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Ford News: Ford To Step Back Slightly From 'One Ford' Policy

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The 'One Ford' policy, introduced by former CEO Alan Mulally is partly credited for helping pull the company out of its financial quagmire and making it much leaner. The policy is simple, one model is developed for different markets with minor changes being made. But this policy “has peaked” and changes are in store.

Ford's global design chief Moray Callum tells Autocar that Ford isn't abandoning this policy, but new models will be “more tailored to each region”. Take for example the next Focus which is expected to debut within the next two years. Callum said the model would diverge from this policy slightly.

"It’s an entry-level model in the US, but not in Europe. They will be visually similar but there will be less content for the US model,” said Callum.

Autocar speculates that next Focus for the U.S. could also get a less sophisticated suspension because driving dynamics isn't a major concern for U.S. buyers at this price point (although this writer disagrees).

Source: Autocar


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It would be completely ignorant to move away from a lean system like that. More tailored is a good thing but keep the system lean. That's where a lot of waste in the 90's-early 2000's was.

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12 minutes ago, Wings4Life said:

They are not moving away.  That denotes leaving behind. Not happening.

 

Most 'custom tailoring' says it all.

More flexible manufacturing tools and processes allows for that.

Seems rational enough.  They seem to understand the North American market too well to do something that would hurt themselves.

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Failure, if they think young people or people who cannot afford a V series, AMG, M or any of the other driving auto's wants a mush mobile, they are wrong. Nothing wrong with having all auto's in a family stable from entry to ubber luxury being driving machines.

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2 minutes ago, dfelt said:

Failure, if they think young people or people who cannot afford a V series, AMG, M or any of the other driving auto's wants a mush mobile, they are wrong. Nothing wrong with having all auto's in a family stable from entry to ubber luxury being driving machines.

Actually the Focus has been a pretty good drivers car from its introduction here in America, I am sure Ford will continue this.

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3 minutes ago, A Horse With No Name said:

Actually the Focus has been a pretty good drivers car from its introduction here in America, I am sure Ford will continue this.

I hope so, going back to saying that lower income auto owners are wanting less content on an auto is very snobish and reaks of the 70's and 80's attitude.

I honestly worry about the direction that Ford Leadership is going. Allen was a far better visionary than the current peep, I really hope I am wrong but this does concern me about Ford.

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1 hour ago, dfelt said:

I hope so, going back to saying that lower income auto owners are wanting less content on an auto is very snobish and reaks of the 70's and 80's attitude.

I honestly worry about the direction that Ford Leadership is going. Allen was a far better visionary than the current peep, I really hope I am wrong but this does concern me about Ford.

Alan was not a visionary. Not even close.  The only thing he did was cut tens of thousands of jobs and close plant after plant, for a quicker return to profit.  Oh, and brought back the Taurus name.  That is about it.  Bill Jr. was the architect of the turn around plan, and Mark Fields is the man who had the vision to keep Lincoln and invest deeply into it.  He also brought us Ford Performance.   And his pioneering efforts in self driving and other technologies, will be celebrated one day, instead of questioned because the stock is low.  

 

And you are over-reacting to the Focus suspension remarks.  He obviously was referring to the next Focus, not de-contenting current Focus.   IOW, more Eu content is coming and justified due to higher price point, that might not make it here.  I don't know about you, but I don't want a $25K base price on a Focus here.   At least for base models. I am sure performance models will be unique and much more sophisticated.  

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8 hours ago, dfelt said:

Considering that IIRC the Conti outsold the Audi flagship last month or the month before...what they are doing seems to be working.  More power to them.

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11 hours ago, Wings4Life said:

Alan was not a visionary. Not even close.  The only thing he did was cut tens of thousands of jobs and close plant after plant, for a quicker return to profit.  Oh, and brought back the Taurus name.  That is about it.  Bill Jr. was the architect of the turn around plan, and Mark Fields is the man who had the vision to keep Lincoln and invest deeply into it.  He also brought us Ford Performance.   And his pioneering efforts in self driving and other technologies, will be celebrated one day, instead of questioned because the stock is low.  

Gonna have to disagree with you here. Bill Jr almost destroyed Ford as the CEO, this is why Alan was brought in. Jr born with a gold spoon in his mouth really does not know how to build a business. He is a true entitled kid that thinks he knows but really does not. Alan saved Ford, Mark has done some good things and my judgement is out on him still, Bill Jr. should just enjoy his wealth and do other things than try to run and control Ford. Leave it to the people that can and have run major companies successfully.

Alan did his job and left, Mark is doing a solid job, we will see what the future holds and I personally think Bill Jr. should be retired from the board. Better Woman and men can do the jobs than Bill Jr ever did.

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56 minutes ago, dfelt said:

Gonna have to disagree with you here. Bill Jr almost destroyed Ford as the CEO, this is why Alan was brought in. Jr born with a gold spoon in his mouth really does not know how to build a business. He is a true entitled kid that thinks he knows but really does not. Alan saved Ford, Mark has done some good things and my judgement is out on him still, Bill Jr. should just enjoy his wealth and do other things than try to run and control Ford. Leave it to the people that can and have run major companies successfully.

Alan did his job and left, Mark is doing a solid job, we will see what the future holds and I personally think Bill Jr. should be retired from the board. Better Woman and men can do the jobs than Bill Jr ever did.

Don't think it can be traced to just one person, there was a whole lot of Hubris in all of Detroit at one point. Corporate Culture is not solely determined by maverick individuals.

It took a lot of pain to make all of the major players see reality.

Edited by A Horse With No Name
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3 minutes ago, A Horse With No Name said:

Don't think it can be traced to just one person, there was a whole lot of Hubris in all of Detroit at one point. Corporate Culture is not solely determined by maverick individuals.

It took a lot of pain to make all of the major players see reality.

True, but from 2000 to 2006, Bill Jr was CEO and had to step down as each year the company got worse. Alan came in and realized the place had to change in a major way to save it and he mortgaged everything to make it happen. 

Bill was not the sole reason but he is to blame for a big chunk of it.

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1 minute ago, dfelt said:

True, but from 2000 to 2006, Bill Jr was CEO and had to step down as each year the company got worse. Alan came in and realized the place had to change in a major way to save it and he mortgaged everything to make it happen. 

Bill was not the sole reason but he is to blame for a big chunk of it.

Perhaps.  I also don't buy into Wings narrative that Alan was the automotive anti Christ.

My point was that piecemeal action was not enough, and that it was going to take major, major changes to make things right.

In a way the crash of 2008 was good for the auto industry as it forced them to make those changes.

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7 minutes ago, A Horse With No Name said:

Perhaps.  I also don't buy into Wings narrative that Alan was the automotive anti Christ.

My point was that piecemeal action was not enough, and that it was going to take major, major changes to make things right.

In a way the crash of 2008 was good for the auto industry as it forced them to make those changes.

Defelt and horse, you guys clearly don’t know your Ford history.

Bill Jr. hesitantly took over after Nassar ruined the company with his E-commerce distractions from the core business and at the height of the Firestone debacle.  Quality went South big time, and culminated with the most recalled car in their history, 2000 Focus and we were bleeding money.  Bill’s only fault is that he is a warm and caring people person. You sensed that when Rouge Steel had a boiler explosion and lives were lost, and you could sense it in his words and real emotions, when he was on site, and news cameras were in his face.  His legacies are all positive and many, beginning with his big push to Green the company back in the 90’s, pushing for hybrids while GM and Chrysler did not, etc.  I admire him for taking over at the worst possible time, and then handing over the reins when the time was right, to better qualified people.  Some CEO’s would rather just bury their organization, than admit otherwise.  Alan was the right man at the right time, and cuts needed to be made, but Bill did not have it in him.  I also admire that.  A lot!!!  But Alan went too far too fast, and we are still trying to fill vacated positions, often with little experience.  And Alan was simply NOT a product guy.  If he had his way, he would have killed off Lincoln right after Mercury.  Mark is 100% a product guy, who actually knows about the product, unlike Alan.

 

This is not an effin anti-Christ narrative.  These are all facts, which many books have published that detail them as well.

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3 minutes ago, Wings4Life said:

Defelt and horse, you guys clearly don’t know your Ford history.

 

Bill Jr. hesitantly took over after Nassar ruined the company with his E-commerce distractions from the core business and at the height of the Firestone debacle.  Quality went South big time, and culminated with the most recalled car in their history, 2000 Focus and we were bleeding money.  Bill’s only fault is that he is a warm and caring people person. You sensed that when Rouge Steel had a boiler explosion and lives were lost, and you could sense it in his words and real emotions, when he was on site, and news cameras were in his face.  His legacies are all positive and many, beginning with his big push to Green the company back in the 90’s, pushing for hybrids while GM and Chrysler did not, etc.  I admire him for taking over at the worst possible time, and then handing over the reins when the time was right, to better qualified people.  Some CEO’s would rather just bury their organization, than admit otherwise.  Alan was the right man at the right time, and cuts needed to be made, but Bill did not have it in him.  I also admire that.  A lot!!!  But Alan went too far too fast, and we are still trying to fill vacated positions, often with little experience.  And Alan was simply NOT a product guy.  If he had his way, he would have killed off Lincoln right after Mercury.  Mark is 100% a product guy, who actually knows about the product, unlike Alan.

 

 

 

This is not an effin anti-Christ narrative.  These are all facts, which many books have published that detail them as well.

 

Once again being on the internet and being unable to understand where the other person is coming from has heated rhetoric here.

You yourself said that in some ways Alan was the right man at the right time. That was the entire extent of what I wished to communicate. At the very least, you are making me curious about modern Ford history, something that yes, I am in some ways not terribly familiar with. 

My biggest peeve of the whole discussion is that often results, good or bad are pinned solely on the person at the top. An awful lot needed to change CULTURALLY in the industry as a whole for the INDUSTRY and a WHOLE to be where it is now.

I would be interested in better understanding the transformation of the domestic automobile business over the last 20 years from a more "global" or "corporate cultural" standpoint.  In my mind, this explains both the successes and failures of various companies.

It also in my mind explains diesel gate and a lot of the failures of Volkswagen for example. There are a lot of internal problems at Volkswagen from a corporate cultural point of view.  I really, really see them repeating a lot of the same mistakes they have made for a very long time. 

For example, VW/Audi often do not treat foreign markets as being anywhere near as important as the home market, to their own harm. Being made leader of VW North America was often what they did when they wanted to get rid of someone.

Would like to be able to somehow understand Ford better from a corporate philosophy point of view.

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+1 for Horse with No Name, he hit is pretty clear, most of us do not have a rich inside history of every company. If Bill Jr. is what you say he is, this must only get shown in Detroit as you see and hear nothing of this on the coast, only what the news reports and what Ford reports on their web site.

There is much to be learned and explored and no personal attack has been done here by me. Just pointing to what I have seen over the last 30 years in the news and watching how each company has responded due to the economic climate.

Like Horse, I agree that the Blow up depression of 2007-2012 was good as it forced American business to change in ways that would not have happened otherwise.

Be interesting to watch the next 30 years.

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7 hours ago, dfelt said:

Gonna have to disagree with you here. Bill Jr almost destroyed Ford as the CEO, this is why Alan was brought in. Jr born with a gold spoon in his mouth really does not know how to build a business. He is a true entitled kid that thinks he knows but really does not. Alan saved Ford, Mark has done some good things and my judgement is out on him still, Bill Jr. should just enjoy his wealth and do other things than try to run and control Ford. Leave it to the people that can and have run major companies successfully.

Alan did his job and left, Mark is doing a solid job, we will see what the future holds and I personally think Bill Jr. should be retired from the board. Better Woman and men can do the jobs than Bill Jr ever did.

You are quite simply 100% wrong about Bill Jr.

 

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Regardless of the discussion about CEOs... 

I have to worry about the prospect of "tailoring" the Focus (and others) for our market. If done right, yes, we could have a more focused Focus (Hah!). If done wrong, like so many vehicles before it (not just Ford, VW also comes to mind), it could very well tarnish whatever strides the current model has made. It is true that the average American buyer has different needs than those who reside across the pond—just look at the shit Toyota gets away with selling. Consequently, not every manufacturer can get away with that in the same way Toyota does, thanks to the reputation they earned long, long ago. 

The current Focus, for all intents and purposes, is not a bad car. While it has lost some of its luster over the years thanks to tepid updates, it is still fairly competitive. The biggest issue with that car (and the Fiesta) is the fact that they are still have transmission issues with it. It is, far and away, its achilles heel and likely the source of plummeting sales since its release. It's second issue would likely be poor interior space utilization. Since its release, I can't think of another vehicle in the class with tighter rear legroom since its release in 2012. Without those two issues (and Ford's typical MFT issues), I don't see anything that would hold someone back from buying the Focus.

Perhaps fixing all of that is part of the tailoring process and everything will be okay. Still, I can't help but be weary about the idea, especially when removing content and sophisticated suspension is mentioned. I guess we'll see. 

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memo to:

fordus@ford.com

re: next gen focus

here are the specs for the next gen focus by region.

EU: 3 cylinder engine, standard suspension

USA: EU Focus plus:

4th cylinder, 'watts link', leather seats, deluxe cupholder, 'cool blinky shit on the dash'.

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50 minutes ago, regfootball said:

memo to:

fordus@ford.com

re: next gen focus

here are the specs for the next gen focus by region.

EU: 3 cylinder engine, standard suspension

USA: EU Focus plus:

4th cylinder, 'watts link', leather seats, deluxe cupholder, 'cool blinky $h! on the dash'.

I think you have it backwards.

Ford would be more than happy to add mega content to Focus and charge everyone for it

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