Jump to content
  • Greetings Guest!

    CheersandGears.com was founded in 2001 and is one of the oldest continuously operating automotive forums out there.  Come see why we have users who visit nearly every day for the past 16+ years. Signup is fast and free, or you can opt for a premium subscription to view the site ad-free.

William Maley

Ford News: Ford Plans On Triming Nameplates

Recommended Posts

As more consumers head over to crossovers and SUVs, automakers find themselves making changes to their lineup. Case in point is Ford which is considering dropping some of their nameplates because of the change in demand.

“Over time, there should be some pruning of the portfolio to support growth in other areas. Clearly we’re going to invest in growing the SUV portfolio. We certainly intend to have a strong car base as well; we don’t know where the market’s going to go. But there will be some pruning over time as there should be in a nameplate and portfolio,” said Joe Hinrichs, Ford president of the Americas.

Ford's car sales are down 14 percent through November with sedans being the big losers.

  • Fiesta: Down 26 percent year-to-date
  • Focus: Down 17 percent YTD
  • Taurus: Down 11 percent YTD
  • Fusion: Down 10 percent YTD

Hinrichs didn't say which nameplates could be cut, but mentioned that former popular vehicles such as the Ranger were dropped after demand fell.

“If you look at our past, there’s been some nameplates that have dropped off and other nameplates have been added. Given where the market is going, the demands for capital investment and the regulatory changes coming at us, we’ll continue to always look at the total portfolio and see where’s segmentation going and where should we be phasing out,” said Hinrichs.

We think the Taurus is one of the vehicles on the chopping block since sales of it have been falling for the past couple of years.

Source: Automotive News (Subscription Required)


View full article

Share this post


Link to post
Share on other sites

Makes rational sense....

i could see them eventually going to three cars, Mustang, Fusion, and one smaller car.

With all of the good internal combustion upgrades in terms of fuel economy we were talking about in the other thread, at some point the mandate for a really small car like the Fiesta goes away...

In the meantime, i will engage in some Taurus SHO and Fiesta ST lust....

And I like the Buddhist mentality of being happy for the day...Mercury Comet was a great car from Ford in the 60's...nothing lasts forever....

https://classiccars.com/listings/view/927916/1964-mercury-comet-for-sale-in-kissimmee-florida-34744

Enjoy the linky....

1964 Mercury Comet for sale

  • Upvote 1

Share this post


Link to post
Share on other sites

Awesome Linky! :metal:

Yes I totally agree that you have to prune and change the lineup as warranted. I could see a Fusion, Mustang, Focus / Fiesta line up. Not sure which of the last two is better to keep but I am leaning due to size to the Focus.

I can easily see this happening at GM too with Chevy going from 5 to 3 cars.

Share this post


Link to post
Share on other sites
11 minutes ago, FordCosworth said:

Thats my old Comet!

Kinda... 

I freaking love that body style...!

  • Upvote 1

Share this post


Link to post
Share on other sites

Yeah the Taurus definitely needs to go as it's just so far behind and not enough people seem to be buying large cars so to make a new one would be very costly, I'd assume. Fiesta, Focus, Fusion, and Mustang seems about right to me. I wonder if they could make the Fusion a short and long wheelbase to cover the Taurus but not have to make a second vehicle out of it.. just stretch it some. Could something like that be feasible? They could also keep the name and everything, just stretch the thing a few inches. Maintaining 95% of the body work(and everything inside) would save them a bunch as opposed to having a second vehicle entirely like the Taurus.

Share this post


Link to post
Share on other sites
4 minutes ago, ccap41 said:

Yeah the Taurus definitely needs to go as it's just so far behind and not enough people seem to be buying large cars so to make a new one would be very costly, I'd assume. Fiesta, Focus, Fusion, and Mustang seems about right to me. I wonder if they could make the Fusion a short and long wheelbase to cover the Taurus but not have to make a second vehicle out of it.. just stretch it some. Could something like that be feasible? They could also keep the name and everything, just stretch the thing a few inches. Maintaining 95% of the body work(and everything inside) would save them a bunch as opposed to having a second vehicle entirely like the Taurus.

A Ford Malibu Maxx!  Just busting your chops...given how many options Ford provides buyers I think they would be better off with trim and technology packages myself.

Share this post


Link to post
Share on other sites

I can see Taurus going, there've been no measurable improvements to it since this bodystyle came out, IIRC.  Flex we know is dead.  I'll stick with those two for right now.  And I like the idear of a long wheelbase Fusion.  "Fusion LTD".  :)

Share this post


Link to post
Share on other sites
26 minutes ago, ocnblu said:

I can see Taurus going, there've been no measurable improvements to it since this bodystyle came out, IIRC.  Flex we know is dead.  I'll stick with those two for right now.  And I like the idear of a long wheelbase Fusion.  "Fusion LTD".  :)

Agree on Fusion...

Share this post


Link to post
Share on other sites
6 hours ago, Drew Dowdell said:

Taurus, Flex, C-Max probably

 

And you would be very right.  Flex and Taurus next year, the 'Max' 2019.

And because of the thanks to the new baby CUV, you can add the Focus hatch in the US as well.....

Share this post


Link to post
Share on other sites
5 hours ago, daves87rs said:

 

And you would be very right.  Flex and Taurus next year, the 'Max' 2019.

And because of the thanks to the new baby CUV, you can add the Focus hatch in the US as well.....

Not sure about that, I think Ford has something very special for us in terms of the next Focus.  Thinking I may put off the TDI buy back....I technically have until December of 2018....if Ford can do with the Focus what they are doing with the Fiesta, and bring out an ST version for 2018...I may have a Ford in my future!

Very, very happy with the current direction of Ford!:wub:

  • Upvote 1

Share this post


Link to post
Share on other sites

I agree on the Taurus not really being needed. It has poor interior space utilization, it's heavy and it's mileage trails some other full size cars. The Fusion is a great car in search of better revamped engines. The V6 Sport is a great addition to the lineup but heavy and has class trailing MPG. The base 2.5 is just adequate but has the lowest MPG of any competitor and is rather noisy. The 1.5T is only a little quicker and efficient but is it really worth 900.00? The 2.0T provides the power needed but is V6 thirsty and slower to 60 than most competition V6 engines from Honda, Toyota and Chrysler.

Share this post


Link to post
Share on other sites
16 hours ago, A Horse With No Name said:

Not sure about that, I think Ford has something very special for us in terms of the next Focus.  Thinking I may put off the TDI buy back....I technically have until December of 2018....if Ford can do with the Focus what they are doing with the Fiesta, and bring out an ST version for 2018...I may have a Ford in my future!

Very, very happy with the current direction of Ford!:wub:

Yeah, can agree there! Would like to think they will try to keep it around...

Share this post


Link to post
Share on other sites

New Ranger and Bronco will change things up.

There is also a radical change in offerings coming in electrification that will implicate other vehicles.

I am most curious what and when they will announce for the Taurus, but that is a big part of this as well.

Share this post


Link to post
Share on other sites

Just read an article over onto the Facebook, Ford is going to drop the Fiesta, Focus, Fusion, C-Max, Taurus, Mustang, Transit Connect, Escape, Ecosport, Ranger, Bronco, Transit, Expedition, Explorer, Flex, Edge, and all F-series models here in the U.S.  :smilewide:  Did I forget any?

Edited by ocnblu

Share this post


Link to post
Share on other sites
55 minutes ago, ocnblu said:

Just read an article over onto the Facebook, Ford is going to drop the Fiesta, Focus, Fusion, C-Max, Taurus, Mustang, Transit Connect, Escape, Ecosport, Ranger, Bronco, Transit, Expedition, Explorer, Flex, Edge, and all F-series models here in the U.S.  :smilewide:  Did I forget any?

Eventually when the sun burns out and the planet goes dark....pretty sure when cockroaches are all that is left on the planet new F150's will be parked next to a small fleet of W body Impalas, which seem impervious to demise....

Share this post


Link to post
Share on other sites
5 hours ago, ocnblu said:

Just read an article over onto the Facebook, Ford is going to drop the Fiesta, Focus, Fusion, C-Max, Taurus, Mustang, Transit Connect, Escape, Ecosport, Ranger, Bronco, Transit, Expedition, Explorer, Flex, Edge, and all F-series models here in the U.S.  :smilewide:  Did I forget any?

You forgot your meds it seems :D

Share this post


Link to post
Share on other sites
1 hour ago, Wings4Life said:

You forgot your meds it seems :D

:o What, are we all not medicated now in the 21st century world?

2017 the new THX-1138 or Logans Run! :P

Share this post


Link to post
Share on other sites
6 minutes ago, dfelt said:

:o What, are we all not medicated now in the 21st century world?

2017 the new THX-1138 or Logans Run! :P

Indeed we are:lol:

 

Just a casual reminder is all:D

Share this post


Link to post
Share on other sites

Well if the 3-door Fiesta comes to the USA...

Oh man I hope they don't pull the same trick they did when they dropped the Ranger... saying ppl would just buy the Fiesta instead, except they didn't... I hope they don't present the Ecosport as alternative to Fiesta and stop the party again.  :/

5099c9241cb06a3091d1900ba6b455c2.jpg

Share this post


Link to post
Share on other sites
2 hours ago, ocnblu said:

Well if the 3-door Fiesta comes to the USA...

Oh man I hope they don't pull the same trick they did when they dropped the Ranger... saying ppl would just buy the Fiesta instead, except they didn't... I hope they don't present the Ecosport as alternative to Fiesta and stop the party again.  :/

5099c9241cb06a3091d1900ba6b455c2.jpg

5cc3a6d818a2e3865e5f75fc722947e7.jpg

  • Upvote 1

Share this post


Link to post
Share on other sites
On 2016-12-08 at 7:47 AM, A Horse With No Name said:

Eventually when the sun burns out and the planet goes dark....pretty sure when cockroaches are all that is left on the planet new F150's will be parked next to a small fleet of W body Impalas, which seem impervious to demise....

 

Sorry BLU, it looks like it would only be Chevy. W-Body or otherwise.

CHEVY RUNS DEEP!

 

OK OK....

We dont want to upset Wings...

We will include Ford. A Mustang GT500.

But definitely NO F-150!

Edited by oldshurst442
  • Upvote 2

Share this post


Link to post
Share on other sites
4 hours ago, ocnblu said:

Well if the 3-door Fiesta comes to the USA...

Oh man I hope they don't pull the same trick they did when they dropped the Ranger... saying ppl would just buy the Fiesta instead, except they didn't... I hope they don't present the Ecosport as alternative to Fiesta and stop the party again.  :/

5099c9241cb06a3091d1900ba6b455c2.jpg

Just make sure they bolt the gas tank properly so it does not explore. :P

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      Ford's original plan for the GT was to build the model for two years, with 250 units being built each year. Then Ford extended the production run to four years and expanded the total number of vehicles built to 1,000. So how is Ford doing on their production targets for the GT? According to Motor Authority, they haven't gone as planned.
      This information was first brought to light by a GT message board claiming Ford didn't reach their 250 unit goal for 2017. Motor Authority reached out to Ford and a spokesman confirmed that only 137 GTs were built last year. Why the delay?
      "This is a hand-built supercar, which we are committed to deliver flawlessly. We built into our process an extended ramp-up due to several factors such as global homologation testing and supplier constraints," the spokesman said in a statement.
      Multimatic, the company that is building the GT for Ford explained they "hadn't built cars on this scale before" and it them some time to meet its goal of building one car per work day. The company only reached this goal in the middle of last year. Issues with suppliers and minor issues also played a role. Multimatic did say that everything is on schedule for the full run of 250 vehicles for 2018.
      At the current pace, this would only mean Ford would produce 888 Its, 112 units short from their original goal. The Ford spokesman said they are sticking with their goal of 1,000 vehicles. This likely means Ford will extend production one more year to meet it.
      Source: Motor Authority

      View full article
    • By William Maley
      Ford's original plan for the GT was to build the model for two years, with 250 units being built each year. Then Ford extended the production run to four years and expanded the total number of vehicles built to 1,000. So how is Ford doing on their production targets for the GT? According to Motor Authority, they haven't gone as planned.
      This information was first brought to light by a GT message board claiming Ford didn't reach their 250 unit goal for 2017. Motor Authority reached out to Ford and a spokesman confirmed that only 137 GTs were built last year. Why the delay?
      "This is a hand-built supercar, which we are committed to deliver flawlessly. We built into our process an extended ramp-up due to several factors such as global homologation testing and supplier constraints," the spokesman said in a statement.
      Multimatic, the company that is building the GT for Ford explained they "hadn't built cars on this scale before" and it them some time to meet its goal of building one car per work day. The company only reached this goal in the middle of last year. Issues with suppliers and minor issues also played a role. Multimatic did say that everything is on schedule for the full run of 250 vehicles for 2018.
      At the current pace, this would only mean Ford would produce 888 Its, 112 units short from their original goal. The Ford spokesman said they are sticking with their goal of 1,000 vehicles. This likely means Ford will extend production one more year to meet it.
      Source: Motor Authority
    • By William Maley
      The Ford Fusion will be going away in due course as part of the company's plan to put more focus on utility vehicles and trucks. But that doesn't mean the Fusion name will heading to the trash bin.
      Bloomberg has learned from sources that Ford is planning to move the Fusion name to a new wagon that will compete with the Subaru Outback. The new model will also use the same mechanical underpinnings as the current Fusion - leading us to believe that it will be some version of the Mondeo wagon sold in Europe. Ford spokesman Mike Levine declined to comment on the new model, but did say the Fusion name would continue "because of its awareness, positive imagery and value with consumers.”
      Ford needs a way to keep their current sedan buyers returning their showroom after the Fusion sedan drops out. Analysis done by Kelly Blue Book revealed the less than half of Fusion owners are loyal to the brand. KBB also found that the Honda CR-V and Toyota RAV4 were the most popular SUV models that Fusion owners would consider.
      “Ford has a hard time moving people from their cars to SUVs,” said Michelle Krebs, a senior analyst with Autotrader.
      Source: Bloomberg (Subscription Required)

      View full article
    • By William Maley
      The Ford Fusion will be going away in due course as part of the company's plan to put more focus on utility vehicles and trucks. But that doesn't mean the Fusion name will heading to the trash bin.
      Bloomberg has learned from sources that Ford is planning to move the Fusion name to a new wagon that will compete with the Subaru Outback. The new model will also use the same mechanical underpinnings as the current Fusion - leading us to believe that it will be some version of the Mondeo wagon sold in Europe. Ford spokesman Mike Levine declined to comment on the new model, but did say the Fusion name would continue "because of its awareness, positive imagery and value with consumers.”
      Ford needs a way to keep their current sedan buyers returning their showroom after the Fusion sedan drops out. Analysis done by Kelly Blue Book revealed the less than half of Fusion owners are loyal to the brand. KBB also found that the Honda CR-V and Toyota RAV4 were the most popular SUV models that Fusion owners would consider.
      “Ford has a hard time moving people from their cars to SUVs,” said Michelle Krebs, a senior analyst with Autotrader.
      Source: Bloomberg (Subscription Required)
    • By William Maley
      Ford's latest ST model, the 2019 Edge ST will be arriving at dealers later this summer with a base price of $43,350 (including destination). According to CarsDirect, the ST is $1,585 more expensive than the Edge Sport it replaces. But you're getting more car for the money.
      To begin, the Edge ST has a 2.7L EcoBoost V6 producing 335 horsepower and 380 pound-feet of torque. The Sport's 2.7L EcoBoost only produced 315 hp and 350 lb-ft. There's also a new eight-speed automatic with rev-matching, retuned suspension, and a more aggressive body kit.
      An optional Performance Brake Package that brings forth larger brake rotors and red calipers will add $2,695 to the base price. But as CarsDirect notes, you'll need to add Equipment Group 401A to get the brake package. 401A includes a number of comfort and convenience features such as heated and ventilated front seats; 180-degree camera, hands-free liftgate, navigation, and Ford's CoPilot+ suite of driver aids for an additional $5,585.
      Source: CarsDirect

      View full article
  • My Clubs

  • Recently Browsing

    No registered users viewing this page.

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.