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FCA US Reports 2018 January Sales

  • FCA January retail sales rise 2 percent to second highest level in 17 years
  • Fleet sales reduced 50 percent year-over-year 
  • Total sales decline 13 percent year-over-year

February 1, 2018 , Auburn Hills, Mich. - FCA US LLC today reported sales of 132,803 vehicles, a 13 percent decrease compared with sales in January 2017 of 152,218.
 
Retail sales rose 2 percent to 111,577, making it the second highest level since 2001. FCA maintained its strategy of reducing fleet sales, which decreased by 50 percent compared with January 2017. Fleet accounted for 16 percent of total January sales.
 
Jeep® Brand
Jeep brand total sales increased 2 percent in January to 59,703. Retail sales increased 11 percent to 57,017, setting a record for January. The Jeep Compass generated total sales of 10,192 – also a record for January. Jeep Cherokee total sales for January rose 16 percent to 14,621. Dealerships began receiving deliveries of the all-new 2018 Jeep Wrangler in January, which is being produced in Toledo, Ohio.   
 
Chrysler Brand
Chrysler brand total sales declined 21 percent in January to 10,584 compared with the same month a year ago. The Chrysler Pacifica minivan posted a 20 percent sales increase to 8,011 marking its best January ever. The 2018 Pacifica was also named “Family Car of the Year” by Cars.com in January.

Dodge Brand
Dodge brand total sales declined 31 percent to 27,600. The Dodge Durango full-size SUV continued generating strong results by posting a 9 percent increase in sales compared with the same month a year earlier. The Dodge Challenger received an Automotive Loyalty Award from IHS Markit in January. It had the highest model loyalty in the non-luxury mid-size sport segment.   

Ram Truck Brand
Ram Truck brand sales were down 16 percent to 32,039 compared with the previous year. Ram unveiled the new 2019 1500 pickup truck at the North American International Auto Show in Detroit in January. The truck is slated to start production by the end of the first quarter in Sterling Heights, Michigan.
 
FIAT Brand
Sales of Fiat brand declined 43 percent to 1,229 vehicles.  
 
Alfa Romeo Brand
Alfa Romeo brand sales of 1,648 vehicles were up significantly compared with the same month a year ago. Giulia led the brand with 948 sales, followed by Stelvio at 688.  

Method of Determining FCA US LLC’s Monthly Sales. FCA US’s reported vehicle sales represent unit sales of vehicles to retail customers, deliveries of vehicles to fleet customers and to others such as FCA US’s employees and retirees as well as vehicles used for marketing. Most of these reported sales reflect retail sales made by dealers out of their own inventory of vehicles previously purchased by them from FCA US. Reported vehicle units sales do not correspond to FCA US’s reported revenues, which are based on FCA US’s sale and delivery of vehicles, and typically recognized upon shipment to the dealer or end customer. As announced on July 26, 2016, FCA US has modified its methodology for monthly sales reporting as follows:

  • Sales to retail customers by dealers in the U.S. are derived from the New Vehicle Delivery Report (“NVDR”) system and are determined as the sum of (A) all sales recorded by dealers during the month net of all unwound transactions recorded to the end of that month (whether the original sale was recorded in the current month or any prior month); plus (B) all sales of vehicles during that month attributable to past unwinds that had previously been reversed in determining monthly sales (in the current or prior months).
  • Fleet sales are recorded upon the shipment of the vehicle by FCA US to the customer or end user.
  • Other retail sales are recorded either (A) when the sale is recorded in the NVDR system (for sales by dealers in Puerto Rico and limited sales made through distributors that submit NVDRs in the same manner as for sales by U.S. dealers) or (B) upon receipt of a similar delivery notification (for vehicles for which NVDRs are not entered such as vehicles for FCA employees).

FCA US LLC Sales Summary January 2018

             
 

Month Sales

Vol %

CYTD Sales

Vol %

Model

Curr Yr

Pr Yr

Change

Curr Yr

Pr Yr

Change

Compass

10,192

3,164

222%

10,192

3,164

222%

Patriot

148

4,700

-97%

148

4,700

-97%

Wrangler

11,739

11,334

4%

11,739

11,334

4%

Cherokee

14,621

12,551

16%

14,621

12,551

16%

Grand Cherokee

16,364

17,301

-5%

16,364

17,301

-5%

Renegade

6,639

9,365

-29%

6,639

9,365

-29%

JEEP BRAND

59,703

58,415

2%

59,703

58,415

2%

200

251

1,861

-87%

251

1,861

-87%

300

2,320

4,708

-51%

2,320

4,708

-51%

Town & Country

2

138

-99%

2

138

-99%

Pacifica

8,011

6,670

20%

8,011

6,670

20%

CHRYSLER BRAND

10,584

13,377

-21%

10,584

13,377

-21%

Dart

83

1,397

-94%

83

1,397

-94%

Avenger

1

0

100%

1

0

 

Charger

5,193

7,153

-27%

5,193

7,153

-27%

Challenger

3,405

3,393

0%

3,405

3,393

0%

Viper

2

53

-96%

2

53

-96%

Journey

3,362

12,636

-73%

3,362

12,636

-73%

Caravan

10,409

10,770

-3%

10,409

10,770

-3%

Durango

5,145

4,707

9%

5,145

4,707

9%

DODGE  BRAND

27,600

40,109

-31%

27,600

40,109

-31%

Ram P/U

29,358

33,769

-13%

29,358

33,769

-13%

Cargo Van

0

0

0%

0

0

 

ProMaster Van

1,771

3,351

-47%

1,771

3,351

-47%

ProMaster City

910

925

-2%

910

925

-2%

RAM BRAND

32,039

38,045

-16%

32,039

38,045

-16%

500

454

1,218

-63%

454

1,218

-63%

500L

104

106

-2%

104

106

-2%

500X

488

600

-19%

488

600

-19%

Spider

183

240

-24%

183

240

-24%

FIAT BRAND

1,229

2,164

-43%

1,229

2,164

-43%

Giulia

948

70

1254%

948

70

1254%

Alfa 4C 

12

38

-68%

12

38

-68%

Stelvio

688

0

New

688

0

New

ALFA ROMEO

1,648

108

1426%

1,648

108

1426%

FCA US LLC

132,803

152,218

-13%

132,803

152,218

-13%

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Ok, outside of Ram and Jeep, time to shut it down.  And I imagine 90% of Ram sales are in the USA.  This is why Sergio needs to sell this company in pieces or just start closing brands.

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5 hours ago, smk4565 said:

Ok, outside of Ram and Jeep, time to shut it down.

OK, got that established (expecting to go over this next month... AGAIN).
Now let's look at your claim further.

Dodge Jan sales : 27,600 over 8 models / average per model: 3450
Kia Jan sales : 32,600 over 11 models / average per model: 3236

Should hyundai shut down kia?

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1 hour ago, balthazar said:

OK, got that established (expecting to go over this next month... AGAIN).
Now let's look at your claim further.

Dodge Jan sales : 27,600 over 8 models / average per model: 3450
Kia Jan sales : 32,600 over 11 models / average per model: 3236

Should hyundai shut down kia?

Kia sells about 35,000 cars a month in Europe versus a big fat zero for Dodge, so no, Kia should not be shut down.  

FCA's problem is they have regional brands in a global world.

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I'm talking about US sales. Plenty of brands are in one market but not another. In the US, kia & Dodge are in the same volume bracket. If Dodge's volume "isn't enough", the same argument can be made RE kia.

And frankly, most consumers still consider 'Ram' a matter of semantics. If I bought a new Ram, I would ABSOLUTELY buy 'DODGE' badges from the last year the Ram wore them, and apply then on the truck.

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