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Drew Dowdell

Mazda News: Mazda to Show First EV in Tokyo

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Mazda currently has no EVs or Hybrids in its stable of vehicles, but that will start to change next month at the Tokyo Auto Show when Mazda unveils its first EV meant for production.  Mazda recently announced that it will put a fully electric vehicle into production in 2020 and a plug-in hybrid following later. The plug-in will use a small rotary engine to recharge the battery on the go. 

What we don't know yet is what type of EV Mazda will be producing.  If it is a small hatchback, we can chalk the potential sales up as "not many". The test mule that Mazda is using has been the new CX-30 with a 35.5 kWh battery and an electric motor good for 141 horsepower and 195 lb.-ft of torque. That battery pack is considerably smaller than the 64 kWh unit the Hyundai Kona uses in North America.  Mazda says that the vehicle will not be based on any of their current lineup, but instead will be all new. It is possible that North America only gets the range extended version due to longer drives on this continent. 


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16 minutes ago, balthazar said:

If it is an EV, we can chalk the potential sales up as "not many".

That's because so far, all the manufacturers seem to refuse to make an EV crossover. 

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Interior space, range and yes it needs to be a crossover, not a hatchback.

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Pricepriceprice.

I think a MORE dedicated ‘commuter car’ EV would have as good a volume chance (or better) than the median EV sedan does, but it has to undercut the established IC’s in PRICE.

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I know one thing, somebody I know was just recently shopping for a higher end sedan, looked at BMW, Audi, Lexus and figured to try Tesla.  Really liked Audi S5 but at the end bought Model 3 high performance model.  Yes, the interior is cheap but they said the way it drives is simply amazing and the interface is years beyond everything else on the market.  Plus, they are technology family and appreciate the ability of Tesla to keep upgrading their cars with over the air software changes.

I think as soon as there will be affordable "normal" EV sedans and crossovers (especially crossovers) on the market, they will take off.

Edited by ykX
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The range extender version might work.  Would be an interesting way to return the rotary.  Basically a Chevy Volt by Mazda. 

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1 hour ago, Potluck said:

The range extender version might work.  Would be an interesting way to return the rotary.  Basically a Chevy Volt by Mazda. 

Agreed, never got why Chevrolet did not also roll out a Volt 2.0 powertrain in a CUV body when they did the update to the car.

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If Mazda wants to build an EV, build it as a EV Mazda CX-5 and watch sales spike.  GM should do the same with the Equinox and Terrain.

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2 hours ago, balthazar said:

Define ‘spike’.

OK. Spike may be the wrong word.  Rise by 50% (compared to current EV sales) is what I meant.

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Thanks for clarifying. Here’s my take/prediction.

In 2018, the Equinox sold 332K with a starting price of $24K. An ‘EV Equinox’ would start at $45K, because you KNOW it won’t be -say- $28K. I’m just not seeing an electric ‘nox at $45K moving anywhere NEAR 160K units, or even 50K units.

There’s just no precedent for it. Model X & S are both firmly in the disposable income category price-wise but the S routinely outsells the X. Neither sell well in general, just well for an EV. There’s simply zero evidence a new pricier EV, sedan or CUV, is suddenly going to explode in volume. 

UUNNLLEESSSSS it came in at ‘$28K’, then you might see 50K... by year 3 or 4. Maybe.

You have to ask yourself why NO brand has brought out an affordable EV CUV. I see it. And they see it. Price (and marketplace widespread acceptance) is just not that finger-snapping easy. If it were a chicken sandwich or a fidget spinner that cost only a few bucks, sure. Big ticket item markets move VERY slowly.

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11 hours ago, balthazar said:

You have to ask yourself why NO brand has brought out an affordable EV CUV.

Hyundai Ioniq -- $26,270-31,235

YTD sales as of August - 12,642

Kia Niro -- $29,495-$39,495 (it comes in conventional, hybrid and EV) 

YTD sales as of August - 16,229

Tesla Model 3 while not cheap, sold over 70k vehicles in six month of this year.

It seems more models coming next year

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• Ioniq is a sedan, not a CUV. It's also a PHEV, not a BEV. Sales to date this year in the US are 604.
Price is good tho- it starts at $30,475. 'No one wants it'.
• Niro is a CUV, but also not a BEV but a PHEV. Sales to date in the US this year are 2,264. It's price is also in the affordable range ($29K).

Hybrids have always been markedly cheaper than true BEVs.

• Hyundai does have a pure BEV, the Kona. US sales to date are 577 and MSRP is $36,950. 'No one wants it'.

None of these are 'exploding in volume' because they're a CUV. My point remains: a BEV Equinox would not sell anywhere near 50K units in the very near future. In other words; it's not the 'answer'.

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They must sell a lot of Kia Niros around here. I see them a lot.  That's the kind of vehicle I mean when I say that a manufacturer builds a crossover EV.  I saw and EV one pass me this morning on my way into the office. 

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13 hours ago, balthazar said:

In 2018, the Equinox sold 332K with a starting price of $24K. An ‘EV Equinox’ would start at $45K, because you KNOW it won’t be -say- $28K. I’m just not seeing an electric ‘nox at $45K moving anywhere NEAR 160K units, or even 50K units.

How many of those were Premiers costing around 40k? I wouldn't doubt if say 10% were Premiers around 35-40k. Yes, it is higher(estimated at 45k) but not completely out of the realm with a tax credit still and fuel savings. 

1 hour ago, balthazar said:

• Niro is a CUV, but also not a BEV but a PHEV. Sales to date in the US this year are 2,264. It's price is also in the affordable range ($29K).

The EV version is $38,500, fwiw. 

239 miles of estimated range. 

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I also see very little reason to buy the EV version of the Niro when they make a plug-in version. 26 miles of range + gasoline engine. Yes, please. 

You save $10,000 and have a gasoline engine backup. 

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31 minutes ago, Drew Dowdell said:

They must sell a lot of Kia Niros around here. I see them a lot.  That's the kind of vehicle I mean when I say that a manufacturer builds a crossover EV.  I saw and EV one pass me this morning on my way into the office. 

My best friend back east has one and loves it. He drives a lot (and I do mean a lot) for his photography gigs and routinely gets 50MPGs.

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