Jump to content
  • Greetings Guest!

    CheersandGears.com was founded in 2001 and is one of the oldest continuously operating automotive forums out there.  Come see why we have users who visit nearly every day for the past 16+ years. Signup is fast and free, or you can opt for a premium subscription to view the site ad-free.

Sign in to follow this  
William Maley

Mazda News: Mazda Announces MX-5 Miata RF Launch Edition, Details Plans Of How They Plan To Sell It

Recommended Posts


If there was one vehicle that surprised everyone at the New York Auto Show this year, it would have to be the introduction of the Mazda MX-5 Miata RF. Everyone figured Mazda would offer a hardtop option for the Miata, but not as a sharp looking fastback. Today, Mazda has announced plans to offer a Launch Edition of the Miata RF.

 

The vehicle that rolled into the New York Auto Show came with a Machine Grey exterior, black roof panel. and an interior finished in Auburn nappa leather. That is how the 1,000 MX-5 Miata RF Launch Edition models will come finished. The only choice a buyer gets to make is what transmission - automatic or manual?

 

Now not everyone will be able to order an MX-5 Miata RF Edition at the beginning. Mazda will be sending out invitations to their "most loyal customers" via email. They'll have a set amount time to place an order before Mazda opens the order books to the general public.

 

“Rarely does any automaker have a vehicle that garners the sort of loyalty and enthusiasm MX-5 generates—something we don’t take lightly. MX-5 RF is the next chapter of this storied model line, and we can’t think of a better way to give back than to first offer this bespoke Launch Edition to those who have stuck with us, believing in our mission to deliver the best-driving vehicles on the road,” said said Robert Davis, senior VP of U.S. Operations for Mazda North American Operations in a statement.

 

When Mazda plans on opening the order books and pricing will be announced at a later date.

 

Source: Mazda
Pic Credit: Newspress USA

 

Press Release is on Page 2


 

Mazda Announces MX-5 Miata RF Launch Edition

  • Mazda’s Most Loyal Customers to Have First Access to Pre-Order

 


IRVINE, Calif. (August 18, 2016) – Revolutionary and breathtaking to look at, yet simple and elegant in concept, the 2017 Mazda MX-5 Miata RF made its debut at this year’s New York International Auto Show with rousing acclaim. MX-5 RF was introduced with a color combination that will be exclusive to MX-5 RF versus the MX-5 soft top: Machine Gray Metallic paint color, Auburn Nappa leather interior trim with a hand-painted black roof panel, based on the Grand Touring trim level.

 

Now, the show car is set to become the MX-5 RF Launch Edition, limited to 1,000 vehicles in the U.S. and destined for Mazda’s most loyal customers.

 

Initially, Mazda North American Operations (MNAO) will open up the preorders to a select group of customers who will be notified via email and will have a specific window of time to preorder the MX-5 RF Launch Edition before ordering opens to the general public*. Customers who opt to purchase an MX-5 RF Launch Edition will have but one option available—SKYACTIV-MT six-speed manual or a six-speed automatic transmission—with each vehicle being made to order.

 

“MX-5 has enjoyed 27 years of being the world’s best-selling roadster, being named 2016 World Car of the Year and World Car Design of the Year and receiving hundreds, if not thousands, of other accolades,” said Robert Davis, senior VP, U.S. Operations, MNAO. “Rarely does any automaker have a vehicle that garners the sort of loyalty and enthusiasm MX-5 generates—something we don’t take lightly. MX-5 RF is the next chapter of this storied model line, and we can’t think of a better way to give back than to first offer this bespoke Launch Edition to those who have stuck with us, believing in our mission to deliver the best-driving vehicles on the road.”

 

Outside of the exclusive color combination, MX-5 RF Launch Edition customers will receive a custom-designed, numbered 42mm Tourneau watch to complement their cars.

 

For those who may miss out on purchasing an MX-5 RF Launch Edition, other retractable fastback models will be available with many of the same colors and interior combinations—just not the Machine Gray Metallic exterior color on the Grand Touring trim level with the black roof, Auburn Nappa leather interior and badging. While the 2017 MX-5 RF Launch Edition is based on the Grand Touring trim level, other MX-5 RF models are expected to arrive at U.S. dealerships in the first quarter of 2017 in either Grand Touring or Club trim levels.

 

Specific timing for MX-5 RF Launch Edition ordering, as well as pricing, will be announced in the coming weeks.


View full article

Share this post


Link to post
Share on other sites

I know, I am the Big guy with full size SUVs, yet as much as I want to like a cool small sports car, I really do not get the appeal of the Miata. There is just nothing there to get my passion going.

 

Wish them the best of luck, I know they will do well.

Share this post


Link to post
Share on other sites

Super nice, and that colour combo is BANGIN'.

Share this post


Link to post
Share on other sites

Super nice, and that colour combo is BANGIN'.

Better bangin is if it had the mid 70's body style of the Corvette in that color! :metal:

 

Imagine a baby corvette as a road rally car. :D

Share this post


Link to post
Share on other sites
On 8/18/2016 at 8:05 PM, ocnblu said:

Super nice, and that colour combo is BANGIN'.

Indeed!

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  



  • Similar Content

    • By William Maley
      When we drove the Mazda CX-5 towards the end of last year, we found ourselves wishing that either the long-delayed turbodiesel or possibly the 2.5: turbo-four from the CX-9 would grace the engine. The 2.5L four-cylinder does ok around town, but really struggles when more speed is needed. It seems our wish could be coming true.
      The Truth About Cars obtained a certification document from the California Air Resources Board for the turbocharged 2.5L four-cylinder. In the document, it lists the 2019 CX-9 and CX-5 offering this engine. It would give the CX-5 a nice power boost as the turbo-four produces 227 horsepower (250 horsepower on premium fuel) and 310 pound-feet of torque.
      Mazda declined to comment when asked about the document.
      We're guessing that Mazda could debut the turbo engine in the CX-5 at the LA Auto Show in November.
      Source: The Truth About Cars

      View full article
    • By William Maley
      When we drove the Mazda CX-5 towards the end of last year, we found ourselves wishing that either the long-delayed turbodiesel or possibly the 2.5: turbo-four from the CX-9 would grace the engine. The 2.5L four-cylinder does ok around town, but really struggles when more speed is needed. It seems our wish could be coming true.
      The Truth About Cars obtained a certification document from the California Air Resources Board for the turbocharged 2.5L four-cylinder. In the document, it lists the 2019 CX-9 and CX-5 offering this engine. It would give the CX-5 a nice power boost as the turbo-four produces 227 horsepower (250 horsepower on premium fuel) and 310 pound-feet of torque.
      Mazda declined to comment when asked about the document.
      We're guessing that Mazda could debut the turbo engine in the CX-5 at the LA Auto Show in November.
      Source: The Truth About Cars
    • By William Maley
      For the past few months, we have been hearing about some key changes to the Mazda MX-5 Miata; more power from the four-cylinder engine, new safety features, and a telescoping steering wheel. Mazda has been using the "can't comment at this time" when asked about these changes. Today, the Japanese automaker finally confirmed the changes.
      Under the hood lies a reworked 2.0L Skyactiv-G producing 181 horsepower and 151 pound-feet of torque - up 26 and 3 respectively. A higher redline of 7,500 rpm complements the added power. To pull this off, Mazda made a number of changes to the engine which include,
      Lighter pistons and connecting rods Reconfigured intake ports New fuel injectors New exhaust system Mazda has also fitted a higher final drive ratio (3.583 vs. 3.454), which should make it slightly quicker off the line.
      There is also more safety tech for the 2019 MX-5 Miata. All models get a backup camera as standard and higher trim levels boast traffic sign recognition and  Smart City Brake Support.
      Other changes for the 2019 MX-5 include,
      Optional brown canvas soft top Redesigned 17-inch wheels Telescoping steering wheel Mazda hasn't announced pricing on the 2019 MX-5 Miata, but does say it will arrive at dealers later this fall.
      Source: Mazda

      View full article
    • By William Maley
      For the past few months, we have been hearing about some key changes to the Mazda MX-5 Miata; more power from the four-cylinder engine, new safety features, and a telescoping steering wheel. Mazda has been using the "can't comment at this time" when asked about these changes. Today, the Japanese automaker finally confirmed the changes.
      Under the hood lies a reworked 2.0L Skyactiv-G producing 181 horsepower and 151 pound-feet of torque - up 26 and 3 respectively. A higher redline of 7,500 rpm complements the added power. To pull this off, Mazda made a number of changes to the engine which include,
      Lighter pistons and connecting rods Reconfigured intake ports New fuel injectors New exhaust system Mazda has also fitted a higher final drive ratio (3.583 vs. 3.454), which should make it slightly quicker off the line.
      There is also more safety tech for the 2019 MX-5 Miata. All models get a backup camera as standard and higher trim levels boast traffic sign recognition and  Smart City Brake Support.
      Other changes for the 2019 MX-5 include,
      Optional brown canvas soft top Redesigned 17-inch wheels Telescoping steering wheel Mazda hasn't announced pricing on the 2019 MX-5 Miata, but does say it will arrive at dealers later this fall.
      Source: Mazda
    • By William Maley
      The past months has brought some interesting rumors to light on the 2019 Mazda MX-5 Miata. In March, a NHTSA document came to light that revealed the 2019 model would produce 181 horsepower from its 2.0L four-cylinder. A month later, a leaked document from a Canadian Mazda dealer confirmed the horsepower rating, along with some much wanted features such as a telescoping steering wheel.
      Recently, Japanese outlet Car Watch had the chance to drive the updated 2019 MX-5 Miata for the Japanese market - called the Roadster. In their first drive report, they confirmed a number of details we have reported previously. For starters, the 2.0L has seen power boosted from 155 to 181. The engine has also see its redline increase from 6,800 to 7,500 rpm. This is due to a number of improvements for the engine including lighter pistons and a larger opening for the throttle body. Mazda has also fitted a new dual mass flywheel that will reduce vibrations coming inside, along with a new muffler. Other changes include new color choices for the exterior and interior; Smart City Brake Support, and a telescoping steering wheel.
      Unsurprisingly, Mazda said that it "can't comment at this time" about if these changes will appear in the U.S. Given the amount of evidence, it would be a safe bet that we'll be seeing most, if not all appear on our MX-5 Miata in the near future.
      Source: Car Watch, Road & Track

      View full article
  • My Clubs

  • Recently Browsing

    No registered users viewing this page.

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.