Jump to content
William Maley

Ford News: Ford Plans On Triming Nameplates

Recommended Posts

As more consumers head over to crossovers and SUVs, automakers find themselves making changes to their lineup. Case in point is Ford which is considering dropping some of their nameplates because of the change in demand.

“Over time, there should be some pruning of the portfolio to support growth in other areas. Clearly we’re going to invest in growing the SUV portfolio. We certainly intend to have a strong car base as well; we don’t know where the market’s going to go. But there will be some pruning over time as there should be in a nameplate and portfolio,” said Joe Hinrichs, Ford president of the Americas.

Ford's car sales are down 14 percent through November with sedans being the big losers.

  • Fiesta: Down 26 percent year-to-date
  • Focus: Down 17 percent YTD
  • Taurus: Down 11 percent YTD
  • Fusion: Down 10 percent YTD

Hinrichs didn't say which nameplates could be cut, but mentioned that former popular vehicles such as the Ranger were dropped after demand fell.

“If you look at our past, there’s been some nameplates that have dropped off and other nameplates have been added. Given where the market is going, the demands for capital investment and the regulatory changes coming at us, we’ll continue to always look at the total portfolio and see where’s segmentation going and where should we be phasing out,” said Hinrichs.

We think the Taurus is one of the vehicles on the chopping block since sales of it have been falling for the past couple of years.

Source: Automotive News (Subscription Required)


View full article

Share this post


Link to post
Share on other sites

Makes rational sense....

i could see them eventually going to three cars, Mustang, Fusion, and one smaller car.

With all of the good internal combustion upgrades in terms of fuel economy we were talking about in the other thread, at some point the mandate for a really small car like the Fiesta goes away...

In the meantime, i will engage in some Taurus SHO and Fiesta ST lust....

And I like the Buddhist mentality of being happy for the day...Mercury Comet was a great car from Ford in the 60's...nothing lasts forever....

https://classiccars.com/listings/view/927916/1964-mercury-comet-for-sale-in-kissimmee-florida-34744

Enjoy the linky....

1964 Mercury Comet for sale

  • Upvote 1

Share this post


Link to post
Share on other sites

Awesome Linky! :metal:

Yes I totally agree that you have to prune and change the lineup as warranted. I could see a Fusion, Mustang, Focus / Fiesta line up. Not sure which of the last two is better to keep but I am leaning due to size to the Focus.

I can easily see this happening at GM too with Chevy going from 5 to 3 cars.

Share this post


Link to post
Share on other sites
11 minutes ago, FordCosworth said:

Thats my old Comet!

Kinda... 

I freaking love that body style...!

  • Upvote 1

Share this post


Link to post
Share on other sites

Yeah the Taurus definitely needs to go as it's just so far behind and not enough people seem to be buying large cars so to make a new one would be very costly, I'd assume. Fiesta, Focus, Fusion, and Mustang seems about right to me. I wonder if they could make the Fusion a short and long wheelbase to cover the Taurus but not have to make a second vehicle out of it.. just stretch it some. Could something like that be feasible? They could also keep the name and everything, just stretch the thing a few inches. Maintaining 95% of the body work(and everything inside) would save them a bunch as opposed to having a second vehicle entirely like the Taurus.

Share this post


Link to post
Share on other sites
4 minutes ago, ccap41 said:

Yeah the Taurus definitely needs to go as it's just so far behind and not enough people seem to be buying large cars so to make a new one would be very costly, I'd assume. Fiesta, Focus, Fusion, and Mustang seems about right to me. I wonder if they could make the Fusion a short and long wheelbase to cover the Taurus but not have to make a second vehicle out of it.. just stretch it some. Could something like that be feasible? They could also keep the name and everything, just stretch the thing a few inches. Maintaining 95% of the body work(and everything inside) would save them a bunch as opposed to having a second vehicle entirely like the Taurus.

A Ford Malibu Maxx!  Just busting your chops...given how many options Ford provides buyers I think they would be better off with trim and technology packages myself.

Share this post


Link to post
Share on other sites

I can see Taurus going, there've been no measurable improvements to it since this bodystyle came out, IIRC.  Flex we know is dead.  I'll stick with those two for right now.  And I like the idear of a long wheelbase Fusion.  "Fusion LTD".  :)

Share this post


Link to post
Share on other sites
26 minutes ago, ocnblu said:

I can see Taurus going, there've been no measurable improvements to it since this bodystyle came out, IIRC.  Flex we know is dead.  I'll stick with those two for right now.  And I like the idear of a long wheelbase Fusion.  "Fusion LTD".  :)

Agree on Fusion...

Share this post


Link to post
Share on other sites
6 hours ago, Drew Dowdell said:

Taurus, Flex, C-Max probably

 

And you would be very right.  Flex and Taurus next year, the 'Max' 2019.

And because of the thanks to the new baby CUV, you can add the Focus hatch in the US as well.....

Share this post


Link to post
Share on other sites
5 hours ago, daves87rs said:

 

And you would be very right.  Flex and Taurus next year, the 'Max' 2019.

And because of the thanks to the new baby CUV, you can add the Focus hatch in the US as well.....

Not sure about that, I think Ford has something very special for us in terms of the next Focus.  Thinking I may put off the TDI buy back....I technically have until December of 2018....if Ford can do with the Focus what they are doing with the Fiesta, and bring out an ST version for 2018...I may have a Ford in my future!

Very, very happy with the current direction of Ford!:wub:

  • Upvote 1

Share this post


Link to post
Share on other sites

I agree on the Taurus not really being needed. It has poor interior space utilization, it's heavy and it's mileage trails some other full size cars. The Fusion is a great car in search of better revamped engines. The V6 Sport is a great addition to the lineup but heavy and has class trailing MPG. The base 2.5 is just adequate but has the lowest MPG of any competitor and is rather noisy. The 1.5T is only a little quicker and efficient but is it really worth 900.00? The 2.0T provides the power needed but is V6 thirsty and slower to 60 than most competition V6 engines from Honda, Toyota and Chrysler.

Share this post


Link to post
Share on other sites
16 hours ago, A Horse With No Name said:

Not sure about that, I think Ford has something very special for us in terms of the next Focus.  Thinking I may put off the TDI buy back....I technically have until December of 2018....if Ford can do with the Focus what they are doing with the Fiesta, and bring out an ST version for 2018...I may have a Ford in my future!

Very, very happy with the current direction of Ford!:wub:

Yeah, can agree there! Would like to think they will try to keep it around...

Share this post


Link to post
Share on other sites

New Ranger and Bronco will change things up.

There is also a radical change in offerings coming in electrification that will implicate other vehicles.

I am most curious what and when they will announce for the Taurus, but that is a big part of this as well.

Share this post


Link to post
Share on other sites

Just read an article over onto the Facebook, Ford is going to drop the Fiesta, Focus, Fusion, C-Max, Taurus, Mustang, Transit Connect, Escape, Ecosport, Ranger, Bronco, Transit, Expedition, Explorer, Flex, Edge, and all F-series models here in the U.S.  :smilewide:  Did I forget any?

Edited by ocnblu

Share this post


Link to post
Share on other sites
55 minutes ago, ocnblu said:

Just read an article over onto the Facebook, Ford is going to drop the Fiesta, Focus, Fusion, C-Max, Taurus, Mustang, Transit Connect, Escape, Ecosport, Ranger, Bronco, Transit, Expedition, Explorer, Flex, Edge, and all F-series models here in the U.S.  :smilewide:  Did I forget any?

Eventually when the sun burns out and the planet goes dark....pretty sure when cockroaches are all that is left on the planet new F150's will be parked next to a small fleet of W body Impalas, which seem impervious to demise....

Share this post


Link to post
Share on other sites
5 hours ago, ocnblu said:

Just read an article over onto the Facebook, Ford is going to drop the Fiesta, Focus, Fusion, C-Max, Taurus, Mustang, Transit Connect, Escape, Ecosport, Ranger, Bronco, Transit, Expedition, Explorer, Flex, Edge, and all F-series models here in the U.S.  :smilewide:  Did I forget any?

You forgot your meds it seems :D

Share this post


Link to post
Share on other sites
1 hour ago, Wings4Life said:

You forgot your meds it seems :D

:o What, are we all not medicated now in the 21st century world?

2017 the new THX-1138 or Logans Run! :P

Share this post


Link to post
Share on other sites
6 minutes ago, dfelt said:

:o What, are we all not medicated now in the 21st century world?

2017 the new THX-1138 or Logans Run! :P

Indeed we are:lol:

 

Just a casual reminder is all:D

Share this post


Link to post
Share on other sites

Well if the 3-door Fiesta comes to the USA...

Oh man I hope they don't pull the same trick they did when they dropped the Ranger... saying ppl would just buy the Fiesta instead, except they didn't... I hope they don't present the Ecosport as alternative to Fiesta and stop the party again.  :/

5099c9241cb06a3091d1900ba6b455c2.jpg

Share this post


Link to post
Share on other sites
2 hours ago, ocnblu said:

Well if the 3-door Fiesta comes to the USA...

Oh man I hope they don't pull the same trick they did when they dropped the Ranger... saying ppl would just buy the Fiesta instead, except they didn't... I hope they don't present the Ecosport as alternative to Fiesta and stop the party again.  :/

5099c9241cb06a3091d1900ba6b455c2.jpg

5cc3a6d818a2e3865e5f75fc722947e7.jpg

  • Upvote 1

Share this post


Link to post
Share on other sites
On 2016-12-08 at 7:47 AM, A Horse With No Name said:

Eventually when the sun burns out and the planet goes dark....pretty sure when cockroaches are all that is left on the planet new F150's will be parked next to a small fleet of W body Impalas, which seem impervious to demise....

 

Sorry BLU, it looks like it would only be Chevy. W-Body or otherwise.

CHEVY RUNS DEEP!

 

OK OK....

We dont want to upset Wings...

We will include Ford. A Mustang GT500.

But definitely NO F-150!

Edited by oldshurst442
  • Upvote 2

Share this post


Link to post
Share on other sites
4 hours ago, ocnblu said:

Well if the 3-door Fiesta comes to the USA...

Oh man I hope they don't pull the same trick they did when they dropped the Ranger... saying ppl would just buy the Fiesta instead, except they didn't... I hope they don't present the Ecosport as alternative to Fiesta and stop the party again.  :/

5099c9241cb06a3091d1900ba6b455c2.jpg

Just make sure they bolt the gas tank properly so it does not explore. :P

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      Since becoming the CEO of Ford, Jim Hackett, and his management staff has had a difficult time of convincing folks about the ambitious restructuring plan that will see the lineup become more dependent on crossover and trucks, and job cuts. One group that has been quite worried about the plan are dealers.
      "There's been a lot less exposure to senior management. There's just not enough information flowing down to dealers about where the company's headed," said Jack Madden, owner of Jack Madden Ford to Automotive News.
      Ford is hoping to ease dealers later this week at the company's national dealer meeting in Las Vegas. Aside from seeing a number of new products, including the next-generation Escape and Explorer, Hackett and his team will be taking questions from dealers about the future direction of the company. 
      "It's the right medicine at the right time," Rhett Ricart, CEO of Ricart Automotive Group in Groveport, Ohio.
      "I think it will be a huge jolt for dealers' attitudes."
      Dealers aren't the only group who are wanting more information. Ford's 70,000 salaried workers around the world have been told that the $11 billion restructuring plan will include job cuts, but not providing any specifics on numbers or how or when the cuts will take place. The cuts were announced in a video message sent to employees.
      "In Ford's history, we have streamlined organizations but we rarely removed work, causing each team member to have to do more with less," Hackett said in the video, according to a transcript Ford provided to AN. Employees were told the upcoming changes would be made using "a cascading process that will involve many of you" and that they will work to eliminate "low-value" tasks. 
      "While redesigning the organization is important and it's necessary work, it's not going to be easy. But it is fundamental to us becoming the business we need to be," said Hackett.
      Ford say the message wasn't about job cuts and "said employees have appreciated the way it is handling the news." But AN reports that some employees became confused with the message being provided. Some experts say giving employees information about impending job cuts early on allows for more preparation and gives more time to look for another job. But some point out the way Ford announced the move could actually damage morale. 
      "In an absence of any information, it's stressful. People are going to be looking for more direction from the company," explained Carol Olsby, a human-resources consultant and author.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Since becoming the CEO of Ford, Jim Hackett, and his management staff has had a difficult time of convincing folks about the ambitious restructuring plan that will see the lineup become more dependent on crossover and trucks, and job cuts. One group that has been quite worried about the plan are dealers.
      "There's been a lot less exposure to senior management. There's just not enough information flowing down to dealers about where the company's headed," said Jack Madden, owner of Jack Madden Ford to Automotive News.
      Ford is hoping to ease dealers later this week at the company's national dealer meeting in Las Vegas. Aside from seeing a number of new products, including the next-generation Escape and Explorer, Hackett and his team will be taking questions from dealers about the future direction of the company. 
      "It's the right medicine at the right time," Rhett Ricart, CEO of Ricart Automotive Group in Groveport, Ohio.
      "I think it will be a huge jolt for dealers' attitudes."
      Dealers aren't the only group who are wanting more information. Ford's 70,000 salaried workers around the world have been told that the $11 billion restructuring plan will include job cuts, but not providing any specifics on numbers or how or when the cuts will take place. The cuts were announced in a video message sent to employees.
      "In Ford's history, we have streamlined organizations but we rarely removed work, causing each team member to have to do more with less," Hackett said in the video, according to a transcript Ford provided to AN. Employees were told the upcoming changes would be made using "a cascading process that will involve many of you" and that they will work to eliminate "low-value" tasks. 
      "While redesigning the organization is important and it's necessary work, it's not going to be easy. But it is fundamental to us becoming the business we need to be," said Hackett.
      Ford say the message wasn't about job cuts and "said employees have appreciated the way it is handling the news." But AN reports that some employees became confused with the message being provided. Some experts say giving employees information about impending job cuts early on allows for more preparation and gives more time to look for another job. But some point out the way Ford announced the move could actually damage morale. 
      "In an absence of any information, it's stressful. People are going to be looking for more direction from the company," explained Carol Olsby, a human-resources consultant and author.
      Source: Automotive News (Subscription Required)
    • By dfelt
      According to the press release by Ford Motor Company, on September 27th 2018 Bill Ford Executive Chairman of Ford addressed everyone at the Rouge Plant talking about the rich history, his great-grandfather's vision, the changes from auto production to WWI and WWII production in support of the US. The dream of a living wage for it's workers and the modernization to being one of the greenest manufacturing plants in the world with a living roof, recycling that allows it to recycle enough aluminum to create an additional 400,000 F150 pickup trucks to the most modernized assembly lines that builds an F150 pickup truck that roles off the assembly line every 53 seconds.
      Bill Ford went onto  talk about the dynamic nature of the auto industry and the rapid change that is changing the business from how they design, market and build an auto. He went on to say that we the people of Ford invented it, Rouge perfected it and together we will take it even further into the future.
      To quote Bill Ford: That’s why I am excited to confirm that the revolutionary 2020 Ford F-150 Hybrid will be built right here. It’s going to be a truck that takes you farther without sacrificing power and a truck that helps you do more when you get there, with electricity for everything from your tools to your camping gear. And then we’ll keep innovating. When it comes to building the best trucks in the world, we never rest. Whether they’re gas, diesel, hybrid – or when the time comes, fully electric – we will ensure they power the world in a sustainable way and remain Built Ford Tough. Whatever future our employees dream up and design, one thing will remain a constant: we’ll build it at the Rouge.
      He closes that they just finished an incredible 100 years and here is to the next 100 years at Rouge!
      Ford Media Announcement

    • By William Maley
      Ford's slow drip of Ranger information continues as the blue oval announced some key details of the 2.3L EcoBoost four-cylinder.
      The 2.3L engine isn't as potent as the ones found in the Mustang and Focus RS, but it does provide a healthy 270 horsepower and 310 pound-feet of torque. It does trail the Chevrolet Colorado/GMC Canyon and Toyota Tacoma's V6 engines in horsepower, but outperforms all in terms of torque.
      Ford Ranger: 2.3L Turbo-Four - 270 hp, 310 lb-ft Chevrolet Colorado/GMC Canyon: 3.6L V6 - 308 hp, 275 lb-ft Toyota Tacoma: 3.5L V6 - 278 hp, 265 lb-ft Nissan Frontier: 4.0L V6 - 261 hp, 281 lb-ft Ford can also claim best-in-class when it comes to max payload and towing with the Ranger when compared to other V6 competitors.
      Ford Ranger:  1,860 lbs (Payload), 7,500 lbs (Towing) Chevrolet Colorado/GMC Canyon: 1,556 lbs(Colorado), 1,650 lbs (Canyon) (Payload), 7,000 lbs (Towing)  Toyota Tacoma: 1,620 lbs (Payload), 6,800 lbs (Towing) Nissan Frontier: 1,460 lbs (Payload), 6,710 lbs (Towing) Production kicks off later this year.
      Source: Ford


      All-New Ford Ranger Is Adventure-Ready With Best-In-Class Payload, Gas Engine Torque And Towing Capability
      With best-in-class 1,860 pounds of maximum payload, the all-new 2019 Ford Ranger can carry serious gear Ranger’s proven 2.3-liter EcoBoost® engine beats the V6 gasoline engines from midsize truck competitors to deliver best-in-class 310 lb.-ft. of torque while towing and climbing trails Best-in-class gasoline engine towing capability of 7,500 pounds with available tow package beats V6-powered competitors to make the all-new Ford Ranger the champ for getting campers to their sites and boats to the slip DEARBORN, Mich., Oct. 5, 2018 – It’s almost here. As the 2019 Built Ford Tough Ranger nears production, Ford announces its all-new midsize pickup for North America will deliver best-in-class payload, gas torque and towing capability.
      “Think of Ranger as the biggest and most capable backpack for your gear,” says Rick Bolt, Ford Ranger chief engineer. “With 1,860 pounds of maximum payload, Ranger can haul nearly a ton of gear to enable your next adventure.”
      The 2019 Ford Ranger’s standard 2.3-liter EcoBoost® produces 270 horsepower and, more importantly, 310 lb.-ft. of torque – the most engine-turning power of any gas engine in the midsize pickup segment, including V6 engines from competitors.
      Paired with a class-exclusive 10-speed transmission, Ranger features a unique combination of power and capability that only comes from a truck that’s Built Ford Tough.
      Anchored by a high-strength steel frame and robust solid rear axle with Hotchkiss suspension, Ranger can conventionally tow more than any gas engine truck in its class – 7,500 pounds when equipped with the tow package and a trailer brake controller.
      Production begins later this year at Ford’s Michigan Assembly Plant in Wayne, Michigan.

      View full article
    • By William Maley
      Ford's slow drip of Ranger information continues as the blue oval announced some key details of the 2.3L EcoBoost four-cylinder.
      The 2.3L engine isn't as potent as the ones found in the Mustang and Focus RS, but it does provide a healthy 270 horsepower and 310 pound-feet of torque. It does trail the Chevrolet Colorado/GMC Canyon and Toyota Tacoma's V6 engines in horsepower, but outperforms all in terms of torque.
      Ford Ranger: 2.3L Turbo-Four - 270 hp, 310 lb-ft Chevrolet Colorado/GMC Canyon: 3.6L V6 - 308 hp, 275 lb-ft Toyota Tacoma: 3.5L V6 - 278 hp, 265 lb-ft Nissan Frontier: 4.0L V6 - 261 hp, 281 lb-ft Ford can also claim best-in-class when it comes to max payload and towing with the Ranger when compared to other V6 competitors.
      Ford Ranger:  1,860 lbs (Payload), 7,500 lbs (Towing) Chevrolet Colorado/GMC Canyon: 1,556 lbs(Colorado), 1,650 lbs (Canyon) (Payload), 7,000 lbs (Towing)  Toyota Tacoma: 1,620 lbs (Payload), 6,800 lbs (Towing) Nissan Frontier: 1,460 lbs (Payload), 6,710 lbs (Towing) Production kicks off later this year.
      Source: Ford


      All-New Ford Ranger Is Adventure-Ready With Best-In-Class Payload, Gas Engine Torque And Towing Capability
      With best-in-class 1,860 pounds of maximum payload, the all-new 2019 Ford Ranger can carry serious gear Ranger’s proven 2.3-liter EcoBoost® engine beats the V6 gasoline engines from midsize truck competitors to deliver best-in-class 310 lb.-ft. of torque while towing and climbing trails Best-in-class gasoline engine towing capability of 7,500 pounds with available tow package beats V6-powered competitors to make the all-new Ford Ranger the champ for getting campers to their sites and boats to the slip DEARBORN, Mich., Oct. 5, 2018 – It’s almost here. As the 2019 Built Ford Tough Ranger nears production, Ford announces its all-new midsize pickup for North America will deliver best-in-class payload, gas torque and towing capability.
      “Think of Ranger as the biggest and most capable backpack for your gear,” says Rick Bolt, Ford Ranger chief engineer. “With 1,860 pounds of maximum payload, Ranger can haul nearly a ton of gear to enable your next adventure.”
      The 2019 Ford Ranger’s standard 2.3-liter EcoBoost® produces 270 horsepower and, more importantly, 310 lb.-ft. of torque – the most engine-turning power of any gas engine in the midsize pickup segment, including V6 engines from competitors.
      Paired with a class-exclusive 10-speed transmission, Ranger features a unique combination of power and capability that only comes from a truck that’s Built Ford Tough.
      Anchored by a high-strength steel frame and robust solid rear axle with Hotchkiss suspension, Ranger can conventionally tow more than any gas engine truck in its class – 7,500 pounds when equipped with the tow package and a trailer brake controller.
      Production begins later this year at Ford’s Michigan Assembly Plant in Wayne, Michigan.
  • My Clubs

  • Recently Browsing

    No registered users viewing this page.

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×