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Drew Dowdell

April 2019: Mitsubishi Motors North America

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MITSUBISHI MOTORS REPORTS APRIL 2019 SALES

CYPRESS, Calif. – Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year1, today reported April 2019 sales of 6,963 vehicles.

Calendar year to date sales through the end of April stood at 49,030 vehicles, representing a year-over-year increase of 12% compared to the same period in 2018, and the brand's best calendar year-to-date sales since 2004. April 2019 sales were down 13% over April 2018.

News and Notes:

  • Outlander total volume was up 5% year-over-year.
  • Eclipse Cross total volume was up more than 40% year-over-year, marking the vehicle's best-ever April.
  • Mirage and Mirage G4, the most fuel-efficient gasoline-powered non-hybrid vehicle currently available in America2, continue to buck the consumer trend away from sedans and small passenger cars, with total volume up 8.5% year-over-year.

 

APR

YTD

 

2019

2018

2019

2018

Mirage

2004

2069

8246

7601

Lancer3

0

441

0

2503

Outlander Sport

1468

2286

13925

15716

Outlander

2408

2266

16148

15365

Outlander PHEV

163

273

794

1269

Eclipse Cross

920

655

9917

1308

Total

6963

7990

49030

43762

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    • By FAPTurbo
      for a rental I got a Mitsubishi Outlander Sport (RVR in Canada) with about 200 miles on the odo.
       
      the target buyer is your weird aunt who always called herself ‘the fun aunt’ when you were 11 because she’s 44 but says she looks 41, unmarried, says words like ‘groovy’ , funky’ and ‘kiddo’ and always takes you to applebees for appy hour for some belated birthdate you had a week and a half ago.
      the aunt whose name your mom would slowly sigh out after hanging up another phone call where the subjects shifted between dried ovaries, outdated match.com profile photos, gravity’s toll and questioning why that nice boy way back in grade 12 never called again, while your dad sat at the kitchen table staring stone faced at the newspaper knowing if he made one smart remark, he’d be hit with it.
      she was on a tuesday evening date with a divorced 47-year old beergut named richie who drives the shuttle for an automall, and the sales manager at the mitsu dealer promised richie a $100 gift card to montana’s for each successful referral. your aunt jumped at the chance for a second date to ride richie’s short bus around the dealerships all day.
      unfortunately, richie interpreted ‘ride richie’s short bus’ incorrectly on the second date, so your aunt was promptly dropped off in front of a shiny Mitsubishi Outlander Sport.
      she loved how ‘it looks like a little truck’ and couldn’t believe the giant sunroof. a sales rep upon seeing an actual person on the lot, thought she was lost
      opening the door, the old navy yoga pants on aunt’s diminishing derrière slid onto the cheap, plasticky leather seating, her chunky jewelry-laden hands running along hard, hollow, textured plastics, leaving fingerprints on the sparse piano black plastic accents. 
      ‘ooooh i can fit all my girlfriends in this for a road trip’ exclaimed your aunt to the sales rep, who silently doubted the plural in girlfriends as he looked at the decent interior space that welcomed nobody. 
      as if by magic, the radio is tuned to 95.9 SPLASH FM, ‘WITH TRIX AND THE CHIX,‘ and shania is belting out on speakers tinnier than the discman headphones you had when she was popular.
      unable to see over the exaggerated hood and rear quarter panels, your aunt doesn’t care because the outlander allegedly has four wheel drive, so even snow won’t stop her from safely getting to her administrative job at the caster wheel wholesaler.
      in just a few short hours, the young finance guy who politely yet deftly ignored any ‘is there a missus todd?’ questions has put your aunt in the outlander for 72 months at just a little over $100 a week.
      now your aunt has plenty of hatchback to put bumper stickers like ‘I got crabs in Maryland’ and ‘Caution: Blonde Driving,’ and you’ll appreciate the last one because the mitsu’s handling isn’t good and feels disconnected from the road.
      the cvt makes the engine seem lazy, devoid of pep and drive.
      like your aunt, the mitsubishi outlander sport just... exists. it pleases no one even if it’s trying and it makes you feel bad.
    • By Drew Dowdell
      Quarterly:
      Ford Motor Company - Not Reported
      General Motors Co. - Not Reported
      Tesla - Not Reported
      FCA US LLC - Not Reported
      Monthly:
      Audi of America -  Up 19.4% for the month, Down 3.2% for the year
      BMW of North America -  Up 7.5% for the month, Up 1.0% for the year
      Genesis Motor America - Up 420.2% for the month, Up 81.49% for the year
      Honda Motor Co. -  Up 7.6% for the month, Up 0.6% for the year
      Hyundai Motor America -  Up 8.4% for the month, Up 3.3% for the year
      Infiniti USA - Down 23.0% for the month, Down 17.1% for the year
      Jaguar Land Rover North America - 
      Kia Motors America - Up 10.9% for the month, Up 3.3% for the year
      Mazda North American Operations - Up 4.5%  for the month, Down 10.3% for the year
      Mercedes-Benz USA - Up 1.3% for the month, Flat 0.0% for the year
      Mitsubishi Motors North America -  Down 7.9% for the month, Up 1.5% for the year
      Nissan Group - Down 5.8% for the month, Down 7.0% for the year
      Porsche Cars North America Inc. -  Up 13.1% for the month, Up 6.5% for the year
      Subaru of America, Inc. - Up 0.3% for the month, Up 4.0% for the year
      Toyota Motor North America - Down 1.2% for the month, Down 2.3% for the year
      Volkswagen of America - Down 3.2% for the month, Up 3.7% for the year
      Volvo Cars of North America, LLC - Up 20.2% for the month, Up 6.1% for the year

      Brands (Quarterly):
      Alfa Romeo - Not Reported
      Buick - Not Reported
      Cadillac -  Not Reported
      Chevrolet - Not Reported
      Chrysler - Not Reported
      Dodge - Not Reported
      Ford - Not Reported
      Fiat - Not Reported
      GMC - Not Reported
      Jeep - Not Reported
      Lincoln - Not Reported
      Ram Trucks - Not Reported
      Tesla - Not Reported

      Brands (Monthly):
      Acura - Up 2.4% 
      Audi - Up 19.4%
      BMW - Up 9.4%
      Genesis - Up 420.2%
      Honda - Up 8.2%
      Hyundai - Up 8.4%
      Infiniti - Down 23.0%
      Jaguar - 
      Kia - Up 10.9%
      Land Rover -
      Lexus - Up 1.9%
      Mazda - Up 4.5%
      Mercedes-Benz - Up 1.2%
      Mercedes-Benz Vans - Up 1.9%
      MINI - Down 6.4%
      Mitsubishi - Down 7.9%
      Nissan - Down 3.7% 
      Porsche - Up 13.1% 
      Smart - No Longer Reported 
      Subaru - Up 0.3% 
      Toyota - Down 1.6% 
      Volkswagen - Down 3.2%
      Volvo - Up 20.2%

      View full article
    • By Drew Dowdell
      Quarterly:
      Ford Motor Company - Not Reported
      General Motors Co. - Not Reported
      Tesla - Not Reported
      FCA US LLC - Not Reported
      Monthly:
      Audi of America -  Up 19.4% for the month, Down 3.2% for the year
      BMW of North America -  Up 7.5% for the month, Up 1.0% for the year
      Genesis Motor America - Up 420.2% for the month, Up 81.49% for the year
      Honda Motor Co. -  Up 7.6% for the month, Up 0.6% for the year
      Hyundai Motor America -  Up 8.4% for the month, Up 3.3% for the year
      Infiniti USA - Down 23.0% for the month, Down 17.1% for the year
      Jaguar Land Rover North America - 
      Kia Motors America - Up 10.9% for the month, Up 3.3% for the year
      Mazda North American Operations - Up 4.5%  for the month, Down 10.3% for the year
      Mercedes-Benz USA - Up 1.3% for the month, Flat 0.0% for the year
      Mitsubishi Motors North America -  Down 7.9% for the month, Up 1.5% for the year
      Nissan Group - Down 5.8% for the month, Down 7.0% for the year
      Porsche Cars North America Inc. -  Up 13.1% for the month, Up 6.5% for the year
      Subaru of America, Inc. - Up 0.3% for the month, Up 4.0% for the year
      Toyota Motor North America - Down 1.2% for the month, Down 2.3% for the year
      Volkswagen of America - Down 3.2% for the month, Up 3.7% for the year
      Volvo Cars of North America, LLC - Up 20.2% for the month, Up 6.1% for the year

      Brands (Quarterly):
      Alfa Romeo - Not Reported
      Buick - Not Reported
      Cadillac -  Not Reported
      Chevrolet - Not Reported
      Chrysler - Not Reported
      Dodge - Not Reported
      Ford - Not Reported
      Fiat - Not Reported
      GMC - Not Reported
      Jeep - Not Reported
      Lincoln - Not Reported
      Ram Trucks - Not Reported
      Tesla - Not Reported

      Brands (Monthly):
      Acura - Up 2.4% 
      Audi - Up 19.4%
      BMW - Up 9.4%
      Genesis - Up 420.2%
      Honda - Up 8.2%
      Hyundai - Up 8.4%
      Infiniti - Down 23.0%
      Jaguar - 
      Kia - Up 10.9%
      Land Rover -
      Lexus - Up 1.9%
      Mazda - Up 4.5%
      Mercedes-Benz - Up 1.2%
      Mercedes-Benz Vans - Up 1.9%
      MINI - Down 6.4%
      Mitsubishi - Down 7.9%
      Nissan - Down 3.7% 
      Porsche - Up 13.1% 
      Smart - No Longer Reported 
      Subaru - Up 0.3% 
      Toyota - Down 1.6% 
      Volkswagen - Down 3.2%
      Volvo - Up 20.2%
    • By Drew Dowdell
      Oct-19
      Oct-18
      2019 YTD
      2018 YTD
      Brand
       
       
       
       
      Genesis
      1,935
      372
      16,844
      9,281
      Model
       
       
       
       
      G70
      1,021
      51
      9,527
      52
      G80
      625
      217
      5,488
      7,141
      G90
      289
      104
      1,829
      2,088
      2019 2018 2019 2018 1,935 372 16,844 9,281   420.2%   81.49%  
    • By Drew Dowdell
      Mercedes-Benz Passenger Vehicles
      Oct-19
      Oct-18
      Monthly %
      YTD 2019
      YTD 2018
      Yearly %
       
       
       
       
       
       
       
      A-CLASS
      1,491
      _
      _
      14,931
      _
      _
       
       
       
       
       
       
       
      B-CLASS*
      1
      1
      0.0%
      9
      134
      -93.3%
       
       
       
       
       
       
       
      CLA
      1,122
      1,868
      -39.9%
      9,415
      19,016
      -50.5%
       
       
       
       
       
       
       
      C-CLASS
      3,096
      5,581
      -44.5%
      41,271
      47,833
      -13.7%
       
       
       
       
       
       
       
      E-CLASS/CLS
      3,177
      4,186
      -24.1%
      33,081
      36,199
      -8.6%
       
       
       
       
       
       
       
      S-CLASS
      1,211
      1,486
      -18.5%
      9,989
      11,820
      -15.5%
       
       
       
       
       
       
       
      SLC
      89
      186
      -52.2%
      1,631
      1,692
      -3.6%
       
       
       
       
       
       
       
      SL
      117
      218
      -46.3%
      1,450
      1,787
      -18.9%
       
       
       
       
       
       
       
      AMG GT
      361
      79
      357.0%
      3,229
      1,286
      151.1%
       
       
       
       
       
       
       
      GLA
      2,448
      2,093
      17.0%
      17,580
      19,328
      -9.0%
       
       
       
       
       
       
       
      GLC
      7,083
      5,649
      25.4%
      59,699
      56,234
      6.2%
       
       
       
       
       
       
       
      GLE
      4,782
      3,671
      30.3%
      38,141
      38,288
      -0.4%
       
       
       
       
       
       
       
      GLS
      2,733
      2,142
      27.6%
      16,430
      16,547
      -0.7%
       
       
       
       
       
       
       
      G-CLASS
      156
      377
      -58.6%
      5,223
      2,757
      89.4%
       
       
       
       
       
       
       
      TOTAL
      27,867
      27,537
      1.2%
      252,079
      252,921
      -0.3%
       
       
       
       
       
       
       
      Vans1
      4,263
      4,182
      1.9%
      33,109
      32,205
      2.8%
       
       
       
       
       
       
       
      MBUSA
      Combined Total
      Oct-19
      Oct-18
      Monthly %
      YTD 2019
      YTD 2018
      Yearly %
       
       
       
       
       
       
       
      GRAND TOTAL
      32,130
      31,719
      1.3%
      285,188
      285,126
      0.0%
       
      *Model has been discontinued in the US market.
      1 Mercedes-Benz, Freightliner Sprinter and Metris Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.
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