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Ford News: Ford Maverick Makes An Early Appearance


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39 minutes ago, Carguy said:

A FWD based pickup?---By FORD??---WHAT is the world coming to???

Maybe a new idea for Ford in the US, but Ford has had compact FWD unibody pickups elsewhere for decades.  

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On 1/29/2021 at 2:52 PM, Robert Hall said:

Maybe a new idea for Ford in the US, but Ford has had compact FWD unibody pickups elsewhere for decades.  

I know that but look at this thing. With its tall frontend and truck like looks it is nothing more then a lie with some undersized eco boost turned the wrong way under its hood!

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On 1/10/2021 at 10:20 PM, balthazar said:

IMO, the segment isn't ignored, it went extinct.
- - - - -
The front elements sure appear disproportionate (headlights, grille, bumper) to the overall size, but will have to wait / see production pics.

I can't think of a business that uses mini-pickups at all, tho I suppose there might be a handful. Hardware store delivering a snowblower, perhaps? A small van would be more versatile in most cases. And a crew cab absolutely flies against a business use, but maybe Ford will offer a regular cab/6' bed.

I worked for a Utility that used the old, small, single and extended cab Ford Ranger for their various workers. The Utility was a major regional utility in Northern Wisconsin, and employed well over 200 of these trucks. They were stripped down, work truck packages (manual windows, no AC, etc), a few were 4wd but most were 2wd, and they used them throughout the 80's and 90's. Turnover on the trucks was high as some of them saw over 300 miles put on daily during operations. I also remember the days of NAPA, Auto Glass Specialists, etc having fleets of mini-trucks for running parts and other tasks. So I am not sure what rock you have been living under, but saying you cannot think of a business use of mini-trucks is very un-enlightened. Yes, few businesses use them today, but that is not because the use case does not exist, but rather that the vehicle class went away on them. Sure a Ford Transit van is a versatile business vehicle for in a city, but can you imagine using one to deliver a 20kVa utility transformer down a muddy, rock strewn, utility pole right of way in the middle of nowhere during a thunderstorm? I have done exactly that in a 94 Ranger 4wd, and it was barely up to the job, the van would have been destroyed.

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  • 4 months later...

Odd there haven't been any posts on C&G about the Maverick this week, since it was launched on Tuesday and is all over the automotive internet.  Seems like a neat little truckular vehicle.   @ocnblu would probably like it.

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On 2/4/2021 at 4:14 PM, Guest said:

So I am not sure what rock you have been living under, but saying you cannot think of a business use of mini-trucks is very un-enlightened.

NOW... not 30+ years ago. I don't see fleets of frontiers or tacomas or Rangers being used by businesses today. Parts store by me use compact cars- none of them are delivering transmissions anymore.

True- the small pickup segment kinda disappeared... but a full-size truck used to be a lot more affordable. My '94 F-150 sticker was $15,500. 

NOW, the business case seems to be back more strongly... but if you're hauling a 1200+ lb transformer, it probably should be in a full-size truck anyway. 1990 Ranger payload : 1600 lbs. 2020 Transit payload : 4530 lbs.  

Edited by balthazar
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I like that they said it could haul 37 40-lb bags of mulch in the bed.  Not sure how many my Jeep will haul w/ the backseat down, most I've ever hauled at once was 10 bags IIRC.   

Starting at just under $20k, this will be Ford's cheapest US market model when it goes on sale. 

 

Edited by Robert Hall
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23 minutes ago, balthazar said:

NOW... not 30+ years ago. I don't see fleets of frontiers or tacomas or Rangers being used by businesses today. Parts store by me use compact cars- none of them are delivering transmissions anymore.

True- the small pickup segment kinda disappeared... but a full-size truck used to be a lot more affordable. My '94 F-150 sticker was $15,500. 

NOW, the business case seems to be back more strongly... but if you're hauling a 1200+ lb transformer, it probably should be in a full-size truck anyway. 1990 Ranger payload : 1600 lbs. 2020 Transit payload : 4530 lbs.  

Not sure about your neck of the woods but in both Phoenix Metro and here in NC, I saw parts stores using base model Colorados and Rangers all the time. Sure, there are some using small cars but I find it silly to assume there is no market for small trucks in that field. My last two windshields in Phoenix were both replaced by guys driving Frontiers. 

Edited by surreal1272
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Howdy all, yes I hear the message and now that I have my regular job done this week, I created a channel for the Maverick and covered the fact that an Electric version is also coming. Go here to check it all out.

2022 Maverick Release with Hybrid Standard and Now Ford is Saying BEV to also be Added! - Ford - Cheers and Gears

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