the XT5.  The problem is they first say for similar money you can have a Jaguar F-Pace, Porsche Macan, X3 or GLC and those are all way better.   Later they do say the XT5 fairs well against the Lexus RX and Lincoln MKX.  Because that is where the XT5 is, it is a2nd tier luxury crossover, competing with the mid-size front drivers.  It isn't in the same league as the Rear drive crossovers.

 

Even consider the 310 hp V6 XT5 is slower than a 241 hp GLC, it has no chance against an F-Pace or Macan.   For 2nd tier luxury brand, the XT5 is probably pretty good, it just isn't ready to fight the big boys.

All it has to do is match the old SRX in sales to beat them

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Wait : the Jag F-pace, Macan, X3 and GLC "can't compete" with the SRX or XT5; it easily outsells all of them.

 

Superiority proven! #thereisonlyonemetric

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For now, the Cadillac DTS outsold the 5-series at one point in time, until the market passed it by.  I think there will be more demand for the rear drive luxury crossover as time goes on.  The Lexus RX, MKX and XT5 will always have sales because Chevy/Buick, Ford and Toyota have big volumes of customers that will move up into those 3 vehicles, but that is where that customer will max out too.  The person that buys a Lexus RX will never spend more than $50k on a car, they'll buy an RX 4 times in a row.  And that sort of buyer is a commodity buyer, limited profit margin, unlike a Porsche Macan which attracts an enthusiast buyer and huge profit margin.  

 

XT5 won't do any damage in Europe, it doesn't have the driving dynamics those buyers are going to except.  I would also guess with an XT3 and Xt1 on the lot, the XT5 sales will drop.  Cadillac has one crossover, when most brands have 4.  

Edited by smk4565
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