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William Maley

October 2017: Hyundai Motor America

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Hyundai Motor America Reports October Sales

  • Best All-Time Tucson, Santa Fe and Combined CUV October Sales
  • Genesis Sales Up 49 Percent

FOUNTAIN VALLEY, Calif., Nov. 1, 2017 /PRNewswire/ -- Hyundai Motor America today reported October sales of Hyundai and Genesis branded vehicles of 53,010 units, a 15 percent decline in comparison with the company's all-time best October in 2016. Hyundai's lineup of CUVs continues to drive growth as it sets monthly October sales records for combined CUV sales (up 12 percent), Tucson (up 8 percent) and Santa Fe (up 15 percent). The reduction in fleet sales, down 23 percent from a year ago, is a contributing factor to the overall sales decrease.

SALES BY BRAND

 

Oct-17

Oct-16

2017 YTD

2016 YTD

Hyundai

51,224

61,304

547,862

646,284

Genesis

1,786

1,201

16,888

3,909

TOTAL

53,010

62,505

564,750

650,193

HYUNDAI BRAND HIGHLIGHTS
"The CUV growth trend for Hyundai continues as customers are able to find the right size, versatility and performance from Tucson and Santa Fe in highly competitive segments," said John Angevine, director, National Sales, Hyundai Motor America. "With two months remaining in the year, our focus is on maintaining retail market share and working closely with our dealers for a strong close to 2017."

In October, Hyundai displayed its commitment to making things better for its customers with several corporate and product initiatives. Earlier in the month, Hyundai launched its new Shopper Assurance program in Dallas, Houston, Orlando and Miami, offering customers a streamlined and modernized car buying experience. Hyundai also introduced a new Rear Occupant Alert system and showcased the aftermarket potential of its vehicles by unveiling four unique custom-builds at the SEMA Show, while drivers of its Tucson Fuel Cell accumulated more than 3 million zero-emission miles since the vehicle's launch.

HYUNDAI MODELS

Vehicle

Oct-17

Oct-16

2017 YTD

2016 YTD

Accent

5,485

6,498

50,126

68,698

Azera

162

359

2,773

4,134

Elantra

14,733

15,917

157,800

172,967

Equus

0

30

20

1,327

Genesis

0

581

1,132

22,244

Santa Fe

13,024

11,311

108,679

109,609

Sonata

7,595

14,972

115,313

170,251

Tucson

8,731

8,088

91,570

73,421

Veloster

596

3,548

11,122

23,633

Ioniq

898

0

9,327

0

GENESIS BRAND HIGHLIGHTS
October Genesis vehicle sales totaled 1,786, a 49 percent increase over last year, while G80 sales were up 27 percent.

"Consumer demand and awareness for G80 and G90 are increasing, directly resulting in sales growth as both of our product lines have now been available for one year. We're pleased with how our brand is performing going into November and December," said Erwin Raphael, general manager of Genesis in the U.S. market. "In October, we also launched two key initiatives – an innovative new website called 'MyGenesis' for our customers and a partnership with the Executive Leadership Council."

GENESIS MODELS

Vehicle

Oct-17

Oct-16

2017 YTD

2016 YTD

G80

1,408

1,109

13,264

3,807

G90

378

92

3,624

102

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Not fleeting seems to be hurting them badly....

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