Karma News: Karma Automotive To Use Dealers and Factory Stores To Sell Vehicles

[William Maley]

What is the best way to sell a vehicle? Is it through a dealership or a factory store? For Karma Automotive - the reincarnation of Fisker - plans to do both.

 

Automotive News reports that by the end of this year, 10 franchised dealerships in key markets around the U.S. and Canada will begin selling the Revero. The dealers picked already sell brands like Bentley, Rolls-Royce, Lamborghini, and Porsche.

 

"These guys really understand this customer. They get that it's not moving metal and pushing volume like the mass-market guys have to," said Jim Taylor, Karma's chief marketing officer.

 

Alongside the dealers, Karma will have a few brand experience centers" (aka factory stores) in states allow this type of retail experience. Taylor said the stores would allow Karma to control its brand message, and provide reassurance to the dealers that "it's living up to the same standards it expects of them."

 

"When you control your own store, you live it every day, so you have to walk the walk, So I think in a good way it puts a lot of pressure on yourself to deliver the same level of performance," said Taylor.

 

Karma plans on showing the Revero next month.

 

Source: Automotive News (Subscription Required)

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[David]

Interesting, I question this mix of some states with stores, some states with factory stores. I can see a nightmare of litigation from state to state about if dealership versus company owned store.

 

I have no warm fuzzies about this succeeding. 

[David]

Fisker just posted their first video showing off the NEW Revero

 

[David]

Seems the Revero has the big outcoming yesterday.

 

http://www.karmaautomotive.com/revero/

 

The car is in production, has it's solar panel roof that Karma is saying can power the car. Also interesting is that Karma web site and releases say they are working on the Atlantic also to go into production in the future.

 

 

[Suaviloquent]

Uhhhh, so basically another Cadillac ELR style vehicle, plenty of style, barely any substance, and I don't think any of the quality issues have been resolved. That and the lighting assemblies are dated, and the car is reminder of a brand that failed to succeed in the first place.

 

It's a waste to me, but someone can spend the pretty penny on this talking piece for the garage.

[balthazar]

Failed brands are the rage; look at Maybach.

[David]

^^^