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      Lloyd-TX
      Age: 63
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    • By William Maley
      Genesis is working on a new sports car that will be utilizing a plug-in hybrid powertrain. This information comes to us via Australian outlet Wheels who spoke with two senior executives from Hyundai at the Consumer Electronics Show.
      “We are definitely doing it. I’m actually reviewing the project next week, after CES. I can’t tell you much more about it, but we are definitely doing it. We are not going autonomous for all of our cars!" said Hyundai design vice-president Luc Donckerwolke.
      Hyundai's vice-chairman of research and development, Woong-chul Yang acknowledged the project, saying the coupe would be a two-seater, feature some sort of electrification, and be under the watchful eye of the N performance division.
      “We are very much interested in it and as far as I’m concerned I’d love to promote that [a sportscar]. That’s something our brand needs at this time. The people working at N will be working on that, but how we put it in the N or maybe above N … it’s pretty high performance. It’s serious,” said Yang.
      “We cannot say it will just be hybrid,” he said “but we will use electric motors and batteries to make it more performance. Some areas we cannot just overcome by putting a big ICE [internal combustion engine], we like to minimise as much as possible the ICE and use the best application of electric motors. That means not only efficiency but also performance can be very much optimised using both powertrains. Certainly we will put some electric powerplant in there.”
      Right now, the project is still in the design stage and it will likely be years before the coupe sees the light of day.
      Source: Wheels

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    • By William Maley
      Genesis is working on a new sports car that will be utilizing a plug-in hybrid powertrain. This information comes to us via Australian outlet Wheels who spoke with two senior executives from Hyundai at the Consumer Electronics Show.
      “We are definitely doing it. I’m actually reviewing the project next week, after CES. I can’t tell you much more about it, but we are definitely doing it. We are not going autonomous for all of our cars!" said Hyundai design vice-president Luc Donckerwolke.
      Hyundai's vice-chairman of research and development, Woong-chul Yang acknowledged the project, saying the coupe would be a two-seater, feature some sort of electrification, and be under the watchful eye of the N performance division.
      “We are very much interested in it and as far as I’m concerned I’d love to promote that [a sportscar]. That’s something our brand needs at this time. The people working at N will be working on that, but how we put it in the N or maybe above N … it’s pretty high performance. It’s serious,” said Yang.
      “We cannot say it will just be hybrid,” he said “but we will use electric motors and batteries to make it more performance. Some areas we cannot just overcome by putting a big ICE [internal combustion engine], we like to minimise as much as possible the ICE and use the best application of electric motors. That means not only efficiency but also performance can be very much optimised using both powertrains. Certainly we will put some electric powerplant in there.”
      Right now, the project is still in the design stage and it will likely be years before the coupe sees the light of day.
      Source: Wheels
    • By William Maley
      A constant complaint we have about Audis is their one-size fits all design philosophy as it is difficult to tell the difference between an A3 and A4 for example. Thankfully, Audi will be diversifying their designs in future models.
      “This [repetition] design process was used to make Audis more recognisable in newer and emerging markets. Now we are well known in major markets like China, we can begin to change this philosophy and give each car its own look,” said Audi chief executive Rupert Stadler to Autocar.
      “We recognise that there is a place for more differentiation now. Since our cars are in production for a minimum of six years, in today’s world I think each model should have its own design to be attractive for this long time,” said Audi design boss Marc Lichte
      You can see this with the Audi Q2 crossover with a different take on the grille and C-Pillar from other Audi crossovers. But Lichte says the biggest change will come with the launch of the e-tron quattro SUV next year. Due to the compact size of the electric powertrain, this gives designers more space to play with.
      “Design will go in a very different way. [Designers] will have more material space to play with, so we’ll be able to produce [vehicles with] shorter overhangs and lower bonnets. It makes for a more attractive design overall.”
      Source: Autocar
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