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Ford News: Rumorpile: Ford's Small Truck May Arrive As A 2021MY Vehicle

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During a recent fireside chat with Bank of America, Ford teased a new 'Whitespace' product due in the 2021MY. What could that product be? Muscle Cars & Trucks speculates this may be a smaller pickup truck.

We've been hearing rumblings about this since 2018 when Automobile Magazine first brought this to light. This truck would be the replacement for the Brazilian market Courier, last sold in 2013. It would be based on the C2 platform that underpinned at the time the new Focus for markets outside of the U.S. Fuel would be added to the fire a year later when Jim Farley, Ford's president of global markets dropped this,

Quote

Ford is "investing in more affordable versions of our truck business" and that "you can expect new nameplates below where we compete today," Farley said at the conference. No timeframe was given. Interestingly, a Ford spokesman said “we’ll have more details to share about new nameplates in the future.” Usually, they go with the boilerplate answer of 'no comment."

Since then, a trademark filing for Maverick by Ford has appeared, possibly giving us a name for this new model. Plus, dealers were shown this model earlier this year where it earned an enthusiastic reception.

This model could have a starting price of around $20,000 or so when it launches. Stay tuned.

Source: Muscle Cars & Trucks


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This is excellent news, so many of us were clamoring for the return of a small truck to the U.S.

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Would be cool to have an EV mini-Pickup with a 200 mile range for inner city folks that want a truck to go to home depot kind of thing.

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20 minutes ago, David said:

Would be cool to have an EV mini-Pickup with a 200 mile range for inner city folks that want a truck to go to home depot kind of thing.

Ohhh HAIL NO, not with a ten foot pole!

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17 minutes ago, ocnblu said:

Ohhh HAIL NO, not with a ten foot pole!

And here I thought you liked it long! ;) :P 

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The Maverick could work if it has a starting price around $20,000.  If they try to charge $30k for a Focus with a pickup truck bed, then that product is dead on arrival.

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1 hour ago, balthazar said:

Ford knows trucks.

But will those trucks be affordable?  Have you seen F150 prices these days?!

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Posted (edited)
38 minutes ago, riviera74 said:

But will those trucks be affordable?  Have you seen F150 prices these days?!

Well, this is supposed to be below the Ranger.  So starting under $24k (where Ranger starts)...

Edited by Robert Hall

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Better be way under $30k, like $23k.  Shouldn’t cost most then a Transit Connect that starts at $24k.  A well optioned Maverick should be $30k.

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40 minutes ago, Robert Hall said:

Well, this is supposed to be below the Ranger.  So starting under $24k (where Ranger starts)...

Ranger starting at 24K is a dream that will never happen. Just checked Harris Ford by me on the Rangers and the lowest priced Ranger is $32,465 after discounts and the highest priced ranger is $46,971 after discounts on an Inventory of 83 Rangers in stock. Crazy stupid prices.

F150 is even more nuts. Inventory on hand of 223 for regular, king and crew cabs. Lowest priced truck not including utility service trucks starts at $35,905 and tops out at $121,971 for a freaking Lariat model. These are STUPID PRICES for a Ford Truck!

Crazy is that 74 of the 223 trucks in stock are priced over $100,000 for a Freakin Ford. 🙄

image.png

image.png

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Posted (edited)

Yeah, starting price is theoretical. 
$120k.  And that’s just an F150.  Wonder how high Super Dutys can go...

Edited by Robert Hall

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Posted (edited)

Critical thinking, guys!

Lariat is only trim level 3 out of 7 -
I just built a '20 Limited, which is already highly equipped. Not going nuts with the accessories but clicking some major options, it goes to $74K.

The 6 Lariats by me are $52K to $56K.

THOSE WEB PRICES ARE TYPOS.

Edited by balthazar
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Why is the Shelby snake in the ad?  Are these trucks equipped with non-factory Shelby packages?  Because my friend Ray Charles says these prices are pure unadulterated poppycock.  And the statue fell for it.

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The highest priced F-150 in 50 mile radius of where I live (1239 listings) is Raptor at $84k which is actually $8k over MSRP.  Plenty of Raptors priced at MSRP or a little lower.  Highest priced non Raptor F-150 is Limited Super Crew at $74k.  You can buy Lariat SuperCrew for $48k.

 

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Large assortment of aftermarket type trucks at Harris Ford.

image.png

3 hours ago, ocnblu said:

Why is the Shelby snake in the ad?  Are these trucks equipped with non-factory Shelby packages?  Because my friend Ray Charles says these prices are pure unadulterated poppycock.  And the statue fell for it.

I was also wondering about the Snake and sure enough these are factory upgraded packaged trucks. This is a $72,000 Raptor truck that then has the Shelby Baja Package installed to take it to the crazy $120,000 plus pricing.

image.png

image.png

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12 hours ago, David said:

Ranger starting at 24K is a dream that will never happen. Just checked Harris Ford by me on the Rangers and the lowest priced Ranger is $32,465 after discounts and the highest priced ranger is $46,971 after discounts on an Inventory of 83 Rangers in stock. Crazy stupid prices.

F150 is even more nuts. Inventory on hand of 223 for regular, king and crew cabs. Lowest priced truck not including utility service trucks starts at $35,905 and tops out at $121,971 for a freaking Lariat model. These are STUPID PRICES for a Ford Truck!

Crazy is that 74 of the 223 trucks in stock are priced over $100,000 for a Freakin Ford. 🙄

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You're looking at "specialty vehicles" on their website. The Lariat's window sticker says 63k so it's modified by one of their partners like Shelby, Roush, Saleen, or Harley. The second one id obviously a Shelby modified Raptor. 

11 hours ago, balthazar said:

Critical thinking, guys!

Lariat is only trim level 3 out of 7 -
I just built a '20 Limited, which is already highly equipped. Not going nuts with the accessories but clicking some major options, it goes to $74K.

The 6 Lariats by me are $52K to $56K.

THOSE WEB PRICES ARE TYPOS.

His local dealership is a Rousch, Saleen, and Shelby dealer.. It's clearly one of those. The window sticker says 63k. 

6 hours ago, ocnblu said:

Why is the Shelby snake in the ad?  Are these trucks equipped with non-factory Shelby packages?  Because my friend Ray Charles says these prices are pure unadulterated poppycock.  And the statue fell for it.

Yes, it is a modified Shelby product. 

15 hours ago, smk4565 said:

The Maverick could work if it has a starting price around $20,000.  If they try to charge $30k for a Focus with a pickup truck bed, then that product is dead on arrival.

It would be an Escape with a bed, but agreed. It's also rumored to be 20k to start and I'd think it would have to to separate itself from the Ranger. 

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5 hours ago, David said:

Large assortment of aftermarket type trucks at Harris Ford.

image.png

I was also wondering about the Snake and sure enough these are factory upgraded packaged trucks. This is a $72,000 Raptor truck that then has the Shelby Baja Package installed to take it to the crazy $120,000 plus pricing.

image.png

image.png

But I just want an F-150 XL..

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25 minutes ago, William Maley said:

But I just want an F-150 XL..

One of my local dealers has 23 2020 F-150 XLs in stock, all discounted to 38k-42k.  All have the STX package.

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Posted (edited)

 

2 hours ago, William Maley said:

But I just want an F-150 XL..

That massive dealer of his also has 43 XL F-150's.. 

 

F150 XL.JPG

Edited by ccap41
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3 hours ago, William Maley said:

But I just want an F-150 XL..

Out of Luck, this dealer seems to think they only need to sell High Priced 5 and 6 digit pickup trucks. :P 

Just kidding, see above ^. :D 

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I had to adjust my eyes on those trucks....

Miss seeing the old ranger sized trucks......

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Supposedly the bed will be smaller than the old Sport Trac.   wonder how many bags of mulch it will carry.    Supposedly it will have the front end of the Bronco Sport.

https://jalopnik.com/the-new-compact-ford-trucks-bed-is-reportedly-smaller-t-1844596442

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Posted (edited)

Couple different illustrations of how it *could* look...different wheelbase and rear door executions.. will be interesting to see what really happens.  I could see it being something like a mini Ridgeline in form.

ford-bronco-sport-truck-rendering.jpg

ford-bronco-maverick-render-2-1024x555.jpg

Edited by Robert Hall
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24 minutes ago, Robert Hall said:

Couple different illustrations of how it *could* look...different wheelbase and rear door executions.. will be interesting to see what really happens.  I could see it being something like a mini Ridgeline in form.

ford-bronco-sport-truck-rendering.jpg

ford-bronco-maverick-render-2-1024x555.jpg

I see this as being very popular with the famlies and especially soccer moms. Easy to throw just about anything in the back and not worry about how dirty it is and then get inside for a nice relaxing ride home.

Make this a Hybrid and I could see big sales.

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46 minutes ago, Robert Hall said:

I could see it being something like a mini Ridgeline in form.

NOT a good target, sales-wise.

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Posted (edited)
9 minutes ago, balthazar said:

NOT a good target, sales-wise.

Didn't say anything about sales.  Talking about the architecture...similar to the Ridgeline, based on an AWD/FWD unibody crossover platform.   But much smaller. 

Edited by Robert Hall
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ridgeline & Ranger are identical in size (210").  I could see a case for something around 190", like the S-10 / S-15s were, but I would hope it was on a frame rather than yet another CUV unibody. Give it expected Ford truck capabilities and sales should be solid.

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Bronco Sport is 172", so maybe this 'Maverick' will be 180-185" ?

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I would work off the truck ladder here if the Maverick is marketed as a truck.
20" off the Ranger is a logical and tangible difference, so yeah; 185-190".

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On 7/20/2020 at 6:27 PM, David said:

Would be cool to have an EV mini-Pickup with a 200 mile range for inner city folks that want a truck to go to home depot kind of thing.

Absolutely. \

 

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On 8/4/2020 at 8:51 AM, Robert Hall said:

Couple different illustrations of how it *could* look...different wheelbase and rear door executions.. will be interesting to see what really happens.  I could see it being something like a mini Ridgeline in form.

ford-bronco-sport-truck-rendering.jpg

ford-bronco-maverick-render-2-1024x555.jpg

Thinking on this, these trucks would be a big winner if Ford takes a page from GM and puts in the rear wall that folds down for longer stuff. A Ford version of the Avalanche would do very well. 

GM failed to evolve that successful truck and the ability it brought to truck / family ownership.

A mini version would be popular for the City and suburban living folks.

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^ These 'spy photos' are as useful as taking a picture of the building they were designed in.
It's mind-boggling any publication pays more than a dollar for them.

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It looks like a short bed truckular form with a cap on the bed.   Front 2/3rds probably will look similar to the Bronco Sport.

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Just now, Robert Hall said:

It looks like a short bed truckular form with a cap on the bed.   Front 2/3rds probably will look similar to the Bronco Sport.

I kind of hope so because that's a pretty attractive smaller vehicle. 

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On 9/9/2020 at 4:37 PM, ccap41 said:

I kind of hope so because that's a pretty attractive smaller vehicle. 

I agree. 

On 7/21/2020 at 2:04 PM, William Maley said:

But I just want an F-150 XL..

I really prefer plain work trucks. I love these specialty trucks, but bring me a 71 F250 with a 4 speed or a 70 GMC Camper special with a 396 (402 actually).

Not so much comparing new to old as saying I miss the days of somple trucks. Wish I could also get top trim levels in a standard cab. 

On 8/4/2020 at 1:15 PM, balthazar said:

ridgeline & Ranger are identical in size (210").  I could see a case for something around 190", like the S-10 / S-15s were, but I would hope it was on a frame rather than yet another CUV unibody. Give it expected Ford truck capabilities and sales should be solid.

Agree entirely. 

On 7/22/2020 at 1:40 AM, daves87rs said:

I had to adjust my eyes on those trucks....

Miss seeing the old ranger sized trucks......

You and I both. Saw an S10 Xtreme that was clean the other day, really liked that and the off road variants of the S-10. 

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On 7/20/2020 at 11:15 PM, smk4565 said:

Better be way under $30k, like $23k.  Shouldn’t cost most then a Transit Connect that starts at $24k.  A well optioned Maverick should be $30k.

The bad thing about Transit Connect is that Ford penalizes you for being a private rather than fleet buyer. I looked at those briefly when I was looking at the ranger. It's 26 or 27 for an XLT for an individual, fleet can buy them for 21 or 20K.

Were I able to buy one at fleet price, i would seriously consider it just for camping,m hauling bikes and lumber, and general handyman type work. 

On 7/20/2020 at 6:48 PM, ocnblu said:

Ohhh HAIL NO, not with a ten foot pole!

Actually for fleet companies it would save them a ton of fuel. And would sell well if it was priced right and reliable. 

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