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William Maley

August 2017: Mazda North American Operations

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Mazda Reports August Sales

Mirroring Changes in Customer Tastes Across the Industry, Momentum Continues for Mazda's Crossover SUV Line as CX-5 Posts Record Sales for Fifth Month in a Row

IRVINE, Calif., Sept. 1, 2017 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported total August U.S. sales of 25,846 vehicles, representing a decrease of 1.0 percent versus August of last year. Year-to-date sales through August are down 2.4 percent versus last year, with 194,559 vehicles sold. With 27 selling days in August 2017, versus 26 the year prior, on a Daily Selling Rate (DSR) basis, the company posted a decrease of 4.7 percent.

Key August sales notes:

  • Mazda CX-5 continued its sales streak, posting its fifth record-breaking month in a row. With 11,631 vehicles sold in the month of August, the mid-size crossover SUV posted an increase of 9.6 percent over August of last year.
  • Sales of the Mazda MX-5 Miata rose 9.5 percent year-over-year (YOY), with 901 vehicles sold in the month of August. This number includes both the MX-5 soft top and MX-5 RF.
  • Total sales of Mazda's CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 6.5 percent in August, with 14,868 vehicles sold.
  • Mazda's predictive i-ACTIV All-Wheel Drive remains a popular choice among customers purchasing crossover SUVs, with 64.3 percent of CX-line vehicles sold in August being equipped with the AWD option.
 

Month-To-Date

 

Year-To-Date

 
                   
 

August

August

%

% MTD

 

August

August

%

% YTD

 

2017

2016

Change

DSR

 

2017

2016

Change

DSR

 
                     

Mazda3

6,754

7,297

(7.4)%

(10.9)%

 

53,995

66,781

(19.1)%

(19.9)%

 

Mazda5

-

16

(100.0)%

(100.0)%

 

9

362

(97.5)%

(97.5)%

 

Mazda6

3,323

4,006

(17.0)%

(20.1)%

 

24,814

31,810

(22.0)%

(22.8)%

 

MX-5 Miata

901

823

9.5%

5.4%

 

8,871

7,088

25.2%

23.9%

 

CX-3

1,436

1,492

(3.8)%

(7.3)%

 

10,528

12,494

(15.7)%

(16.6)%

 

CX-5

11,631

10,612

9.6%

5.5%

 

80,110

73,054

9.7%

8.6%

 

CX-9

1,801

1,863

(3.3)%

(6.9)%

 

16,232

7,787

108.4%

106.4%

 
                     

Total Vehicles

                   
                     

CARS

10,978

12,142

(9.6)%

(12.9)%

 

87,689

106,044

(17.3)%

(18.1)%

 

TRUCKS

14,868

13,967

6.5%

2.5%

 

106,870

93,335

14.5%

13.4%

 
                     

TOTAL

25,846

26,109

(1.0)%

(4.7)%

 

194,559

199,378

(2.4)%

(3.4)%

 
                     
                     

Selling Days

27

26

     

204

202

     
                     
                     

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Cars are being murdered and cuv's are doing decent. Surprised Mazda is doing this well.

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