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William Maley

Rolls-Royce News: Rolls-Royce's CEO Says Electrics Are On the Table Due To Regulations

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Rolls-Royce has made it clear that it plans on introducing electric powertrains to their vehicles in the future once the technology has fully developed and customers want one. But new regulations are forcing their hand.

Rolls' CEO Torsten Müller-Ötvös told Car and Driver that the Phantom will receive the option of an electric powertrain sometime during its lifecycle. The platform that underpins the Phantom and future models have been built with electrification in mind. 

“We are more regulator driven than consumer driven. We might well see, in the next decade, some Asian markets closing down city centers to combustion engines completely. And then, of course, [electrification] is a must,” said Müller-Ötvös.

Müller-Ötvös admitted that no one is clamoring for an electric Rolls at this time, but expects that situation to change in the next 10 years or so.

Source: Car and Driver


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They have to build and EV and this is the Phantom is the most logical vehicle in the world to be an EV.  Their #1 priority is quiet operation with huge torque, electric does that.   The car is huge with lots of space for batteries and they don't care about weight.  And lastly the new Phantom LWB is $530,000 before options, their buyers don't care about price either.

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6 hours ago, smk4565 said:

They have to build and EV and this is the Phantom is the most logical vehicle in the world to be an EV.  Their #1 priority is quiet operation with huge torque, electric does that.   The car is huge with lots of space for batteries and they don't care about weight.  And lastly the new Phantom LWB is $530,000 before options, their buyers don't care about price either.

BUT... the article clearly intimates that Rolls-Royce customers are NOT ASKING for an EV, nor do they WANT an EV.

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3 hours ago, ocnblu said:

BUT... the article clearly intimates that Rolls-Royce customers are NOT ASKING for an EV, nor do they WANT an EV.

True, and he states for them it will be government driven. With China moving to ban ICE auto's, it is not a matter of if, but when they will have to have a pure EV to meet demand in their largest market.

To quote their CEO:

CEO Torsten Müller-Ötvös has confirmed that the new platform has been designed with electrification in mind. “We are more regulator driven than consumer driven,” Müller-Ötvös admitted at the Phantom press launch. “We might well see, in the next decade, some Asian markets closing down city centers to combustion engines completely. And then, of course, [electrification] is a must.”

Not if, but when and they clearly know they will have to offer their product in pure EV form. Even they admit that their auto's are not driven long distances but mostly short inner city use.

EV's make perfect sense as you have a very large auto that can handle the batteries and take advantage of the massive torque to move quickly.

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3 hours ago, ocnblu said:

BUT... the article clearly intimates that Rolls-Royce customers are NOT ASKING for an EV, nor do they WANT an EV.

Sure...

But...

BECAUSE in REGIONS where MILLIONAIRES AND BILLIONAIRES live, these regions are gonna ban the sale of the ICE, like soon, Rolls-Royce does NOT want to be caught with their pants down...

This is the part YOU read...

Quote

Müller-Ötvös admitted that no one is clamoring for an electric Rolls at this time

 

BUT...these are the parts YOU WILLFULLY ignored...
 

Quote

 

We might well see, in the next decade, some Asian markets closing down city centers to combustion engines completely. And then, of course, [electrification] is a must,” said Müller-Ötvös.


 

 

 

Quote

Müller-Ötvös admitted that no one is clamoring for an electric Rolls at this time, but expects that situation to change in the next 10 years or so.

 

In the next ten years or so...if Rolls-Royce does not have any kind of EV...even the most donkey headed, horse blinders, ancient schooled (not even old-schooled as old-school is STILL too modern) status quo fight 'til the end, never change for anything or anyone conservative...is expected to ask for an EV...and why is that?

Because he wont be able to buy a brand new ICE...

And...

A post YOU also WILLFULLY ignored by SMK

10 hours ago, smk4565 said:

They have to build and EV and this is the Phantom is the most logical vehicle in the world to be an EV.  Their #1 priority is quiet operation with huge torque, electric does that.   The car is huge with lots of space for batteries and they don't care about weight.  And lastly the new Phantom LWB is $530,000 before options, their buyers don't care about price either.

Makes a lot of sense...that post right there!!!

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So how do you sell something the customer is not asking for?  Corporate SUICIDE.  The regulations are at best, not realistic, and at worst, they are completely anti-business.  And that is WRONG.

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33 minutes ago, ocnblu said:

So how do you sell something the customer is not asking for?  Corporate SUICIDE.  The regulations are at best, not realistic, and at worst, they are completely anti-business.  And that is WRONG.

 

Tell that to FoMoCo and Apple...

 

quote-if-i-had-asked-people-what-they-wa

AND Steve Jobs using it for his corporate suicide ways...

research-rebooted-market-research-is-bro

 

Its a shame... BOTH are AMERICAN PIONEERS THAT CHANGED THE WAY WE LIVE and represent American ingenuity all in the name of being afraid of what the future may hold.

I get it though...evolve or die...and some of us are afraid to evolve and therefore die...

 

 

 

Edited by oldshurst442
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Evolution is fine.  This is more like de-evolution.

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On 10/19/2017 at 3:27 AM, ocnblu said:

BUT... the article clearly intimates that Rolls-Royce customers are NOT ASKING for an EV, nor do they WANT an EV.

So they asked 8 people? 

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The Pahntom would make a perfect EV.  Range anxiety is gone because Rolls-Royce owners have a private jet, so long road trips are out.  They also have a chauffeur so he can charge the car, the owner need not worry about it.

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In an ideal world, all (OK most) of our current auto fleet would be EVs just to save the billions we spend on gasoline and motor oil and maintenance.  That may well happen in 25 years or so given technology.  Yes RR is doing it because of the specter of ICE bans, but it is better to be prepared than having a product you can no longer legally sell.  No need to be WV residents who wish the world was stuck in 1980 when seemingly everybody wanted cheap coal over (then-available) alternatives.  Between natural gas, renewable energy, and automation, I have no idea why anyone in Appalachia cannot simply move on to something that can provide for their present and future needs rather than seek out some alleged savior who is incapable of turning back the clock.

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7 minutes ago, riviera74 said:

In an ideal world, all (OK most) of our current auto fleet would be EVs just to save the billions we spend on gasoline and motor oil and maintenance.  That may well happen in 25 years or so given technology.  Yes RR is doing it because of the specter of ICE bans, but it is better to be prepared than having a product you can no longer legally sell.  No need to be WV residents who wish the world was stuck in 1980 when seemingly everybody wanted cheap coal over (then-available) alternatives.  Between natural gas, renewable energy, and automation, I have no idea why anyone in Appalachia cannot simply move on to something that can provide for their present and future needs rather than seek out some alleged savior who is incapable of turning back the clock.

But, But , But that would mean they would have to stop in-breeding and removing brain capacity with each generation.

Maybe that is not a bad thing when you look up the WV resident pictures:

AppalachianInBreeding.jpg

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