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BMW News: BMW Quietly Ended Production of 6-Series Coupe, Doesn't Tell Anyone

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Usually, an automaker will announce they are ending production of a certain model. BMW didn't do that when it stopped production of the 6-Series coupe back in February.

Road & Track got confirmation about this change from a BMW spokesperson. No reason was given as to why production of the coupe ended, but it is a safe bet that low sales played a role in this decision.

This only adds fuel to the fire about reports that BMW is working on an 8-Series coupe. Our last report back in October said the company was planning to launch the 8-Series in late 2018 with the coupe. A convertible and V12 would follow sometime thereafter. Because of this, the 6-Series coupe and convertible would not be replaced. 

Source: Road & Track


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46 minutes ago, Drew Dowdell said:

Just about the most irrelevant model on sale today. 

*Puts forward 3-Series and 5-Series GT as the most irrelevant models on sale today*

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More sales for the E-class coupe.  BMW might as well can the 8-series now, no one is going to buy that, even though I liked the 90s 850csi.

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Wait... so BMW, hoping no one will notice, kills the buyerless 6-series... but is said to be working on a HIGHER PRICED replacement???

How come "journalists" never question the business case insanity of such a move, instead of implying with "fuel to the fire" that's there's a clamoring mass of buyers for such a car?

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Such stupid executive decisions. Clearly the 8 Series is some idiot executives pet project due to past delusions. 

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1 hour ago, balthazar said:

Wait... so BMW, hoping no one will notice, kills the buyerless 6-series... but is said to be working on a HIGHER PRICED replacement???

How come "journalists" never question the business case insanity of such a move, instead of implying with "fuel to the fire" that's there's a clamoring mass of buyers for such a car?

Well they still have the 6-series sedan, errr Grand Coupe, which has a higher base price than a 7-series I think, it used to, which made no sense.  Journalists are probably hoping for some sort of M860i with a 600 hp V12, but if Mercedes questions whether the S-class coupe will have enough buyers to survive, no way a BMW version will find enough.

BMW just said a week or two ago that they would not jump into the hyper car game because even though their engineers would love to, they don't have the resources or money to do it.  So makes you wonder why jump into an 8-series?  That ties up resources and money as well for a slow seller.   And at a time when the 3-series is losing sales fast, and the market wants SUVs.  Hell make an X8 crossover coupe, as stupid as that sounds it would outsell any $100k coupe they come up with.

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The 12 people buying the 6-series 2 door are NOT going to magically morph to the 6-series 4-dr; the car is NOT that compelling and they chose a 2-dr for a reason largely centered around that fact. The 6 sedan is 'another sausage' in the chain. It a tailor made failure in the making.

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Interestingly enough, the 4-series Grand Coupe outsells the 4-series 2 door.  So in reality the best selling 4-series is a sedan.   Which is why they might as well just make a 3-series sedan and 3-series coupe like the old days.  

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11 hours ago, balthazar said:

How is it "interesting" that a 4-dr sedan outsells a 2-dr sedan in 2017, especially with 'all else being equal'?

Because they introduced the 4-series to be a coupe and it turns out the sales all went to a sedan anyway.  What is the point of that?  And some hardcore BMW fan will say the 4-series Grand coupe has an inch wider track than a 3-series sedan so the handling is better but that is just rubbish.  Makes no sense to come up with a 4-series line if all you are going to do is sell 3-series sedans with new badges.

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The new 8 will take the place of the 6 on the market. It will be more posh and upscale.

BMW is said to be working on a new 6 that will be more sporty to do battle with the Corvette, 911, and such.

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BMW needs to address the torpedo'ing sales of the core models, not fiddlefart around with 2 new models that together won't sell 400 units between them.

This is BMW being 'posh & upscale' :
http://indianautosblog.com/wp-content/uploads/2015/05/2015-BMW-6-Series-Gran-Coupe-facelift-interior-press-shots.jpg
They don't know how to do anything better, and no one wants it.

Abandon ship/segment time.

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I like that 6 series interior...the 6 series Gran Coupe is the best looking of the current 6 series, IMO...I like it's styling over the 5 series or 7 series..

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1 hour ago, balthazar said:

BMW needs to address the torpedo'ing sales of the core models, not fiddlefart around with 2 new models that together won't sell 400 units between them.

This is BMW being 'posh & upscale' :
http://indianautosblog.com/wp-content/uploads/2015/05/2015-BMW-6-Series-Gran-Coupe-facelift-interior-press-shots.jpg
They don't know how to do anything better, and no one wants it.

Abandon ship/segment time.

When it comes to the falling sales of the 3/5/7 series, I agree.  As for the interior of the 6 series Gran Coupe, Buick has comparable or better interiors than that.

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The 6-series interior is way too tight for a car that large. I get that it's supposed to be a grand tourer and not a 7-series sedan, but it's just too small inside.  The CLS is much better feeling in comparison. 

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