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William Maley

February 2018: Toyota Motor North America

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Toyota Motor North America Reports February 2018 Sales

  • TMNA posts best-ever light truck sales for February
  • Toyota RAV4 posts best-ever February
  • Lexus luxury utility vehicles (LUVS) mark best-ever February

PLANO, Texas (March 1, 2018) – Toyota Motor North America (TMNA) today reported February 2018 sales of 182,195 vehicles, an increase of 4.5 percent from February 2017 on a volume basis. With the same amount of selling days in February 2018 compared to February 2017, sales were up 4.5 percent on a daily selling rate (DSR) basis. 
 
Toyota division posted February sales of 162,930 units, up 4.4 percent on a volume and DSR basis.
 
“We’re off to an outstanding start to the year,” said Jack Hollis, group vice president and general manager, Toyota division. “Best-ever February light truck results, combined with continued strong sales of the all-new 2018 Camry, give us great momentum as we kick off our spring Ready, Set, Go! sales event.”
 
Lexus posted February sales of 19,265 vehicles, up 5.1 percent on a volume basis and DSR basis.
 
“Lexus kept its momentum going with another strong month in February,” said Jeff Bracken, group vice president and general manager, Lexus division. “NX, both gas and hybrid, had its best-ever February while our LUVs also delivered another record month. We’ve now launched our all-new 5th-generation LS and LS hybrid sedans, so we expect a very strong first quarter. These new models will be followed by 10 additional new or updated models, so we’re very optimistic about the year ahead.”          
 
February 2018 Highlights  

  • TMNA, Toyota and Lexus divisions posted best-ever February light truck sales
  • Toyota division SUVs up 12.6 percent with 61,521 units sold
  • RAV4 posted best-ever month with sales of 29,867 units
  • Camry sales of 30,865, posted double-digit growth year over year
  • Highlander posted sales of 15,960 units
  • Toyota division pickups increased 15.4 percent
  • Tacoma sales up 18.0 percent with 16,817 units
  • Tundra posted sales of 7,977 units, up 10.3 percent
  • Lexus division LUVs up 12.3 percent, a best-ever February
  • NX up 21.3 percent in February, a best-ever February
  • RX posted monthly sales of 7,238 units, up 8.4 percent
  • GX sales up 16.1 percent
  • Lexus LS sales were up 86.4 percent

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume.

TOYOTA  U.S. SALES SUMMARY

FEBRUARY 2018

 

-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --     

                 
 

2018

2017

DSR %

VOL %

2018

2017

DSR %

VOL %

TOTAL TOYOTA

182,195

174,339

4.5

4.5

349,251

317,389

7.8

10.0

TOTAL TOYOTA DIV

162,930

156,001

4.4

4.4

312,072

283,479

7.8

10.1

TOTAL LEXUS

19,265

18,338

5.1

5.1

37,179

33,910

7.4

9.6

                 

YARIS IA (INCL SCI IA)

2,456

2,801

-12.3

-12.3

4,588

4,752

-5.4

-3.5

YARIS LIFTBACK

136

1057

-87.1

-87.1

310

2,387

-87.3

-87.0

TOTAL YARIS

2,592

3,858

-32.8

-32.8

4,898

7,139

-32.8

-31.4

iQ

0

0

0

0

0

0

0

0.0

xD

0

0

0

0

0

0

0

0.0

xB

0

0

0

0

0

0

0

0.0

tC

1

39

-97.4

-97.4

1

111

-99.1

-99.1

COROLLA IM (INCL SCI IM)

1,486

1,766

-15.9

-15.9

2,882

3,226

-12.5

-10.7

COROLLA SEDAN

23,535

25,395

-7.3

-7.3

43,546

45,502

-6.3

-4.3

TOTAL COROLLA

25,021

27,161

-7.9

-7.9

46,428

48,728

-6.7

-4.7

86 (INCL FR-S)

361

603

-40.1

-40.1

678

1,077

-38.3

-37.0

MIRAI

166

110

50.9

50.9

379

193

92.4

96.4

AVALON

3,027

2,610

16.0

16.0

6,508

5,113

24.7

27.3

PRIUS

7,070

9,044

-21.8

-21.8

14,013

16,874

-18.6

-17.0

CAMRY

30,865

27,498

12.2

12.2

55,503

47,811

13.7

16.1

TOTAL TOYOTA DIV. CAR

69,103

70,923

-2.6

-2.6

128,408

127,046

-1.0

1.1

                 

CT

0

458

-100

-100

3

851

-99.7

-99.6

IS

1,524

1,684

-9.5

-9.5

2,971

3,107

-6.3

-4.4

RC

186

495

-62.4

-62.4

347

942

-63.9

-63.2

ES

2,685

2,709

-0.9

-0.9

5,325

4,880

6.9

9.1

GS

534

536

-0.4

-0.4

1,009

958

3.2

5.3

LS

548

294

86.4

86.4

664

574

13.3

15.7

LC

128

0

0

0

304

0

0

0

LFA

1

0

0

0

1

0

0

0

TOTAL LEXUS CAR

5,606

6,176

-9.2

-9.2

10,624

11,312

-8.0

-6.1

TOTAL TOYOTA CAR

74,709

77,099

-3.1

-3.1

139,032

138,358

-1.6

0.5

                 

SIENNA

7,512

8,965

-16.2

-16.2

16,060

16,250

-3.2

-1.2

C-HR

4,420

0

0

0

8,366

0

0

0

RAV4

29,867

26,351

13.3

13.3

56,522

48,506

14.1

16.5

FJ CRUISER

0

0

0

0

1

0

0

0

VENZA

0

1

-100

-100

0

5

-100

-100

HIGHLANDER

15,960

15,928

0.2

0.2

31,444

28,584

7.8

10.0

4RUNNER

10,120

10,912

-7.3

-7.3

19,789

19,611

-1.2

0.9

SEQUOIA

899

1,179

-23.7

-23.7

1,822

2,325

-23.2

-21.6

LAND CRUISER

255

252

1.2

1.2

510

524

-4.7

-2.7

TOTAL TOYOTA DIV. SUV

61,521

54,623

12.6

12.6

118,454

99,555

16.6

19.0

                 

TACOMA

16,817

14,256

18.0

18.0

33,529

26,766

22.7

25.3

TUNDRA

7,977

7,234

10.3

10.3

15,621

13,862

10.4

12.7

TOTAL TOYOTA DIV. PICKUP

24,794

21,490

15.4

15.4

49,150

40,628

18.5

21.0

TOTAL TOYOTA DIV. TRUCK

93,827

85,078

10.3

10.3

183,664

156,433

15.0

17.4

                 

NX

4,263

3,514

21.3

21.3

8,468

6,478

28.1

30.7

RX

7,238

6,676

8.4

8.4

13,976

12,196

12.3

14.6

GX

1773

1527

16.1

16.1

3,362

2,945

11.8

14.2

LX

385

445

-13.5

-13.5

749

979

-25.1

-23.5

TOTAL LEXUS TRUCK

13,659

12,162

12.3

12.3

26,555

22,598

15.1

17.5

TOTAL TOYOTA TRUCK

107,486

97,240

10.5

10.5

210,219

179,031

15.0

17.4

Selling Days

24

24

   

49

48

   

DSR = Daily Selling Rate

             

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WOW, Big gain for Toyota year over year and solid truck sales.

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I'm so impressed with the love for the Tacoma. It nearly doubles the GM twins and in a lot of ways it isn't even the better "truck". It goes to show you how people buy on emotion rather than facts. 

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Toyota pickups have had a loyal following for decades, so it makes sense the Taco is still popular..

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The Taco still needs better cheese and less Tomato! 

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3 hours ago, Cubical-aka-Moltar said:

Toyota pickups have had a loyal following for decades, so it makes sense the Taco is still popular..

It still amazes me each month with stellar sales as a Japanese truck that largely does truck stuff a little worse than the Colorado/Canyon. I would have expected way more to have jumped ship than have. 

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