Jump to content
Sign in to follow this  
William Maley

Buick News: Rumorpile: Buick Shows Off A Regal Wagon To Their Dealers

Recommended Posts

Rumors of Buick doing a wagon variant of the Regal have been floating around a for few years and it has either fallen into one of two categories: GM is considering it or they have passed on it. A new rumor has the Regal Wagon coming.

 

Automotive News reports that a recent national dealer meeting, Buick revealed images of the next-generation Regal. According to people that attending the meeting, the images included the next-generation Regal GS and a wagon. Unfortunately, the people didn't give any specific details on what the wagon looked like.

 

Buick possibly doing a wagon seems like an odd decision. Data from IHS Automotive shows wagons only make up one percent of the total U.S. market. Buyers prefer crossovers and SUVs.

 

But Buick has a mostly successful track record with entering segments where there isn't much competition. A key example is the Encore subcompact crossover which beat a number of competitors to market and has become the brand's volume model. Another example is the Cascada convertible which has done very well in sales.

 

Not all of them have been hits. The Verano which was Buick's entrant the premium compact class will be leaving the lineup this fall due to faltering sales.

 

The big question aside if Buick will go forward with a wagon variant is will it be a standard wagon or something akin to the Subaru Outback/Audi A4 Allroad. As we reported back in December, GM trademarked 'Tourx' and 'Regal Tourx'. This lead some to believe that Buick could be doing a Regal wagon, but we took it in another direction by saying it could be a light off-road variant of the wagon.

 

Automotive News says the Regal wagon could arrive in 2018.

 

Source: Automotive News (Subscription Required)


View full article

Share this post


Link to post
Share on other sites

Verano did sell well for awhile.  Regal wagon would really just be niche but may provide needed attention for the brand.

Share this post


Link to post
Share on other sites

A Regal wagon would sell so few units, I don't know if they'd recoup the cost of certifying it.  The Regal sells about 15-20,000 cars a year  at a 5% take rate for the wagon you are looking at less than 1,000 units a year.   They just cut the Verano due to poor sales, when it outsells the Regal like 3 to 1.  I wonder how much longer the Regal sedan has on the market, let alone adding a wagon.

Edited by smk4565

Share this post


Link to post
Share on other sites

Verano was simply surpassed by newer vehicles.   The new Astra could have easily moved up market above the Cruze.  I still don't know what GM is thinking there... 30k sales is better than 0k sales on a vehicle that is already completely developed and just has to be shipped to dealerships. Even if they dropped the base trims and shipped them over from Europe.... 

 

I really like the Regal wagon idea.  The fits in nicely with Buicks "Fill the white space" mantra.... finding niches that no one else is doing right now and then find something in the GM portfolio worthy of filling it.  Thats what Encore was, that's what Cascada is (still), and thats what this Regal Wagon would be.   The ONLY other option in the semi-premium realm is the Volvo V60 with a base price of $36,150. The V60 Cross Country is $41k. As nice as the V60 is, it is old and in many ways outdated.  

 

It appears Audi doesn't make an A4 Avant anymore, only the All-Road which bases at $42k.  The only Benz wagon is the E-Class at $59k. The BMW 3-series wagon is $42k.

 

A Regal Estate starting at $35k and a TourX starting at $38k would fill some white space.  I'd advice against pricing it directly against the Volvo... but putting it just a K or so under would be fine.

Share this post


Link to post
Share on other sites

The Volvo V60 and V60 cross country combined sell like 350 a month.  Even if Buick steals half of Volvo's wagon sales they are maybe getting 200 Regal wagons a month sold.  The Subaru Outback is the only wagon that sells well because it is not that much like a wagon and Subaru has a bit of a cult following.  And the Outback starts at $25,000, I don't think Buick is going to price a Regal Wagon like that.  This is a really small niche market, and it isn't a high margin niche.

 

I am not against wagons either, they have the cargo capacity of a crossover, but still drive like a car.  But the market place doesn't buy wagons.

Edited by smk4565

Share this post


Link to post
Share on other sites

Verano was simply surpassed by newer vehicles.   The new Astra could have easily moved up market above the Cruze.  I still don't know what GM is thinking there... 30k sales is better than 0k sales on a vehicle that is already completely developed and just has to be shipped to dealerships. Even if they dropped the base trims and shipped them over from Europe.... 

 

I really like the Regal wagon idea.  The fits in nicely with Buicks "Fill the white space" mantra.... finding niches that no one else is doing right now and then find something in the GM portfolio worthy of filling it.  Thats what Encore was, that's what Cascada is (still), and thats what this Regal Wagon would be.   The ONLY other option in the semi-premium realm is the Volvo V60 with a base price of $36,150. The V60 Cross Country is $41k. As nice as the V60 is, it is old and in many ways outdated.  

 

It appears Audi doesn't make an A4 Avant anymore, only the All-Road which bases at $42k.  The only Benz wagon is the E-Class at $59k. The BMW 3-series wagon is $42k.

 

A Regal Estate starting at $35k and a TourX starting at $38k would fill some white space.  I'd advice against pricing it directly against the Volvo... but putting it just a K or so under would be fine.

 

Was going to type mine, realize Drew and I are along the same train of thought here...

Share this post


Link to post
Share on other sites

Station wagon would be a niche market item here in the US, probably do better in Europe where they like their wagons compared to our CUVs.

Share this post


Link to post
Share on other sites

Station wagon would be a niche market item here in the US, probably do better in Europe where they like their wagons compared to our CUVs.

Even in Europe, CUVs are beginning to overtake wagons. 

Share this post


Link to post
Share on other sites

In 2015 SUV was the #1 selling body style in Europe at 22.5%.  Subcompact car was 22%, compact car was 20.6%, and MPV was 4th with 10.5%.  MPV would be your B-class, Ford S-max, Fiat 500L, VW Golf Sportvan, etc.  So those are close to crossovers, sort of Europe's minivan.

 

Mid-size sedan and station wagon are 9% of European car sales, and most of that is sedan, so the wagon market in Europe is even pretty dead at this point.  

Share this post


Link to post
Share on other sites

i want my 83 regal wagon back!!!! hehe

Share this post


Link to post
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  



  • Social Stream

  • Similar Content

    • By Drew Dowdell
      Los Angeles - Buick introduced the Buick Encore GX to the U.S. at the Los Angeles Auto Show. The Encore GX is Buick's 4th entry into the crossover segment and sits slightly above the Encore in size and price.  The Encore GX will come with a host of standard safety features such as: 
      Forward Collision Alert Automatic Emergency Braking Front Pedestrian Braking Lane Keep Assist with Lane Departure Warning Following Distance Indicator IntelliBeam headlamps with automatically-adjusting high/low beams Available safety features depending on trim level will include: 
      Rear Park Assist Rear Cross Traffic Alert Lane Change Alert with Side Blind Zone Alert Rear Camera Mirror, provides a wide, less obstructed rear view while parking and driving Hands-Free Power Liftgate with logo projection, one of only two vehicles within the compact SUV segment to offer this feature Adaptive Cruise Control – Camera (camera-based) Head-Up Display Automatic Parking Assist with Braking High Definition Surround Vision camera system The Encore will be powered either by a 1.2-liter Turbocharged or an up level 1.3-liter turbocharged engine.  In front wheel drive versions, both engines will send power to the wheels via a continuously variable transmission. All-wheel drive models get the 1.3-liter engine and a 9-speed automatic. AWD will also be driver selectable allowing for better traction or better fuel economy depending on driving conditions.  The top engine will produce an estimated 155-horspower and 174 lb.-ft of torque with a GM estimated 31 mpg highway rating. 

      The Buick Encore GX goes on sale early 2020

      View full article
    • By Drew Dowdell
      Los Angeles - Buick introduced the Buick Encore GX to the U.S. at the Los Angeles Auto Show. The Encore GX is Buick's 4th entry into the crossover segment and sits slightly above the Encore in size and price.  The Encore GX will come with a host of standard safety features such as: 
      Forward Collision Alert Automatic Emergency Braking Front Pedestrian Braking Lane Keep Assist with Lane Departure Warning Following Distance Indicator IntelliBeam headlamps with automatically-adjusting high/low beams Available safety features depending on trim level will include: 
      Rear Park Assist Rear Cross Traffic Alert Lane Change Alert with Side Blind Zone Alert Rear Camera Mirror, provides a wide, less obstructed rear view while parking and driving Hands-Free Power Liftgate with logo projection, one of only two vehicles within the compact SUV segment to offer this feature Adaptive Cruise Control – Camera (camera-based) Head-Up Display Automatic Parking Assist with Braking High Definition Surround Vision camera system The Encore will be powered either by a 1.2-liter Turbocharged or an up level 1.3-liter turbocharged engine.  In front wheel drive versions, both engines will send power to the wheels via a continuously variable transmission. All-wheel drive models get the 1.3-liter engine and a 9-speed automatic. AWD will also be driver selectable allowing for better traction or better fuel economy depending on driving conditions.  The top engine will produce an estimated 155-horspower and 174 lb.-ft of torque with a GM estimated 31 mpg highway rating. 

      The Buick Encore GX goes on sale early 2020
    • By Drew Dowdell
      The Hyundai Sonata is likely to make a big splash with its good looks when it hits dealers in a few weeks. One thing that was missing from the original release of the Sonata was an up-level engine option. To review, the Sonata can be optioned with a 191 horsepower 2.5-liter 4-cylinder or a 180 horsepower 1.6-liter turbocharged 4-cylinder with a wide peak torque band and 195 lb.-ft.   Gone is the 245 horsepower 2.0-liter turbo.
      Back in April, Hyundai confirmed that it would produce an N-Line version of the car with 275 horsepower.  That car is likely to be debuting at the LA Auto Show later this month. The kicker is the N-line is not the full performance edition like a Sonata N would be. 
      Now, rumors out of Korea via Korean Car Blog say that the full N will be coming late next year. Powering the Sonata N would be a 2.5-liter turbocharge direct injected engine producing at least 300 horsepower and 311 lb.-ft of torque. Power would be fed through an 8-speed wet dual-clutch transmission. This powertrain has already been shown at a 2019 Hyundai Kia Motors Powertrain Conference, so we know they'll be building this engine for something.
      Of course, Hyundai has not commented on any of these rumors, so take a Sonata N with a grain of salt.  Still, a performance tuned Sonata could make an exciting addition to the otherwise stale and fading mid-size car market.
       

      View full article
    • By Drew Dowdell
      The Hyundai Sonata is likely to make a big splash with its good looks when it hits dealers in a few weeks. One thing that was missing from the original release of the Sonata was an up-level engine option. To review, the Sonata can be optioned with a 191 horsepower 2.5-liter 4-cylinder or a 180 horsepower 1.6-liter turbocharged 4-cylinder with a wide peak torque band and 195 lb.-ft.   Gone is the 245 horsepower 2.0-liter turbo.
      Back in April, Hyundai confirmed that it would produce an N-Line version of the car with 275 horsepower.  That car is likely to be debuting at the LA Auto Show later this month. The kicker is the N-line is not the full performance edition like a Sonata N would be. 
      Now, rumors out of Korea via Korean Car Blog say that the full N will be coming late next year. Powering the Sonata N would be a 2.5-liter turbocharge direct injected engine producing at least 300 horsepower and 311 lb.-ft of torque. Power would be fed through an 8-speed wet dual-clutch transmission. This powertrain has already been shown at a 2019 Hyundai Kia Motors Powertrain Conference, so we know they'll be building this engine for something.
      Of course, Hyundai has not commented on any of these rumors, so take a Sonata N with a grain of salt.  Still, a performance tuned Sonata could make an exciting addition to the otherwise stale and fading mid-size car market.
       
    • By Drew Dowdell
      China is by far Buick's most important market. More than three quarters of all Buicks sold are sold in China.  To that end, it should be no surprise that China gets updated models before the U.S. and also get variants that never will see our shores. Even models that are dead in the US, like the Lacrosse and Verano, continue on selling well in China.
      The Buick Enclave is one example.  In the U.S. it is a full-size model, but in China it is downsized to a mid-size model approximately the size of the current GMC Acadia. Buick just debuted the new Enclave in China and while it is unlikely we'll see it over here, the U.S. model could get many of the same updates when it bows for 2021.
      Outside we see a revised front fascia with a new grill. The running lights have the familiar boomerang shape while the headlamps have moved lower into the bumper area.  A new grille insert is there with a wider horizontal slat that gives the Enclave more visual width.

      The inside is where the real story is at. Greatly updated, the infotainment system is seamlessly integrated into the dash and a new set of buttons takes the place of the Precision Control shifter. The console is the floating type with storage underneath. (Click image to enlarge)
      The Chinese Enclave is powered by GM's 2.0-liter turbocharged LSY engine making around 230 horsepower and coupled to a 9-speed automatic transmission. 
      What do you think of the Chinese Buick Enclave and would you like to see these updates in the U.S. version?  Let us know in the comments below.
       

      View full article
  • Recent Status Updates

    • Drew Dowdell

      I think the haters have to get over it and step into the reality of 2019 and the future. This is the next addition to the #Mustang family. The fact that it is an EV makes it even more interesting. I think it will sell well (for an EV) and do better than the Tesla Model X since it is significantly cheaper but still gets up to 300 miles range.
      · 0 replies
    • Drew Dowdell

      I could get comfortable in the back of the G90, the back seat is fabulous. What do you think of the new @genesis_usa flagship?
      · 0 replies
    • Drew Dowdell

      The @Hyundai party with Brett Michael's.
      · 0 replies
    • Drew Dowdell

      And here its is, the most controversial car in the #laautoshow, the #Mustang #MachE. I think they did a good job with it, and if they're going to make a whole family of Mustangs, this is a very good start.
      · 0 replies
    • Drew Dowdell

      The second most controversial car at the #LAAutoShow. #corvette #c8
      · 0 replies
  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...