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William Maley

Subaru News: Subaru Prices 2019 Ascent

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Before the Ascent arrives at dealers later this summer, Subaru has revealed the pricing. The new three-row crossover will begin at $32,970 (includes a $995 destination charge). That nets you a 260 horsepower, turbocharged 2.4L boxer-four; all-wheel drive, seating for eight people, 6.5-inch Starlink infotainment system with Apple CarPlay and Android Auto compatibility; and Subaru's EyeSight suite of active safety features. 

Next up is the Premium that begins at $35,170. It comes with the choice of seating for seven or eight people; windshield wiper de-icer, power-adjustable driver's seat, heated front seats, rear climate controls, and a larger 8-inch Starlink system. 

The Limited adds 20-inch wheels, adaptive LED headlights, proximity entry and push-button start; leather upholstery, and a power liftgate. Pricing starts at $39,970.

Topping the Ascent lineup is the Touring which starts at $45,670. Standard equipment includes automatic wipers, ventilated front seats, heated steering wheel, 180-degree front camera, and rear-view mirror camera system.

Source: Subaru
Press Release is on Page 2


Subaru of America Announces Pricing On All-New 2019 Ascent 3-Row SUV

  • Largest Subaru ever with choice of 7- or 8- passenger configurations
  • Pricing begins at $31,995
  • Standard Subaru Symmetrical All-Wheel Drive and X-Mode
  • EyeSight® Driver Assist Technology standard
  • All-new turbocharged 260-hp BOXER® engine
  • 5,000 lb. maximum towing capacity
  • New 4G LTE™ Wi-Fi
  • Ascent to be built in Lafayette, IN

CHERRY HILL, N.J., Feb. 15, 2018 -- Subaru of America Inc., today announced pricing on the all-new Subaru Ascent. The highly anticipated three-row SUV is the biggest Subaru ever built. Expanding on renowned Subaru strengths, the Ascent delivers an unparalleled driving experience with a spacious interior, comfortable and flexible seating options and a host of new safety, driver assist and in-vehicle technologies. The Ascent is priced from $31,995 and arrives at retailers this Summer.

The Ascent offers three rows of seating, with available bench or captain’s chairs in the second row. The SUV is built on a strengthened and extended version of the Subaru Global Platform. Powered by an all-new 2.4-liter BOXER engine, the Ascent comes with a new version of Subaru’s high-torque Lineartronic® CVT (continuously variable transmission) and legendary Symmetrical All-Wheel Drive– all wrapped in a stylish and rugged design with a commanding presence. Manufacturer’s estimated fuel economy for the base and Premium models with standard equipment is up to 21 city/ 27 highway/ 23 combined for a 500+ mile cruising range. Models equipped with 20” wheels achieve manufacturer’s estimated fuel economy of 20 city/ 26 highway/22 combined. The U.S.-built Ascent is available in base, Premium, Limited and Touring trim lines.

The Family-focused SUV
With a 113.8-in. wheelbase, the Ascent is the largest Subaru ever built and is the mobile headquarters for the entire family. With up to 153.5 cubic feet of passenger volume and up to 86.5 cubic feet of cargo space, the Ascent provides ample room for every passenger and their gear. Rear doors open 75-degrees for convenient access to the third row. With 19 standard cup and bottle holders, every passenger’s beverage is secure and close at hand.

The new Subaru Global Platform integrates new framework with optimized cross sections and highly-stiffened joints between structures to enhance straight-line stability, agility, and ride comfort while suppressing noise, vibration and harshness. The Ascent provides a refined, quiet ride thanks to comprehensive soundproofing measures, including an acoustic windshield and front door glass.

The Ascent is the most versatile Subaru ever with up to nine unique seating configurations and two rows of 60/40 split flat-folding seats offering up to 86.5 cubic feet of cargo space. The Ascent comes standard with a second-row bench seat, providing room for up to 8 passengers. Premium option packages and Limited trim offer a choice of second row captain chairs at no additional charge to provide occupants with easier access to the third-row. The standard roof rails fit a number of accessories for carrying items such as cargo, bicycles and kayaks.

Performance and Capability
The 2019 Ascent offers the optimal blend of SUV capability and car-like ride and handling with standard Subaru Symmetrical All-Wheel Drive, Active Torque Vectoring, 18- inch wheels and four-wheel independent suspension. The 8.7 inches of ground clearance for all models is greater than many SUVs, yet the Ascent maintains a comfortably low step-in height for both front and rear passenger entry.

Ascent is powered by an all-new 2.4-liter BOXER engine that uses a combination of direct fuel injection, high compression (10.6:1), Dual Active Valve Control System (DAVCS), a twin-scroll turbocharger and an intercooler to achieve outstanding performance and high efficiency. The engine produces 260 horsepower at 5,600 rpm, accompanied by a broad torque curve that peaks at 277 lb.ft. over a 2,000-4,800-rpm engine speed range. All Ascents are paired with a high-torque Lineartronic CVT featuring an 8-speed manual mode function with steering wheel paddle shifters as well as X-Mode® with Hill Descent Control. This powertrain allows up to 5,000-lb. towing capacity, the most of any Subaru in history. Trailer Stability Assist (TSA) helps to maintain vehicle stability while towing. The TSA system utilizes yaw sensors to monitor trailer sway and then can brake individual wheels to stabilize the vehicle and trailer.

Available in-car Wi-Fi connectivity provides smooth internet access via high-speed 4G LTE communications, broadening the range of entertainment options available to occupants using smart devices.

SUBARU STARLINK™ Connected Services now offers remote engine start from a cell phone (on models with push-button start); concierge service; anti-theft vehicle immobilizer with flashing vehicle security lights; child safety functions including geofencing, speed alert and curfew; and firmware updates over the air.

Also available is the Safety Plus package that offers SOS emergency assistance, enhanced roadside assistance, automatic collision notification, maintenance notifications, monthly vehicle health report, and diagnostic alerts. The Safety Plus & Security Plus upgrade package adds stolen vehicle recovery service, vehicle security alarm notification, remote lock/unlock, remote horn and lights and remote vehicle locator.

Advanced Safety Features
The 2019 Ascent comes standard with EyeSight Driver Assist Technology that includes Automatic Pre-Collision Braking, Adaptive Cruise Control, Lane Departure and Sway Warning, Pre-Collision Throttle Management, and new, available EyeSight Assist Monitor (EAM) which provides a heads-up display of EyeSight system warnings and system status data on the windshield. Blind Spot Detection with Lane Change Assist and Rear Cross Traffic Alert are also available. High Beam Assist automatically activates and deactivates the high beams when the system detects a vehicle ahead or an oncoming vehicle. The 2019 Ascent also offers available Reverse Automatic Braking (RAB) that applies the vehicle’s brakes if an obstacle is detected while reversing.

Inside, the Ascent fills out its safety roster with the Subaru Advanced Frontal Airbags, a driver’s knee airbag, standard front side pelvis/torso airbags and side curtain airbags that offer front and rear outboard seat coverage. In emergency braking, Brake Assist immediately applies pressure up to the ABS limit to help increase braking effectiveness. The Brake Override System ensures that the engine power will be cut when the brake pedal and accelerator are pressed simultaneously.

Four Trim Levels
The 2019 Subaru Ascent will be offered in four trim levels: base, Premium, Limited and Touring.

The $31,995 base trim starts with an extensive list of standard features that includes Subaru Symmetrical All-Wheel Drive and X-Mode; EyeSight Driver Assist Technology; SUBARU STARLINK 6.5” Multimedia system with Android™ Auto and Apple CarPlay™; four USB ports; three zone automatic climate control; automatic power door locks and power side mirrors; raised roof rails; second-row bench seat (8 passengers); 18-inch aluminum-alloy wheels with silver finish: 19 cupholders; multi-function display; and security system with engine immobilizer. Standard on all models is Auto Vehicle Hold which keeps the vehicle in position at a stop so the driver does not need to continuously depress the brake pedal. For the first time in a Subaru, a convex cabin-view mirror that allows the driver and front passenger to view occupants in the second and third row is standard equipment.

Priced from $34,195, Premium trim adds Blind-Spot Detection with Lane Change Assist and Rear Cross-Traffic Alert; towing capability up to 5,000 lb.; power driver seat; unique spill-repellent cloth upholstery; SUBARU STARLINK 8.0” Multimedia Plus system with Android Auto and Apple CarPlay; Wi-Fi connectivity; body-color side mirrors; privacy glass; leather-wrapped steering wheel and shift lever handle; rear seat climate controls; 18-inch aluminum-alloy wheels with gray machine finish; and the All-Weather Package with heated exterior mirrors, 3-mode heated front seats and windshield wiper de-icer.

Stepping up to the Premium trim also allows wider option availability, including second-row captain’s chairs; RAB; 20-inch wheels in dark gray with machine finish; and a power rear gate with height memory. Also available are Keyless Access with Push-Button Start; auto dimming rear view compass mirror with HomeLink; panoramic moonroof; SUBARU STARLINK 8.0” Multimedia Navigation system with Android Auto and Apple CarPlay; and a stowable cargo cover.

The well-equipped $38,995 Limited includes all Premium trim features and adds leather-trimmed upholstery as well as second-row captain chairs or bench seating at no additional charge. Limited trims receive LED Steering Responsive Headlights with High Beam Assist, LED fog lights and new second-row retractable sunshades. Also, standard are 20-inch aluminum-alloy wheels in dark gray with machine finish. Additionally, lower door cladding with chrome accents and body-color side mirrors with integrated turn signals; driver’s seat adjustable thigh support; RAB; power rear gate with height memory; and Keyless Access with Push-Button Start are included. Two additional USB ports are added to Limited, to bring the total number to six.

The top of the line Touring model is distinguished by satin silver side mirrors with integrated turn signals, chrome door handles, chrome front underguard and rear bumper protector. The unique interior features luxurious Java Brown leather seats and upholstery; upgraded leather heated steering wheel and woodgrain-pattern matte finish accent trim. Standard three-mode ventilated driver and front passenger seats enhance the comfort in the Touring model. A 120-volt power outlet and up to 8 USB ports are available for charging tablets, phones and laptops. The Touring adds the 8.0-inch Multimedia Navigation system, Harman Kardon Quantum Logic surround sound system with 14 speakers, panoramic power moonroof and rain-sensing wipers. To improve the driver’s view, a unique Smart Rear-View Mirror and a 180-degree front-view camera complete Touring’s comprehensive list of features. The Subaru Ascent Touring is priced at $44,695.

The all-new Ascent is built in Subaru’s plant in Indiana along with the Outback, Legacy and Impreza.

2019 SUBARU ASCENT

Model/Trim

Seating

7-passenger

8-passenger

Transmission

Applicable Option Code

MSRP

MSRP + Destination & Delivery

Ascent

8-p

CVT

‘01

$31,995

$32,970

Ascent Premium

8-p

CVT

11

12

14

$34,195

$35,655

$38,455

$35,170

$36,630

$39,430

Ascent Premium

7-p

CVT

12

14

$$$35,655

$38,455

$36,630

$39,430

Ascent Limited

8-p

CVT

21, 23

$38,995

$39,970

Ascent Limited

7-p

CVT

21, 23

$38,995

$39,970

Ascent Touring

7-p

CVT

31

$44,695

$45,670





 

2019 SUBARU ASCENT OPTION PACKAGES

 

CODE 01 Standard Model

--

CODE 11 Standard Model Premium

--

CODE 12 Power Rear Gate(PRG) + Keyless Access w/Push-Button Start (KAS) + Auto-Dimming Mirror (ADM) + Reverse Automatic Braking (RAB) (available with choice of 8 or 7 passenger seating)

$1,460

CODE 14 (PRG) +(KAS) +(ADM) + (RAB) + 20” Wheels + Panoramic Power Moonroof + Navigation + Cargo Area Cover (available with choice of 8 or 7 passenger seating)

$4,260

CODE 21 Standard Model Limited

--

CODE 23 Harman Kardon Premium Audio System + Panoramic Power Moonroof + Navigation + Cargo Area Cover

$2,950

CODE 31 Standard Model Touring

--

 

Destination & Delivery is $975 and may vary in the following states: CT, HI, MA, ME, NH, NJ, NY, RI and VT. D&D is $1,125 for retailers in Alaska.


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I think a bit disappointing.  First I was disappointed when I saw one at the auto show.  It looks better in pictures than in person.  Often it is the other way around.  At the show it was a loaded model and inside it didn't look anything special.  And now it seems that it is priced higher than most of its competitors.

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I take it back, maybe not really more expensive when you compare apples to apples

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24 minutes ago, ykX said:

I think a bit disappointing.  First I was disappointed when I saw one at the auto show.  It looks better in pictures than in person.  Often it is the other way around.  At the show it was a loaded model and inside it didn't look anything special.  And now it seems that it is priced higher than most of its competitors.

I agree that pre Bankruptcy when GM had the 51% interest in Subaru, they were doing special things and doing it different at a decent price point. Now with Toyota having bought it, Subaru has slipped into the Blah, Bland, who cares of the Toyota fold and now it is just about the money it can bring into Toyota. Sad state of affairs! :nono:

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8 minutes ago, dfelt said:

I agree that pre Bankruptcy when GM had the 51% interest in Subaru, they were doing special things and doing it different at a decent price point. Now with Toyota having bought it, Subaru has slipped into the Blah, Bland, who cares of the Toyota fold and now it is just about the money it can bring into Toyota. Sad state of affairs! :nono:

GM only ever owned 20% and it was only for about 6-7 years.  It did produce standouts like the Baja and Tribeca along with the Saaburus that made Saab very successful:wacko:.  Nissan owned that 20% for 30+ years before selling to GM. 

 

 

Edited by frogger

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It seems a bit pricey, but I'd have to sit in one and look at the features of it vs the Atlas, Traverse, Pilot, etc.   But it seems like a lot for a 4 cylinder SUV and a Subaru.

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To compare to other CUV's in the segment the price seems to be inline with everything else out there.

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I can tell in these parts Subaru keeps selling more and more and i think it was wise that Toyota runs them now because i bet subaru's growth is a lot from toyota customers.  So if that is the case its fine that they keep making them more bland.

a coworker bought an impreza crosstrek manual (the last version).  It's actually a really cool rig.  Another coworker got a new impreza and we both looked at it and said its not the same, and he said he was really glad he got the one he did before they changed it.

This Ascent just looks to me like Forester XL but i know of two people who are looking at these like AWD never existed before.  One has an outback currently, and the other just got married and are probably planning for kids.

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      -12.0%
      6,491
      8,535
      -23.9%
       
       
       
       
       
       
       
      GLC
      5,378
      5,853
      -8.1%
      20,744
      22,113
      -6.2%
       
       
       
       
       
       
       
      GLE
      2,566
      4,110
      -37.6%
      9,101
      15,766
      -42.3%
       
       
       
       
       
       
       
      GLS
      1,678
      1,794
      -6.5%
      7,695
      7,290
      5.6%
       
       
       
       
       
       
       
      G-CLASS
      546
      317
      72.2%
      2,839
      1,321
      114.9%
       
       
       
       
       
       
       
      TOTAL
      22,949
      27,207
      -15.7%
      94,120
      105,681
      -10.9%
       
       
       
       
       
       
       
      Vans
      2,682
      2,815
      -4.7%
      10,158
      11,001
      -7.7%
       
       
       
       
       
       
       
      smart
      85
      93
      -8.6%
      316
      414
      -23.7%
       
       
       
       
       
       
       
      MBUSA
      Combined Total
      Apr-19
      Apr-18
      Monthly %
      YTD 2019
      YTD 2018
      Yearly %
       
       
       
       
       
       
       
      GRAND TOTAL
      25,716
      30,115
      -14.6%
      104,594
      117,096
      -10.7%
      1 Mercedes-Benz, Freightliner Sprinter and Metris Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.
    • By Drew Dowdell
      KIA MOTORS AMERICA ANNOUNCES APRIL SALES Year-to-Date Sales Up 5.9-Percent
      IRVINE, Calif., May 1, 2019 – Kia Motors America today announced April sales of 51,385 vehicles. Sales were led by Soul which posted an 18-percent increase over the same period last year. Telluride sales remained strong with 5,570 units sold during the model’s second full month of availability.

      “Telluride is Kia’s fastest turning vehicle in America right now and its popularity is driving new customers into Kia showrooms on a daily basis,” said Bill Peffer, vice president, sales operations, Kia Motors America.  “When you add the new 2020 Soul launch campaign which is airing now and Kia’s Summer Sales Program which is set to kick off, we’re confident Kia’s momentum will continue to grow as we move swiftly into the summer sales season.”
       
      About Kia Motors America
      Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.  Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*
      For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
        *The Telluride, Sorento and Optima (excluding Hybrid and Plug-In Hybrid) are assembled in the United States from U.S. and globally sourced parts.

         
        MONTH OF APRIL
      YEAR-TO-DATE
      Model
      2019
      2018
      2019
      2018
      Rio
      2,082
      1,964
      7,926
      6,989
      Forte
      7,336
      9,199
      28,710
      32,930
      Optima
      8,411
      8,276
      31,079
      27,886
      Cadenza
      117
      510
      528
      2,689
      Stinger
      939
      1,378
      4,166
      5,298
      K900
      43
      40
      145
      131
      Soul
      10,431
      8,825
      35,984
      30,243
      Niro
      1,839
      2,340
      7,185
      8,675
      Sportage
      6,077
      7,653
      25,275
      27,112
      Sorento
      7,473
      8,915
      31,092
      30,301
      Telluride
      5,570
      N/A
      10,965
      N/A
      Sedona
      1,067
      1,485
      4,926
      5,276
      Total
      51,385
      50,585
      187,981
      177,530
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