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William Maley

March 2017: Fiat Chrysler Automobiles LLC

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FCA US Reports March 2017 U.S. Sales

  • Dodge brand sales up 10 percent; four Dodge brand vehicles post sales gains
  • Ram Truck brand sales up 6 percent; Ram pickup sales increase 6 percent year over year
  • Jeep® Grand Cherokee sales increase 22 percent compared with same month a year ago
  • Fiat 500 sales up 12 percent for the month

April 3, 2017 , Auburn Hills, Mich. - FCA US LLC today reported U.S. sales of 190,254 units, a 5 percent decrease compared with sales in March 2016 (199,467 units).
 
In March, fleet sales of 43,992 units were down 15 percent year over year as FCA US continues its strategy of reducing its sales to the daily rental segment. Fleet sales represented 23 percent of total FCA US sales in March. FCA US retail sales of 146,262 units were down 1 percent for the month, and represented 77 percent of total March sales.
 
Dodge brand and Ram Truck brand sales increased year over year in March. Dodge brand sales were up 10 percent, led by the 100 percent increase in Dodge Journey crossover sales. Ram Truck brand sales were up 6 percent in March as the Ram pickup and Ram ProMaster van each posted year-over-year sales gains. Sales of the Jeep® Grand Cherokee – the Jeep brand’s volume leader in March – were up 22 percent compared with the same month in 2016. Sales of the Fiat 500 and the all-new Chrysler Pacifica minivan increased year over year as well in the month.

Dodge Brand
Four Dodge brand vehicles posted year-over-year sales increases in March, led by the Dodge Journey crossover’s 100 percent sales gain. Sales of the Dodge Challenger were up 17 percent in March. The 2018 Dodge Challenger SRT Demon – the Dodge brand’s new ultimate performance halo car – will be unveiled this month during the 2017 New York International Auto Show week. The Dodge Grand Caravan minivan and the Dodge Viper also turned in year-over-year sales gains for the month. Dodge brand sales were up 10 percent compared with the same month in 2016.
 
Ram Truck Brand
Ram pickup truck sales increased 6 percent in March, compared with the same month a year ago. In addition, sales of the Ram ProMaster van were up 24 percent for the month. Ram Truck brand sales, which include the pickup, ProMaster and ProMaster City, were up 6 percent in March. The brand last month unveiled a new exterior color shade for its luxurious and capable Laramie Longhorn line of pickup trucks. RV Match Walnut Brown will serve as the model’s new two-tone contrast color, replacing White Gold. The Ram Laramie Longhorn is the Texas Auto Writers Association’s Luxury Truck of Texas.
 
FIAT Brand
Sales of the Fiat 500 increased 12 percent in March, compared with the same month a year ago. Fiat 124 Spider sales were up 39 percent compared with the previous month of February. Experts at Cars.com consider the all-new 2017 Fiat 124 Spider best in its segment, naming it the “Best New Convertible” of 2017.
 
Jeep® Brand
The Jeep Grand Cherokee – the brand’s volume leader for the month – recorded a 22 percent year-over-year sales increase in March for its best sales month this year. The all-new 2017 Jeep Compass – the most capable compact SUV ever with the most advanced 4x4 systems in its class – began shipping to Jeep dealerships in March. The new Compass expands the Jeep brand’s global reach with an unmatched combination of attributes that includes legendary and best-in-class 4x4 off-road capability, advanced fuel-efficient powertrains, premium and authentic Jeep design, superior on-road driving dynamics, open-air freedom, and a host of innovative safety and advanced technology offerings.
 
Chrysler Brand
Sales of the all-new 2017 Chrysler Pacifica – the most awarded minivan of 2016 and 2017 – were up in its third month of year-over-year comparisons, and increased 3 percent compared with sales in the previous month of February. March also was the Pacifica’s best sales month so far this year. The Pacifica continues to earn a plethora of awards and accolades in 2017, landing on Kelley Blue Book’s list of the “12 Best Family Cars of 2017” in the best minivans category, and “2017 North American Utility of the Year.”
 
Alfa Romeo Brand
Alfa Romeo brand sales of 555 units were up 1,191 percent compared with the same month a year ago.
 
Maserati Brand
Maserati brand sales of 1,312 units were up 32 percent compared with the same month in 2016.

U.S. Sales Summary March 2017

             
 

Month Sales

Vol %

CYTD Sales

Vol %

Model

Curr Yr

Pr Yr

Change

Curr Yr

Pr Yr

Change

Compass

2,651

7,823

-66%

8,552

22,987

-63%

Patriot

5,968

9,264

-36%

16,180

29,211

-45%

Wrangler

16,336

17,586

-7%

41,311

41,922

-1%

Cherokee

14,589

16,302

-11%

40,755

48,438

-16%

Grand Cherokee

20,374

16,693

22%

56,600

47,658

19%

Renegade

8,065

8,872

-9%

25,345

22,154

14%

JEEP BRAND

67,983

76,540

-11%

188,743

212,370

-11%

200

2,565

4,971

-48%

6,620

15,915

-58%

300

4,969

6,172

-19%

15,063

17,141

-12%

Town & Country

95

14,200

-99%

341

37,228

-99%

Pacifica

9,340

30

New

25,052

140

New

CHRYSLER BRAND

16,969

25,373

-33%

47,076

70,424

-33%

Dart

1,578

5,137

-69%

4,658

16,241

-71%

Avenger

0

8

-100%

0

23

-100%

Charger

8,236

8,798

-6%

22,319

26,345

-15%

Challenger

6,225

5,325

17%

15,725

16,128

-2%

Viper

71

65

9%

178

137

30%

Journey

11,858

5,931

100%

34,400

23,892

44%

Caravan

15,602

13,124

19%

40,054

38,057

5%

Durango

6,506

7,241

-10%

16,729

20,093

-17%

DODGE  BRAND

50,076

45,629

10%

134,063

140,916

-5%

Ram P/U

46,384

43,647

6%

119,199

113,298

5%

Cargo Van

0

1

-100%

0

3

-100%

ProMaster Van

4,048

3,263

24%

10,047

8,302

21%

ProMaster City

1,317

1,886

-30%

3,333

4,551

-27%

RAM BRAND

51,749

48,797

6%

132,579

126,154

5%

Giulia

484

0

New

966

0

New

Alfa 4C 

71

43

65%

140

158

-11%

ALFA BRAND

555

43

1191%

1,106

158

600%

500

1,671

1,494

12%

4,020

3,595

12%

500L

106

535

-80%

284

1,262

-77%

500X

726

1,056

-31%

1,966

3,258

-40%

Spider

419

0

New

961

0

New

FIAT BRAND

2,922

3,085

-5%

7,231

8,115

-11%

TOTAL FCA US LLC

190,254

199,467

-5%

510,798

558,137

-8%

    Total Car & MPV

51,432

59,902

-14%

136,381

172,370

-21%

    Total UV's

87,073

90,768

-4%

241,838

259,613

-7%

    Total Truck & LCV

51,749

48,797

6%

132,579

126,154

5%

             

MASERATI BRAND

1,312

997

32%

3,288

2,250

46%

           

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