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Ford Named All-Star Brand by Fortune

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http://fortune.com/breakthrough-brands-marketing-2017/

Ford Motor Company was named an all-star brand by Fortune as part of the publication’s debut Breakthrough Brands survey.

Ford was featured among a list of 15 companies from various industries that “best exemplify a breakthrough brand” alongside corporations such as Apple, Nike and Coca-Cola.  

“The … company is an iconic American brand and has been a leader in sustainability,” the list reads.

Fortune surveyed 4,000 consumers about which brands they found important across various industries.

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