Jump to content
William Maley

May 2018: Subaru Of America, Inc.

Recommended Posts

Subaru Of America, Inc. Reports Record May Sales

  • Best May ever – monthly sales increase 7.2 percent over May 2017
  • 78 consecutive months of yearly month-over-month growth
  • Best May ever for Crosstrek and Outback
  • Best month ever for Crosstrek
  • 51 consecutive months of more than 10,000 Outbacks sold
  • 58 consecutive months of more than 10,000 Foresters sold

June 1, 2018 , CAMDEN, NJ - Subaru of America, Inc. today reported 60,146 vehicle sales for May 2018, a 7.2 percent increase over May 2017, and the best May in the history of the company. The company also reported year-to-date sales of 263,019 vehicles, a 4.1 percent gain over the same period in 2017.

May marked the 51st consecutive month of 40,000+ vehicle sales for the company. Crosstrek and Outback sales were notably strong as each model achieved its best May ever. Crosstrek sales for May 2018 increased 74.4 percent over the same month in 2017 and marked the best month ever for the carline. Outback posted a nearly 10 percent increase, while WRX/STI posted 2.1 percent increase in May.

“For the first time ever our sales for the month of May exceeded 60,000 vehicles and it is a tribute to our retailers who continue to establish monthly sales records despite the extreme competitiveness of the market,” said Thomas J. Doll, President and CEO of Subaru of America, Inc. “With positive press and consumer reaction to the all-new 3-row Ascent SUV, we expect even stronger demand as we enter the summer months.”

“Sales of our all-new 2018 Crosstrek were up an impressive 74.4 percent in May and it enjoyed its best month ever, helping Subaru of America achieve its 78th consecutive month of sales gains,” said Jeff Walters, Senior Vice President of Sales. “2019 model year vehicles will start arriving in June and we expect that momentum to continue.”

Carline

May-18

May-17

% Chg

May-18

May-17

% Chg

 

MTD

MTD

MTD

YTD

YTD

YTD

Forester

14,530

16,280

-10.8%

65,313

72,517

-9.9%

Impreza

7,843

8,546

-8.2%

30,130

35,168

-14.3%

WRX/STI

2,859

2,801

2.1%

12,713

13,530

-6.0%

Legacy

3,461

4,628

-25.2%

18,191

21,730

-16.3%

Outback

16,702

15,193

9.9%

74,907

72,234

3.7%

BRZ

364

437

-16.7%

1,650

1,868

-11.7%

Crosstrek

14,387

8,250

74.4%

60,115

35,706

68.4%

TOTAL

60,146

56,135

7.2%

263,019

252,753

4.1%

 

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




  • Social Stream

  • Similar Content

    • By Drew Dowdell
      October 1, 2019 , Camden, N.J. -
        SUBARU OF AMERICA ANNOUNCES SEPTEMBER SALES
       
       
      67 Consecutive Months of more than 40,000 Units 74 Consecutive Months of more than 10,000 Forester Units 67 Consecutive Months of more than 10,000 Outback Units Subaru of America, Inc. today reported 51,659 vehicle sales for September 2019, a 9.4 percent decrease compared with September 2018 due to low days supply and three fewer selling days compared to September 2018. Year to date, Subaru has sold a record 525,329 vehicles, up 4.4 percent compared with the same period last year despite a tightening market.

      “2019 is already turning out to be another record year for Subaru thanks to the excellent efforts of our retailers,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “Due to the rapid sell-down of the last generation Legacy and Outback models, our yearly, month-over-month sales streak of 93 consecutive months came to an end in September. We look forward to robust sales in October and are on target to achieve our 700,000-vehicle sales goal for 2019, marking 12 consecutive years of sales increases.”

      “Buoyed by the sales success of the all-new Forester, and strong demand for the outgoing Outback and Legacy, we started September with historically low inventory levels,” said Jeff Walters, Senior Vice President of Sales. “With the all-new 2020 Outback and Legacy starting to arrive at retailers and a strong book of presold orders waiting to be delivered, we look forward to strong sales in October and the remainder of the year.”
        Carline
      Sep-19
      Sep-18
      % Chg
      Sep-19
      Sep-18
      % Chg
       
      MTD
      MTD
      MTD
      YTD
      YTD
      YTD
      Forester
      13,421
      13,453
      -0.2%
      131,447
      121,924
      7.8%
      Impreza
      5,861
      6,186
      -5.3%
      49,293
      59,540
      -17.2%
      WRX/STI
      1,385
      2,383
      -41.9%
      17,367
      21,957
      -20.9%
      Ascent
      5,319
      5,859
      -9.2%
      60,042
      16,580
      262.1%
      Legacy
      2,386
      3,608
      -33.9%
      26,177
      31,080
      -15.8%
      Outback
      11,281
      12,895
      -12.5%
      140,530
      137,992
      1.8%
      BRZ
      111
      284
      -60.9%
      1,976
      2,930
      -32.6%
      Crosstrek
      11,895
      12,376
      -3.9%
      98,497
      111,415
      -11.6%
      TOTAL
      51,659
      57,044
      -9.4%
      525,329
      503,418
      4.4%
    • By Drew Dowdell
      Toyota is in plans to purchase additional shares of Subaru to raise its stake to over 20% from around 17% today. Subaru in kind will also invest back in Toyota via a similar stock purchase of Toyota. If the deal is approved by Toyota's board, it is a step towards making Subaru a whole owned subsidiary that would create a 'Mega Toyota'.  Toyota recently announced a similar purchase of Suzuki shares to form a new alliance for the Indian market. 
      Toyota and Subaru have worked together before on projects such as the Subaru BRZ / Toyota 86 and Subaru for a time built Toyota Camrys at its plant in Indiana.
      Toyota sees Subaru as being strong in sport utility vehicles and in all-wheel drive technology. Toyota and Subaru have also announced plans to jointly build a platform for an electric SUV.

      View full article
    • By Drew Dowdell
      Toyota is in plans to purchase additional shares of Subaru to raise its stake to over 20% from around 17% today. Subaru in kind will also invest back in Toyota via a similar stock purchase of Toyota. If the deal is approved by Toyota's board, it is a step towards making Subaru a whole owned subsidiary that would create a 'Mega Toyota'.  Toyota recently announced a similar purchase of Suzuki shares to form a new alliance for the Indian market. 
      Toyota and Subaru have worked together before on projects such as the Subaru BRZ / Toyota 86 and Subaru for a time built Toyota Camrys at its plant in Indiana.
      Toyota sees Subaru as being strong in sport utility vehicles and in all-wheel drive technology. Toyota and Subaru have also announced plans to jointly build a platform for an electric SUV.
  • Recent Status Updates

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...