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William Maley

Mazda News: Mazda Announces MX-5 Miata RF Launch Edition, Details Plans Of How They Plan To Sell It

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If there was one vehicle that surprised everyone at the New York Auto Show this year, it would have to be the introduction of the Mazda MX-5 Miata RF. Everyone figured Mazda would offer a hardtop option for the Miata, but not as a sharp looking fastback. Today, Mazda has announced plans to offer a Launch Edition of the Miata RF.

 

The vehicle that rolled into the New York Auto Show came with a Machine Grey exterior, black roof panel. and an interior finished in Auburn nappa leather. That is how the 1,000 MX-5 Miata RF Launch Edition models will come finished. The only choice a buyer gets to make is what transmission - automatic or manual?

 

Now not everyone will be able to order an MX-5 Miata RF Edition at the beginning. Mazda will be sending out invitations to their "most loyal customers" via email. They'll have a set amount time to place an order before Mazda opens the order books to the general public.

 

“Rarely does any automaker have a vehicle that garners the sort of loyalty and enthusiasm MX-5 generates—something we don’t take lightly. MX-5 RF is the next chapter of this storied model line, and we can’t think of a better way to give back than to first offer this bespoke Launch Edition to those who have stuck with us, believing in our mission to deliver the best-driving vehicles on the road,” said said Robert Davis, senior VP of U.S. Operations for Mazda North American Operations in a statement.

 

When Mazda plans on opening the order books and pricing will be announced at a later date.

 

Source: Mazda
Pic Credit: Newspress USA

 

Press Release is on Page 2






Click here to view the article

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I know, I am the Big guy with full size SUVs, yet as much as I want to like a cool small sports car, I really do not get the appeal of the Miata. There is just nothing there to get my passion going.

 

Wish them the best of luck, I know they will do well.

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Super nice, and that colour combo is BANGIN'.

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Super nice, and that colour combo is BANGIN'.

Better bangin is if it had the mid 70's body style of the Corvette in that color! :metal:

 

Imagine a baby corvette as a road rally car. :D

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