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Ford News: Ford Plans On Triming Nameplates

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As more consumers head over to crossovers and SUVs, automakers find themselves making changes to their lineup. Case in point is Ford which is considering dropping some of their nameplates because of the change in demand.

“Over time, there should be some pruning of the portfolio to support growth in other areas. Clearly we’re going to invest in growing the SUV portfolio. We certainly intend to have a strong car base as well; we don’t know where the market’s going to go. But there will be some pruning over time as there should be in a nameplate and portfolio,” said Joe Hinrichs, Ford president of the Americas.

Ford's car sales are down 14 percent through November with sedans being the big losers.

  • Fiesta: Down 26 percent year-to-date
  • Focus: Down 17 percent YTD
  • Taurus: Down 11 percent YTD
  • Fusion: Down 10 percent YTD

Hinrichs didn't say which nameplates could be cut, but mentioned that former popular vehicles such as the Ranger were dropped after demand fell.

“If you look at our past, there’s been some nameplates that have dropped off and other nameplates have been added. Given where the market is going, the demands for capital investment and the regulatory changes coming at us, we’ll continue to always look at the total portfolio and see where’s segmentation going and where should we be phasing out,” said Hinrichs.

We think the Taurus is one of the vehicles on the chopping block since sales of it have been falling for the past couple of years.

Source: Automotive News (Subscription Required)


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Makes rational sense....

i could see them eventually going to three cars, Mustang, Fusion, and one smaller car.

With all of the good internal combustion upgrades in terms of fuel economy we were talking about in the other thread, at some point the mandate for a really small car like the Fiesta goes away...

In the meantime, i will engage in some Taurus SHO and Fiesta ST lust....

And I like the Buddhist mentality of being happy for the day...Mercury Comet was a great car from Ford in the 60's...nothing lasts forever....

https://classiccars.com/listings/view/927916/1964-mercury-comet-for-sale-in-kissimmee-florida-34744

Enjoy the linky....

1964 Mercury Comet for sale

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Awesome Linky! :metal:

Yes I totally agree that you have to prune and change the lineup as warranted. I could see a Fusion, Mustang, Focus / Fiesta line up. Not sure which of the last two is better to keep but I am leaning due to size to the Focus.

I can easily see this happening at GM too with Chevy going from 5 to 3 cars.

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Yeah the Taurus definitely needs to go as it's just so far behind and not enough people seem to be buying large cars so to make a new one would be very costly, I'd assume. Fiesta, Focus, Fusion, and Mustang seems about right to me. I wonder if they could make the Fusion a short and long wheelbase to cover the Taurus but not have to make a second vehicle out of it.. just stretch it some. Could something like that be feasible? They could also keep the name and everything, just stretch the thing a few inches. Maintaining 95% of the body work(and everything inside) would save them a bunch as opposed to having a second vehicle entirely like the Taurus.

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4 minutes ago, ccap41 said:

Yeah the Taurus definitely needs to go as it's just so far behind and not enough people seem to be buying large cars so to make a new one would be very costly, I'd assume. Fiesta, Focus, Fusion, and Mustang seems about right to me. I wonder if they could make the Fusion a short and long wheelbase to cover the Taurus but not have to make a second vehicle out of it.. just stretch it some. Could something like that be feasible? They could also keep the name and everything, just stretch the thing a few inches. Maintaining 95% of the body work(and everything inside) would save them a bunch as opposed to having a second vehicle entirely like the Taurus.

A Ford Malibu Maxx!  Just busting your chops...given how many options Ford provides buyers I think they would be better off with trim and technology packages myself.

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I can see Taurus going, there've been no measurable improvements to it since this bodystyle came out, IIRC.  Flex we know is dead.  I'll stick with those two for right now.  And I like the idear of a long wheelbase Fusion.  "Fusion LTD".  :)

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26 minutes ago, ocnblu said:

I can see Taurus going, there've been no measurable improvements to it since this bodystyle came out, IIRC.  Flex we know is dead.  I'll stick with those two for right now.  And I like the idear of a long wheelbase Fusion.  "Fusion LTD".  :)

Agree on Fusion...

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6 hours ago, Drew Dowdell said:

Taurus, Flex, C-Max probably

 

And you would be very right.  Flex and Taurus next year, the 'Max' 2019.

And because of the thanks to the new baby CUV, you can add the Focus hatch in the US as well.....

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5 hours ago, daves87rs said:

 

And you would be very right.  Flex and Taurus next year, the 'Max' 2019.

And because of the thanks to the new baby CUV, you can add the Focus hatch in the US as well.....

Not sure about that, I think Ford has something very special for us in terms of the next Focus.  Thinking I may put off the TDI buy back....I technically have until December of 2018....if Ford can do with the Focus what they are doing with the Fiesta, and bring out an ST version for 2018...I may have a Ford in my future!

Very, very happy with the current direction of Ford!:wub:

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I agree on the Taurus not really being needed. It has poor interior space utilization, it's heavy and it's mileage trails some other full size cars. The Fusion is a great car in search of better revamped engines. The V6 Sport is a great addition to the lineup but heavy and has class trailing MPG. The base 2.5 is just adequate but has the lowest MPG of any competitor and is rather noisy. The 1.5T is only a little quicker and efficient but is it really worth 900.00? The 2.0T provides the power needed but is V6 thirsty and slower to 60 than most competition V6 engines from Honda, Toyota and Chrysler.

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16 hours ago, A Horse With No Name said:

Not sure about that, I think Ford has something very special for us in terms of the next Focus.  Thinking I may put off the TDI buy back....I technically have until December of 2018....if Ford can do with the Focus what they are doing with the Fiesta, and bring out an ST version for 2018...I may have a Ford in my future!

Very, very happy with the current direction of Ford!:wub:

Yeah, can agree there! Would like to think they will try to keep it around...

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New Ranger and Bronco will change things up.

There is also a radical change in offerings coming in electrification that will implicate other vehicles.

I am most curious what and when they will announce for the Taurus, but that is a big part of this as well.

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Just read an article over onto the Facebook, Ford is going to drop the Fiesta, Focus, Fusion, C-Max, Taurus, Mustang, Transit Connect, Escape, Ecosport, Ranger, Bronco, Transit, Expedition, Explorer, Flex, Edge, and all F-series models here in the U.S.  :smilewide:  Did I forget any?

Edited by ocnblu

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55 minutes ago, ocnblu said:

Just read an article over onto the Facebook, Ford is going to drop the Fiesta, Focus, Fusion, C-Max, Taurus, Mustang, Transit Connect, Escape, Ecosport, Ranger, Bronco, Transit, Expedition, Explorer, Flex, Edge, and all F-series models here in the U.S.  :smilewide:  Did I forget any?

Eventually when the sun burns out and the planet goes dark....pretty sure when cockroaches are all that is left on the planet new F150's will be parked next to a small fleet of W body Impalas, which seem impervious to demise....

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5 hours ago, ocnblu said:

Just read an article over onto the Facebook, Ford is going to drop the Fiesta, Focus, Fusion, C-Max, Taurus, Mustang, Transit Connect, Escape, Ecosport, Ranger, Bronco, Transit, Expedition, Explorer, Flex, Edge, and all F-series models here in the U.S.  :smilewide:  Did I forget any?

You forgot your meds it seems :D

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1 hour ago, Wings4Life said:

You forgot your meds it seems :D

:o What, are we all not medicated now in the 21st century world?

2017 the new THX-1138 or Logans Run! :P

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6 minutes ago, dfelt said:

:o What, are we all not medicated now in the 21st century world?

2017 the new THX-1138 or Logans Run! :P

Indeed we are:lol:

 

Just a casual reminder is all:D

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Well if the 3-door Fiesta comes to the USA...

Oh man I hope they don't pull the same trick they did when they dropped the Ranger... saying ppl would just buy the Fiesta instead, except they didn't... I hope they don't present the Ecosport as alternative to Fiesta and stop the party again.  :/

5099c9241cb06a3091d1900ba6b455c2.jpg

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2 hours ago, ocnblu said:

Well if the 3-door Fiesta comes to the USA...

Oh man I hope they don't pull the same trick they did when they dropped the Ranger... saying ppl would just buy the Fiesta instead, except they didn't... I hope they don't present the Ecosport as alternative to Fiesta and stop the party again.  :/

5099c9241cb06a3091d1900ba6b455c2.jpg

5cc3a6d818a2e3865e5f75fc722947e7.jpg

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On 2016-12-08 at 7:47 AM, A Horse With No Name said:

Eventually when the sun burns out and the planet goes dark....pretty sure when cockroaches are all that is left on the planet new F150's will be parked next to a small fleet of W body Impalas, which seem impervious to demise....

 

Sorry BLU, it looks like it would only be Chevy. W-Body or otherwise.

CHEVY RUNS DEEP!

 

OK OK....

We dont want to upset Wings...

We will include Ford. A Mustang GT500.

But definitely NO F-150!

Edited by oldshurst442
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4 hours ago, ocnblu said:

Well if the 3-door Fiesta comes to the USA...

Oh man I hope they don't pull the same trick they did when they dropped the Ranger... saying ppl would just buy the Fiesta instead, except they didn't... I hope they don't present the Ecosport as alternative to Fiesta and stop the party again.  :/

5099c9241cb06a3091d1900ba6b455c2.jpg

Just make sure they bolt the gas tank properly so it does not explore. :P

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