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William Maley

January 2018: Toyota Motor North America

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Toyota Motor North America Reports January 2018 Sales

  • TMNA posts best-ever light truck sales for January
  • Toyota Highlander, RAV4 and 4Runner post best-ever January
  • Lexus NX gas and hybrid post best-ever January

PLANO, Texas (Feb. 1, 2018) – Toyota Motor North America (TMNA) today reported January 2018 sales of 167,056 vehicles, an increase of 16.8 percent from January 2017 on a volume basis. With one more selling day in January 2018 compared to January 2017, sales were up 12.1 percent on a daily selling rate (DSR) basis. 
 
Toyota division posted January sales of 149,142 units, up 17 percent on a volume basis and 12.3 percent on a DSR basis.
 
“We are off to a great start with strong customer demand for light trucks, including RAV4, Highlander and 4Runner, setting best-ever records for January,” said Jack Hollis, group vice president and general manager, Toyota division. “We’re encouraged by the strength of the market and the momentum we have with a full calendar year of the all-new Camry, followed by the launch of the all-new Avalon in the spring.”
 
Lexus posted January sales of 17,914 vehicles, up 15 percent on a volume basis and 10.4 percent on a DSR basis.
 
“Lexus is off to a very strong start this year. The NX, both gas and hybrid, had their best January ever, and the all-new three-row RXL is just now starting to hit dealership showrooms,” said Jeff Bracken, group vice president and general manager, Lexus division. “Combined with the launch of our fifth-generation LS and LS hybrid this month, along with the Limited Edition LC Inspiration Series and two-row LX, we're very optimistic about the year ahead. These new models will be followed throughout the year by 10 additional new models.”
 
January 2018 Highlights  

  • Camry sales were up 21.3 percent
  • TMNA, Toyota and Lexus divisions post best-ever light truck sales
  • Toyota division SUV posts 56,933 units
  • RAV4 sales of 26,655 units, a best-ever month
  • 4Runner sales were up 11.2 percent, a best-ever month
  • Highlander sales of 15,484 units, a best-ever month
  • Toyota division pickups up 27.3 percent
  • Tacoma up 33.6 percent
  • Tundra posted sales of 7,644 units, up 15.3 percent
  • Lexus division LUVs up 23.6 percent, a best-ever month
  •  NX up 41.9 percent in January, a best-ever month
  •  RX posts monthly sales of 6,738 units
  •  GX sales up 12.1 percent
  •  Lexus ES sales were up 21.6 percent

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

TOYOTA  U.S. SALES SUMMARY

JANUARY 2018

 

-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --     

                 
 

2018

2017

DSR %

VOL %

2018

2017

DSR %

VOL %

TOTAL TOYOTA

167,056

143,048

12.1

16.8

167,056

143,048

12.1

16.8

TOTAL TOYOTA DIV

149,142

127,476

12.3

17

149,142

127,476

12.3

17

TOTAL LEXUS

17,914

15,572

10.4

15

17,914

15,572

10.4

15

                 

YARIS IA (INCL SCI IA)

2,132

1,951

4.9

9.3

2,132

1,951

4.9

9.3

YARIS LIFTBACK

174

1330

-87.4

-86.9

174

1,330

-87.4

-86.9

TOTAL YARIS

2,306

3,281

-32.5

-29.7

2,306

3,281

-32.5

-29.7

iQ

0

0

0

0

0

0

0

0

xD

0

0

0

0

0

0

0

0

xB

0

0

0

0

0

0

0

0

tC

0

72

-100

-100

0

72

-100

-100

COROLLA IM (INCL SCI IM)

1,396

1,460

-8.2

-4.4

1,396

1,460

-8.2

-4.4

COROLLA SEDAN

20,011

20,107

-4.5

-0.5

20,011

20,107

-4.5

-0.5

TOTAL COROLLA

21,407

21,567

-4.7

-0.7

21,407

21,567

-4.7

-0.7

86 (INCL FR-S)

317

474

-35.8

-33.1

317

474

-35.8

-33.1

MIRAI

213

83

146.4

156.6

213

83

146.4

156.6

AVALON

3,481

2,503

33.5

39.1

3,481

2,503

33.5

39.1

PRIUS

6,943

7,829

-14.9

-11.3

6,943

7,829

-14.9

-11.3

CAMRY

24,638

20,313

16.4

21.3

24,638

20,313

16.4

21.3

TOTAL TOYOTA DIV. CAR

59,305

56,122

1.4

5.7

59,305

56,122

1.4

5.7

                 

CT

3

393

-99.3

-99.2

3

393

-99.3

-99.2

IS

1,447

1,423

-2.4

1.7

1,447

1,423

-2.4

1.7

RC

161

447

-65.4

-64

161

447

-65.4

-64

ES

2,640

2,171

16.7

21.6

2,640

2,171

16.7

21.6

GS

475

422

8.1

12.6

475

422

8.1

12.6

LS

116

280

-60.2

-58.6

116

280

-60.2

-58.6

LC

176

0

0

0

176

0

0

0

LFA

0

0

0

0

0

0

0

0

TOTAL LEXUS CAR

5,018

5,136

-6.2

-2.3

5,018

5,136

-6.2

-2.3

TOTAL TOYOTA CAR

64,323

61,258

0.8

5

64,323

61,258

0.8

5

                 

SIENNA

8,548

7,285

12.6

17.3

8,548

7,285

12.6

17.3

C-HR

3,946

0

0

0

3,946

0

0

0

RAV4

26,655

22,155

15.5

20.3

26,655

22,155

15.5

20.3

FJ CRUISER

1

0

0

0

1

0

0

0

VENZA

0

4

-100

-100

0

4

-100

-100

HIGHLANDER

15,484

12,656

17.5

22.3

15,484

12,656

17.5

22.3

4RUNNER

9,669

8,699

6.7

11.2

9,669

8,699

6.7

11.2

SEQUOIA

923

1,146

-22.7

-19.5

923

1,146

-22.7

-19.5

LAND CRUISER

255

272

-10

-6.3

255

272

-10

-6.3

TOTAL TOYOTA DIV. SUV

56,933

44,932

21.6

26.7

56,933

44,932

21.6

26.7

                 

TACOMA

16,712

12,509

28.3

33.6

16,712

12,509

28.3

33.6

TUNDRA

7,644

6,628

10.7

15.3

7,644

6,628

10.7

15.3

TOTAL TOYOTA DIV. PICKUP

24,356

19,137

22.2

27.3

24,356

19,137

22.2

27.3

TOTAL TOYOTA DIV. TRUCK

89,837

71,354

20.9

25.9

89,837

71,354

20.9

25.9

                 

NX

4,205

2,964

36.2

41.9

4,205

2,964

36.2

41.9

RX

6,738

5,520

17.2

22.1

6,738

5,520

17.2

22.1

GX

1589

1418

7.6

12.1

1,589

1,418

7.6

12.1

LX

364

534

-34.6

-31.8

364

534

-34.6

-31.8

TOTAL LEXUS TRUCK

12,896

10,436

18.6

23.6

12,896

10,436

18.6

23.6

TOTAL TOYOTA TRUCK

102,543

81,790

20.4

25.4

102,543

81,790

20.4

25.4

Selling Days

25

24

   

25

24

   

DSR = Daily Selling Rate

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The Camry was up strong in a crossover market, so it proved good cars still sell.  Conversely, bad cars, like the Lexus sedans are dead in the water and look like they are all ripe for the graveyard.

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