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William Maley

Industry News: Pedestrian Deaths in Car Crashes Are Rising

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In 2009, the U.S. saw its lowest number of pedestrian deaths. But since then, that number has increased by 46 percent as pedestrian crashes have become more frequent and deadlier. Why is that?

The Insurance Institute for Highway Safety released a study today investigating the possible reasons. One key indicator is the number of crashes involving SUVs. According to IIHS data, between 2009 and 2016, fatal single-vehicle crashes involving SUVs rose 81 percent - the largest increase of any vehicle segment. Aside from the growing popularity of SUVs and crossovers, the tall body height and larger footprint mean in a pedestrian crash, the vehicle is hitting a person's chest or head.

SUVs weren't the only metric to see an increase. IIHS reports that urban environments, arterial roads, nighttime, and non-intersection crashes have seen large increases.

Can anything be done to help reduce pedestrian fatalities? According to the IIHS, there is a lot that can be done.

  • Softening the front ends of SUVs
  • Improving pedestrian detection systems and headlights (The latter would be helped if NHTSA can get its act together on updating their headlight regulations)
  • Lower the speed limits
  • Adding more "pedestrian hybrid beacons" - Kind of a sudo-stop light where a pedestrian activates it before crossing. Begins flashing yellow, before transitioning to solid yellow, and then solid double red.

"Understanding where, when and how these additional pedestrian crashes are happening can point the way to solutions. This analysis tells us that improvements in road design, vehicle design and lighting and speed limit enforcement all have a role to play in addressing the issue," said IIHS President David Harkey.

Source: Insurance Institute for Highway Safety

 


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My gut tells me this is not anything new about SUVs, but more of a distracted driving issue. We have clearly those that love to drive and those that care less. On top of the idiots that think driving is a privilege and anyone should be given a drivers license and allowed on the road.

Lets first start with making the training more intense and focused on quality drivers before blaming the auto.

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I agree with both.  Keep your head on a swivel at all times.

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9 minutes ago, Cubical-aka-Moltar said:

There is also the problem with distracted pedestrians...zombies walking around not paying attention their surroundings, futzing with their phones...

Very true, sadly not sure how one could better train people walking to not Zombie in front of a moving auto because their smartphone is so much more important than paying attention to where one walks. :metal:

zombies grindhouse GIF

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14 minutes ago, Cubical-aka-Moltar said:

There is also the problem with distracted pedestrians...zombies walking around not paying attention their surroundings, futzing with their phones...

Yes, my first thought was pedestrians crossing streets while texting or looking at their phone.  Distracted drivers don't help either. 

Putting automatic braking on cars would help reduce pedestrian and vehicle collisions, but I read a little while ago, that Volvo, Tesla and Mercedes are the only 3 brands that have it or make it standard on over 50% of their models, Tesla and Mercedes have it standard on every car.

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Speaking of using technology, I did see a demo of someone using augmented reality goggles w/ head mounted 360 degree cameras, so they could see around themselves walking along with threats like other pedestrians and traffic highlighted on a projected screen, and distance to them, audible and visible warnings when they got close to the other objects..

Edited by Cubical-aka-Moltar

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just gonna add night joggers and such. sometimes its more the pedestrian being visible before having to swerve/slam on the brakes. ;)

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20 minutes ago, Cubical-aka-Moltar said:

Speaking of using technology, I did see a demo of someone using augmented reality goggles w/ head mounted 360 degree cameras, so they could see around themselves walking along with threats like other pedestrians and traffic highlighted on a projected screen, and distance to them, audible and visible warnings when they got close to the other objects..

Might as well just remove our head and add a Fly style of robot head with 360 view. :P 

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5 minutes ago, loki said:

just gonna add night joggers and such. sometimes its more the pedestrian being visible before having to swerve/slam on the brakes. ;)

Yeah, I almost backed into a jogger in black at end of my driveway once at 5am...

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1 hour ago, Cubical-aka-Moltar said:

Yeah, I almost backed into a jogger in black at end of my driveway once at 5am...

i nearly hit one a few months ago on a road barely lit and no side walk... admittedly i was also a tad distracted.

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I nearly was run over by a Pruis today, but I was paying attention and she wasn't.... she was also running a red light. 

 

What an insulting way to go that would be....

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9 hours ago, Drew Dowdell said:

I nearly was run over by a Pruis today, but I was paying attention and she wasn't.... she was also running a red light. 

 

What an insulting way to go that would be....

helping the earth, one human at a time....?   j/k

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Facebook, Instagram, Snapchat. 

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24 minutes ago, Sal Collaziano said:

Facebook, Instagram, Snapchat. 

Wish the 1st and 3rd ones would just die.

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30 minutes ago, Sal Collaziano said:

Facebook, Instagram, Snapchat. 

and Twitter, Cheers & Gears, Amazon, eBay, etc..

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Distracted driving has made all the difference. 

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58 minutes ago, Cubical-aka-Moltar said:

and Twitter, Cheers & Gears, Amazon, eBay, etc..

Guess we should also include LinkedIn. :P 

Guess we need people catchers now on every auto. 🙄

See the source image

Or a sweeper to sweep the peeps away:

See the source image

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1 hour ago, dfelt said:

Wish the 1st and 3rd ones would just die.

He means that those are the causes for pedestrian incidents...   though I'm not sure who is more guilty of using them when they shouldn't be... pedestrians or drivers. 

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The last generation Cadillac SRX had the right idea of putting a cow catcher on the front.

2013-cadillac-srx-side_cssrx133.jpg6044367244_53f9745c51_z.jpg

 

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2 minutes ago, Drew Dowdell said:

The last generation Cadillac SRX had the right idea of putting a cow catcher on the front.

2013-cadillac-srx-side_cssrx133.jpg

Have to say I like this body style over the XT5. Wish they had just designed the interior space better.

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2 minutes ago, dfelt said:

Have to say I like this body style over the XT5. Wish they had just designed the interior space better.

It was meant to play in the compact class.  They drive fantastic... much more car-like than a normal crossover.

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27 minutes ago, Drew Dowdell said:

He means that those are the causes for pedestrian incidents...   though I'm not sure who is more guilty of using them when they shouldn't be... pedestrians or drivers. 

While pedestrians should be aware of their surroundings - it is more of the driver's responsibility than it is the pedestrian's. It is the pedestrian who has the right of way. You never see a driver sue a pedestrian for damage to his/her car after hitting somebody. 

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