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William Maley

Ford News: Ford Plans On Triming Nameplates

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As more consumers head over to crossovers and SUVs, automakers find themselves making changes to their lineup. Case in point is Ford which is considering dropping some of their nameplates because of the change in demand.

“Over time, there should be some pruning of the portfolio to support growth in other areas. Clearly we’re going to invest in growing the SUV portfolio. We certainly intend to have a strong car base as well; we don’t know where the market’s going to go. But there will be some pruning over time as there should be in a nameplate and portfolio,” said Joe Hinrichs, Ford president of the Americas.

Ford's car sales are down 14 percent through November with sedans being the big losers.

  • Fiesta: Down 26 percent year-to-date
  • Focus: Down 17 percent YTD
  • Taurus: Down 11 percent YTD
  • Fusion: Down 10 percent YTD

Hinrichs didn't say which nameplates could be cut, but mentioned that former popular vehicles such as the Ranger were dropped after demand fell.

“If you look at our past, there’s been some nameplates that have dropped off and other nameplates have been added. Given where the market is going, the demands for capital investment and the regulatory changes coming at us, we’ll continue to always look at the total portfolio and see where’s segmentation going and where should we be phasing out,” said Hinrichs.

We think the Taurus is one of the vehicles on the chopping block since sales of it have been falling for the past couple of years.

Source: Automotive News (Subscription Required)


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Makes rational sense....

i could see them eventually going to three cars, Mustang, Fusion, and one smaller car.

With all of the good internal combustion upgrades in terms of fuel economy we were talking about in the other thread, at some point the mandate for a really small car like the Fiesta goes away...

In the meantime, i will engage in some Taurus SHO and Fiesta ST lust....

And I like the Buddhist mentality of being happy for the day...Mercury Comet was a great car from Ford in the 60's...nothing lasts forever....

https://classiccars.com/listings/view/927916/1964-mercury-comet-for-sale-in-kissimmee-florida-34744

Enjoy the linky....

1964 Mercury Comet for sale

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Awesome Linky! :metal:

Yes I totally agree that you have to prune and change the lineup as warranted. I could see a Fusion, Mustang, Focus / Fiesta line up. Not sure which of the last two is better to keep but I am leaning due to size to the Focus.

I can easily see this happening at GM too with Chevy going from 5 to 3 cars.

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11 minutes ago, FordCosworth said:

Thats my old Comet!

Kinda... 

I freaking love that body style...!

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Yeah the Taurus definitely needs to go as it's just so far behind and not enough people seem to be buying large cars so to make a new one would be very costly, I'd assume. Fiesta, Focus, Fusion, and Mustang seems about right to me. I wonder if they could make the Fusion a short and long wheelbase to cover the Taurus but not have to make a second vehicle out of it.. just stretch it some. Could something like that be feasible? They could also keep the name and everything, just stretch the thing a few inches. Maintaining 95% of the body work(and everything inside) would save them a bunch as opposed to having a second vehicle entirely like the Taurus.

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4 minutes ago, ccap41 said:

Yeah the Taurus definitely needs to go as it's just so far behind and not enough people seem to be buying large cars so to make a new one would be very costly, I'd assume. Fiesta, Focus, Fusion, and Mustang seems about right to me. I wonder if they could make the Fusion a short and long wheelbase to cover the Taurus but not have to make a second vehicle out of it.. just stretch it some. Could something like that be feasible? They could also keep the name and everything, just stretch the thing a few inches. Maintaining 95% of the body work(and everything inside) would save them a bunch as opposed to having a second vehicle entirely like the Taurus.

A Ford Malibu Maxx!  Just busting your chops...given how many options Ford provides buyers I think they would be better off with trim and technology packages myself.

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I can see Taurus going, there've been no measurable improvements to it since this bodystyle came out, IIRC.  Flex we know is dead.  I'll stick with those two for right now.  And I like the idear of a long wheelbase Fusion.  "Fusion LTD".  :)

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26 minutes ago, ocnblu said:

I can see Taurus going, there've been no measurable improvements to it since this bodystyle came out, IIRC.  Flex we know is dead.  I'll stick with those two for right now.  And I like the idear of a long wheelbase Fusion.  "Fusion LTD".  :)

Agree on Fusion...

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6 hours ago, Drew Dowdell said:

Taurus, Flex, C-Max probably

 

And you would be very right.  Flex and Taurus next year, the 'Max' 2019.

And because of the thanks to the new baby CUV, you can add the Focus hatch in the US as well.....

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5 hours ago, daves87rs said:

 

And you would be very right.  Flex and Taurus next year, the 'Max' 2019.

And because of the thanks to the new baby CUV, you can add the Focus hatch in the US as well.....

Not sure about that, I think Ford has something very special for us in terms of the next Focus.  Thinking I may put off the TDI buy back....I technically have until December of 2018....if Ford can do with the Focus what they are doing with the Fiesta, and bring out an ST version for 2018...I may have a Ford in my future!

Very, very happy with the current direction of Ford!:wub:

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I agree on the Taurus not really being needed. It has poor interior space utilization, it's heavy and it's mileage trails some other full size cars. The Fusion is a great car in search of better revamped engines. The V6 Sport is a great addition to the lineup but heavy and has class trailing MPG. The base 2.5 is just adequate but has the lowest MPG of any competitor and is rather noisy. The 1.5T is only a little quicker and efficient but is it really worth 900.00? The 2.0T provides the power needed but is V6 thirsty and slower to 60 than most competition V6 engines from Honda, Toyota and Chrysler.

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16 hours ago, A Horse With No Name said:

Not sure about that, I think Ford has something very special for us in terms of the next Focus.  Thinking I may put off the TDI buy back....I technically have until December of 2018....if Ford can do with the Focus what they are doing with the Fiesta, and bring out an ST version for 2018...I may have a Ford in my future!

Very, very happy with the current direction of Ford!:wub:

Yeah, can agree there! Would like to think they will try to keep it around...

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New Ranger and Bronco will change things up.

There is also a radical change in offerings coming in electrification that will implicate other vehicles.

I am most curious what and when they will announce for the Taurus, but that is a big part of this as well.

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Just read an article over onto the Facebook, Ford is going to drop the Fiesta, Focus, Fusion, C-Max, Taurus, Mustang, Transit Connect, Escape, Ecosport, Ranger, Bronco, Transit, Expedition, Explorer, Flex, Edge, and all F-series models here in the U.S.  :smilewide:  Did I forget any?

Edited by ocnblu

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55 minutes ago, ocnblu said:

Just read an article over onto the Facebook, Ford is going to drop the Fiesta, Focus, Fusion, C-Max, Taurus, Mustang, Transit Connect, Escape, Ecosport, Ranger, Bronco, Transit, Expedition, Explorer, Flex, Edge, and all F-series models here in the U.S.  :smilewide:  Did I forget any?

Eventually when the sun burns out and the planet goes dark....pretty sure when cockroaches are all that is left on the planet new F150's will be parked next to a small fleet of W body Impalas, which seem impervious to demise....

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5 hours ago, ocnblu said:

Just read an article over onto the Facebook, Ford is going to drop the Fiesta, Focus, Fusion, C-Max, Taurus, Mustang, Transit Connect, Escape, Ecosport, Ranger, Bronco, Transit, Expedition, Explorer, Flex, Edge, and all F-series models here in the U.S.  :smilewide:  Did I forget any?

You forgot your meds it seems :D

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1 hour ago, Wings4Life said:

You forgot your meds it seems :D

:o What, are we all not medicated now in the 21st century world?

2017 the new THX-1138 or Logans Run! :P

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6 minutes ago, dfelt said:

:o What, are we all not medicated now in the 21st century world?

2017 the new THX-1138 or Logans Run! :P

Indeed we are:lol:

 

Just a casual reminder is all:D

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Well if the 3-door Fiesta comes to the USA...

Oh man I hope they don't pull the same trick they did when they dropped the Ranger... saying ppl would just buy the Fiesta instead, except they didn't... I hope they don't present the Ecosport as alternative to Fiesta and stop the party again.  :/

5099c9241cb06a3091d1900ba6b455c2.jpg

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2 hours ago, ocnblu said:

Well if the 3-door Fiesta comes to the USA...

Oh man I hope they don't pull the same trick they did when they dropped the Ranger... saying ppl would just buy the Fiesta instead, except they didn't... I hope they don't present the Ecosport as alternative to Fiesta and stop the party again.  :/

5099c9241cb06a3091d1900ba6b455c2.jpg

5cc3a6d818a2e3865e5f75fc722947e7.jpg

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On 2016-12-08 at 7:47 AM, A Horse With No Name said:

Eventually when the sun burns out and the planet goes dark....pretty sure when cockroaches are all that is left on the planet new F150's will be parked next to a small fleet of W body Impalas, which seem impervious to demise....

 

Sorry BLU, it looks like it would only be Chevy. W-Body or otherwise.

CHEVY RUNS DEEP!

 

OK OK....

We dont want to upset Wings...

We will include Ford. A Mustang GT500.

But definitely NO F-150!

Edited by oldshurst442
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4 hours ago, ocnblu said:

Well if the 3-door Fiesta comes to the USA...

Oh man I hope they don't pull the same trick they did when they dropped the Ranger... saying ppl would just buy the Fiesta instead, except they didn't... I hope they don't present the Ecosport as alternative to Fiesta and stop the party again.  :/

5099c9241cb06a3091d1900ba6b455c2.jpg

Just make sure they bolt the gas tank properly so it does not explore. :P

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    • By William Maley
      Ford has unveiled the fourth-generation Focus today at events in Germany and China. Available as a sedan, hatchback, and wagon, the model will go on sale in Europe and China later this year.
      The Focus is the first Ford model to undergo the company's revamped product development process that involves talking and studying current Focus customers around the world. This allows Ford to tailor the Focus to the needs and wants of each global region.
      Compared to the outgoing model, the new Focus has a bit more style. The overall profile reminds us a lot of the Mazda3 with a flatter nose and a lot of sculpting. The overall size is about the same as the current Focus, but it uses a longer wheelbase which will increase overall interior room.
      Inside, the new Focus features a new dash design that is simpler and has an infotainment system on top. An 8-inch touchscreen will be available featuring Sync3. Other tech features include a Wi-Fi hotspot, telematic services, and a wireless charging pad for mobile devices.
      The powertrain lineup will comprise of a turbocharged 1.0L three-cylinder, turbocharged 1.5L four-cylinder, and 2.0-liter turbodiesel. Transmission choices will either be a six-speed manual or eight-speed automatic. The engines should be more efficient as Ford has dropped up to 194 pounds out of the Focus' curb weight. A new chassis and suspension design promises better handling.
      Ford will be offering their suite of active safety features known as Co-Pilot360. This includes adaptive cruise control, active lane control, automatic emergency braking, blind spot monitoring, and forward collision warning.
      But what about the U.S.? Ford says the next-generation Focus will arrive on our shores sometime in the second-half of next year. Further details will be announced at a later date.
      Source: Ford
      Press Release is on Page 2


      All-New Global Focus Is The Most Innovative, Spacious, Connected And Fun-To-Drive Focus Ever
      All-new global Ford Focus is the culmination of research with Focus customers around the world and human-centered design processes to understand and satisfy their unique needs around the world. This is why the all-new Focus features: Innovative Technologies: High-speed internet connectivity, all-new Ford CoPilot360™ – a suite of advanced driver assist features to help drivers move more safely, confidently and freely – available wireless charging for mobile devices and more More Comfort and Space: Available sedan, estate/wagon and hatchback styles with a more inviting and accommodating interior and more passenger space than ever Better Driving Experience: More fun to drive, thanks to an all-new suspension, all-new gasoline, EcoBoost gasoline and EcoBlue diesel engines and a fast-shifting all-new 8-speed transmission Focus signals the future of the company’s Product Development process and global Ford vehicles – flexible enough to be sold around the world and win in each market, with tailored lineups including multiple body styles, new models and engines – while still maintaining highly efficient common architectures and modules The all-new Focus goes on sale in Europe and China this year and North America in 2019 DEARBORN, Mich., April 10, 2018 – Ford today introduces the all-new Focus car for global customers, featuring the latest advanced and affordable technology with more comfort and space and a better fun-to-drive experience.
      Redesigned from the wheels up after hundreds of hours studying and speaking with Focus customers around the world, the next-generation Focus will be tailored to each global region, even as the company becomes more efficient.
      “We’re evolving our successful One Ford strategy to find new ways to create a sporty-looking small car our customers will love,” said Jim Farley, president of Global Markets. “We’ll tailor which cars in the Focus line-up we offer in markets around the world to ensure we best meet customers’ different needs and preferences.”
      The all-new Focus features 4-door sedan, 5-door estate/wagon and 5-door hatchback body styles, depending on the market. Today, Ford is revealing the luxurious Focus Vignale, sporty ST-Line, adventure-oriented Active and upscale Titanium in Europe and ST-Line and Titanium in China. Ford will introduce Focus in North America closer to its on-sale date next year.
      Focus Signals Future of Ford Vehicles
      The all-new Focus is one of the first vehicles delivered using Ford’s revamped product development process, which uses human-centered design to better deliver the models, features and technologies customers around the world truly value.
      For the next-generation Focus, that means:
      A longer hood with cab-rearward interior that provides a strong, reassuring on-road presence. While it looks bigger than the previous Focus, its overall dimensions are unchanged so it’s still easy to move about urban environments More interior space for all passengers, so it’s easier to get in and out of the car, and more cargo area in larger global Focus models Advanced design with aerodynamics that look modern while helping to improve efficiency In addition, human-centered design allows each market to tailor their Focus line-up, creating new models targeted to specific customer groups, such as the new sport ST-Line or adventure-focused Active models for the new Focus.
      Through the use of globally common but flexible architectures and modules, Ford is able to deliver visually differentiated Focus variants to appeal to diverse customer needs while maintaining a high level of commonality and low complexity.
      Even as Ford finds ways to deliver new and additional Focus variants – which for many markets will bring a richer mix of Focus models – the company is working to reduce complexity and improve quality.
      Ford has reduced the number of orderable configurations by as much as 92 percent versus the previous Focus, reducing from up to 360 configurations to as few as 26, depending on the global market. This complexity reduction helps Ford lower and control costs while ensuring Focus customers can more easily and quickly find the model that meets their needs.
      While it starts with Focus, this approach will further strengthen with future Ford vehicles as the company moves from individual vehicle platforms to all-new flexible vehicle architectures paired with modular “families,” streamlining common components such as engines, electrical systems and high-end features, such as sunroofs.
      Innovative Technologies
      For customers around the world, the all-new Focus majors in advanced and innovative technology that keeps customers connected and safely on the road.
      The all-new Ford Focus debuts Ford Co-Pilot360™, a suite of advanced driver assist technologies to help drivers move more safely, confidently and freely.
      Available technologies, which will vary by region, include:
      Adaptive Cruise Control (ACC) enhanced with Stop & Go, Speed Sign Recognition and Lane-Centering for effortlessly negotiating stop-start traffic Ford’s Adaptive Front Lighting System with new camera-based predictive curve light and Sign-based light that pre-adjust headlamp patterns for improved visibility by monitoring bends in the road and – for the first time in the industry – road signs A new version of Active Park Assist that now also operates gear selection, acceleration and braking to enable fully automated maneuvers at the push of a button Evasive Steering Assist, a segment-first technology that helps drivers steer around stopped or slower vehicles to help avoid collisions As part of Ford’s vision to deliver smart vehicles for a smart world, 90 percent of its new global vehicles will be equipped with internet connectivity by 2020.  This includes the new Focus, which will come with FordPass Connect embedded modem technology. This allows Ford customers to turn the vehicle into a mobile WiFi hotspot with connectivity for up to 10 devices.
      In addition to helping drivers plan faster, less stressful journeys with Live Traffic updates for the navigation system and enabling occupants to stream entertainment on the move, FordPass Connect allows a range of convenient features via the FordPass mobile app, including:
      Vehicle Locator, helping owners find their car in sprawling shopping mall car parks Vehicle Status, for checking fuel levels, alarm status, oil life and more Door Lock Unlock, to remotely allow access to your Focus Remote Start A new available wireless charging pad beneath the instrument panel enables passengers to easily charge compatible smartphones and mobile devices. Devices can remain connected via Bluetooth to Ford’s SYNC 3 communications and entertainment system while using wireless charging.
      SYNC 3 also is available with a 203 millimeter (8-inch) color touchscreen that can be operated using pinch and swipe gestures and is compatible with Apple CarPlay and Android Auto™. SYNC 3 also allows drivers to control audio, navigation and climate functions plus connected smartphones using simple voice commands.
      More Comfort and Space
      Focus’ interior comfort is more refined and upscale. Even the instrument panel positioning is optimized for getting in and out of the car. An electric parking brake and rotary gear shift dial frees up space and provide easier access to bins and cup holders for the driver and front passenger. A narrower center console – enabled by relocating switches and controls to the touchscreen – features soft knee pads for more comfort.
      Additional space is delivered for backseat passengers by extending the wheelbase and flat floor. Shoulder-room increases by nearly 61 millimeters (2.4 inches) and knee clearance and legroom grows by nearly 51 millimeters (2 inches) and 71 millimeters (2.8 inches), respectively.
      The heating and air-conditioning system heats and cools the cabin faster and more quietly.
      Special attention was paid even to the shape of the sideview door mirrors, which were designed to help reduce that air throbbing effect that can occur when one window is lowered at speed.
      The Focus team also thought about pet friendliness. For wagon customers, rear cargo space is designed to comfortably accommodate large pet carriers, with up to 1,650-liters / 58 cubic-feet of cargo volume behind the front seats when the rear seats are folded. There’s even an available “Easy Fold Seat” feature to quickly lower the seats with the pull of a lever.
      Ford’s Hands-free liftgate technology allows access to the wagon cargo space with a simple kicking motion under the rear bumper. Also, the cargo cover now fits neatly beneath the new flexible load floor when not needed.
      Better Driving Experience
      The all-new Focus remains true to its 20-year legacy of class-leading driving dynamics. It’s more fun-to-drive with improved refinement, thanks to an all-new chassis and suspension with a 20 percent improvement in torsional rigidity for better body control. An all-new Electric Power Assisted Steering (EPAS) system provides more responsive, intuitive and engaging steering feel.
      All-new Focus offers standard Drive Mode Technology – including Normal, Sport and Eco modes – for the first time, enabling drivers to adjust engine and transmission response, steering feel and Adaptive Cruise Control to match the driving situation from sporty to efficiency-minded.
      In China, the all-new Focus offers a range of advanced gasoline engines, including the award-winning 1.0-liter EcoBoost engine, plus an all-new 1.5-liter EcoBoost engine optimized for high torque at low rpm. In Europe, Focus brings two additional options: a 1.5-liter EcoBoost gasoline and 2.0-liter EcoBlue diesel. North American powertrain options will be announced closer to launch.
      Ford’s new optional quick-shifting 8-speed automatic transmission is engineered to further optimize fuel-efficiency and deliver responsive performance. Features include:
      Adaptive Shift Scheduling, which assesses individual driving styles to optimize gearshift timings for a more stable, engaging and refined driving experience Adaptive Shift Quality Control, which assesses vehicle and environmental information to help adjust clutch pressures for consistently smooth gearshifts The all-new Focus goes on sale in Europe and China this year and North America in the second half of 2019.
       
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