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William Maley

February 2018: American Honda Motor Co., Inc.

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American Honda Reports February 2018 Sales Results

Mar 1, 2018 - TORRANCE, Calif.

  • Honda HR-V sets new February sales record, gaining 6.9%
  • Honda Pilot sales jump 49% in February, its 6th consecutive month of sales gains
  • Honda Odyssey bucks minivan market trend as retail sales drive 3.4% increase
  • Double-digit gains for TLX, ILX and RLX push Acura cars up 17.4% for the month

American Honda Motor Co., Inc. (AHM) today reported February sales of 115,557 Honda and Acura vehicles, a decrease of 5 percent versus February 2017. Honda Division sales were down 5.6 percent on sales of 104,588, with Honda cars down 6.9 percent on sales of 50,646, and trucks down 4.4 percent on sales of 53,942 vehicles. Total Acura Division sales gained 1 percent in February with 10,969 units sold. Acura cars gained 17.4 percent on sales of 3,866, while trucks decreased 6.2 percent on sales of 7,103 vehicles for the month.

"As supplies of our light-truck offerings continue to grow, we've maintained a strong sales pace, notably with sharp increases to Pilot and HR-V," said Henio Arcangeli Jr., senior vice president of the Automobile Division & general manager of the Honda brand.  "We're selling every CR-V we can build and it continues to lead the segment in average transaction price, which demonstrates its true retail demand."

Honda
Based entirely on retail sales, the new Accord performed strongly in a midsize segment that continues to be marked by heavy incentives and fleet sales. Pilot jumped nearly 50 percent in February as Honda's flagship SUV extended its winning streak to six straight months. Odyssey sidestepped the recent downward minivan trend, while HR-V moved ahead with a new February record.

  • HR-V set a new February benchmark, rising 6.9 percent on sales of 6,791.
  • Pilot sales jumped 48.9 percent on sales of 12,056, gaining for the 6th month in a row since production supply increased.
  • Against a receding segment tide, Odyssey made a solid gain based on retail sales, rising 3.4 percent on sales of 7,034 in February.

Acura
Much as they did in January, Acura cars drove against the industry tide with a solid 17.4 percent gain in February. 

  • TLX sales were up 16.1 percent in February on sales of 2,794 units.
  • ILX gained 22.3 percent on sales of 904 vehicles.
     
 

American Honda Vehicle Sales for February 2018

 
   

Month-to-Date

Year-to-Date

 
   

February
2018

February
2017

DSR** %
Change

MoM %
Change

February
2018

February
2017

DSR** %
Change

YoY %
Change

 
 

American Honda Total

115,557

121,686

-5.0%

-5.0%

220,099

228,066

-5.5%

-3.5%

 
 

Total Car Sales

54,512

57,697

-5.5%

-5.5%

102,715

106,264

-5.3%

-3.3%

 
 

Total Truck Sales

61,045

63,989

-4.6%

-4.6%

117,384

121,802

-5.6%

-3.6%

 
 

Honda

Total Car Sales

50,646

54,403

-6.9%

-6.9%

95,870

100,244

-6.3%

-4.4%

 
 

Honda

Total Truck Sales

53,942

56,419

-4.4%

-4.4%

104,352

107,756

-5.1%

-3.2%

 
 

Acura

Total Car Sales

3,866

3,294

17.4%

17.4%

6,845

6,020

11.4%

13.7%

 
 

Acura

Total Truck Sales

7,103

7,570

-6.2%

-6.2%

13,032

14,046

-9.1%

-7.2%

 
 

Total Domestic Car Sales

47,688

46,581

2.4%

2.4%

90,155

85,936

2.8%

4.9%

 
     

Honda Division

43,973

43,390

1.3%

1.3%

83,595

80,099

2.2%

4.4%

 
     

Acura Division

3,715

3,191

16.4%

16.4%

6,560

5,837

10.1%

12.4%

 
 

Total Domestic Truck Sales

61,045

63,989

-4.6%

-4.6%

117,384

121,802

-5.6%

-3.6%

 
     

Honda Division

53,942

56,419

-4.4%

-4.4%

104,352

107,756

-5.1%

-3.2%

 
     

Acura Division

7,103

7,570

-6.2%

-6.2%

13,032

14,046

-9.1%

-7.2%

 
 

Total Import Car Sales

6,824

11,116

-38.6%

-38.6%

12,560

20,328

-39.5%

-38.2%

 
     

Honda Division

6,673

11,013

-39.4%

-39.4%

12,275

20,145

-40.3%

-39.1%

 
     

Acura Division

151

103

46.6%

46.6%

285

183

52.6%

55.7%

 
 

Total Import Truck Sales

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 
     

Honda Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 
     

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 

   MODEL BREAKOUT BY DIVISION

 

Honda Division Total

104,588

110,822

-5.6%

-5.6%

200,222

208,000

-5.7%

-3.7%

 
     

* ACCORD

19,753

23,455

-15.8%

-15.8%

37,430

42,991

-14.7%

-12.9%

 
     

* CIVIC

25,816

27,039

-4.5%

-4.5%

49,565

50,134

-3.2%

-1.1%

 
     

  CLARITY

1,234

27

4,470.4%

4,470.4%

2,087

69

2,862.9%

2,924.6%

 
     

  CR-Z

9

118

-92.4%

-92.4%

17

207

-92.0%

-91.8%

 
     

* FIT

3,834

3,764

1.9%

1.9%

6,771

6,842

-3.1%

-1.0%

 
     

  INSIGHT

0

0

0.0%

0.0%

0

1

-100.0%

-100.0%

 
                         
     

  CROSSTOUR

0

3

-100.0%

-100.0%

0

3

-100.0%

-100.0%

 
     

* CR-V

25,852

31,898

-19.0%

-19.0%

50,178

61,185

-19.7%

-18.0%

 
     

  HR-V

6,791

6,354

6.9%

6.9%

13,050

12,043

6.2%

8.4%

 
     

  ODYSSEY

7,034

6,800

3.4%

3.4%

13,134

13,300

-3.3%

-1.2%

 
     

  PILOT

12,056

8,099

48.9%

48.9%

23,675

15,279

51.8%

55.0%

 
     

  RIDGELINE

2,209

3,265

-32.3%

-32.3%

4,315

5,946

-28.9%

-27.4%

 
                         
 

Acura Division Total

10,969

10,864

1.0%

1.0%

19,877

20,066

-3.0%

-0.9%

 
     

  ILX

904

739

22.3%

22.3%

1,560

1,432

6.7%

8.9%

 
     

  NSX

17

46

-63.0%

-63.0%

51

96

-48.0%

-46.9%

 
     

  RLX / RL

151

103

46.6%

46.6%

285

183

52.6%

55.7%

 
     

  TLX

2,794

2,406

16.1%

16.1%

4,949

4,309

12.5%

14.9%

 
                         
     

  MDX

3,337

3,541

-5.8%

-5.8%

6,305

6,815

-9.4%

-7.5%

 
     

  RDX

3,766

4,029

-6.5%

-6.5%

6,727

7,231

-8.9%

-7.0%

 
                         
 

Selling Days

24

24

   

49

48

     
 

  **** Hybrid

1,572

2,093

-24.9%

-24.9%

2,904

4,013

-29.1%

-27.6%

 
     
 

*    Honda and Acura vehicles are made of domestic & global sourced parts

 
 

**   Daily Selling Rate

 
 

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, Clarity FCV, Clarity PHEV ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX

 

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Crazy jump in Clarity sales, but expected and of course HR-V, Odyssey and Pilot are their winners. Everything else down but then more of a correction from a hot selling year into a more mild year.

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The rumoured midsize two row CUV to fit between the CRV and Pilot might do pretty well (and cannibalize other Honda vehicle sales).

 

 

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