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William Maley

Lincoln News: Lincoln MKT To Live On As A Livery Special

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While the Lincoln MKT will depart from consumer showrooms when the Aviator launches next year, it will be sticking around for some time to serve those in the livery market.

Robert Parker, Lincoln's marketing manager tells Automotive News that the MKT has become a favorite for livery services and funeral homes and they want to keep around for a just a bit longer.

"MKT can fill that role profitably for the company and will for the time being. We don't think it negatively impacts the brand," said Parker.

"It has a place. Just like a long snapper on a football team. Nobody knows their name, or cares, but if he screws up a snap, it's a bad day."

Why not have the Aviator take on that role? According to Parker, the brand doesn't want the new Aviator on rental lots which could be detrimental to their growing cache.

Consumers have completely forgotten about the MKT. Through August, Lincoln has only moved 1,653 MKTs, a 22 percent drop when compared to the same time last year.

Source: Automotive News (Subscription Required)


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It was never a bad car... just unfortunate styling.  It is the absolute king of value for Uber drivers since it qualifies for Uber X, Uber XL, and Uber Black.   

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"MKT can fill that role profitably for the company and will for the time being. We don't think it negatively impacts the brand," said Parker.

"It has a place. Just like a long snapper on a football team. Nobody knows their name, or cares, but if he screws up a snap, it's a bad day."

 

so the MKt is like a kicker that is supposed to make kicks

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Livery is a nice place to bury a vehicle that is not selling.  Very poor sales doomed the MKT from the start.  Sorry Lincoln.

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2 hours ago, Cubical-aka-Moltar said:

Speaking of Caddy, saw an XTS hearse today...

Sounds like all they did was just lengthen the car itself.  When I was in a funeral train, the hearse was a stretched out Cadillac DTS.  (This was back in 2007.)  No difference really.  All the limousine makers know what they can and cannot do with these vehicles.

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On 9/22/2018 at 1:51 PM, Cubical-aka-Moltar said:

Speaking of Caddy, saw an XTS hearse today...

Saw one a few weeks ago myself....

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10 minutes ago, Drew Dowdell said:

Don't let your last ride be your only ride in a Lincoln.....

Come try out a Navigator, Aviator, Nautilus, or Continental today!

This was blatantly stolen and modified from an old Cadillac ad. 

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2 hours ago, balthazar said:

^ Do you know the era of that?
On the surface of it, I'm doubting that was official Cadillac prose.

it wasn't. It was a local/regional dealer ad. I want to say mid-70s.  If I find it, I'll post it. 

 

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