Cadillac News: Spying: 2018 Cadillac XT3 Comes Fully Camouflaged
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By William Maley
Only a few months after closing it down, Cadillac is bringing back their Book subscription program. Expected to launch in the second quarter, the revised program will be bringing in their dealers to play a key role.
"Book 2.0 really works even more closely with our dealer network because we think there's a lot of opportunity as you go forward. We're going to base it off the dealer network," said Cadillac marketing chief Deborah Wahl.
"We have to recognize that all of us — from the manufacturers to the dealer networks — we have to evolve our models to keep up with where consumers are."
The first phase of the program launch will see a small number of pilot programs launch in select cities. Interestingly, New York which was one of the first markets for the original Book will not be involved for the time being according to Wahl.
Cadillac was one the first automakers to launch a subscription program back in March 2017. For $1,800 per month, a subscriber could pick from a number of Cadillac vehicles and swap in/out with no long-term commitment. The fee also covered various items such as maintenance and insurance. But Cadillac surprised everyone when it announced they would be shuttering Book back in November.
“We are hitting the pause button for a brief time to make some tweaks to Book [by Cadillac] based on our learnings,” a spokesman for GM said at the time.
It was unclear why Book closed down. Cadillac said there was a small group of customers that took advantage of swapping vehicles. There was also talk that certain aspects of the system, such as the back-end became a bit too costly. Dealers were not too happy about not being involved in this program. Cadillac handled many of the details such as delivery and service.
Source: Automotive News (Subscription Required)
View full article
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By William Maley
Only a few months after closing it down, Cadillac is bringing back their Book subscription program. Expected to launch in the second quarter, the revised program will be bringing in their dealers to play a key role.
"Book 2.0 really works even more closely with our dealer network because we think there's a lot of opportunity as you go forward. We're going to base it off the dealer network," said Cadillac marketing chief Deborah Wahl.
"We have to recognize that all of us — from the manufacturers to the dealer networks — we have to evolve our models to keep up with where consumers are."
The first phase of the program launch will see a small number of pilot programs launch in select cities. Interestingly, New York which was one of the first markets for the original Book will not be involved for the time being according to Wahl.
Cadillac was one the first automakers to launch a subscription program back in March 2017. For $1,800 per month, a subscriber could pick from a number of Cadillac vehicles and swap in/out with no long-term commitment. The fee also covered various items such as maintenance and insurance. But Cadillac surprised everyone when it announced they would be shuttering Book back in November.
“We are hitting the pause button for a brief time to make some tweaks to Book [by Cadillac] based on our learnings,” a spokesman for GM said at the time.
It was unclear why Book closed down. Cadillac said there was a small group of customers that took advantage of swapping vehicles. There was also talk that certain aspects of the system, such as the back-end became a bit too costly. Dealers were not too happy about not being involved in this program. Cadillac handled many of the details such as delivery and service.
Source: Automotive News (Subscription Required)
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By William Maley
For almost two decades, Cadillac has been undergoing a transformation of sorts to become a threat to likes of BMW and Mercedes-Benz. The various models and changes have been met with mixed reactions. But the latest move to make Cadillac the lead brand in General Motors' electric car offensive marks a big change. According to an executive, this is the brand's last chance at success.
“We don’t have any chances left with taking Cadillac to a really new place. This is pretty much it,” said GM President Mark Reuss to Reuters.
“So we really have to hit the ball here. It’s my job to make sure we do.”
Cadillac previewed their first EV on Sunday night during the press preview of the XT6 crossover. No name was given, but the model appears to be a small or midsize crossover. It will be the first vehicle to use GM's dedicated BEV3 platform that has been designed to underpin various types of vehicles and drivetrain layouts.
When asked how long it would take for Cadillac to transition to an all-electric lineup, Reuss said it is too early to tell. He expects a combination of electrified and combustion engine models “for quite a few years” in the lineup.
Reuss did not elaborate what would happen if the transition to electric faltered.
“All I’m focused on is what we’re doing right now…” Reuss said, “and getting momentum back in Cadillac.”
Source: Reuters
View full article
-
By William Maley
For almost two decades, Cadillac has been undergoing a transformation of sorts to become a threat to likes of BMW and Mercedes-Benz. The various models and changes have been met with mixed reactions. But the latest move to make Cadillac the lead brand in General Motors' electric car offensive marks a big change. According to an executive, this is the brand's last chance at success.
“We don’t have any chances left with taking Cadillac to a really new place. This is pretty much it,” said GM President Mark Reuss to Reuters.
“So we really have to hit the ball here. It’s my job to make sure we do.”
Cadillac previewed their first EV on Sunday night during the press preview of the XT6 crossover. No name was given, but the model appears to be a small or midsize crossover. It will be the first vehicle to use GM's dedicated BEV3 platform that has been designed to underpin various types of vehicles and drivetrain layouts.
When asked how long it would take for Cadillac to transition to an all-electric lineup, Reuss said it is too early to tell. He expects a combination of electrified and combustion engine models “for quite a few years” in the lineup.
Reuss did not elaborate what would happen if the transition to electric faltered.
“All I’m focused on is what we’re doing right now…” Reuss said, “and getting momentum back in Cadillac.”
Source: Reuters
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By William Maley
Back in November, General Motors announced that it would end production of six models in North America. One of the models listed was the Cadillac CT6 sedan. This surprised a number of people considering that the brand had only refreshed model, and announced some key improvements such as adding Super Cruise and a new twin-turbo V8 engine known as Blackwing.
But GM President Mark Reuss and Cadillac President Steve Carlisle said they are looking into various options to keep the CT6 on sale in the U.S. The two explained that model was never meant to be on the chopping with other models such as the Buick LaCrosse and Chevrolet Impala. But officials at the time did not mention those plans in the original announcement in November.
"From the very beginning, we never said that CT6 was going away, because we're very keen on launching Blackwing and Super Cruise and all those sort of things," said Carlisle on the floor of the Detroit Auto Show.
"We're working hard to find other alternatives to that. We have some time."
What are the alternatives being considered? Automotive News reports that GM may move production to another plant (ultimately depending on the negotiations with the UAW to take place later this year), or import the model from China - an idea Carlisle said "would be the least-preferred option."
Source: Automotive News (Subscription Required)
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