Jump to content
William Maley

Honda News: Honda Sees A Different View When It Comes To Cars

Recommended Posts

Like most mainstream automakers, Honda is raking in the cash with their lineup of crossovers. But Honda is also doing quite well when it comes to cars, a bit surprising since the news is flooded with automakers deciding to cut back on their lineup - though we should note that Honda is planning on slimming down their lineup, both in trims and models in the coming years.

"What's perhaps more unusual and important for us, however, is our cars. We all know the narrative: Cars are dead and dying. That's certainly true for some, but not for us. Our story is a little different," said Henio Arcangeli Jr., senior vice president of the automobile division of American Honda Motor Co.

How is that story different at Honda? It comes down to certain groups of buyers.

"But cars really matter for another fundamental reason: the future. Cars play a crucial role for Honda in attracting and retaining new buyers, particularly young buyers, millennials and Gen Z," said Arcangeli.

Data gathered by the company revealed more than half of first-time buyers of news are choosing cars, not trucks or utility vehicles. We have to wonder if the lower prices of new cars play a key role in this.

"So, we're dominating the front door with new buyers, with cars playing a critical role. Gen Z today is still a relatively small share of the market, but it's growing daily, and Honda is in the early lead."

Source: Automotive News (Subscription Required)


View full article

Share this post


Link to post
Share on other sites

If entry level CUVs were not so over priced, Gen Z would be buying them. Yet with School debt, buying an auto is not something the bulk of Gen Z can afford any longer. Cars are the only option for the few that can afford a auto payment.

  • Thanks 1

Share this post


Link to post
Share on other sites

Civic sales may be down a bit, but they're still selling a boatload of them. Accord was hurt by some questionable styling, but it is a fantastic car, probably best in class. I think Honda will keep on doing well with cars and may even get to take advantage of other companies ditching the segment. 

  • Upvote 2

Share this post


Link to post
Share on other sites

I wonder what GM's plan is to address the young buyer issue.  Too many NEW GM vehicles have average buying ages that are north of 50 rather than south of 40.  This is a real problem.

  • Upvote 1

Share this post


Link to post
Share on other sites

Honda really has 2 cars, Civic and Accord.  So it isn't like they have models to cut, it isn't like they have 5 sedans.  And they have mainstays in the segment.   As long as the price is decent on them, they will be fine for decades more to come.  Stuff like the Insight, Clarity, Fit, and whatever other oddball stuff they make my not last.

People have to get sick of crossovers at some point.  Baby Boomers don't want full size sedans because their parents had them, Gen Xers don't want minivans because their mom had one in the 90s and they aren't cool.  I could see Gen Z not wanting crossovers since their parents all had one.

Share this post


Link to post
Share on other sites
12 hours ago, smk4565 said:

Honda really has 2 cars, Civic and Accord.  

+ Fit
+ Insight
+ Clarity

Share this post


Link to post
Share on other sites

Not putting all the eggs in the SUV/Crossover segment is a prudent move. Like most things, trends WILL change. Remember the 90s when SUVs were the fad? Then suddenly they weren't. Now CUVs are the fad and someday they won't be. For GM and Ford to basically abandon cars is a very dangerous move.

  • Like 1
  • Upvote 1

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.


  • Who's Online   1 Member, 0 Anonymous, 66 Guests (See full list)



  • Social Stream

  • Similar Content

    • By Drew Dowdell
      At FCA, amid the backdrop of a proposed merger and its subsequent collapse,  a lawsuit has been filed by Reid Bigland, head of the RAM brand and CEO of FCA Canada alleging that FCA has retaliated against Bigland for cooperating in a Federal prob of FCA's sales reporting process. 
      Bigland joined Chrysler in 2006 and in turn took over the reigns of Alfa Romeo, Maserati, and Dodge, eventually serving as CEO of FCA Canada.  The lawsuit filed Wednesday accuses FCA of retaliation for not taking the fall for the sales reporting prob.  Bigland claims his compensation has fallen by more than 90% and that the sales reporting process under scrutiny was one that he inherited. 
      The probe of FCA's sales reporting started after two dealerships in Illinois filed a lawsuit alleging they were offered cash in return for reporting falsely inflated sales numbers. From that lawsuit, FCA was forced to recount and re-report its previous sales reports.  The Security and Exchange Commission continued its investigation and Bigland cooperated. 
      Bigland's position is that the sales reporting methods existed well before he assumed his roles, and he did nothing to change the reporting process already in place.  Bigland claims that the SEC tried to settle with some admission of wrong-doing by the company and Bigland. Bigland declined to admit wrong doing and later sent a letter detailing the sales reporting practices to the SEC.
      Bigland sold his shares in the company in 2018 and he claims that FCA is withholding bonuses to pay for SEC fines if and when they come. 
      For FCA's part they say via Detroit News:
      We'll have more information as it comes out. 

      View full article
    • By Drew Dowdell
      At FCA, amid the backdrop of a proposed merger and its subsequent collapse,  a lawsuit has been filed by Reid Bigland, head of the RAM brand and CEO of FCA Canada alleging that FCA has retaliated against Bigland for cooperating in a Federal prob of FCA's sales reporting process. 
      Bigland joined Chrysler in 2006 and in turn took over the reigns of Alfa Romeo, Maserati, and Dodge, eventually serving as CEO of FCA Canada.  The lawsuit filed Wednesday accuses FCA of retaliation for not taking the fall for the sales reporting prob.  Bigland claims his compensation has fallen by more than 90% and that the sales reporting process under scrutiny was one that he inherited. 
      The probe of FCA's sales reporting started after two dealerships in Illinois filed a lawsuit alleging they were offered cash in return for reporting falsely inflated sales numbers. From that lawsuit, FCA was forced to recount and re-report its previous sales reports.  The Security and Exchange Commission continued its investigation and Bigland cooperated. 
      Bigland's position is that the sales reporting methods existed well before he assumed his roles, and he did nothing to change the reporting process already in place.  Bigland claims that the SEC tried to settle with some admission of wrong-doing by the company and Bigland. Bigland declined to admit wrong doing and later sent a letter detailing the sales reporting practices to the SEC.
      Bigland sold his shares in the company in 2018 and he claims that FCA is withholding bonuses to pay for SEC fines if and when they come. 
      For FCA's part they say via Detroit News:
      We'll have more information as it comes out. 
    • By Drew Dowdell
      Quarterly:
      Ford Motor Company - Not reported
      General Motors Co. - Not Reported
      Tesla - Not Reported
      FCA has announced that beginning October 2019, they will be reporting sales quarterly
      Monthly:
      Audi of America -  Down 2.2% for the month, Down 7.3% for the year
      BMW of North America -  Down 3.1% for the month, Down 2.3% for the year
      FCA US LLC -  Up 2% for the month, Down 3% for the year
      Genesis Motor America - Not Reported
      Honda Motor Co. -  Down 4.9% for the month,  Flat 0.0% for the year
      Hyundai Motor America -  Up 1.8% for the month, Up 1.74% for the year
      Infiniti USA - Down 10.4% for the month, Down 13.4% for the year
      Jaguar Land Rover North America - Down 1.2% for the month, Up 7.3% for the year
      Kia Motors America - Up 1.0% for the month, Up 4.7% for the year
      Mazda North American Operations - Down 16.0%  for the month, Down 15.5% for the year
      Mercedes-Benz USA - Down 0.5% for the month, Down 8.6% for the year
      Mitsubishi Motors North America -  Down 21.5% for the month, Up 4.6% for the year
      Nissan Group - Up 0.1% for the month, Down 6.6% for the year
      Porsche Cars North America Inc. -  Up 0.1% for the month, Up 2.1% for the year
      Subaru of America, Inc. - Up 6.4% for the month, Up 5.7% for the year
      Toyota Motor North America - Up 3.2% for the month, Down 3.1% for the year
      Volkswagen of America -  Up 14% for the month, Up 6.2% for the year
      Volvo Cars of North America, LLC - Up 4.5% for the month, Up 12.7% for the year

      Brands (Quarterly):
      Buick -  Not Reported
      Cadillac -  Not Reported
      Chevrolet - Not Reported
      GMC - Not Reported
      Ford - Not Reported
      Lincoln - Not Reported
      Tesla - Not Reported

      Brands (Monthly):
      Acura - Up 5.7% - 13,547 MTD / 61,619 YTD
      Alfa Romeo - Down 34% - 1,572 MTD / 7,442 YTD
      Audi - Down 2.2% 18,892 MTD / 82,031 YTD
      BMW - Up 1.7% - 27,109 MTD / 124,813 YTD
      Chrysler - Down 26% - 10,903 MTD / 51,481 YTD
      Dodge - Up 3% - 47,759 MTD / 204,546 YTD
      Fiat - Down 29% - 1,025 MTD / 4,170 YTD
      Genesis - Not reported
      Honda - Down 5.9% - 131,985 MTD / 579,475 YTD
      Hyundai - Up 1.8% - 66,121 MTD / 269,126 YTD
      Infiniti - Down 10.4% - 10,413 MTD / 53,219 YTD
      Jaguar - Down 14.6% - 2,021 MTD
      Jeep - Down 7% - 90,326 MTD / 379,455 YTD
      Kia - Up 1.0% - 60,062 MTD / 248,043 YTD
      Land Rover -  Up 3.3% 7,337 MTD
      Lexus - Down 3.4% - 24,537 MTD  / 112,688 YTD
      Mazda - Down 16% - 25,192 MTD / 115,727 YTD
      Mercedes-Benz - Up 0.4% 27,080 MTD / 121,200 YTD
      Mercedes-Benz Vans - Down 7.7% - 2,862 MTD / 13,020 YTD
      MINI - Down 33.2% - 2,822 MTD / 14,348 YTD
      Mitsubishi - Down 21.5% - 9,750 MTD / 58,780 YTD
      Nissan - Up 1.1% - 121,570 MTD / 540,313 YTD
      Porsche - Up 0.1% - 5,010 MTD / 25,052 YTD
      Ram Trucks - Up 29% - 67,117 MTD / 257,941 YTD
      Smart - Down 3.6% - 106 MTD / 422 YTD
      Subaru - Up 6.4% - 63,972 MTD / 278,014 YTD
      Toyota - Up 4.1% - 197,637 MTD / 837,068 YTD
      Volkswagen - Up 14% - 35,702 MTD / 152,883 YTD
      Volvo - Up 4.5% - 9,338 MTD / 37,754 YTD

      View full article
    • By Drew Dowdell
      Quarterly:
      Ford Motor Company - Not reported
      General Motors Co. - Not Reported
      Tesla - Not Reported
      FCA has announced that beginning October 2019, they will be reporting sales quarterly
      Monthly:
      Audi of America -  Down 2.2% for the month, Down 7.3% for the year
      BMW of North America -  Down 3.1% for the month, Down 2.3% for the year
      FCA US LLC -  Up 2% for the month, Down 3% for the year
      Genesis Motor America - Not Reported
      Honda Motor Co. -  Down 4.9% for the month,  Flat 0.0% for the year
      Hyundai Motor America -  Up 1.8% for the month, Up 1.74% for the year
      Infiniti USA - Down 10.4% for the month, Down 13.4% for the year
      Jaguar Land Rover North America - Down 1.2% for the month, Up 7.3% for the year
      Kia Motors America - Up 1.0% for the month, Up 4.7% for the year
      Mazda North American Operations - Down 16.0%  for the month, Down 15.5% for the year
      Mercedes-Benz USA - Down 0.5% for the month, Down 8.6% for the year
      Mitsubishi Motors North America -  Down 21.5% for the month, Up 4.6% for the year
      Nissan Group - Up 0.1% for the month, Down 6.6% for the year
      Porsche Cars North America Inc. -  Up 0.1% for the month, Up 2.1% for the year
      Subaru of America, Inc. - Up 6.4% for the month, Up 5.7% for the year
      Toyota Motor North America - Up 3.2% for the month, Down 3.1% for the year
      Volkswagen of America -  Up 14% for the month, Up 6.2% for the year
      Volvo Cars of North America, LLC - Up 4.5% for the month, Up 12.7% for the year

      Brands (Quarterly):
      Buick -  Not Reported
      Cadillac -  Not Reported
      Chevrolet - Not Reported
      GMC - Not Reported
      Ford - Not Reported
      Lincoln - Not Reported
      Tesla - Not Reported

      Brands (Monthly):
      Acura - Up 5.7% - 13,547 MTD / 61,619 YTD
      Alfa Romeo - Down 34% - 1,572 MTD / 7,442 YTD
      Audi - Down 2.2% 18,892 MTD / 82,031 YTD
      BMW - Up 1.7% - 27,109 MTD / 124,813 YTD
      Chrysler - Down 26% - 10,903 MTD / 51,481 YTD
      Dodge - Up 3% - 47,759 MTD / 204,546 YTD
      Fiat - Down 29% - 1,025 MTD / 4,170 YTD
      Genesis - Not reported
      Honda - Down 5.9% - 131,985 MTD / 579,475 YTD
      Hyundai - Up 1.8% - 66,121 MTD / 269,126 YTD
      Infiniti - Down 10.4% - 10,413 MTD / 53,219 YTD
      Jaguar - Down 14.6% - 2,021 MTD
      Jeep - Down 7% - 90,326 MTD / 379,455 YTD
      Kia - Up 1.0% - 60,062 MTD / 248,043 YTD
      Land Rover -  Up 3.3% 7,337 MTD
      Lexus - Down 3.4% - 24,537 MTD  / 112,688 YTD
      Mazda - Down 16% - 25,192 MTD / 115,727 YTD
      Mercedes-Benz - Up 0.4% 27,080 MTD / 121,200 YTD
      Mercedes-Benz Vans - Down 7.7% - 2,862 MTD / 13,020 YTD
      MINI - Down 33.2% - 2,822 MTD / 14,348 YTD
      Mitsubishi - Down 21.5% - 9,750 MTD / 58,780 YTD
      Nissan - Up 1.1% - 121,570 MTD / 540,313 YTD
      Porsche - Up 0.1% - 5,010 MTD / 25,052 YTD
      Ram Trucks - Up 29% - 67,117 MTD / 257,941 YTD
      Smart - Down 3.6% - 106 MTD / 422 YTD
      Subaru - Up 6.4% - 63,972 MTD / 278,014 YTD
      Toyota - Up 4.1% - 197,637 MTD / 837,068 YTD
      Volkswagen - Up 14% - 35,702 MTD / 152,883 YTD
      Volvo - Up 4.5% - 9,338 MTD / 37,754 YTD
    • By Drew Dowdell
      Volvo Cars posted strong sales in May, with volumes up 12.4 per cent compared with the same period last year.
      The company sold 60,196 cars during the month, as China, Europe and the US all reported a growth in sales compared with the same period last year.
      The double digit volume growth in May was led by the continued strong demand for Volvo’s award-winning SUV range led by the XC60, and followed by the XC40 and XC90. Volvo’s latest models, the V60 estate and the US-built S60 sedan, also contributed to the strong performance.
      In the January to May period, Volvo sold a total of 278,051 cars – up 9.6 per cent, compared with the same period last year.
      China reported a strong sales growth of 17.4 per cent in May compared with the same period last year. Total sales in the region reached 12,425 cars during the month. The growth came on the back of high demand for the locally assembled XC60 and S90 models.
      European sales in May grew 16.9 per cent to 29,681 cars, led by strong demand for the XC60, followed by the XC40 and the V60 estate.
      US sales reached 9,761 cars in May, up 4.5 per cent compared with the same period last year. XC90 was the best selling car in the region followed by the XC60.
      A detailed break-up of regional sales is given below:
       
        May
          January-May
          2018
      2019
      Change
      2018
      2019
      Change
      Europe
      25,395
      29,681
      16.9%
      131,267
      144,164
      9.8%
      China
      10,582
      12,425
      17.4%
      49,792
      54,503
      9.5%
      US
      9,338
      9,761
      4.5%
      37,754
      40,186
      6.4%
      Other
      8,224
      8,329
      1.3%
      34,768
      39,198
      12.7%
      Total
      53,539
      60,196
      12.4%
      253,581
      278,051
      9.6%

      In May, the XC60 was the top selling model with sales reaching 17,510 cars (2018: 16,171), followed by the XC40, with total sales at 10,574 cars (2018: 5,413 units), and the Volvo XC90 at 8,621 cars (2018: 7,979 units).
  • My Clubs

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...