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Drew Dowdell

Cadillac News: Cadillac Going Back To Names for EVs

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Cadillac President Steve Carlisle said that when Cadillac starts rolling out its electric vehicles, it will use actual words for model names instead of the alphanumeric scheme currently used on its cars and SUVs.  Cadillac's move away from names started in 2003 with the Cadillac CTS. Over time, the Seville and Deville were converted to STS and DTS respectively. Later, the scheme was changed to alphanumeric when Johan de Nysschen joined the company as President.

Cadillac will be taking the lead on GM's push to introduce 20 new all-electric vehicles around the globe by 2023.  Carlisle said that by 2030, the majority, if not all, Cadillacs will be battery electric vehicles. The recently release set of vehicles, CT4, CT5, XT4, and XT5, will get one more round of refreshes before transitioning to a BEV platform late in the decade. 

The next introduction is the Cadillac Escalade, which will be officially introduced in February, though pictures of the 2021 Escalade have already leaked online. Cadillac's SuperCruise hands-free driver-assist system will eventually be offered on the Escalade with additional functionality not currently included in the system. There are strong hints that this version of SuperCruise will include lane change ability.


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About time.  Real names are much better for them, it fits with their roots.

I wonder if CT4 and CT5 are one and done nameplates and that will help them get back to all names much quicker, however we know XT4/XT5/XT6 aren't going anywhere due to the crossover craze, so do they leave those 3 as is or rename them.

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1 hour ago, dfelt said:

Happy they are going back to names.

It shouldn’t be just for EVs though. If anything, its a bit ass backwards.

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2 hours ago, Drew Dowdell said:

Carlisle said that by 2030, the majority, if not all, Cadillacs will be battery electric vehicles

He also said this suicidal transition will coincide with customer demand... it may NEVER happen.  We'll see.

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>>"Cadillac could continue to sell internal combustion models alongside electric vehicles, depending on consumer demand."<<

Wow- one auto exec who seems to get it.
We've been talking about the EV movement here for years, but it's only been this year I've been reading a scant few industry folk allowing as to how most of the journalistic / op-ed, Sound-of-Music-twirl predictions of '50% of the market by 2025' just isn't reflected in ANY numbers.

Wow- no foolin?

I believe we'll have IC vehicles at least 50 years from now.

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this is all just PR bullshit to get them through the news cycle so some dipshit in GM marketing can tell their boss they had 10 articles circulated to press this week to keep GM in the hype train.

Because green electric vehicles keeps cadillac cool.  since they actually don't have one, just say you're going to have one, repeatedly, and make sure it pops up on news feeds.  Then people think Cadillac has cars like tesla, even though they don't.  

MW, continue on with the XT4 XT5 XT6 ride that pony.

Someday they will have EV's sure, no problem.  GM had EV1 and that was supposed to bust the EV doors open.

Car mfr marketing articles and campaigns and prommises are starting to seem like politicians and their promises.  Stick a finger in the wind and figure out what you need to say this week.  Doesn't mean you have to follow through on anything!!!!!  You just want airtime in my eyeballs, just like all those plus size instagram models!

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GM is trying to be optimistic about 2030. I predict the company, specifically with Cadillac, will gradually phase in BEV's and if they still aren't selling well enough within a few years they can easily switch 50% or more to ICE units and keep the line running until battery tech catches up and the EVSE infrastructure gets to where it needs to be as well. Then they will have options in case another crash happens and gas prices spike again. EV's will then be readily available and more popular, and with a flexible assembly line GM will be able to quickly answer the current demand. 

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19 minutes ago, USA-1 said:

trying to be optimistic

Except there is no optimism around EVs.  Just dour sadness.  Drone-like monotony.  And soul-sucking.

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10 minutes ago, ocnblu said:

Except there is no optimism around EVs.  Just dour sadness.  Drone-like monotony.  And soul-sucking.

Emphasis in "trying" :D

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EV will take over the luxury segment first then spread down.  As batteries get better and cheaper, the cost between EV and turbo V6 or V8 gets closer.  And the EV is faster, more refined and quieter than ICE.  

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58 minutes ago, ocnblu said:

Except there is no optimism around EVs.  Just dour sadness.  Drone-like monotony.  And soul-sucking.

It’s funny how you think your hate for EVs means that everyone else hates them too. Example? The man who appraised my home yesterday was driving a Tesla 3 while also owning a Ford F-150 Crew. Because he drives around town a lot and the Ford is a gas sucker, the Tesla saves him so much grief with its 300+ miles range. He really loved the instant torque off the line. He actually loves both and realizes they have different uses and purpose. He said he had zero regrets about buying the Tesla. The point here is that your constant attempts to speak for everyone in regards to EVs is just pure bunk. 

Edited by surreal1272
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Finally, some good news out of Cadillac.  The current batch of alphanumeric names is probably the worst in the business now that Lincoln abandoned theirs.

EV is the future, BEV or otherwise.  Our household is on our second EV, and next year we'll get our third.  We're never going back to ICE.

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8 hours ago, surreal1272 said:

It’s funny how you think your hate for EVs means that everyone else hates them too. Example? The man who appraised my home yesterday was driving a Tesla 3 while also owning a Ford F-150 Crew. Because he drives around town a lot and the Ford is a gas sucker, the Tesla saves him so much grief with its 300+ miles range. He really loved the instant torque off the line. He actually loves both and realizes they have different uses and purpose. He said he had zero regrets about buying the Tesla. The point here is that your constant attempts to speak for everyone in regards to EVs is just pure bunk. 

Hearsay is not admissable.  In this case.

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11 hours ago, smk4565 said:

EV will take over the luxury segment first then spread down.  As batteries get better and cheaper, the cost between EV and turbo V6 or V8 gets closer.  And the EV is faster, more refined and quieter than ICE.  

While that looks like this is what is happening, we could definitely use some $15-25K EVs so that we can replace ICE vehicles where it really matters: the used car market.  That may take several years, but ending our dependence on oil makes sound economic and geopolitical sense, regardless of any politics involved.

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4 hours ago, ocnblu said:

Hearsay is not admissable.  In this case.

You would do wise to remember your OWN words. Everything you have said is nothing but hearsay and therefore not admissible yet you constantly speak like it is the Bible truth. I am merely speaking from an actual experience from an actual owner That happened literally two days ago at my own home. What do you have? My guess is nothing.

Edited by surreal1272
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Part of the reason why the change back to names is that from a marketing standpoint, I'm guessing customers and most importantly, potential customers never understood what the current naming convention meant after nearly two decades and a course correction on the way. Meanwhile Lincoln who began with names, changed to a similar three-letter naming convention leading with "Mk" decided it didn't work either and added back Aviator and Continental and also created Nautilus and Corsair.
 
So like Navigator, the Escalade name predates and will outlive nameplates like XT5 and CTS. The big problem is what will they go to. Some people want Cadillac to return to their old names but that may not make sense in the modern era either. And the transition to those names was made slowly over two decades as Cadillac went to a naming convention in 1936 that used spoken numbers that were spelled out...Series Sixty-Two, Series Seventy-Five, Sixty-Special (although Cadillac frequently also used "Series 62" and "Series 75" for shorthand in brochures). The name "Fleetwood" as attached to the Sixty Special and Seventy-Five beginning in 1941 with the demise of the custom coach business at Fleetwood body. The Coupe De Ville made its debut as a trim package in 1949 for the Series 62 the Sedan De Ville added a few years later and becoming their own models in 1958.
 
So the following names have been used over the decades for Cadillac cars (not counting the spelled out number models):
 
Fleetwood, Deville (Coupe, Sedan & Park Avenue), Calais, Eldorado, Seville. Brougham, Cimmaron, & Allante.
 
Can you see any of these names attached to a modern car? Maybe you could do a new Fleetwood but I'm not seeing any of the others come back.
 
Edited by Sevenfeet

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Eldorado coupe/convertible should be a given.  Even if a 4-door coupe due to low demand of 2-doors, they have to do an Eldorado.  I could see Fleetwood and Seville for sedans, I can't imagine given the market's thirst for SUV's they'd have more than 2 sedans, one on the smaller side, one on the larger.

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Sedan DeVille, Eldorado are still 

18 minutes ago, smk4565 said:

Eldorado coupe/convertible should be a given.  Even if a 4-door coupe due to low demand of 2-doors, they have to do an Eldorado.  I could see Fleetwood and Seville for sedans, I can't imagine given the market's thirst for SUV's they'd have more than 2 sedans, one on the smaller side, one on the larger.

You beat me to it!!!

But Id say Deville could work for an EV SUV.    It actually means "of the city".    An EV for the city...an urban vehicle?  Its a GREAT name for that niche. 

Eldorado is a given.  Eldorado is a very powerful name in Cadillac's names arsenal.  In my opinion, there is no other LUXURY car name better than Eldorado.  The name literally glistens with GOLD...and its such an ELEGANT name. Yet arrogant and brash. PERFECT for Cadillac...   But the name needs a vehicle WORTHY of the name plate.   That late 1980s thing was NOT it...   The next and last gen Eldorado was a good Eldorado, but Cadillac should have gone BACK to RWD with it.   

Elmiraj. Escala. Evoq. Ciel. Cien.  All concepts. But names that Cadillac could actually use going forward. EV or otherwise. 

 

Id nix Fleetwood.   That sounds too old. Too Boomer-ish generation.  Same with Brougham.

Deville and Eldorado are Boomer names too.  But when a very hippity hoppoty hip hop rapper artist does a restomod Cadillac and calls it Snoop DeVille, you just gotta know that Deville still has ballz to keep on ballin' with the Millennial crowd.  In other words, Eldorado and DeVille STILL resonate with folk. Young and old. 

Seville?  Id keep names of places in retirement.  

 

Edited by oldshurst442

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Any car name short of an acknowledged 'flop' is game for a high-quality dynamic rebirth.
An Escala named "Fleetwood" would be just fine. Haters will still try and claim they can only envision white belt/early bird special owners from the 1980s, but it won't wash.
It's like trying to associate a modern S-class with the VW-interior, crank-windowed, anemic-powered, no-A/C cars from the '70s.

Products can evolve and raise their status. Look at Lincoln.

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I get what you are saying. And I agree with. But in order for old names to resonate again, without haters hating, would be to produce a vehicle worthy of the Cadillac brand, and then it does NOT matter what the name of it will be.   Even Cimarron , OK...not THAT name, but the name Allante could do just fine as well if and only if, the product is a good one WORTHY of a Cadillac.

Now...I aint saying that Cadillac is not producing great products, because they are...I just saying that Cadillac should NOT take ANY steps back going forward regarding style, quality, luxury and all that and ANY name will do.

But...also...yes, that picture on top, Fleetwood or even Brougham would be just fine, just as long as it meets and beats the Cadillac criteria of being "The Standard of the World". Because if a car like that has a name like Fleetwood or Brougham, if its just a lazy attempt,  then its no bueno and therefore haters will have their voices heard...

But at the same time, there may not be a need to use ALL of Cadillac's past names. 

Id prefer if they go with new names. Those names of those concepts from the 2000s show that Cadillac guys still have the brains to invent new awesome names for Cadillac cars. THIS is what Id prefer.  Other than DeVille and Eldorado.  Ive explained why I like those names for new Cadillacs.  

Edited by oldshurst442

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Frankly, neither I nor Cadillac, should give a crap about 'haters'; it's a waste of time/resources to try and convert them. A billion dollars of focused marketing & product development would still never get me owning a toyoter.

Agreed; the product has to be top shelf. If GM is highly profitable (it is), at least at Cadillac; Caddy should just put their concept vehicles into production as is. Escala, Ciel, even that electric SUV they teased. Build 'em & jack the equivalent prices by 50%.

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