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Cadillac News: Cadillac Begins Its Eighth Reinvention In Two Decades


William Maley

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54 minutes ago, Drew Dowdell said:

Differences of a couple inches do not a whole new segment make.

It's price first and then a GENERAL size class.

So is the XT4 a Lexus NX competitor or UX competitor?  The UX is $33,000 and the NX is $36,000 and the UX is larger than a GLA. 

And a BMW X2 is smaller than a BMW X1, yet the X2 is $2,500 more than the X1.   

This small crossover group is carved up so many ways.

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On 9/29/2018 at 6:59 PM, Drew Dowdell said:

I'm putting on my Mary Barra hat.  @ocnblu, @smk4565, @Cubical-aka-Moltar here is your job:

1. Show me the ROI of using a RWD platform instead of a FWD platform.   There must be higher profits on the XT4 to justify changing my mind. 

The key competition at this price point is the GLC, X1/2, Q3, QX30, Lexus NX or UX and Acura RDX.  Show the advantages to sales figures.

 

While I completely agree with you there is also something to be said about a truly "luxury" vehicle that isn't looking directly at profits. 

I agree that FWD-based is completely fine for these vehicles, I just don't think looking at profits is the best way to look at it. Sometimes your ROI might be a generation or two away as you're building their image. 

Just now, Drew Dowdell said:

You're right, that was a typo on my part.  I imagine it would be easier if models had names instead of scrabble letters. 

Right??? That's about the only thing Lincoln has done right in the last few decades. 

On 9/29/2018 at 8:09 PM, smk4565 said:

The XT5 starts at $40,595 and maxes at  $70,095.

RR Velar starts at $49,600 and maxes at $94,385.

The GLE starts at $52,200 and maxes at $127,925.

The thing is, none of us know what the cost is of these vehicles. For all you and I know that 41k XT5 only costs GM 25k while that 50k GLC costs MB 40k. It could very easily be vise versa as well. Point is, we don't know. 

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2 minutes ago, ccap41 said:

While I completely agree with you there is also something to be said about a truly "luxury" vehicle that isn't looking directly at profits. 

I agree that FWD-based is completely fine for these vehicles, I just don't think looking at profits is the best way to look at it. Sometimes your ROI might be a generation or two away as you're building their image. 

Right??? That's about the only thing Lincoln has done right in the last few decades. 

 

I love the new Lincoln names.  I'm actually interested to see what they re-name the MKC into. I imagine the MKZ is probably dead as a doornail, but going back to Zephyr would be fine with me if it stuck around.   I wonder if Lincoln could partner with someone who isn't giving up on sedans to make a replacement.... a heavily reworked Mazda 6 might not be bad and Mazda has no problem building cars for other brands. 

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On 9/29/2018 at 10:44 PM, balthazar said:

I also call 'significant bull$h!' on the whole 'following others', as every brand 'follows' what other brands do in countless ways. It's otherwise known as 'competing'.

I have always hated when people say X just copied Y. 

It's called competing and that's how companies work. If there is a place to make money, they'll do it. 

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1 hour ago, Drew Dowdell said:

I love the new Lincoln names.  I'm actually interested to see what they re-name the MKC into. I imagine the MKZ is probably dead as a doornail, but going back to Zephyr would be fine with me if it stuck around.   I wonder if Lincoln could partner with someone who isn't giving up on sedans to make a replacement.... a heavily reworked Mazda 6 might not be bad and Mazda has no problem building cars for other brands. 

They really do need to do something with that car. Considering they're all-in on the quite/soft luxury leasing a FWD Mazda6 would be great. Wouldn't that only benefit both companies? 

1 hour ago, Drew Dowdell said:

Probably a press car. 

It could have been but it was parked at a restaurant. The gf and I were walking in and the wheels caught my eye and I quickly looked for an AMG badge and was pleasantly surprised. 

I knew I took a picture of it and when I found it.. it was a GLE and not a GLC. lol

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27 minutes ago, ocnblu said:

I am not understanding the repeated references to a GLC.  Can someone come in and help me out?

mazda-glc-77-glc.jpg

WOW, You found what Mercedes-Benz used to copy their CUVs. :P 

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2 hours ago, ocnblu said:

I am not understanding the repeated references to a GLC.  Can someone come in and help me out?

mazda-glc-77-glc.jpg

It is strange that some of the current CUVs somewhat resemble that Mazda 323 from the late '70s, such as the Infiniti QX30 I keep seeing at a parking lot near where I work.

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12 hours ago, ccap41 said:

now what the cost is of these vehicles. For all you and I know that 41k XT5 only costs GM 25k while that 50k GLC costs MB 40k. It could very easily be vise versa as well. Point is, we don't know. 

Considering the amortized costs of the XT5 being a platform mate to the Acadia, the Enclave, and the Traverse (LWB) I would say that your cost for the XT5 might be actually be spot on or even slightly high. 

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As long as their new vehicle is not anything analogous to the Cimarron in terms of quality.  Whoever remembers the Cimarron, raise their hands.

"Dare greatly" is a fairly lame campaign slogan.  It's not quite as bad as "not your father's Oldsmobile," but it's bad.

I tend to find numbers or letters assigned to models tedious.  I am also thinking they need to roll out a new styling vernacular, though I don't have any ideas or opinions on what that should be.

I'm liking that CT6 photo at the top of the thread, though.

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