Today, Holden announced five new and refreshed models that would be appearing within the next year. The big news is the GMC Acadia will be sold as a Holden starting with the 2018 model year. The model will be offered exclusively with the 3.6L V6 and the choice of either front or all-wheel drive. Why is Holden waiting till 2018 to start selling the Acadia? Holden will be doing a development program to ready the vehicle for Australian roads. The company recently did this with the updated Colorado and reviewers in Australia said it was an improvement over the old model.
“SUVs are the fastest-growing segment of the market and we’re currently under-represented, but that’s changing, fastI ’m particularly excited, however, to reveal further details around our SUV strategy, headlined by the all-new, seven-seat Acadia. Alongside Trax, Trailblazer and another all-new global SUV that we’ll add to our portfolio soon, Holden will introduce four new SUVs by 2018. This puts us in a great position in the fastest-growing segment of the market,” said Holden managing director Mark Bernhard.
The other four models are,
Trailblazer (Updated and renamed Colorado7) Next-generation Astra Updated Berlina (Chevrolet Spark) Updated Trax Holden plans on launching each of the four models every month starting in October with the Trailblazer.
Press Release is on Page 2
Holden’s New Vehicle Onslaught Continues with Reveal Of Astra, Barina, Trailblazer, Trax and All-New Acadia SUV
Holden reveals five new vehicles, including the seven-seat Acadia SUV and Astra small car at exclusive business briefing event in Melbourne overnight Acadia and Astra joined by Barina small car, Trax small SUV and Trailblazer SUV Acadia to launch in 2018, joins Trax and new Trailblazer, along with another all-new, yet-to-be-revealed global SUV in a complete overhaul of Holden’s SUV range From September 1, Holden to launch five new cars over the next five months At an exclusive business briefing event held overnight at Holden’s GM Australia Design Studios in Melbourne, the company hosted the surprise premiere of five new vehicles, headlined by the reveal of the all-new, seven-seat Acadia SUV due in showrooms in 2018.
Alongside the US-sourced Acadia, Holden revealed the all-new Astra hatch, Barina small car, Trax small SUV and Trailblazer full-size SUV to represent the next wave in Holden’s ongoing product revolution, with a particular focus on the critical and growing SUV segment.
Holden Chairman and Managing Director, Mark Bernhard, said Holden was now well underway in delivering on its 2015 commitment to deliver 24 new models by the end 2020.
“From the September 1 launch of Colorado, Holden will launch five new vehicles over the next five months to accelerate our showroom revolution. This level of launch activity hasn’t happened at this company for nearly 15 years and signals our intent loud and clear.
“We’ve already talked a lot about the all-new Astra hatch, the reigning 2016 European Car of the Year, joining our showrooms later this year and the new Barina is a beautiful offering to join the Spark in rejuvenating our small-car portfolio.
“I’m particularly excited, however, to reveal further details around our SUV strategy, headlined by the all-new, seven-seat Acadia. Alongside Trax, Trailblazer and another all-new global SUV that we’ll add to our portfolio soon, Holden will introduce four new SUVs by 2018. This puts us in a great position in the fastest-growing segment of the market.
“The vehicles we’ve revealed reinforce our commitment to introduce the finest global vehicles for Australian customers. The Acadia will be sourced from the US, the Astra from Europe, and the Barina, Trax and Trailblazer from Asia. Holden is in a unique position where we can provide our customers with the best of the best from around the GM world,” said Mr Bernhard.
Pricing and specification of Holden’s new models will be released closer to launch.
Trailblazer: on-sale October 2016 Astra: on-sale November 2016 Barina: on-sale November 2016 Trax: on-sale January 2017 Acadia: on-sale 2018