December 2017: Mercedes-Benz USA

[William Maley 951]

Mercedes-Benz USA Closes Out 2017 with Best Sales Month Ever

• Record December Total of 35,203, Up 10.0%

Mercedes-Benz USA (MBUSA) today reported highest monthly sales in its history with a best-ever December total of 35,203 units, an increase of 10.0% from the 32,011 vehicles sold during the same period last year. Mercedes-Benz Vans reported best-ever December sales with 4,047 units (up 4.8%) and smart reported 166 units, bringing MBUSA to a record December with 39,416 vehicles (up 6.4%). On a year-to-date basis, Mercedes-Benz retails totaled 337,246 units.

“We are proud to build upon the strong momentum we established as the luxury leader,” said Dietmar Exler, president and CEO of MBUSA. “MBUSA’s success stems from our incredible product lineup, the best dealers in the industry and a laser focus on customer experience.”

Mercedes-Benz volume leaders in December included the C-Class, GLC and GLE model lines. The C-Class took the lead at 6,500, followed by GLC sales of 6,152. The GLE rounded out the top three with 5,823 units sold.

Mercedes-AMG high-performance models sold 3,788 units in December, with a total 33,904 sold year-to-date (up 45.8%).

Mercedes-Benz Passenger Vehicles	Dec-17	Dec-16	Monthly %	YTD 2017	YTD 2016	Yearly %
B-CLASS	111	54	105.6%	744	632	17.7%
CLA	2,279	1,876	21.5%	20,669	25,792	-19.9%
C-CLASS	6,500	7,345	-11.5%	77,447	77,167	0.4%
E-CLASS/CLS	5,385	4,851	11.0%	51,312	50,896	0.8%
S-CLASS	2,184	1,494	46.2%	15,888	18,803	-15.5%
SLC	260	330	-21.2%	2,860	3,397	-15.8%
SL	277	304	-8.9%	2,940	3,722	-21.0%
AMG GT	183	99	84.8%	1,608	1,227	31.1%
GLA	2,580	2,351	9.7%	24,104	24,545	-1.8%
GLC	6,152	4,018	53.1%	48,643	47,872	1.6%
GLE	5,823	5,574	4.5%	54,595	51,791	5.4%
GLS	2,998	3,262	-8.1%	32,248	30,442	5.9%
G-CLASS	471	453	4.0%	4,188	3,950	6.0%
TOTAL	35,203	32,011	10.0%	337,246	340,237	-0.9%
Vans1	4,047	3,860	4.8%	34,994	34,304	2.0%
smart	166	1,186	-86.0%	3,071	6,211	-50.6%
MBUSA Combined Total	Dec-17	Dec-16	Monthly %	YTD 2017	YTD 2016	Yearly %
GRAND TOTAL	39,416	37,057	6.4%	375,311	380,752	-1.4%
1 Mercedes-Benz, Freightliner Sprinter and Metris Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.

 

[A Horse With No Name 3,441]

Not off nearly as far as some other luxury brands...they must be doing something right.

[dfelt 4,974 5 Vehicles]

OMG  They need to slash car models right now, so many double digit negatives,

They could save a ton on R&D by cutting the low sale models.

Kill off the following and that would give them mega bucks for their EV line.

Smart

G-Class

AMG GT

SL

SLC

S-Class

B-Class

That would allow them to increase funding for the EV-Class. 

After all business sense would say, if you cannot at least sell 25,000 of a model per year, why bother.

 

[smk4565 1,082]

Best sales month ever.  They said sedan sales were dead but the E-class and S-class were on fire.  Lexus sold 360 LS’s vs over 2,100 S-class and the Lexus IS $20,000 cheaper.  Incredible!  

@dfelt they are cancelling the SLC at the end of its model run around 2019.  Everything  else lives on!

[balthazar 7,582 3 Vehicles]

S-class was down 16% YtY, and that only with the winter sales incentives kicking Dec into overdrive. I believe it was down 24% YtY in November.  Oh, and

I can’t believe they still sell the SL & SLC. Those things need to die.

[smk4565 1,082]

1 hour ago, balthazar said:

S-class was down 16% YtY, and that only with the winter sales incentives kicking Dec into overdrive. I believe it was down 24% YtY in November.  Oh, and

 

S-class had a refresh this year and sales dropped in summer and they didn’t have the V6 model until a couple months ago.  No worries on its volume especially with the profit margin of that car.

SLC needs to die, SL will never die, I think they should retro style it like they do with the G-wagon and give it the 1954 300SL look.

[balthazar 7,582 3 Vehicles]

Point of correction was : S-class being down 16% is certainly not "on fire".

SL creeps along, continually outdated for decades. How, nobody knows.

Edited January 4, 2018 by balthazar