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William Maley

Cadillac News: Cadillac Escala Concepts Previews the Future of Brand's Design

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The Pebble Beach Concours d’Elegance has become an auto show of sorts in the past few years with luxury automakers showing off concepts and new models. Cadillac has used the event to show off various concepts such as the Ciel and Elmiraj. Last night, they revealed the Escala concept.

 

“Escala is a concept with two clear objectives. First, Escala is a statement of intent for the next iteration of the Cadillac design language, and also technical concepts in development for future Cadillac models. Secondly, Escala builds Cadillac’s aspirational character, signaling the brand’s return to the pinnacle of premium,” said Johan de Nysschen, president of Cadillac.

 

Escala (Spanish for scale) provides a preview as to Cadillac's future in terms of design and a possible idea to a long-rumored flagship. The overall profile reminds us of the Audi A7 with a coupe-like roofline and liftback. The front end features a new grille design and slimmed down chrome surround. Flanking either side of the grille are slim headlights with organic light emitting diode (OLED) technology.

 

Size-wise, the Escala is 6.5 inches longer, 2.7 inches wider in the front and 2.5 inches in the rear; and rides on a 4.5 inch longer wheelbase when compared to the CT6.

 

The Escala's interior is a feast for the eyes. Cadillac describes it as having a “dual personality”. The front is focused on technology with three curved OLED screens that consolidate the instrument cluster and center stack into one unit. The back is focused on comfort with seating for two and a panaromic sunroof.

 

Under the hood lies a brand new 4.2L twin-turbo V8 with cylinder deactivation. No power figures are given, but we expect to see this engine in the CT6 in the near future.

 

Could we see the Escala as a production model? We'll let de Nysschen answer this.

 

“Escala is a concept car, but one based upon the unrelenting rise of our product substance. Depending on the development of market segment for large luxury sedans, Escala is a potential addition to our existing product plan.”

 

Source: Cadillac

 

 

Press Release is on Page 2


 

Cadillac Unveils Escala Concept, Previewing Future Design Direction

  • Concept showcases future design and technical systems in development
  • Flagship Sedan is a concept for a more expressive, expansive companion to the recently launched CT6
  • Dual-Theme interior includes Curved OLED displays, next-gen connectivity designs, ingenious details

 


The Escala Concept debuts in California tonight, introducing the next evolution of Cadillac design and previewing the craftsmanship and technology being developed for many future models. Following a series of private previews, Escala will be displayed this weekend at the annual Pebble Beach Concours d’Elegance.

 

The Escala Concept previews the design and technical ideas driving the next phase of Cadillac’s ongoing expansion.

 

“Escala is a concept with two clear objectives,” said Johan de Nysschen, president of Global Cadillac. “First, Escala is a statement of intent for the next iteration of the Cadillac design language, and also technical concepts in development for future Cadillac models. Secondly, Escala builds Cadillac’s aspirational character, signaling the brand’s return to the pinnacle of premium.”

 

Cadillac has released a new slate of models bristling with expressive design and exhilarating performance, driver’s cars taking Cadillac into a new chapter of its storied 114-year history.

 

“Escala is a concept car, but one based upon the unrelenting rise of our product substance,” de Nysschen said. “Depending on the development of market segment for large luxury sedans, Escala is a potential addition to our existing product plan.”

 

Escala — Spanish for “scale”— is a concept for a larger, more elite and expressive companion to the recently launched 2016 Cadillac CT6, the brand’s remarkable new range-topping prestige sedan. Escala is also the third in a series of concepts Cadillac has debuted at Pebble Beach in recent years, following the Ciel convertible (2011) and Elmiraj coupe (2013).

 

Escala is designed to be both a driver’s car and an indulgent flagship sedan. The large 4-door sedan features an expansive liftback design emphasizing the car’s considerable scale and versatility. At 210.5 inches in overall length, Escala is roughly 6 inches longer than today’s CT6.

 

Escala features a new and evolved face of Cadillac design that will begin appearing on production models soon. This includes a new expression of Cadillac’s vertical lighting, a brand signature since 1948. Organic light emitting diode (OLED) lighting elements are thinner and set deep within the fascia, creating a sinister look, day and night.

 

The concept’s details invite closer inspection, including a three-dimensional precision pattern in the grille design and 22-inch wheels with two layers of spokes.

 

“This concept shares how Cadillac will bring forward a new experience that is uniquely American, and unmistakably Cadillac,” says Andrew Smith, executive director of Cadillac Global Design. “Escala is an expressive symbol of reward and an exhilarating driving experience. On the interior, we pushed further. It’s about precision and ingenuity in craftsmanship, and the artistic integration of technology.”

 

Escala features a “dual personality” interior crafted with distinctly different zones: The front is about intensely focused modern technology, while the rear delivers relaxation.

 

“My brief to the designers was to create a car you desperately want to drive, and also one in which you want to be driven,” Smith said. “So rather than a single design, this interior consists of two themes. It was an opportunity for our designers to break the rules a little bit, exactly what Cadillac should do from time to time.”

 

An array of three curved OLED screens is a prominent feature in the front of the cabin. The very thin, curved displays are layered in front of the driver, with the back sides wrapped in hand-stitched leather embossed with the Cadillac script. The array of screens consolidate the traditional “cluster” of driving gauges with the “center stack” into one integrated unit.

 

Escala includes new designs for connectivity and control, providing a prototype for the user experience in development for future production models. The system features a central control module that enables the driver to execute tactile commands across the spectrum of connectivity functions, in addition to voice and gesture control technology. Inside the controller sits a new edition of Cadillac’s “flying Goddess” icon, a nod to the brand’s illustrious heritage.

 

Like all Cadillac models today, the interior is assembled using hand cut-and-sewn techniques. However, Escala presents several new and unique touches, blending overt luxury with covert technology. Escala makes broad use of hand-tailored fabric on the door trim and seating areas. Inspired by suiting material used by Cadillac’s partners in the fashion industry, the fabric provides a new level of hand-applied craftsmanship and color, unique in today’s auto interior landscape.

 

The Escala Concept utilizes Cadillac’s new RWD-centric large luxury car architecture, featuring one of the world’s most advanced body structures, which debuted on the new CT6. The mixed-material construction enables unprecedented agility and efficiency.

 

Escala uses a new 4.2-liter twin-turbo V-8 engine, a prototype of a new system in development for future Cadillac models. The advanced engine utilizes Active Fuel Management technology, enabling fuel-saving 4-cylinder operation.


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I would agree on the horizontal lights, it gives it a bit of an Impala look and a Cadillac should have vertical lights.  Overall I like this car.  I am not a big fan of lift back rear ends, but it does add to cargo space, so that is a plus.   Few minor issues aside, I think it looks good.

 

The name is stupid, I thought right away of Escalade without the "de" and Spanish for scale?  Why would you name a car scale.   I guess it won't matter because it will be called CT8 if they build it.

Thing is though, this is a small segment that is shrinking.  Many here have said how the S-class has sinking sales, but the S-class outsells the A8, 7-series and Jag XJ combined.

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Not sure the headlamps will be an issue unless some laws are changed. 


The car is interesting and too difficult to judge in photo's. It for sure is a concept and not really close to production outside. But inside the cars is as close as any of the show cars have been. What they have in there is pretty close to possible at a higher price point. 

 

I have seen claims of it looks like an Audi A7, Jag, Aston, Lexus and the hatch hints at Tesla in a odd way. 

I think the car has some real global appeal and the real key is the styling would play well but they must execute top trim materials and features. They need to lead the way on some technologies and not just add Apple play and call it a day. 

While this may be a show car I think there are elements of the future of A&S on the car. I picture this with a more formal roof line and even in a coupe and while I will not pass final judgment till I see it in person I think it is decent. 

The responses on the web have been all over as expected as some of the traditialist are ranting not enough chrome or no bench seat and others appear to like it. One survey had a 75%+ approval which is good. 

This is some of the first work JDN may have had some influence on so this will give us some direction  to where to expect changed. We know he has been very critical on present interiors and this one shows a new direction. 

I feel things will be getting very interesting in 2019 and later. 

While I am not blown away with the photos I am not put off. I expect it will be like the Lacrosse where I was ok with it and then when I saw the first one I was shocked at how well the proportions played out. The wider look really better balanced the car and design. 

 

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The only criticism I have is consistent with everyone else so far - the headlights need to be vertical.  Otherwise, the front end looks a bit too much like a new Mustang.  Everything else seems like Cadillac is tipping the scale in the right direction.

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I have no problems with the car or design, I think big grill is good and can translate to other products.  I do have a problem with Johan saying this :  

“Escala is a concept car, but one based upon the unrelenting rise of our product substance. Depending on the development of market segment for large luxury sedans, Escala is a potential addition to our existing product plan.”

Unrelenting rise of product???  What the CT6 and the $39k XT5?  Not really unrelenting or all that much of a meteoric rise.    The thing for Cadillac fans to worry about though is when he says depending on development of the large sedan segment.  Well the large sedan segment is shrinking, people just want crossovers.  Johan has already built in an excuse why not to build the car.

 

 

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Don't understand the light issues some are having. It's just a concept and those kind of lights will never see production. Overall, I like what I see here and the numbers are a plus. It measures longer than the S class while having way more cargo room. That's a nice start in my book. 

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The grille reminds me of a 1969 Coupe De Ville.  That gives props to the old school design.  I want more details about these new V8s though.  How many will there be and what kind of output will they have?

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Good looking car, but doesn't identify as a Cadillac in the slightest bit. You could replace the badge with Kia, Hyundai, or Audi logo and never no the difference.

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I don't know what to think of it honestly. It seems like there are bits and pieces with vague familiarity to other cars but not sure what is taking priority here, form or function. As well, I feel they do not want to keep A&S stagnant, but some themes like vertical blade lights appear a little to watered down and the rear reminds me of a GT BMW wagon.

 

Given Cadillac's recent history of concept cars, I am alright with it as the nice gesture they seem to do for pebble beach, but outside of that I see the same kind of stagnation and trying to cater to old and new with this design as anywhere else.

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Yeah....

This concept's face looks familiar to me in the form of Elmiraj grille and Aston Martin Lagonda fascia rolled into one.

I like it but like others, I would prefer vertical headlamps like the Elmiraj had.

It did not blow me away like the other concepts, it is pretty, but like Frisky said, it dont feel like a Cadillac.
Im ready to let go of Arts&Science, but only if it is replaced by something that identifies what a Cadillac should look and feel like.I dont know what that is, but this concept's exterior does not have a Cadillac feel to it.

Let me repeat, I like it, and Im sure it will be quite imposing in person, but so far, I aint feeling any Cadillac vibes with it.

 

Interior is simplistic in a very elegant way.

I LOVE THAT.

Im not sure about the suit material effect they chose, its different and its cool, and I think it could work...instead of the usual all around leather that has been the go to luxury material. Suede is leather, but I was never a fan of it either on a jacket or car interior.

I think I might like the expensive personally tailored designer suit look of it all!

 

LOVE THAT TRUNK.

The  way it opens, the volume, the way its designed and the way the interior materials of it gel. It looks expensive..

Who ever thought that a trunk could be so luxurious and beautifully made to look expensive like the rest of a car's interior???!!!

 

 

 

 

 

 

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17 minutes ago, oldshurst442 said:

 

 

 

 

I ran out of editing time...

And best of all with that trunk, no need to go SUV with a trunk opening and space like that!!!

 

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Interior is cool, not sure on some of the fine details they did, but hey, it is a concept. Exterior, Hate the coupe look. Been done to death. Rear Sucks, keep a more traditional vertical tail light. Front, over all fine but loose the horizontal head lights like everyone has mentioned and get to a vertical set, a true symbol of Cadillac.

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That awkward moment when the new guy drops his bags on your designers and says "make me a Cadillac A7!  I'm going to turn this new house into a home!"  Also, Cadillac lights simply do not zig like that.  Needs vertical lights without branches, front and rear.  I do like the interior and the engine and the RWD chassis.

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The name reminds me of La Scala, the opera house in Milan.   The fastback roofline reminds of the A7 mixed with the Citroen C6... the front makes me think Mazda mixed w/ current Cadillac styling...I like the dimensions--127 inch wheelbase, 210 long... maybe a preview of a possible CT8? 

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Cadillac La Scala, circa 1973 :

1973-Cadillac-La-Scala-sedan-concept.jpg

 

- - - - -

RE the Escala ~ IMO its very crisp & contemporary, but as with the El Miraj, I find a number of details I don't think are optimum WRT being on a Cadillac. I am digging' the dimensions, but I would love to see the Escala & CT6 next to each other, in person.

Edited by balthazar
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Sadly with where the market is today, Cadillac could roll out 10 crossovers and all 10 would outsell a full size sedan.  

It is amazing how similar the La Scala looks to the 1992 Seville, took them a long time to get there.

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Lutz is pretty much right on, Cadillac advertising is doing nothing, and they need crossovers in a bad way.   Too many 5 year plans and lack of consistency to stay on the attack.

I liked the Seville of the 90s and the 98 redesign as well, and the Northstar in the 90s was very competitive, it beat most other V8s in power.  Then they let it rot on the vine like GM often did with products back then.

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On 8/19/2016 at 8:20 PM, Frisky Dingo said:

Good looking car, but doesn't identify as a Cadillac in the slightest bit. You could replace the badge with Kia, Hyundai, or Audi logo and never no the difference.

It's funny, because when i first saw the pictures of this thing, I thought, what the eff is this?

Tesla is the first thing that popped into my head.  Then, it's got some of the Hyundai Genesis going on.  A little bit of an Acura greenhouse even.  Then, Cadillac A7.  And then I am like, there really isn't much traditional Cadillac going on.  Front end is totally bland.

Johan wants to, or thinks he can, or has been told to make Cadillac more global and exclusive.  So it's interpreted as throwing the baby out with the bath water.  Anytime you have a 'new design direction' it's supposed to be a stunning statement.  Think Chrysler's cab forward for example, or the mid 00's new 300.  This really doesn't achieve that sort of statement.  Anything that was maybe positive on the Elmiraj is totally gone also.

It basically is throwing out art and science. Well, it was interesting because while on vacay, in a small bodunk town we visited this wkd sat a brand new ATS coupe in that really stunning red color.  So mad i didn't take a pic.  If i had seen the car in profile first i would have been like 'second ever G6 coupe'.  But all the bling and detailing on the car apart from its being not a spot on the car it was a stunner.  PArt of the reason for that was whatever the residual leftover of the Cadillac A&S cues....the bladed front and rear (albeit moderately expressed) The vertical taillights, the highly detailed and sharp edged grille....the bombastic logo.  And this is with the ATS and CTS that have the mutt styling of A&S and some weak attempt at trying to look German.  (where the ATS fails the wow meter here is it's physical size just isn't large enough to convey wow like a CTS sized car could....not enough width, not enough length and wheelbase).  If this had been a gen 2 CTS coupe with a similar new era eased over styling of the last CTS coupe and with a bit more rakish look I think it would have been more effective.

Cadillac is having so much trouble putting a face on the cars like the CTS and CT6, and finishing the rest of the car too.   

Johan's probably wanting to take a dump on the traditional Cadillac fan base in every way.  Jack up the prices, get rid of the old styling, rather have them be big in other countries.  GM prob thinks Buick will pick up the old fan base with its lower prices, etc.  At the same time, they'll give up on sedans now and stock the house with a bunch of crossovers.

IMO Cadillacs biggest failures of the last 5-8 years is the ATS came out and quite simply is way too small to appeal to any customer base that would even consider Cadillac.  Even those who may be lured by its performance.  The new CTS went up too far in price and really with its ugly front end, wtf rear end, and confusing sides messed with the Cadillac look too much.  The XTS really should have been promoted more to at least get some customers in the showroom (and yes, it's ok to have your XTS at a discount and basically offset cars like the Lexus ES). Many Cadillac customers never even knew what an XTS was, they were told the DTS was dead and nothing to replace it.  The CT6 just arriving may have confused everything even more.  No v8, it's long but not wide, rear lacks length and presence, and pricing is again an issue.  Cadillac hasn't done anything to compete with Tesla and as for gas engines, they really could stand to have a much better 2.0 turbo.  Only just now is Cadillac putting a respectable turbo 6 in their cars.  And then, CUE.

It would be one thing for Cadillac to price their cars way up if the cars they were selling were desirable.  When you miss the mark badly with new and existing customers on styling or size or powertrains or features, and your ad campaigns suck, how are you supposed to build brand equity or expect to get big profits?

^^^^92 Seville, still the total package.  My folks didn't have the STS version, they had the SLS equivalent.  It's fine for Cadillac to have maybe 1 model with the four door coupe / hatch look but i hope they don't turn their whole lineup to these jellybeans.  Cadillacs should have some creases, some blades, edges, angles, etc.  ELR gets big thumbs up for it's styling (it just is limited to electric) and look at it's creases.  Cadillacs didn't ever have hofmeister kinks like this confused thing has.

I don't think Johan is going to work out the way it's been going.

 

 

2016_cadillac_ats_ats-coupe (1).jpeg

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Cadillac has already done the 'a7 fastback / 4 door coupe look'

(this would have made a great badge engineered Saab 9-9 too)

 

84CadillacSeville.jpg

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They could put the Evoq concept into production now and it would be the best looking and most modern looking Cadillac and it was from 1999.  The XLR washed out a lot of the good looks and had weird shape.  The Evoq still looks stunning today.

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      Sporty efficiency: drive and recuperation
      From high-efficiency to high-performance – the particularly appealing component of the Audi e-tron’s drive is its breadth. The two electric motors accelerate the e-tron from 0-60 mph in 5.5 seconds and reach a top speed of 124 mph.  The advantage of the electric motor is felt especially in its impressive off-the-line starting performance from a standstill. The maximum drive torque is reached in 250 milliseconds – a performance worthy of a sports car. US horsepower and torque figures will be available closer to launch.
      The two asynchronous motors (ASM) of the Audi e-tron are especially robust. Their sophisticated cooling concept is designed to keep the temperature level low. Single-stage transmissions transfer the torque to the axles via the differentials. Each motor is supplied by power electronics that act in close consort with the powertrain control unit. When the Audi e-tron is traveling at moderate speeds, in the interest of efficiency it is powered mainly by the rear motor. When coasting, the motors operate free from magnetic drag torque – another strength of ASM technology.
      The Audi e-tron uses an innovative recuperation system encompassing both electric motors, to boost efficiency. On average, our engineers estimate that this system is responsible for as much as 30 percent of the e-tron’s range depending on the conditions, terrain and driving style. The electric SUV can recover energy in two ways: by means of coasting recuperation when the driver releases the accelerator, or by means of braking recuperation by depressing the brake pedal. When pressing the brake pedal, the electronic control unit computes within milliseconds how much pressure the system needs to build up for the specific braking process required. A high-performance electric motor supplies the necessary energy. The integrated brake control system is approximately 30 percent lighter than a conventional system thanks to its more compact design. The conventional vacuum pump is no longer needed in this configuration.
      According to the driving situation, the brake control system decides whether to use the electric motors as alternators or to use the friction brakes – all without the driver noticing. Up to 0.3 g, the Audi e-tron is decelerated solely by the electric motors – that covers over 90 percent of braking scenarios. So energy is returned to the battery in practically all normal braking instances. Above this deceleration value, for example in a full brake application, the friction brakes come into play. Thanks to a newly designed electro-hydraulic activation principle, they are particularly quick to respond. The driver can select the degree of energy recovery in three stages by means of paddles on the steering wheel. In the lowest setting, the Audi e-tron glides with no additional braking torque. At the highest stage the electric SUV is slowed more noticeably – the driver can slow down and accelerate solely via the acceleration pedal, if desired. This creates what is referred to as a one-pedal feeling.
      The efficiency assist additionally promotes an economical driving style by prompting the driver when he should move his foot off of the accelerator pedal. It does this by using the navigation system’s route data, radar information and camera images, Depending on the traffic situation the predictive system makes the Audi e-tron slow down proactively and in turn, recuperate.
      Strong performance on a variety road surfaces: electric all-wheel drive and suspension
      In the Audi e-tron, the brand introduces a new generation of quattro drive as standard: electric all-wheel drive. This new system enables the electric SUV to achieve optimum traction in a variety of weather conditions and on challenging road surfaces. In a similar way to the mechanical quattro with ultra technology, the second axle – in this case, the one at the front – can be connected predictively. This happens if the driver requests more power than the rear electric motor can supply, or predictively even before grip noticeably declines in wintery conditions or in dynamic cornering. The electric motors are an ideal power source for the high-precision, ultrafast electric quattro. Torque can be controlled spontaneously – the output can be redistributed between the axles within a fraction of a second.
      Towards the limits of driving dynamics, torque vectoring enhances handling by means of brief wheel brake applications. The dynamic talents of the Audi e-tron are especially apparent on a low-friction surface, such as snow. For the first time in the e-tron, the quattro torque vectoring are integrated on the central suspension controller, distributing the torque with a slight rear bias.
      The innovative traction control regulates wheel slip by the millisecond directly via the electric motors’ power electronics. The powertrain control unit is integrated with the built-in brake control system and helps maintain an optimum power flow between tires and road surface. Together with the electric all-wheel drive, this produces the high traction and directional stability that are typical of an Audi. This is especially evident in the four-stage Electronic Stabilization Control, which offers the “sport” and “offroad” modes and can also be fully turned off when desired.
      The SUV’s driving character can be adjusted with the standard Audi drive select across seven profiles – from comfortable, through efficient, to distinctively sporty – according to the driving situation, road condition or personal requirements. Some of the modes also influence the standard air suspension with adaptive dampers.
      Depending on road speed and driving style the suspension adjusts the body’s ride height by up to 76 millimeters (3.0 in). Especially on long journeys, a lower ride height improves the air flow around the body, thus helping to increase range. In the “offroad” mode, the Audi e-tron is primed for driving away from paved roads: Its ground clearance is increased by 35 millimeters (1.4 in) compared with the standard level. If the driver activates the additional function “Raise” in Audi drive select, the body can adapt to another 15 millimeters (0.6 in) higher.
      The electric SUV is both uniquely dynamic and stable in changing driving conditions. The low position of the drive components helps in that regard: The battery system is optimally matched to the dimensions of the Audi e-tron body and is located between the axles in the form of a flat, broad block beneath the passenger compartment. That places the Audi e-tron’s center of gravity a few centimeters lower down than in a conventional SUV.
      The axle load distribution is balanced at approximately 50:50, and self-steering behavior is neutral. The front and rear suspensions take the form of five-link designs. The standard progressive steering adjusts its ratio according to steering angle and provides speed-dependent assistance. The further the steering is turned, the more direct it becomes – this helps make the vehicle agile and precise to move with little effort. This advantage comes into play in city driving and for tight maneuvering.
      The optionally available trailer tow hitch can increase the Audi e-tron’s versatility, for example as a sport and leisure vehicle. When equipped with the tow package, the Audi e-tron has a maximum tow rating of 4000 lbs. It can also be used for mounting a cycle carrier, for example.
      95 kWh of energy: the high-voltage battery system
      The battery system in the Audi e-tron is located beneath the cabin and is 2.28 meters (90 inches) long, 1.63 meters (63.6 inches) wide and 34 centimeters (13.4 in) high. It comprises a total of 36 cell modules in square aluminum housings, each of which is roughly the size of a shoe box. They are arranged on two levels, known as “floors” –a longer lower floor and a shorter upper one. At market launch, each module is equipped with twelve pouch cells having a flexible outer skin of aluminum-coated polymer. The battery operates with a nominal voltage of 396 volts and stores 95 kWh of energy.
      A cooling system of flat aluminum extruded sections divided uniformly into small chambers has the task of maintaining the battery’s high-performance operation over the long term. Heat is exchanged between the cells and the cooling system beneath them via a thermally conductive gel pressed beneath each cell module. In what is a particularly resourceful solution, the gel evenly transfers the waste heat to the coolant via the battery housing.
      A strong surround frame and lattice-type aluminum structure that holds the cell modules is designed to protect the battery block. A substantial aluminum plate provides protection against damage from flying stones or curbs, for instance. These measures demonstrate how the Audi engineers have developed the batter and cooling systems with safety in mind. The weight of the battery system including the housing pan with intricate crash structures is roughly 700 kilograms (1543.2 lb). It is bolted to the underbody of the Audi e-tron at 35 points. This increases the torsional rigidity of the body, which in turn integrates numerous aluminum parts such as the floor plate in the rear structure, the doors, as well as the hood and tailgate. The cabin features components made from heat-formed ultra-high-strength steel.
      At up to 150 kW: charging on the move and at home
      Designed for efficiency and integration, the e-tron is engineered for both AC and DC charging via the widespread SAE J1772 and Combined Charging System (CCS) standards. In an industry first to-date, the e-tron debuts a DC fast charging capability of up to 150 kW available at select high-speed public charging stations, this capability can deliver up-to an 80 percent charge in only approximately 30 minutes.  For customers’ residential charging needs, a standard 9.6 kW AC capsule charger (Level 2, 240-volt/40 amps) is provided and designed to deliver a fresh charge overnight. This charger will include plugs that can utilize both a standard 120-volt household outlet (1.2 kW) as well as a fast-speed 240-volt NEMA 14-50 outlet (9.6 kW).
      Audi e-tron buyers will have the opportunity to ready their homes for their all-electric SUV with available Amazon Home Services in the first-ever home charging collaboration between Amazon and an automaker. “Audi Home Charging powered by Amazon Home Services” offers e-tron buyers a fully-digital experience for in-home electric vehicle charging installations, designed to make the process of home charging set up as easy as ordering the millions of others items and services U.S. customers depend on from Amazon.
      Furthermore, customers can define their own personal priorities, such as charging when electricity is less expensive where available. With the myAudi app, it can be accessed from the convenience of the home. It can be used to plan, control, and monitor the charging and pre-heating/-cooling of the electric SUV. The customer can set a departure time, for example, so that the Audi e-tron is charged and/or heated/cooled at the desired time. Customers can even choose to heat or cool certain zones in the car. On cold winter days, for example, customers can turn on the optional seat heating. The app also displays charging and driving data.
      For charging on the go, the e-tron will be supported by a nationwide charging network, “Powered by Electrify America.” By July 2019, this network will include nearly 500 fast-charging sites complete or under development throughout 40 states and 17 metro areas. Offering advanced charging, Electrify America’s chargers are capable of delivering up to 350kW. With the purchase of the Audi   e-tron customers will receive 1,000 kWh of charging at Electrify America sites over four years of ownership.
      Place of relaxation: the interior
      The interior of the Audi e-tron represents performance, intelligence and lightness – attributes that are manifested in an array of details. A generous arc, the wraparound dash, envelops the stepped dashboard as far around as the sculptural door trims. The entire cabin has a strong driver orientation and in addition to the central Audi virtual cockpit featuring a slim, visually free-standing display, the two MMI touch response displays are angled towards the pilot. When off, the upper screen blends almost invisibly into the large black-panel surface. In clear contrast, the lower display sits on the broad center console. The central tunnel rests on open side panels and incorporates a storage compartment, cup holders as well as the standard Audi phone box for inductive smartphone charging. This solution combines lightness with functionality. The hand rest that incorporates the gear selector appears to float above the console. The driver selects the drive position in a one-touch action with a movement of the thumb and index finger.
      In every equipment line, the interior of the Audi e-tron presents exceptional upholstery materials, colors, and inlays. The Audi e-tron meets our highest quality standards in terms of interior build quality and choice of materials such as the available Valcona leather seats or the natural wood inlays. The stitching on the seats creates a motif that evokes the precision of electric circuit boards.
      Typically full-size: spacious and comfortable
      Not only does the interior have an airy design, it genuinely offers ample space. The Audi e-tron offers excellent interior packaging –interior length, second-row leg room, and headroom front and rear provide comfortable seating for five adults. In the rear, there is a flat plateau instead of the center tunnel usually found in conventional models –resulting in additional space.
      The luggage capacity totals 28.5 cu ft, including an additional handy storage compartment beneath the front lid. This storage space is designed to accommodate the vehicle tool kit and mobile charging cable. With the rear seat backs folded down, the Audi e-tron has up to 57.0 cu ft of luggage space. The tailgate can be opened and closed electrically as standard for ease of loading, and can be operated by a foot gesture when the key is in your pocket or purse.
      As well as the car’s spaciousness, its standard of comfort and convenience is what you would expect from a typical Audi. The standard panoramic glass sunroof helps keep the interior bright and intensifies the impression of airiness and space. In addition, four-zone automatic air conditioning is standard with the option for available air quality package. The latter helps to maintain premium air quality by means of an ionizer and aromatization, the intensity of which can be adjusted over several levels. Multi-adjustable customized contour front seats with massage function are available as well. The available contour/ambient lighting package creates highlights after dark: It illuminates surfaces softly, edges sharply, and also back-lights the e-tron badge on the dashboard.
      A new level: acoustics and sound
      With its combination of electric drive and a comfortable, sophisticated interior, the Audi e-tron creates a new feeling for mobility. Especially when driving in the city, it radiates an almost perfect sense of calm. The only sounds are from its tires and the gentle hum of the electric motors.
      The body has special soundproofing in all zones that could transmit noise interference and help reduce wind vibrations. This makes the Audi e-tron the perfect platform for the standard Bang & Olufsen Premium Sound System with 3D sound in the front. It allows the music to be enjoyed precisely how it was recorded.
      Digital world: operation and displays
      In keeping with the all-new Audi C and D segment portfolio, the Audi e-tron features the MMI touch response operating system. Its two large, high-resolution displays – the upper one with a diagonal of 10.1 inches and the lower one 8.6 inches – take the place of almost all conventional switches and controls. Operation is swift and simple: When the finger activates a function, it triggers a tactile and acoustic click by way of confirmation. The few remaining buttons, for example for the lights, are also available with touch response technology if desired.
      In the upper display, the driver controls the infotainment, telephone, navigation, and special e-tron settings – this allows the activation of a charging timer or specifying the type of desired recuperation, for example. In the lower screen text input, comfort function selections and the HVAC are all managed with the wrist resting comfortably on the gear selector lever with integrated support. The menu structure is intuitively logical and flat like on a smartphone, including freely configurable favorites and start screens.
      In addition, the driver can activate a wide range of functions using natural language recognition. Information on destinations and media is either available on board or can be delivered from the cloud at LTE speed. The system understands spoken commands; the dialog manager asks questions if necessary, allows corrections, offers choices, and also defers to the speaker when interrupted.
      Alexa has been fully integrated into the MMI system and is on board for customers to access the many of the same features and services in the Audi e-tron as they can in their home or through other Alexa-enabled devices. You can check news, weather and sports scores, order groceries and add things to your to-do list, stream music and audiobooks via Audible, Amazon Music and TuneIn. And you access the wide variety of Alexa skills. And with smart home controls, you can lock the doors, turn off the lights, and close the garage door directly from the vehicle – all you have to do is ask.
      The digital display and operating concept in the Audi e-tron is rounded off by the standard feature of the Audi virtual cockpit, which can be operated from the multifunction steering wheel. Its display benefits from the very high resolution of 1,920 x 720 pixels and new e-tron-specific graphics. The driver can choose between three views: In the classic view, the power meter and speedometer are presented as large dials; in the infotainment view, they appear smaller and the focus is on the navigation map. Additionally, with the standard Audi virtual cockpit plus an additional view is shown that puts the power meter center stage. The head-up display complements the displays as an option. It projects important information straight onto the windscreen.
      Top-caliber connectivity: navigation, Audi connect
      The Audi e-tron is equipped with MMI Navigation plus as standard. The top-end media center supports the high-speed data transmission through LTE Advanced with integrated Wi-Fi hotspot for passengers’ mobile devices through a 6-month unlimited Audi connect PLUS trial subscription. The navigation system can make predictive destination suggestions based on previous journeys. The route is calculated both on-board in the car and online on the servers of the map and navigation provider HERE, using real-time data for the overall traffic conditions.
      The online services of Audi connect PRIME ideally complement the navigation system, especially the e-tron route planner. The customer can use it either in the in-car MMI touch system or in the myAudi app. In both cases they are shown the suggested route with the available charging points. The navigation system considers not only the battery’s charge but also the traffic conditions and includes the required charging time in its arrival time calculation. The e-tron route planner provides charge locations as part of the route planning.
      Arrive more relaxed with comprehensive driver assistance systems
      Whether parking, in the city or on long journeys, the Audi e-tron can make life easier for its driver in life’s many situations. The system at the heart of the optional Driver Assistance Package is adaptive cruise assist, which comfortably provides longitudinal and lateral control in traffic jams or at highway speeds. It supports the driver with accelerating, braking, maintaining speed, keeping distance. The system can detect lane markings, roadside structures, vehicles in adjacent lanes and vehicles driving ahead. In construction zones, the Audi e-tron automatically adapts its speed to the traffic situation, taking into account the speed limit. If the lane is too narrow to allow side-by-side driving, adaptive cruise assist enables offset driving through narrow stretches. In conjunction with efficiency assist it predictively slows down and accelerates the Audi e-tron based on its evaluation of sensor and navigation data as well as road signs. It automatically adjusts to the current speed limit, reduces the speed before corners, during turning and on roundabouts. The system can maintain a driving style that reflects the driving program selected – from every day to sporty.
      Driver assistance features for urban areas include intersection assist, rear cross traffic assist as well as lane change and vehicle exit warning. The 360 degree cameras provide multiple views to facilitate centimeter-precision maneuvering, while showing crossing traffic. The 3D view with freely selectable perspective is the highlight. Park steering assist eases the parking process. It steers the Audi e-tron independently into parallel parking and perpendicular parking spaces – forward or backward. The driver only has to accelerate, select the gear and brake.
      Operating as standard behind the driver assistance systems in the Audi e-tron is the central driver assistance controller. It continuously computes a differentiated picture of the surroundings. The required data is obtained – depending on the selected options – from up to five radar sensors, six cameras, twelve ultrasound sensors and the laser scanner.
      e-tron Reservation System
      Accompanying the debut of the e-tron, customers are now able to configure their e-tron and reserve their vehicle with a fully refundable $1,000 reservation fee ahead of delivery in mid-2019.
      This new Audi reservation system is part of how Audi of America will create a digital ecosystem for Audi owners to confidently go electric. After customers place a reservation, they will be able to track it online and with their local dealer.
      As an electric SUV that includes integrated digital tools, in-home charging solutions, and the support of Audi of America’s 303 dealer partners —e-tron owners can confidently choose electric performance knowing they have the support of a full Audi ecosystem.
      Pricing & Equipment:
      The Audi e-tron is being will arrive in the US during the 2nd quarter of 2019. The entry Premium Plus trim is very well equipped to appeal to premium buyers and make going electric easier than ever. Available premium equipment such as available massage and cooled seats no longer need to be left out when going electric.  
      To celebrate our first electric vehicle, we are introducing a limited build First Edition model in the US, with only 999 units making their way to the US market. The special equipment combination includes Daytona Gray exterior, 21-inch bi-color Black wheels, Alu-Optic exterior trim complemented by Dynamic orange brake calipers matching the Dynamic orange highlights surrounding the e-tron nameplate lettering located near the charge port. The interior is further elevated from the standard e-tron offering through Black Valcona leather with gray contrast stitch and Volcano Gray Ash Natural Wood inlays.
      Model year 2019 e-tron manufacturer suggested retail prices are listed below:
      PREMIUM PLUS
      PRESTIGE
      FIRST EDITION
      $74,800
      $81,800
      $86,700
      20-inch wheels w/ all-season tires Top view camera system Comfort pre-conditioning Audi side assist w/ cross-traffic alert Full LED exterior + interior lighting Matrix design headlamps MMI Navigation plus w/ virtual cockpit 3D 705W B&O Sound w/16 speakers Audi phonebox + smartphone interface 12-way power front seats, heated + cooled 4-spoke power adj. steering wheel Leather seating surfaces Illuminated aluminum door sills Panoramic sunroof Premium Plus equipment and the following:
      Head-up display Driver Assistance package Individual Contour seats w/ massage Power-door closers Rear window sunshades Dual-pane acoustic front side windows Valcona Leather + extended leather Memory for front passenger seat Air quality package + ionizer  
      Prestige equipment and the following:
      21-inch bi-color Black wheels, A/S tires Daytona Gray pearl effect paint Alu-Optic exterior trim (sills, air inlet, diffuser) Dynamic orange painted brake calipers Black Valcona leather interior w/gray contrast stitching Volcano Gray Ash Natural Wood inlays LED puddle lamp “edition one” projection Night Vision Assistant  
      Prices listed are the Manufacturer’s Suggested Retail Prices and do not include destination and delivery ($995), taxes, title, options, and dealer charges. Dealer sets actual price.
      Production and U.S. Market launch
      The Audi e-tron will be manufactured in the brand new Audi Brussels facility, which was certified as CO2 neutral by the Belgian testing company Vincotte and will begin deliveries in the U.S. market in the 2nd quarter of 2019.

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    • By William Maley
      September has become electric-vehiclepalooza as various automakers have revealed either production or concept electric vehicles. Audi is the latest automaker to join this as last night, they unveiled the 2019 e-tron crossover.
      Unlike the Jaguar I-Pace or Mercedes-Benz EQ C, the e-tron looks very conventional. The basic shape, grille, and lighting fits in line with Audi's other crossovers. There are some little touches that reveal this isn't your normal crossover such as the closed-off grille and aerodynamically optimized 20-inch alloy wheels. One item that the U.S. version will miss out on are the cameras that take the place of the side-view mirrors. Audi is working with regulators to get approval for them.
      The interior is instantly recognizable as an Audi with a modern design for the dash and dual-screen layout for the infotainment. One interesting touch is the uniquely styled wrist-rest on the center console that has a toggle on the edge for switching gears.
      The e-tron's drive system is comprised of two electric motors, one powering each axle. Audi hasn't published official power figures for the e-tron, but said it will hit 60 mph in 5.5 seconds and onto a top speed of 124 mph. Audi will also be offering a towing package for the e-tron that will allow it to tow a max amount of 4,000 pounds. Depending on the load, the e-tron can be driven on just the rear motor. The front motor will kick on when more power is needed or the quattro system detects a loss of traction.
      A 95-kWh battery pack sits between the two electric motors. Audi hasn't revealed range for the U.S. e-tron, but did say the European-market version will travel up to 248 miles based on WTLP testing. All e-trons will come with a home charger that can support charging via 120-volt or 240-volt outlets. The model also supports DC fast charging via the SAE Combo plug and will be the first vehicle that can take advantage of 150 kW charging - currently the max amount is 90 kW on the SAE Combo plug. Audi is partnering with Electrify America (the company set up by Volkswagen as part of the diesel emission settlement) to provide 1,000 kWh of no-cost charging to e-tron buyers. Electrify America is planning to build out 500 charging stations throughout 40 states and 17 metro areas. 
      Pricing for the e-tron is as followed,
      Prestige: $75,795 Prestige Plus: $82,795 Edition One: $87,695 All prices include a $995 destination charge. Audi says the e-tron will be eligible for $7,500 Federal tax credit.
      Those interested in picking up an e-tron can head down to their Audi dealer to pre-order one a place $1,000 deposit. Deliveries are expected to begin next spring.
      Source: Audi


      Electric goes Audi: all-electric Audi e-tron SUV unveiled and available for US customers to place reservations
      First all-electric, fastest charging Audi e-tron SUV makes global debut and is available for customers to place reservations Audi e-tron is a spacious five-seater, electric mid-sized premium SUV that is very well equipped to meet premium buyer expectations Innovative battery design engineered for repeatable performance, longevity, and safety as well as highest levels of Audi infotainment and driver assistance systems Customers can enjoy the convenience of exclusive home charging installation through Amazon Home Services and complimentary 1000 kWh of charge powered by Electrify America. HERNDON, Va., September 17, 2018 – With the introduction of the Audi e-tron, the Audi brand presents its first fully electric production model. The mid-size SUV is electrified, performance oriented and fit for every aspect of daily life. In combination with a comprehensive range of available charging solutions for home and on the move, customers can enjoy fully electric driving without compromise.
      The Audi e-tron is an electric SUV for sport, family and leisure. It is 193 inches long, 76.3 inches wide and 65.5 inches high. It offers the spaciousness and comfort commensurate with an Audi. With a wheelbase of 115.1 inches, the Audi e-tron has ample space for five occupants and cargo. The total luggage capacity is 28.5 cu ft. (57.0 cu ft. seats down), equipping the electric SUV for short jaunts and long road trips.
      Electrification visualized: the exterior design
      The Audi e-tron reflects the fundamental idiom of Audi design – translated into the electric age by new, stylistically refined aerodynamically focused details. Consistent with one of the brand’s SUV models, the Audi e-tron bears the octagonal-design Singleframe grille with vertical struts. Its uniquely enclosed grille is presented in platinum gray – identifying it as a fully electric model. At the lower edge of the standard LED headlights, four horizontal struts, reminiscent of a charging status indicators, create the e-tron-specific signature in the daytime running lights. For the first time this is integrated directly into the headlights. Light is used as a signature design feature.
      Another important design element is the continuous shoulder line. It extends from the headlights, along the flanks, to the rear lights, giving the Audi e-tron a sense of stature and presence. The expressive design approach of the sill area with the black inserts on the door trim visualizes the location of the battery and thus the energy center of the Audi e-tron. Meanwhile, the roof stretches across the muscular body, which displays clear SUV attributes with its quattro blisters over the wheels and prominent D-pillars.
      At the sculptural rear, the long roof spoiler and wide diffuser accentuate the sporty look. One distinct element on the e-tron is the light strip connecting the LED rear taillights, consistent with the brand’s D segment offerings including the Audi A7, A8 and Q8. With their horizontal emphasis, the tail lights echo the graphics of the daytime running lights that are graphical representation of full battery charge. Meanwhile the four cross-slats in the diffuser draw attention to the absence of tailpipes, another reference to the fully electric drive.
      Every detail matters: aerodynamics and efficiency
      When developing the Audi e-tron, the exterior designers worked in close collaboration with the aerodynamics experts. The result of this attention to aero is an array of high-tech efficiency solutions, such as the regulated cooling air inlet with ducts for cooling the front brakes and the adaptive, speed-dependent air suspension that is standard on the Audi e-tron. The standard-fit 20-inch wheels are aerodynamically optimized and fitted with 255/50 tires. These are especially engineered for their ultralow rolling resistance. The fully clad underbody including aluminum plate to help protect the high-voltage battery likewise plays a vital role in lowering drag. The screw connection points are recessed to deliberately create minor vortices so that the air flows even better.
      In addition to aerodynamics, thermal management has an important role to play. The standard equipped heat pump uses the waste heat from the electrical components – up to 3 kW of the actual power loss are used for cabin heating and air conditioning as well as cooling the electric motor. Depending on ambient temperature, the heat pump’s design at can help contribute to the Audi e-tron range by up to ten percent. Highly flexible thermal management also allows fast direct-current charging to help maintain a long battery operating life and repeatable road performance.
      Sporty efficiency: drive and recuperation
      From high-efficiency to high-performance – the particularly appealing component of the Audi e-tron’s drive is its breadth. The two electric motors accelerate the e-tron from 0-60 mph in 5.5 seconds and reach a top speed of 124 mph.  The advantage of the electric motor is felt especially in its impressive off-the-line starting performance from a standstill. The maximum drive torque is reached in 250 milliseconds – a performance worthy of a sports car. US horsepower and torque figures will be available closer to launch.
      The two asynchronous motors (ASM) of the Audi e-tron are especially robust. Their sophisticated cooling concept is designed to keep the temperature level low. Single-stage transmissions transfer the torque to the axles via the differentials. Each motor is supplied by power electronics that act in close consort with the powertrain control unit. When the Audi e-tron is traveling at moderate speeds, in the interest of efficiency it is powered mainly by the rear motor. When coasting, the motors operate free from magnetic drag torque – another strength of ASM technology.
      The Audi e-tron uses an innovative recuperation system encompassing both electric motors, to boost efficiency. On average, our engineers estimate that this system is responsible for as much as 30 percent of the e-tron’s range depending on the conditions, terrain and driving style. The electric SUV can recover energy in two ways: by means of coasting recuperation when the driver releases the accelerator, or by means of braking recuperation by depressing the brake pedal. When pressing the brake pedal, the electronic control unit computes within milliseconds how much pressure the system needs to build up for the specific braking process required. A high-performance electric motor supplies the necessary energy. The integrated brake control system is approximately 30 percent lighter than a conventional system thanks to its more compact design. The conventional vacuum pump is no longer needed in this configuration.
      According to the driving situation, the brake control system decides whether to use the electric motors as alternators or to use the friction brakes – all without the driver noticing. Up to 0.3 g, the Audi e-tron is decelerated solely by the electric motors – that covers over 90 percent of braking scenarios. So energy is returned to the battery in practically all normal braking instances. Above this deceleration value, for example in a full brake application, the friction brakes come into play. Thanks to a newly designed electro-hydraulic activation principle, they are particularly quick to respond. The driver can select the degree of energy recovery in three stages by means of paddles on the steering wheel. In the lowest setting, the Audi e-tron glides with no additional braking torque. At the highest stage the electric SUV is slowed more noticeably – the driver can slow down and accelerate solely via the acceleration pedal, if desired. This creates what is referred to as a one-pedal feeling.
      The efficiency assist additionally promotes an economical driving style by prompting the driver when he should move his foot off of the accelerator pedal. It does this by using the navigation system’s route data, radar information and camera images, Depending on the traffic situation the predictive system makes the Audi e-tron slow down proactively and in turn, recuperate.
      Strong performance on a variety road surfaces: electric all-wheel drive and suspension
      In the Audi e-tron, the brand introduces a new generation of quattro drive as standard: electric all-wheel drive. This new system enables the electric SUV to achieve optimum traction in a variety of weather conditions and on challenging road surfaces. In a similar way to the mechanical quattro with ultra technology, the second axle – in this case, the one at the front – can be connected predictively. This happens if the driver requests more power than the rear electric motor can supply, or predictively even before grip noticeably declines in wintery conditions or in dynamic cornering. The electric motors are an ideal power source for the high-precision, ultrafast electric quattro. Torque can be controlled spontaneously – the output can be redistributed between the axles within a fraction of a second.
      Towards the limits of driving dynamics, torque vectoring enhances handling by means of brief wheel brake applications. The dynamic talents of the Audi e-tron are especially apparent on a low-friction surface, such as snow. For the first time in the e-tron, the quattro torque vectoring are integrated on the central suspension controller, distributing the torque with a slight rear bias.
      The innovative traction control regulates wheel slip by the millisecond directly via the electric motors’ power electronics. The powertrain control unit is integrated with the built-in brake control system and helps maintain an optimum power flow between tires and road surface. Together with the electric all-wheel drive, this produces the high traction and directional stability that are typical of an Audi. This is especially evident in the four-stage Electronic Stabilization Control, which offers the “sport” and “offroad” modes and can also be fully turned off when desired.
      The SUV’s driving character can be adjusted with the standard Audi drive select across seven profiles – from comfortable, through efficient, to distinctively sporty – according to the driving situation, road condition or personal requirements. Some of the modes also influence the standard air suspension with adaptive dampers.
      Depending on road speed and driving style the suspension adjusts the body’s ride height by up to 76 millimeters (3.0 in). Especially on long journeys, a lower ride height improves the air flow around the body, thus helping to increase range. In the “offroad” mode, the Audi e-tron is primed for driving away from paved roads: Its ground clearance is increased by 35 millimeters (1.4 in) compared with the standard level. If the driver activates the additional function “Raise” in Audi drive select, the body can adapt to another 15 millimeters (0.6 in) higher.
      The electric SUV is both uniquely dynamic and stable in changing driving conditions. The low position of the drive components helps in that regard: The battery system is optimally matched to the dimensions of the Audi e-tron body and is located between the axles in the form of a flat, broad block beneath the passenger compartment. That places the Audi e-tron’s center of gravity a few centimeters lower down than in a conventional SUV.
      The axle load distribution is balanced at approximately 50:50, and self-steering behavior is neutral. The front and rear suspensions take the form of five-link designs. The standard progressive steering adjusts its ratio according to steering angle and provides speed-dependent assistance. The further the steering is turned, the more direct it becomes – this helps make the vehicle agile and precise to move with little effort. This advantage comes into play in city driving and for tight maneuvering.
      The optionally available trailer tow hitch can increase the Audi e-tron’s versatility, for example as a sport and leisure vehicle. When equipped with the tow package, the Audi e-tron has a maximum tow rating of 4000 lbs. It can also be used for mounting a cycle carrier, for example.
      95 kWh of energy: the high-voltage battery system
      The battery system in the Audi e-tron is located beneath the cabin and is 2.28 meters (90 inches) long, 1.63 meters (63.6 inches) wide and 34 centimeters (13.4 in) high. It comprises a total of 36 cell modules in square aluminum housings, each of which is roughly the size of a shoe box. They are arranged on two levels, known as “floors” –a longer lower floor and a shorter upper one. At market launch, each module is equipped with twelve pouch cells having a flexible outer skin of aluminum-coated polymer. The battery operates with a nominal voltage of 396 volts and stores 95 kWh of energy.
      A cooling system of flat aluminum extruded sections divided uniformly into small chambers has the task of maintaining the battery’s high-performance operation over the long term. Heat is exchanged between the cells and the cooling system beneath them via a thermally conductive gel pressed beneath each cell module. In what is a particularly resourceful solution, the gel evenly transfers the waste heat to the coolant via the battery housing.
      A strong surround frame and lattice-type aluminum structure that holds the cell modules is designed to protect the battery block. A substantial aluminum plate provides protection against damage from flying stones or curbs, for instance. These measures demonstrate how the Audi engineers have developed the batter and cooling systems with safety in mind. The weight of the battery system including the housing pan with intricate crash structures is roughly 700 kilograms (1543.2 lb). It is bolted to the underbody of the Audi e-tron at 35 points. This increases the torsional rigidity of the body, which in turn integrates numerous aluminum parts such as the floor plate in the rear structure, the doors, as well as the hood and tailgate. The cabin features components made from heat-formed ultra-high-strength steel.
      At up to 150 kW: charging on the move and at home
      Designed for efficiency and integration, the e-tron is engineered for both AC and DC charging via the widespread SAE J1772 and Combined Charging System (CCS) standards. In an industry first to-date, the e-tron debuts a DC fast charging capability of up to 150 kW available at select high-speed public charging stations, this capability can deliver up-to an 80 percent charge in only approximately 30 minutes.  For customers’ residential charging needs, a standard 9.6 kW AC capsule charger (Level 2, 240-volt/40 amps) is provided and designed to deliver a fresh charge overnight. This charger will include plugs that can utilize both a standard 120-volt household outlet (1.2 kW) as well as a fast-speed 240-volt NEMA 14-50 outlet (9.6 kW).
      Audi e-tron buyers will have the opportunity to ready their homes for their all-electric SUV with available Amazon Home Services in the first-ever home charging collaboration between Amazon and an automaker. “Audi Home Charging powered by Amazon Home Services” offers e-tron buyers a fully-digital experience for in-home electric vehicle charging installations, designed to make the process of home charging set up as easy as ordering the millions of others items and services U.S. customers depend on from Amazon.
      Furthermore, customers can define their own personal priorities, such as charging when electricity is less expensive where available. With the myAudi app, it can be accessed from the convenience of the home. It can be used to plan, control, and monitor the charging and pre-heating/-cooling of the electric SUV. The customer can set a departure time, for example, so that the Audi e-tron is charged and/or heated/cooled at the desired time. Customers can even choose to heat or cool certain zones in the car. On cold winter days, for example, customers can turn on the optional seat heating. The app also displays charging and driving data.
      For charging on the go, the e-tron will be supported by a nationwide charging network, “Powered by Electrify America.” By July 2019, this network will include nearly 500 fast-charging sites complete or under development throughout 40 states and 17 metro areas. Offering advanced charging, Electrify America’s chargers are capable of delivering up to 350kW. With the purchase of the Audi   e-tron customers will receive 1,000 kWh of charging at Electrify America sites over four years of ownership.
      Place of relaxation: the interior
      The interior of the Audi e-tron represents performance, intelligence and lightness – attributes that are manifested in an array of details. A generous arc, the wraparound dash, envelops the stepped dashboard as far around as the sculptural door trims. The entire cabin has a strong driver orientation and in addition to the central Audi virtual cockpit featuring a slim, visually free-standing display, the two MMI touch response displays are angled towards the pilot. When off, the upper screen blends almost invisibly into the large black-panel surface. In clear contrast, the lower display sits on the broad center console. The central tunnel rests on open side panels and incorporates a storage compartment, cup holders as well as the standard Audi phone box for inductive smartphone charging. This solution combines lightness with functionality. The hand rest that incorporates the gear selector appears to float above the console. The driver selects the drive position in a one-touch action with a movement of the thumb and index finger.
      In every equipment line, the interior of the Audi e-tron presents exceptional upholstery materials, colors, and inlays. The Audi e-tron meets our highest quality standards in terms of interior build quality and choice of materials such as the available Valcona leather seats or the natural wood inlays. The stitching on the seats creates a motif that evokes the precision of electric circuit boards.
      Typically full-size: spacious and comfortable
      Not only does the interior have an airy design, it genuinely offers ample space. The Audi e-tron offers excellent interior packaging –interior length, second-row leg room, and headroom front and rear provide comfortable seating for five adults. In the rear, there is a flat plateau instead of the center tunnel usually found in conventional models –resulting in additional space.
      The luggage capacity totals 28.5 cu ft, including an additional handy storage compartment beneath the front lid. This storage space is designed to accommodate the vehicle tool kit and mobile charging cable. With the rear seat backs folded down, the Audi e-tron has up to 57.0 cu ft of luggage space. The tailgate can be opened and closed electrically as standard for ease of loading, and can be operated by a foot gesture when the key is in your pocket or purse.
      As well as the car’s spaciousness, its standard of comfort and convenience is what you would expect from a typical Audi. The standard panoramic glass sunroof helps keep the interior bright and intensifies the impression of airiness and space. In addition, four-zone automatic air conditioning is standard with the option for available air quality package. The latter helps to maintain premium air quality by means of an ionizer and aromatization, the intensity of which can be adjusted over several levels. Multi-adjustable customized contour front seats with massage function are available as well. The available contour/ambient lighting package creates highlights after dark: It illuminates surfaces softly, edges sharply, and also back-lights the e-tron badge on the dashboard.
      A new level: acoustics and sound
      With its combination of electric drive and a comfortable, sophisticated interior, the Audi e-tron creates a new feeling for mobility. Especially when driving in the city, it radiates an almost perfect sense of calm. The only sounds are from its tires and the gentle hum of the electric motors.
      The body has special soundproofing in all zones that could transmit noise interference and help reduce wind vibrations. This makes the Audi e-tron the perfect platform for the standard Bang & Olufsen Premium Sound System with 3D sound in the front. It allows the music to be enjoyed precisely how it was recorded.
      Digital world: operation and displays
      In keeping with the all-new Audi C and D segment portfolio, the Audi e-tron features the MMI touch response operating system. Its two large, high-resolution displays – the upper one with a diagonal of 10.1 inches and the lower one 8.6 inches – take the place of almost all conventional switches and controls. Operation is swift and simple: When the finger activates a function, it triggers a tactile and acoustic click by way of confirmation. The few remaining buttons, for example for the lights, are also available with touch response technology if desired.
      In the upper display, the driver controls the infotainment, telephone, navigation, and special e-tron settings – this allows the activation of a charging timer or specifying the type of desired recuperation, for example. In the lower screen text input, comfort function selections and the HVAC are all managed with the wrist resting comfortably on the gear selector lever with integrated support. The menu structure is intuitively logical and flat like on a smartphone, including freely configurable favorites and start screens.
      In addition, the driver can activate a wide range of functions using natural language recognition. Information on destinations and media is either available on board or can be delivered from the cloud at LTE speed. The system understands spoken commands; the dialog manager asks questions if necessary, allows corrections, offers choices, and also defers to the speaker when interrupted.
      Alexa has been fully integrated into the MMI system and is on board for customers to access the many of the same features and services in the Audi e-tron as they can in their home or through other Alexa-enabled devices. You can check news, weather and sports scores, order groceries and add things to your to-do list, stream music and audiobooks via Audible, Amazon Music and TuneIn. And you access the wide variety of Alexa skills. And with smart home controls, you can lock the doors, turn off the lights, and close the garage door directly from the vehicle – all you have to do is ask.
      The digital display and operating concept in the Audi e-tron is rounded off by the standard feature of the Audi virtual cockpit, which can be operated from the multifunction steering wheel. Its display benefits from the very high resolution of 1,920 x 720 pixels and new e-tron-specific graphics. The driver can choose between three views: In the classic view, the power meter and speedometer are presented as large dials; in the infotainment view, they appear smaller and the focus is on the navigation map. Additionally, with the standard Audi virtual cockpit plus an additional view is shown that puts the power meter center stage. The head-up display complements the displays as an option. It projects important information straight onto the windscreen.
      Top-caliber connectivity: navigation, Audi connect
      The Audi e-tron is equipped with MMI Navigation plus as standard. The top-end media center supports the high-speed data transmission through LTE Advanced with integrated Wi-Fi hotspot for passengers’ mobile devices through a 6-month unlimited Audi connect PLUS trial subscription. The navigation system can make predictive destination suggestions based on previous journeys. The route is calculated both on-board in the car and online on the servers of the map and navigation provider HERE, using real-time data for the overall traffic conditions.
      The online services of Audi connect PRIME ideally complement the navigation system, especially the e-tron route planner. The customer can use it either in the in-car MMI touch system or in the myAudi app. In both cases they are shown the suggested route with the available charging points. The navigation system considers not only the battery’s charge but also the traffic conditions and includes the required charging time in its arrival time calculation. The e-tron route planner provides charge locations as part of the route planning.
      Arrive more relaxed with comprehensive driver assistance systems
      Whether parking, in the city or on long journeys, the Audi e-tron can make life easier for its driver in life’s many situations. The system at the heart of the optional Driver Assistance Package is adaptive cruise assist, which comfortably provides longitudinal and lateral control in traffic jams or at highway speeds. It supports the driver with accelerating, braking, maintaining speed, keeping distance. The system can detect lane markings, roadside structures, vehicles in adjacent lanes and vehicles driving ahead. In construction zones, the Audi e-tron automatically adapts its speed to the traffic situation, taking into account the speed limit. If the lane is too narrow to allow side-by-side driving, adaptive cruise assist enables offset driving through narrow stretches. In conjunction with efficiency assist it predictively slows down and accelerates the Audi e-tron based on its evaluation of sensor and navigation data as well as road signs. It automatically adjusts to the current speed limit, reduces the speed before corners, during turning and on roundabouts. The system can maintain a driving style that reflects the driving program selected – from every day to sporty.
      Driver assistance features for urban areas include intersection assist, rear cross traffic assist as well as lane change and vehicle exit warning. The 360 degree cameras provide multiple views to facilitate centimeter-precision maneuvering, while showing crossing traffic. The 3D view with freely selectable perspective is the highlight. Park steering assist eases the parking process. It steers the Audi e-tron independently into parallel parking and perpendicular parking spaces – forward or backward. The driver only has to accelerate, select the gear and brake.
      Operating as standard behind the driver assistance systems in the Audi e-tron is the central driver assistance controller. It continuously computes a differentiated picture of the surroundings. The required data is obtained – depending on the selected options – from up to five radar sensors, six cameras, twelve ultrasound sensors and the laser scanner.
      e-tron Reservation System
      Accompanying the debut of the e-tron, customers are now able to configure their e-tron and reserve their vehicle with a fully refundable $1,000 reservation fee ahead of delivery in mid-2019.
      This new Audi reservation system is part of how Audi of America will create a digital ecosystem for Audi owners to confidently go electric. After customers place a reservation, they will be able to track it online and with their local dealer.
      As an electric SUV that includes integrated digital tools, in-home charging solutions, and the support of Audi of America’s 303 dealer partners —e-tron owners can confidently choose electric performance knowing they have the support of a full Audi ecosystem.
      Pricing & Equipment:
      The Audi e-tron is being will arrive in the US during the 2nd quarter of 2019. The entry Premium Plus trim is very well equipped to appeal to premium buyers and make going electric easier than ever. Available premium equipment such as available massage and cooled seats no longer need to be left out when going electric.  
      To celebrate our first electric vehicle, we are introducing a limited build First Edition model in the US, with only 999 units making their way to the US market. The special equipment combination includes Daytona Gray exterior, 21-inch bi-color Black wheels, Alu-Optic exterior trim complemented by Dynamic orange brake calipers matching the Dynamic orange highlights surrounding the e-tron nameplate lettering located near the charge port. The interior is further elevated from the standard e-tron offering through Black Valcona leather with gray contrast stitch and Volcano Gray Ash Natural Wood inlays.
      Model year 2019 e-tron manufacturer suggested retail prices are listed below:
      PREMIUM PLUS
      PRESTIGE
      FIRST EDITION
      $74,800
      $81,800
      $86,700
      20-inch wheels w/ all-season tires Top view camera system Comfort pre-conditioning Audi side assist w/ cross-traffic alert Full LED exterior + interior lighting Matrix design headlamps MMI Navigation plus w/ virtual cockpit 3D 705W B&O Sound w/16 speakers Audi phonebox + smartphone interface 12-way power front seats, heated + cooled 4-spoke power adj. steering wheel Leather seating surfaces Illuminated aluminum door sills Panoramic sunroof Premium Plus equipment and the following:
      Head-up display Driver Assistance package Individual Contour seats w/ massage Power-door closers Rear window sunshades Dual-pane acoustic front side windows Valcona Leather + extended leather Memory for front passenger seat Air quality package + ionizer  
      Prestige equipment and the following:
      21-inch bi-color Black wheels, A/S tires Daytona Gray pearl effect paint Alu-Optic exterior trim (sills, air inlet, diffuser) Dynamic orange painted brake calipers Black Valcona leather interior w/gray contrast stitching Volcano Gray Ash Natural Wood inlays LED puddle lamp “edition one” projection Night Vision Assistant  
      Prices listed are the Manufacturer’s Suggested Retail Prices and do not include destination and delivery ($995), taxes, title, options, and dealer charges. Dealer sets actual price.
      Production and U.S. Market launch
      The Audi e-tron will be manufactured in the brand new Audi Brussels facility, which was certified as CO2 neutral by the Belgian testing company Vincotte and will begin deliveries in the U.S. market in the 2nd quarter of 2019.
    • By William Maley
      As part of their ambitions to compete with European automakers on their home soil, Cadillac was working on a range of four- and six-cylinder diesel engines. According to Automotive News, the upcoming XT4 was expected to have a diesel engine by 2020 and other models would follow. There was also plans about selling diesels for Cadillacs in the U.S. But Cadillac President Steve Carlisle said development has been put on hold.
      "We have been working on diesel, but the markets may be changing more quickly than we anticipated," he said to AN.
      "Going forward, we will focus on electrification."
      The diesel program at Cadillac got hit with a double whammy over the past few years. First was the Volkswagen diesel emission crisis that broke in September 2015. There was talk about killing the project, but "executives felt it had progressed too far to kill". Then last year, General Motors sold Opel to PSA Group. The German division was working with Cadillac with development. Still, the brand continued with progress.
      It is unclear as to why Cadillac has put the program on hold now, but we're guessing the combination of stricter regulations coming into Europe and more competitors deciding to go all-in electrification are the main reasons.
      Source: Automotive News (Subscription Required)

      View full article
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