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William Maley

Ford News: Ford Baby Bronco Will Use Focus Underpinnings

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Back in March, Ford held an event for journalists which outlined the company's plans for 24 months. One of the vehicles that was teased was a small, purpose-built SUV that would be positioned for "people who love getting away and spending time outdoors with their families and friends.". Some new details about this model has come to light.

During an investor conference in New York, Ford's executive vice president of product development and purchasing, Hau Thai-Tang revealed that the new SUV would use the underpinnings of the next-generation Focus. Thai-Tang also said the model will feature “offroad positioning and imagery” and have a premium price.

A source tells Reuters that the design of the new model will echo the original Bronco from the sixties. It could arrive next year as a 2020 model.

Source: Reuters


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Posted (edited)

Or Renegade Trailhawk competitor...the blocky shape in that image reminds me of the Renegade.

Edited by Cubical-aka-Moltar
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I wonder if they will call this one 'Bronco II' since the larger one is going to be the Bronco.  They need to bring back the Eddie Bauer trim. 

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Uh so is this like the American cute ute splitting of hairs of a segment like the German makes with their sports activity coupes...

 

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Now I'm less excited although I drive Jeep's version.

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So Ford will have at least 8 varieties of CUVs/SUVs for NA soon...  Ecosport, Baby Bronco, Escape, Edge, Bronco, Explorer, Expedition, Expedition EL.   And two CUVish wagons--the Focus and Fusion Actives..    wowza

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So isn't the Escape also Focus-based?  Seems they're following Jeep's former strategy with the old Patriot/Compass, each aimed at a different audience with identical DNA.

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Premium price for Focus underpinnings sounds like an awesome deal.  I bet the Focus chassis will appease hard core off roaders too.

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🤔 Premium, that is a big jump for Ford, Master of all cheap plastic everything. I have a really hard time seeing a compact SUV/CUV that is premium when they cover it all in cheap plastic. Maybe it is a blue collar thing.

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I don’t get it though. They want to sell a Focus Crosstour/Tourcross/Crosstrek, but then this thing will be the same thing but instead styled like a square box.

 

what difference in capability will you actually get?

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They are probably using the word "premium" to describe it because it will be priced higher than their Escape.

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I feel all of Ford new offerings will arrive too late to market. 

Ford is pretty close to being 2 whole product cycles behind the rest. 

 

 

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13 hours ago, Suaviloquent said:

I feel all of Ford new offerings will arrive too late to market. 

Ford is pretty close to being 2 whole product cycles behind the rest. 

 

 

Agreed. Repeat after me...other than F series and Mustang...they just are not relevant.

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Bill Ford cannot for the life of him attract the leadership that Ford needs. Instead they get hacks like Jim Farley now in the upper ranks with Hackett being naively mislead. 

 

Why don’t they combine autonomy and their Bronco. Then they’ll get a vehicle that can auto-traverse any obstacle. Suck all the work out of the equation. Sounds like really fun off-roaring right??!!

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22 hours ago, A Horse With No Name said:

Agreed. Repeat after me...other than F series and Mustang...they just are not relevant.

Edge was brand new in 2015 and refreshed next year and the Expedition is brand new and arguably the better of the two options in the segment. 

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On 8/12/2018 at 10:56 AM, A Horse With No Name said:

Agreed. Repeat after me...other than F series and Mustang...they just are not relevant.

Expedition, Navigator, Explorer (frequent best seller in segment)... soon Ranger, soon Bronco, soon Aviator

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Posted (edited)

Nevertheless, I like the renders.  If it comes out looking like that, it will be unique and likely fun, if Ford can keep up their reputation for driving feel in the compact car segment.  Yes, it reminds me of a Ford "Renegade", but meh, that's OK.  I can only hope the Trax grows a tiny set when it is remade.  I see spy shots of a mystery GM subcompact CUV are making the rounds... although the grillework looks like an Acadia... GMC Granite maybe?

Edited by ocnblu

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22 minutes ago, ocnblu said:

Nevertheless, I like the renders.  If it comes out looking like that, it will be unique and likely fun, if Ford can keep up their reputation for driving feel in the compact car segment.  Yes, it reminds me of a Ford "Renegade", but meh, that's OK.  I can only hope the Trax grows a tiny set when it is remade.  I see spy shots of a mystery GM subcompact CUV are making the rounds... although the grillework looks like an Acadia... GMC Granite maybe?

:worthless:

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