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William Maley

Ford News: Ford Plans On Triming Nameplates

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As more consumers head over to crossovers and SUVs, automakers find themselves making changes to their lineup. Case in point is Ford which is considering dropping some of their nameplates because of the change in demand.

“Over time, there should be some pruning of the portfolio to support growth in other areas. Clearly we’re going to invest in growing the SUV portfolio. We certainly intend to have a strong car base as well; we don’t know where the market’s going to go. But there will be some pruning over time as there should be in a nameplate and portfolio,” said Joe Hinrichs, Ford president of the Americas.

Ford's car sales are down 14 percent through November with sedans being the big losers.

  • Fiesta: Down 26 percent year-to-date
  • Focus: Down 17 percent YTD
  • Taurus: Down 11 percent YTD
  • Fusion: Down 10 percent YTD

Hinrichs didn't say which nameplates could be cut, but mentioned that former popular vehicles such as the Ranger were dropped after demand fell.

“If you look at our past, there’s been some nameplates that have dropped off and other nameplates have been added. Given where the market is going, the demands for capital investment and the regulatory changes coming at us, we’ll continue to always look at the total portfolio and see where’s segmentation going and where should we be phasing out,” said Hinrichs.

We think the Taurus is one of the vehicles on the chopping block since sales of it have been falling for the past couple of years.

Source: Automotive News (Subscription Required)


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Makes rational sense....

i could see them eventually going to three cars, Mustang, Fusion, and one smaller car.

With all of the good internal combustion upgrades in terms of fuel economy we were talking about in the other thread, at some point the mandate for a really small car like the Fiesta goes away...

In the meantime, i will engage in some Taurus SHO and Fiesta ST lust....

And I like the Buddhist mentality of being happy for the day...Mercury Comet was a great car from Ford in the 60's...nothing lasts forever....

https://classiccars.com/listings/view/927916/1964-mercury-comet-for-sale-in-kissimmee-florida-34744

Enjoy the linky....

1964 Mercury Comet for sale

  • Upvote 1

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Awesome Linky! :metal:

Yes I totally agree that you have to prune and change the lineup as warranted. I could see a Fusion, Mustang, Focus / Fiesta line up. Not sure which of the last two is better to keep but I am leaning due to size to the Focus.

I can easily see this happening at GM too with Chevy going from 5 to 3 cars.

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11 minutes ago, FordCosworth said:

Thats my old Comet!

Kinda... 

I freaking love that body style...!

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Yeah the Taurus definitely needs to go as it's just so far behind and not enough people seem to be buying large cars so to make a new one would be very costly, I'd assume. Fiesta, Focus, Fusion, and Mustang seems about right to me. I wonder if they could make the Fusion a short and long wheelbase to cover the Taurus but not have to make a second vehicle out of it.. just stretch it some. Could something like that be feasible? They could also keep the name and everything, just stretch the thing a few inches. Maintaining 95% of the body work(and everything inside) would save them a bunch as opposed to having a second vehicle entirely like the Taurus.

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4 minutes ago, ccap41 said:

Yeah the Taurus definitely needs to go as it's just so far behind and not enough people seem to be buying large cars so to make a new one would be very costly, I'd assume. Fiesta, Focus, Fusion, and Mustang seems about right to me. I wonder if they could make the Fusion a short and long wheelbase to cover the Taurus but not have to make a second vehicle out of it.. just stretch it some. Could something like that be feasible? They could also keep the name and everything, just stretch the thing a few inches. Maintaining 95% of the body work(and everything inside) would save them a bunch as opposed to having a second vehicle entirely like the Taurus.

A Ford Malibu Maxx!  Just busting your chops...given how many options Ford provides buyers I think they would be better off with trim and technology packages myself.

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I can see Taurus going, there've been no measurable improvements to it since this bodystyle came out, IIRC.  Flex we know is dead.  I'll stick with those two for right now.  And I like the idear of a long wheelbase Fusion.  "Fusion LTD".  :)

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26 minutes ago, ocnblu said:

I can see Taurus going, there've been no measurable improvements to it since this bodystyle came out, IIRC.  Flex we know is dead.  I'll stick with those two for right now.  And I like the idear of a long wheelbase Fusion.  "Fusion LTD".  :)

Agree on Fusion...

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6 hours ago, Drew Dowdell said:

Taurus, Flex, C-Max probably

 

And you would be very right.  Flex and Taurus next year, the 'Max' 2019.

And because of the thanks to the new baby CUV, you can add the Focus hatch in the US as well.....

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5 hours ago, daves87rs said:

 

And you would be very right.  Flex and Taurus next year, the 'Max' 2019.

And because of the thanks to the new baby CUV, you can add the Focus hatch in the US as well.....

Not sure about that, I think Ford has something very special for us in terms of the next Focus.  Thinking I may put off the TDI buy back....I technically have until December of 2018....if Ford can do with the Focus what they are doing with the Fiesta, and bring out an ST version for 2018...I may have a Ford in my future!

Very, very happy with the current direction of Ford!:wub:

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I agree on the Taurus not really being needed. It has poor interior space utilization, it's heavy and it's mileage trails some other full size cars. The Fusion is a great car in search of better revamped engines. The V6 Sport is a great addition to the lineup but heavy and has class trailing MPG. The base 2.5 is just adequate but has the lowest MPG of any competitor and is rather noisy. The 1.5T is only a little quicker and efficient but is it really worth 900.00? The 2.0T provides the power needed but is V6 thirsty and slower to 60 than most competition V6 engines from Honda, Toyota and Chrysler.

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16 hours ago, A Horse With No Name said:

Not sure about that, I think Ford has something very special for us in terms of the next Focus.  Thinking I may put off the TDI buy back....I technically have until December of 2018....if Ford can do with the Focus what they are doing with the Fiesta, and bring out an ST version for 2018...I may have a Ford in my future!

Very, very happy with the current direction of Ford!:wub:

Yeah, can agree there! Would like to think they will try to keep it around...

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New Ranger and Bronco will change things up.

There is also a radical change in offerings coming in electrification that will implicate other vehicles.

I am most curious what and when they will announce for the Taurus, but that is a big part of this as well.

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Just read an article over onto the Facebook, Ford is going to drop the Fiesta, Focus, Fusion, C-Max, Taurus, Mustang, Transit Connect, Escape, Ecosport, Ranger, Bronco, Transit, Expedition, Explorer, Flex, Edge, and all F-series models here in the U.S.  :smilewide:  Did I forget any?

Edited by ocnblu

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55 minutes ago, ocnblu said:

Just read an article over onto the Facebook, Ford is going to drop the Fiesta, Focus, Fusion, C-Max, Taurus, Mustang, Transit Connect, Escape, Ecosport, Ranger, Bronco, Transit, Expedition, Explorer, Flex, Edge, and all F-series models here in the U.S.  :smilewide:  Did I forget any?

Eventually when the sun burns out and the planet goes dark....pretty sure when cockroaches are all that is left on the planet new F150's will be parked next to a small fleet of W body Impalas, which seem impervious to demise....

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5 hours ago, ocnblu said:

Just read an article over onto the Facebook, Ford is going to drop the Fiesta, Focus, Fusion, C-Max, Taurus, Mustang, Transit Connect, Escape, Ecosport, Ranger, Bronco, Transit, Expedition, Explorer, Flex, Edge, and all F-series models here in the U.S.  :smilewide:  Did I forget any?

You forgot your meds it seems :D

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1 hour ago, Wings4Life said:

You forgot your meds it seems :D

:o What, are we all not medicated now in the 21st century world?

2017 the new THX-1138 or Logans Run! :P

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6 minutes ago, dfelt said:

:o What, are we all not medicated now in the 21st century world?

2017 the new THX-1138 or Logans Run! :P

Indeed we are:lol:

 

Just a casual reminder is all:D

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Well if the 3-door Fiesta comes to the USA...

Oh man I hope they don't pull the same trick they did when they dropped the Ranger... saying ppl would just buy the Fiesta instead, except they didn't... I hope they don't present the Ecosport as alternative to Fiesta and stop the party again.  :/

5099c9241cb06a3091d1900ba6b455c2.jpg

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2 hours ago, ocnblu said:

Well if the 3-door Fiesta comes to the USA...

Oh man I hope they don't pull the same trick they did when they dropped the Ranger... saying ppl would just buy the Fiesta instead, except they didn't... I hope they don't present the Ecosport as alternative to Fiesta and stop the party again.  :/

5099c9241cb06a3091d1900ba6b455c2.jpg

5cc3a6d818a2e3865e5f75fc722947e7.jpg

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On 2016-12-08 at 7:47 AM, A Horse With No Name said:

Eventually when the sun burns out and the planet goes dark....pretty sure when cockroaches are all that is left on the planet new F150's will be parked next to a small fleet of W body Impalas, which seem impervious to demise....

 

Sorry BLU, it looks like it would only be Chevy. W-Body or otherwise.

CHEVY RUNS DEEP!

 

OK OK....

We dont want to upset Wings...

We will include Ford. A Mustang GT500.

But definitely NO F-150!

Edited by oldshurst442
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4 hours ago, ocnblu said:

Well if the 3-door Fiesta comes to the USA...

Oh man I hope they don't pull the same trick they did when they dropped the Ranger... saying ppl would just buy the Fiesta instead, except they didn't... I hope they don't present the Ecosport as alternative to Fiesta and stop the party again.  :/

5099c9241cb06a3091d1900ba6b455c2.jpg

Just make sure they bolt the gas tank properly so it does not explore. :P

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      A choice of six-speed manual or quick-shifting new seven-speed automatic transmissions is offered, and Selectable Drive Modes technology is introduced to the Focus ST for the first time, enabling drivers to adjust the vehicle’s character to suit the driving scenario. Continuously Controlled Damping (CCD) – standard for five-door EcoBoost variants – enhances the short long arm (SLA) independent rear suspension configuration for ultimate refinement.
      “Intelligent technologies like eLSD and CCD make our all-new Focus ST the most ‘Jekyll and Hyde’ yet, able to switch from refined tourer to focussed performance car at the push of a button,” said Leo Roeks, Ford Performance director, Europe. “We’ve incorporated learnings from programmes including our Ford GT supercar and the acclaimed Focus RS to develop a mid-size performance car with a degree of flexibility that’s unique in its segment.”
      The all-new Focus ST will be manufactured with best-ever craftsmanship and quality following a €600 million investment at Ford’s Saarlouis assembly facility, Germany.
      Responsive power delivery
      A new generation of Ford’s 2.3-litre EcoBoost all-aluminium engine is the most powerful ever offered for a Focus ST. Using advanced turbocharging technology to deliver 280 PS power at 5,500 rpm and 420 Nm of torque from 3,000 rpm to 4,000 rpm, it is also the most free-revving Focus ST engine ever, and supports anticipated 0‑100 km/h (0-62 mph) acceleration in less than 6 seconds.
      Engine response is enhanced using a low-inertia twin-scroll turbocharger, which scavenges exhaust gas energy more effectively using separated channels to minimise interference between gas pulses. An electronically actuated waste-gate allows closer control of boost pressures for optimised engine performance. In addition, a unique exhaust system that reduces back pressure, bespoke air intake system and optimised intercooler further improve breathing.
      Innovative anti-lag technology developed for the Ford GT supercar and F-150 Raptor pick-up is introduced to the Focus ST, for immediate power delivery in Sport and Track Drive Modes. Anti‑lag keeps the throttle open when the driver lifts off the accelerator pedal, alleviating the reversal of air flow from the turbocharger to maintain compressor wheel speed and enabling boost pressure to build faster on demand.
      Ford’s 190 PS 2.0-litre EcoBlue is the most powerful diesel engine ever offered for a Ford Focus model, delivering peak power at 3,500 rpm and 400 Nm of torque between 2,000 rpm and 3,000 rpm – and 360 Nm from 1,500 rpm – for immediate and linear acceleration.
      A low-inertia variable geometry turbocharger; steel pistons for less expansion when hot; and an integrated intake system with innovative mirror-image porting for optimised combustion help to deliver a diesel powertrain that produces 10 per cent more power and more than twice as much torque as the 2.0‑litre Duratec ST petrol engine in the first generation Focus ST.
      The Focus ST’s six-speed manual transmission enables more urgent gear-changes and provides a sportier feel with a shift-throw reduction of 7 per cent compared with the standard all-new Focus. Ford’s new rev-matching technology that debuted on the new Ford Mustang is also introduced as part of an optional Performance Pack for 2.3-litre EcoBoost manual models.
      Delivering smoother, faster downshifts, the technology is accompanied by a shift indicator light, and uses the engine’s electronic control system to briefly “blip” the throttle as the driver engages a lower gear – matching the engine rotation speed to that of the gear that is being selected.
      Rev-matching enables less-experienced performance drivers to benefit from the seamless, momentum-maintaining gearshifts delivered by the “heel-and-toe” driving technique, while also enabling experienced performance drivers to deactivate the system if they prefer.
      A new seven-speed variant of Ford’s latest intelligent automatic transmission family complements the rewarding, engaging and sporty 2.3-litre EcoBoost driving experience. Gear differentiation is optimised for performance, and Adaptive Shift Scheduling – which assesses individual driving styles to optimise gearshift timings – is enhanced to offer more flexibility and the ability to differentiate between road and track use. Drivers can select gears manually using steering wheel-mounted paddle-shifters.
      “The EcoBoost petrol and EcoBlue diesel powertrains have unique characters, but are equally charismatic,” Roeks said. “The Focus ST’s sporty ‘pops and bangs’ soundtrack perfectly matches the car’s feisty performance and is an essential part of the ST experience.” 
      Intuitive dynamics enhanced with technology
      Building on accomplished Ford Focus driving dynamics, the new Focus ST was developed to blend B-road fun-to-drive, legitimate track-day performance, and everyday usability better than any vehicle in its class.
      The SLA suspension configuration helps optimise the vehicle’s responses to driver inputs without sacrificing comfort, and includes a unique geometry for wagon models that repositions the dampers helping the vehicle remain nimble and responsive even when fully loaded. The agile and energetic character of the standard Focus is retained using the original spring specifications, with damping stiffness increased up to 20 per cent at the front and 13 per cent at the rear, and ride height reduced by 10 mm, to improve road-holding and response in performance driving scenarios.
      Ford’s sophisticated CCD technology every 2 milliseconds monitors suspension, body, steering and braking inputs to adjust damping responses for outstanding ride quality and driving dynamics.
      The driving experience is further enhanced using eLSD technology for Focus ST 2.3 litre EcoBoost models. Incorporated into the transmission, the system uses hydraulically activated clutches to limit the engine torque delivered to a wheel that has reduced traction on the road surface, and redistributes up to 100 per cent of available torque to the wheel with more traction to counteract wheelspin that can hamper acceleration through, and out of, corners.
      The Borg Warner-developed technology is faster to deploy and offers greater precision than a traditional mechanical LSD. The system can pre-emptively adjust torque distribution using inputs from powertrain and vehicle dynamics sensors, rather than responding to wheelspin as it occurs, and can apply differential locking gradually for fine-tuning performance.
      Focus ST 2.0-litre EcoBlue models feature Torque Vectoring Control technology, which improves road holding and reduces understeer by applying brake force to the inside front wheel when cornering.
      The all-new Focus ST steals Ford’s fastest-steering-response crown from the acclaimed Fiesta ST. The electric power-assisted steering (EPAS) system is 15 per cent faster than the standard Focus, requiring just two turns lock-to-lock.
      Class-leading connected feel is supported by unique steering knuckle geometry, with a rod attachment point 9 mm further forward and 6.5 mm higher than the standard Focus for sharper responses. New Steering Torque Disturbance Reduction software for EPAS also helps reduce torque steer, making it even easier to deploy with precision the Focus ST’s power and torque via bespoke-specification Michelin Pilot Sport 4S tyres.
      Larger front and rear brake components provide the foundation for a high performance braking system with improved stopping power and fade resistance. Front disc dimensions have grown to 330 mm x 27 mm and feature dual-piston callipers. Rear discs now measure 302 mm x 11 mm. Focus ST braking performance was verified using the same demanding test procedures as the Ford GT supercar, and achieved almost four-times the fade resistance performance of the previous generation Focus ST in testing.
      The C2 architecture’s Electric Brake Booster (EBB) further demonstrates its advantages in the Focus ST application. The technology builds brake pressure faster than a hydraulic system for a more connected, confident and consistent pedal feel across a broader range of operating conditions. For the Focus ST, this means the system can both mitigate for changes in braking behaviour experienced during high performance driving, and can adjust the braking feel and dynamics to match the selected Drive Mode.
      In addition, Slippery/Wet, Normal, Sport and – for models equipped with the Performance Pack – Track Drive Modes adjust eLSD, CCD, EPAS, throttle mapping, automatic transmission shift scheduling, electronic stability control, electronic sound enhancement (ESE) and climate settings to suit the driving scenario. A dedicated “Sport” button on the flat-bottomed steering wheel gives direct access to Sport mode, and an additional “Mode” button allows drivers to quickly scroll through the Drive Mode options.
      “Selecting Track mode instantly makes braking response more direct and edgy; introduces higher steering efforts for more feedback; tunes the throttle to be more aggressive; instructs the eLSD to deliver maximum traction; and gives drivers more leeway within the ESC system,” said David Put, Ford Performance vehicle dynamics. “Drivers can have full confidence in the Focus ST’s ability to deliver on the track.”
      The traditional Focus ST gauge cluster benefits from a contemporary execution inspired by the Ford GT supercar. Digital turbocharger boost pressure, oil pressure and oil temperature gauges are now displayed in a bespoke Ford Performance screen on the 4.2-inch, TFT colour instrument display. Launch Control for consistently fast standing starts on track is also delivered via the Performance Pack for 2.3-litre EcoBoost models.
      Developed for form and function
      Developed to be as comfortable as it is fun-to-drive, the all-new Focus ST exploits the class-leading roominess and exceptional refinement of the standard Focus range, and features an upscale interior that balances everyday practicality and a true sporty driving experience.
      Ford Performance engineers fine-tuned the positioning of supportive Recaro front seats to complement the connected and in-control feel for the driver, while ESE technology amplifies genuine engine and exhaust noise in Sport and Track modes – heightening the sports driving sensation and delivering additional feedback to assist performance drivers.
      Tuned engine mounts and an isolated subframe – alongside available CCD technology – increase refinement for all occupants. Generous front shoulder room and best-in-class rear knee clearance combine with maximum 1,653-litre wagon luggage capacity and a boot space that can comfortably accommodate a large dog crate, for maximum comfort and practicality.
      In addition to the sports steering wheel and Ebony coloured Recaro seats with a choice of high-quality cloth, leather, or partial leather and Miko Dinamica materials, the unique Focus ST interior intensifies the sporty atmosphere with an ST-embossed aluminium gear knob and scuff plates; alloy pedals; metallic hexagonal and satin silver decorative elements; and metal grey stitching for the seats, door inserts and centre console soft side pads.
      The Focus ST builds on the premium, sporting Focus silhouette with subtle, functional styling changes and unique alloy wheel designs. Revised upper and lower front grille designs are optimised for increased cooling capability, and bold signature lower wing elements channel air in to the air-curtain inlets for improved aerodynamic performance.
      A larger, more steeply angled rear roof spoiler increases downforce to support the Focus ST’s driving dynamics. A twin exit tailpipe configuration borders the aggressively styled rear diffuser element, and improves practicality by delivering the towing capability that was prevented by the centre-exit tailpipes of the previous generation Focus ST. The Performance Pack also adds red brake callipers.
      Exterior colour options chosen to emphasise the Focus ST’s dynamic styling include exclusive Ford Performance Blue and Orange Fury, alongside Frozen White, Magnetic grey, Race Red, Ruby Red and Shadow Black. Bold alloy wheel options include 18-inch Dark Sparkle and Magnetite designs, with a 19-inch wheel also offered in Magnetite.
      The Focus ST also benefits from the comprehensive range of sophisticated Ford driver assistance technologies that have helped the all-new Focus win 13 awards and a 5-star safety rating since going on sale in 2018.
      Seamlessly integrated technologies that enable an intuitive, stress-reducing and refined driving experience include:
      Adaptive Cruise Control now enhanced with Stop & Go, Speed Sign Recognition and Lane-Centring for effortlessly negotiating stop-start traffic Ford’s Adaptive Front Lighting System with new camera-based predictive curve light and sign-based light that pre-adjust headlamp patterns for improved visibility by monitoring bends in the road and – for the first time in the industry – road signs Active Park Assist 2 that operates gear selection, acceleration and braking in addition to steering, to enable fully-automated manoeuvres at the push of a button Ford’s first Head-up display to be offered in Europe, helping drivers focus their attention on the road ahead Evasive Steering Assist, a segment-first technology that helps drivers steer around stopped or slower vehicles to help avoid collisions Ford’s SYNC 3 connectivity system allows drivers to control audio, navigation and climate functions plus connected smartphones using simple voice commands supported by an 8-inch colour touchscreen. The system provides Apple CarPlay and Android Auto™ compatibility free of charge, and available FordPass Connect embedded modem technology turns the vehicle into a mobile WiFi hotspot with connectivity for up to 10 devices
      “Our target was to deliver an all-new Focus ST that is as effortless to drive day-to-day as the rest of the Focus line-up,” Roeks said. “The model’s comprehensive range of technologies means customers gain exhilarating ST performance without sacrifice.”
      The all-new Focus ST will go on sale across Europe in summer 2019.
    • By Drew Dowdell
      The folks over at Hagerty found something interesting on the NHTSA website the other day, a VIN decoder ring that shows a second 2.3 liter 4-cylinder turbo with a horsepower rating of TBD.   Ford dropped the V6 in the base Mustang after 2018 deciding the Turbo-4 was enough, but crosstown rival Chevy kept their V6 going alongside their 275 horsepower 2.0T.  While Ford's 2.3T beats the Chevy Turbo in power, it comes up short against Chevy's V6.  With this finding, it looks like Ford is going try to rectify the deficit.
      Given that a similar 2.3T is good for 350 hp in the Focus RS, Ford should be able to easily surpass the 335 horsepower the Camaro V6 produces.  A statement from a Ford representative declined to give details but said that we would have exciting news about Mustang in Spring 2019.
       

      View full article
    • By Drew Dowdell
      The folks over at Hagerty found something interesting on the NHTSA website the other day, a VIN decoder ring that shows a second 2.3 liter 4-cylinder turbo with a horsepower rating of TBD.   Ford dropped the V6 in the base Mustang after 2018 deciding the Turbo-4 was enough, but crosstown rival Chevy kept their V6 going alongside their 275 horsepower 2.0T.  While Ford's 2.3T beats the Chevy Turbo in power, it comes up short against Chevy's V6.  With this finding, it looks like Ford is going try to rectify the deficit.
      Given that a similar 2.3T is good for 350 hp in the Focus RS, Ford should be able to easily surpass the 335 horsepower the Camaro V6 produces.  A statement from a Ford representative declined to give details but said that we would have exciting news about Mustang in Spring 2019.
       
    • By William Maley
      The Ford Ranger is beginning to hit dealers, but it has already been hit with a recall.
      Ford announced today that 3,500 Rangers in North America (3,000 in the U.S. and 500 in Canada) have an issue with the PRNDL bezel wiring, The problem deals with the wiring interfering with the shifter interlock override, preventing the transmission from locking when put into park. This means you can shift it out of park when the vehicle is off and without a foot on the brake.
      Ford says that it is unaware of any accidents or injuries arising from this issue. The trucks involved were built between June 4, 2018 and Jan. 9, 2019.
      Dealers will investigate whether or not the truck does shift out of park when it is turned off, and without a foot on the brake. If it does, then dealers will relocate the harness and perform the test.
      Source: Ford


      Ford Motor Company Issues Recall For Select 2019 Ranger Vehicles To Verify Shifter Interlock Functionality
      DEARBORN, Mich., Feb. 6, 2019 – Ford is issuing a safety compliance recall on certain 2019 Ford Ranger vehicles to verify shifter interlock functionality. In the affected vehicles, the PRNDL bezel wiring may interfere with the shifter interlock override, preventing the shifter from locking in the park position and allowing the driver to shift the transmission out of park with the vehicle off and without a foot on the brake pedal.
      Ford is not aware of any accidents or injuries resulting from this condition.
      This action affects approximately 3,500 Ranger vehicles in North America, including approximately 3,000 in the United States and 500 in Canada. 
      Affected 2019 Ranger vehicles were built at Michigan Assembly Plant, June 4, 2018 to Jan. 9, 2019.
      Dealers will verify shifter interlock functionality by attempting to move the transmission shifter out of park with the vehicle off and without a foot on the brake pedal. If the shifter moves out of park, dealers will look for wiring interference, relocate the wiring and retest. The Ford reference number for this recall is 19C02.

      View full article
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