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William Maley

August 2017: Volkswagen of America, Inc.

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VOLKSWAGEN OF AMERICA REPORTS AUGUST 2017 SALES RESULTS

  • August sales totaled 32,015 units, an increase of 9 percent over August 2016
  • Year-to-date sales totaled 220,344, an increase of 6.4 percent
  • Sales of the all-new 2018 Atlas totaled 2,807 units
  • Sales of the all-new 2018 Tiguan totaled 2,516 units

Herndon, VA — (September 1, 2017) Volkswagen of America, Inc. (VWoA) today reported sales of 32,015 units delivered in August 2017, a 9 percent increase over August 2016. With 220,344 units delivered year-to-date in 2017, the company is reporting an increase of 6.4 percent in year-over-year sales.

August marked the first full month of sales for the all-new 2018 Volkswagen Tiguan; deliveries for the month totaled 2,516 units. The 2018 Tiguan was redesigned and specifically engineered to meet the needs of American customers, with a more sophisticated and spacious interior, flexible seating, and available high-tech infotainment and driver-assistance features.

Volkswagen will continue sales of the current generation Tiguan and will introduce the 2017 Tiguan Limited, based off the original platform. The Tiguan Limited reconfigures the offer structure for low complexity and high value in the compact SUV space.

The 2018 Tiguan joins the Chattanooga-built Atlas in Volkswagen’s expanded SUV lineup. Deliveries of the Atlas totaled 2,807 for the month.

August 2017 Sales

 

August 17

August 16

Yr/Yr% change

August 17  YTD

August  16 YTD

Yr/Yr% change

Golf

            1,436

         1,141

25.9%

            9,873

            8,467

16.6%

GTI

            2,117

         2,081

1.7%

          14,597

          15,350

-4.9%

Golf R

               100

            107

-6.5%

            2,584

            2,899

-10.9%

e-Golf

               317

            454

-30.2%

            2,512

            2,253

11.5%

Golf SportWagen

            1,991

         1,057

88.4%

          20,225

            7,544

168.1%

Total Golf Family

                 5,961

             4,840

23.2%

               49,791

              36,513

36.4%

Jetta Sedan

          12,409

       11,720

5.9%

          78,958

          81,444

-3.1%

Jetta SportWagen       
(now Golf SportWagen)

N/A  

          N/A

          N/A

          N/A

                   5

-120.0%

Total Jetta

               12,409

           11,720

5.9%

               78,957

              81,449

-3.1%

Beetle Coupe

               667

         1,117

-40.3%

            6,272

            5,851

7.2%

Beetle Convertible

               557

            402

38.6%

            5,132

            3,969

29.3%

Total Beetle

                 1,224

             1,519

-19.4%

               11,404

                9,820

16.1%

Eos*

N/A  

N/A  

N/A  

                   1

               387

-99.7%

Passat

            5,714

         7,389

-22.7%

          45,994

          46,751

-1.6%

CC

                 97

            247

-60.7%

            1,111

            2,121

-47.6%

Tiguan

            1,005

         3,302

-69.6%

          19,454

          27,237

-28.6%

2018 Tiguan

            2,516

N/A  

          N/A

            3,109

N/A

          N/A

Touareg

               282

            367

-23.2%

            2,387

            2,978

-19.8%

Atlas

            2,807

N/A

          N/A

            8,136

N/A

          N/A

TOTAL

               32,015

           29,384

9.0%

            220,344

            207,156

6.37%

*Eos production ended in July 2015

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VW seems to be making a steady comeback on the back of cars of all things.

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Well, it was early July when I helped a friend buy a Golf Sportwagon.  Very good car for the money.

There were other reasons beyond the pricing, but I can see why VW is starting to see a rebound in sales.

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