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  1. General Motors' troubled brand, Opel announced some major changes this past week. For starters, the company announced that it would be pulling out of China in January of 2015. The German marque said poor sales was the major reason as to the brand's departure. In 2013, Opel only sold 4,365 vehicles through twenty-two dealers. That pales in comparison to Buick which moved 810,000 vehicles through 650 dealers. "This is a long overdue decision. It would have cost hundreds of millions of euros to raise awareness of the Opel brand and to expand the distribution network. Buick, however, is one of the market leaders in China and we plan to intensify our future collaboration, with several projects currently under examination," said Opel CEO Karl-Thomas Neumann. More intriguing is the announcement for Opel's Ruesselsheim, Germany plant. The automaker announced a €245 million ($337 million) investment into the plant for a new model that will be announced later this year. Opel announced that Ruesselsheim would be home of a future model that will be sold in the U.S. as a Buick. This bit of news furthers the plans of intertwining Buick and Opel. What could this new model be? We been hearing rumors that it could be the Adam or Cascada convertible. We'll keep you updated. Source: Opel William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster. Press Release is on Page 2 Opel Invests 245 Million Euros in Ruesselsheim Investment for additional vehicle for main German plant at end of decade Additional production of a Buick model for North America Change of export strategy for Chinese market Ruesselsheim. On top of four Insignia variants and the Zafira Tourer, which will be produced as of January 2015, the Ruesselsheim plant will get two additional vehicles later in the decade. This was decided by the Opel Supervisory Board at its meeting this week. A significant investment of 245 million euros will be made to build an additional model. Due to competitive reasons, details about this car will not be announced until the end of the year. The Supervisory Board also gave the green light for the future production of an additional variant of the Insignia. The Ruesselsheim plant has been chosen for the assembly of a future model which will be sold in the US under the Buick brand name. Start of production will also be in the second half of the decade. "With the investment in a new, additional model for Ruesselsheim, we will take another important step in our multi-billion dollar model offensive with which we will pave the way for Opel’s profitable growth,” said GM President and Opel Supervisory Board Chairman Dan Ammann. "And the Buick production in Ruesselsheim will further improve our capacity utilization," added Opel CEO Dr. Karl-Thomas Neumann. ”The decisions of the Supervisory Board for the production of a Buick and for the investment in an additional model for the Rüsselsheim plant are based on the recently concluded collective agreement. They are part of our extended growth strategy and are further evidence of GM’s confidence in Opel," said Dr. Wolfgang Schäfer-Klug, Head of the Opel Works Council and Deputy Chairman of the Supervisory Board. In addition, Opel has decided to change the export strategy for the Chinese market. As of January 2015, sales of the Opel brand in China will cease. "This is a long overdue decision,” said Dr. Karl-Thomas Neumann. “It would have cost hundreds of millions of euros to raise awareness of the Opel brand and to expand the distribution network. Buick, however, is one of the market leaders in China and we plan to intensify our future collaboration, with several projects currently under examination." Last year, 22 Opel dealers in China sold a total of 4,365 vehicles. In comparison, Buick – with 650 dealers – sold about 810,000 vehicles in China, including several that were co-developed with Opel. Globally, Buick set an all-time global sales record last year, delivering 1.032 million vehicles worldwide. Buick was GM’s third largest passenger car brand after Chevrolet (4.984 million units) and Opel/Vauxhall (1.064 million units). View full article
  2. We've seen the shots of the new Chevrolet Cruze wearing layers of camouflage, but some new shots out of China could give us our best look of what the automaker has in mind for the next-generation model. Chinese automotive site, auto.sohu.com got their hands on what is reported to be a un-camouflaged next-generation Cruze sitting in a parking lot. Judging from the pictures, Chevrolet is making some dramatic changes. The front end looks to be borrowing some ideas from the SS with two distinctly separate grilles and a large Bowtie emblem. A set of narrowed headlights sit on either side. One other design cue to take note of is the arch in the rear wheel wells, something very reminiscent to the Impala. Inside looks to be a more upscale interior with a new steering wheel and larger screen for the infotainment system. auto.sohu.com says the Cruze will debut at the Beijing Motor Show in April. We'll keep you updated. Source: auto.sohu.com William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.
  3. We've seen the shots of the new Chevrolet Cruze wearing layers of camouflage, but some new shots out of China could give us our best look of what the automaker has in mind for the next-generation model. Chinese automotive site, auto.sohu.com got their hands on what is reported to be a un-camouflaged next-generation Cruze sitting in a parking lot. Judging from the pictures, Chevrolet is making some dramatic changes. The front end looks to be borrowing some ideas from the SS with two distinctly separate grilles and a large Bowtie emblem. A set of narrowed headlights sit on either side. One other design cue to take note of is the arch in the rear wheel wells, something very reminiscent to the Impala. Inside looks to be a more upscale interior with a new steering wheel and larger screen for the infotainment system. auto.sohu.com says the Cruze will debut at the Beijing Motor Show in April. We'll keep you updated. Source: auto.sohu.com William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster. View full article
  4. BYD, the Chinese automaker who is backed by Warren Buffett’s Berkshire Hathaway Inc., announced plans to launch in the U.S. by the end of 2015. The automaker which had an aborted U.S. launch in 2010 and a restructure that lasted three years believes that they are more prepared now. “Back then, we had passion, but we had no brand, no history, no capital and no competitive advantage. BYD has become more fashionable and we have improved our design and safety. We don’t want to compete on price anymore, but on quality and innovation,” said Stella LI, senior vice president of the BYD's U.S. operations to Bloomberg. The plan BYD has in place is to launch up to four vehicles for the U.S. market. No indication of what those models will be though. BYD isn't the only Chinese automaker planning an arrival into the U.S. Volvo's parent company, Geely plans to launch vehicles in the U.S. by 2016. Then there is truck and SUV manufacturer Great Wall Motors who planned to launch in the U.S. by 2015. Since then, the company has relaxed that timetable. Source: Bloomberg William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster. View full article
  5. BYD, the Chinese automaker who is backed by Warren Buffett’s Berkshire Hathaway Inc., announced plans to launch in the U.S. by the end of 2015. The automaker which had an aborted U.S. launch in 2010 and a restructure that lasted three years believes that they are more prepared now. “Back then, we had passion, but we had no brand, no history, no capital and no competitive advantage. BYD has become more fashionable and we have improved our design and safety. We don’t want to compete on price anymore, but on quality and innovation,” said Stella LI, senior vice president of the BYD's U.S. operations to Bloomberg. The plan BYD has in place is to launch up to four vehicles for the U.S. market. No indication of what those models will be though. BYD isn't the only Chinese automaker planning an arrival into the U.S. Volvo's parent company, Geely plans to launch vehicles in the U.S. by 2016. Then there is truck and SUV manufacturer Great Wall Motors who planned to launch in the U.S. by 2015. Since then, the company has relaxed that timetable. Source: Bloomberg William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.
  6. William Maley Staff Writer - CheersandGears.com September 24, 2013 Despite Volvo CEOs Stefan Jacoby and Hakan Samuelsson saying a flagship sedan isn't a good idea for the brand, Geely's chairman Li Shufu has been pushing for it for awhile. Shufu's pestering seems to be working as he told Chinese media last week that Volvo will be building a flagship. Tentatively called the S100, the sedan will utilize Volvo's Scalable Platform Architecture (SPA) architecture and be much longer and luxurious than the S80. The S100 will be built and sold in China. Shufu didn't say if the S100 would be exported. Shufu also didn't mention what would be powering the S100 would could present a problem. Volvo has announced they would be dropping their five and six-cylinder engines in favor of turbocharged four-cylinder engines. A four-cylinder flagship sedan really isn't doing any favors, even if it is producing 400+ horsepower. Source: CarNewsChina.com William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.
  7. William Maley Staff Writer - CheersandGears.com September 24, 2013 Despite Volvo CEOs Stefan Jacoby and Hakan Samuelsson saying a flagship sedan isn't a good idea for the brand, Geely's chairman Li Shufu has been pushing for it for awhile. Shufu's pestering seems to be working as he told Chinese media last week that Volvo will be building a flagship. Tentatively called the S100, the sedan will utilize Volvo's Scalable Platform Architecture (SPA) architecture and be much longer and luxurious than the S80. The S100 will be built and sold in China. Shufu didn't say if the S100 would be exported. Shufu also didn't mention what would be powering the S100 would could present a problem. Volvo has announced they would be dropping their five and six-cylinder engines in favor of turbocharged four-cylinder engines. A four-cylinder flagship sedan really isn't doing any favors, even if it is producing 400+ horsepower. Source: CarNewsChina.com William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster. View full article
  8. By William Maley Staff Writer - CheersandGears.com January 21, 2013 Last month, Fisker founder and Chairman Henrik Fisker said the company was looking for "potential strategic partners". The search has led the company to China. According to Reuters, Fisker is in talks with certain Chinese automakers. Fisker's focus on China is due to the Chinese government's backing of local manufacturers in their efforts to acquire "green car" technology from abroad, as the government is trying to ramp up demand for electric cars and plug-in hybrids before the end of the decade. Sources tell Reuters that Fisker has talked with China Grand Automotive Services Co, a large dealership group that has an agreement to distribute Fisker cars in China. Fisker has also talked with the Wanxiang Group, a Chinese supplier that had the winning bid for A123 Systems. Sources say Fisker has also established contacts with a few other Chinese automakers and are expected to talk with them within the next few weeks. "Fisker is in advanced talks with a number of potential strategic partners. We expect some exciting developments in the next few months," said Fisker spokesman Roger Ormisher in a email. Source: Reuters William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.
  9. By William Maley Staff Writer - CheersandGears.com January 21, 2013 Last month, Fisker founder and Chairman Henrik Fisker said the company was looking for "potential strategic partners". The search has led the company to China. According to Reuters, Fisker is in talks with certain Chinese automakers. Fisker's focus on China is due to the Chinese government's backing of local manufacturers in their efforts to acquire "green car" technology from abroad, as the government is trying to ramp up demand for electric cars and plug-in hybrids before the end of the decade. Sources tell Reuters that Fisker has talked with China Grand Automotive Services Co, a large dealership group that has an agreement to distribute Fisker cars in China. Fisker has also talked with the Wanxiang Group, a Chinese supplier that had the winning bid for A123 Systems. Sources say Fisker has also established contacts with a few other Chinese automakers and are expected to talk with them within the next few weeks. "Fisker is in advanced talks with a number of potential strategic partners. We expect some exciting developments in the next few months," said Fisker spokesman Roger Ormisher in a email. Source: Reuters William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster. View full article
  10. By William Maley Staff Writer - CheersandGears.com January 7, 2013 Volvo announced today that overall worldwide sales dropped 6.1% and that 2013 could be a difficult year for the brand. “Competition in the car industry will most likely continue to be as fierce as in 2012 as manufacturers will seek to capture volumes and market shares in a market where the economic situation will remain unstable. 2013 is therefore expected to be a challenging year in terms of margins and growth,” the company said. Volvo delivered 421,951 vehicles in 2012, marking a 6.1% decrease when compared to 2011. The markets which hurt Volvo the hardest were Sweden where sales dropped 11.2% (51,832 vehicles) and China which saw a 10.9% decrease (41,989 vehicles). The U.S. was a bright spot for Volvo, seeing a 1.2% increase for the year (41,989 vehicles). However it was off the pace with the market's 13% improvement for the year. Volvo says the reason for this is due to the company holding off on doing deep discounts. With numbers like these, Volvo's ambitious goal of selling 800,000 vehicles worldwide by 2020 could be that much harder to achieve. Source: Left Lane News William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.
  11. By William Maley Staff Writer - CheersandGears.com January 7, 2013 Volvo announced today that overall worldwide sales dropped 6.1% and that 2013 could be a difficult year for the brand. “Competition in the car industry will most likely continue to be as fierce as in 2012 as manufacturers will seek to capture volumes and market shares in a market where the economic situation will remain unstable. 2013 is therefore expected to be a challenging year in terms of margins and growth,” the company said. Volvo delivered 421,951 vehicles in 2012, marking a 6.1% decrease when compared to 2011. The markets which hurt Volvo the hardest were Sweden where sales dropped 11.2% (51,832 vehicles) and China which saw a 10.9% decrease (41,989 vehicles). The U.S. was a bright spot for Volvo, seeing a 1.2% increase for the year (41,989 vehicles). However it was off the pace with the market's 13% improvement for the year. Volvo says the reason for this is due to the company holding off on doing deep discounts. With numbers like these, Volvo's ambitious goal of selling 800,000 vehicles worldwide by 2020 could be that much harder to achieve. Source: Left Lane News William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster. View full article
  12. William Maley Staff Writer - CheersandGears.com October 23, 2012 Back in 1983, American Motors signed an agreement with Beijing Auto Works to build the Jeep Cherokee XJ. Two years after the agreement, Jeep Cherokees would roll off the line in Beijing. The agreement would solider on when Chrysler brought American Motors in the late eighties. Chrysler would end the agreement in 2009. But now, Jeep vehicles could be rolling off the line again in China. According to Bloomberg, Fiat, Chrysler's parent company, is in talks with their Chinese partner, Guangzhou Automobile Group, to build Jeeps locally. This could include building Jeep's full lineup. “The volume opportunity for us is very significant. We’re reviewing the opportunities within existing capacity” as well as “should we be localizing the entire Jeep portfolio or some of the Jeep portfolio,” said Mike Manley, COO of Fiat and Chrysler in Asia and Jeep's president. Manley was quick to say if this was to go ahead, building vehicles in China would only augment production in the U.S., not kill it. Why is Fiat consider building Jeep vehicles overseas? Sales have been rapidly growing overseas, with 117,189 vehicles sold so far this year. Source: Bloomberg William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.
  13. William Maley Staff Writer - CheersandGears.com October 23, 2012 Back in 1983, American Motors signed an agreement with Beijing Auto Works to build the Jeep Cherokee XJ. Two years after the agreement, Jeep Cherokees would roll off the line in Beijing. The agreement would solider on when Chrysler brought American Motors in the late eighties. Chrysler would end the agreement in 2009. But now, Jeep vehicles could be rolling off the line again in China. According to Bloomberg, Fiat, Chrysler's parent company, is in talks with their Chinese partner, Guangzhou Automobile Group, to build Jeeps locally. This could include building Jeep's full lineup. “The volume opportunity for us is very significant. We’re reviewing the opportunities within existing capacity” as well as “should we be localizing the entire Jeep portfolio or some of the Jeep portfolio,” said Mike Manley, COO of Fiat and Chrysler in Asia and Jeep's president. Manley was quick to say if this was to go ahead, building vehicles in China would only augment production in the U.S., not kill it. Why is Fiat consider building Jeep vehicles overseas? Sales have been rapidly growing overseas, with 117,189 vehicles sold so far this year. Source: Bloomberg William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster. View full article
  14. William Maley Staff Writer - CheersandGears.com August 29, 2012 This week, Ford announced that its luxury branch, Lincoln will be heading out to China in the second half of 2014. "Lincoln is an important part of our plan, and introducing Lincoln in China marks the next step in our expansion in Asia and our commitment to serving customers in the luxury market," said Ford President and CEO Alan Mulally. Lincoln says that by the end of this decade, luxury cars will account for 2.7 million sales. Lincoln also says that China will dwarf the U.S. in sales. What is Lincoln's strategy to take a slice of China's market? "Lincoln will deliver an exceptional and personalized brand experience for Chinese customers seeking luxury tailored to their own needs." Lincoln isn't saying what that will mean for their vehicle lineup in China, most likely long-wheelbase models are on the table. Source: Lincoln William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster. Press Release is on Page 2 Lincoln Coming to China, Bringing Rich Heritage and Unique Alternative to Growing Luxury Market Lincoln will be coming to China, offering its rich and unique heritage to customers seeking a new level of luxury Lincoln will provide a personalized brand experience for affluent Chinese customers seeking a luxury experience tailored to their specific needs Expansion into China further strengthens Ford Motor Company’s commitment and aggressive growth strategy in China and establishes Lincoln as a brand with global appeal; this mark’s Ford’s largest expansion in 50 years Lincoln cars will be available in China in the second half of 2014 BEIJING, 28 August, 2012 – Lincoln is coming to China, bringing its rich heritage and a unique alternative to the evolving luxury car customers in one of the world’s most important auto markets. With a nearly 100-year history, Lincoln will deliver an exceptional and personalized brand experience for Chinese customers seeking luxury tailored to their own needs. New Lincoln products will begin to be sold in China in the second half of 2014 through an independent dealer network. The company begins meeting with dealers interested in being part of Lincoln’s growth in China in the fourth quarter of this year. “Lincoln is an important part of our plan, and introducing Lincoln in China marks the next step in our expansion in Asia and our commitment to serving customers in the luxury market,” said Ford Motor Company President and CEO Alan Mulally. “We recognize the growth potential for Lincoln in China, building on the growing appeal of our new Lincoln products and unique, personalized customer experience in North America.” Luxury for an Evolving Market The luxury segment in China is forecast to surpass the luxury segment in the United States by 2020. In China, luxury vehicle sales are expected to more than double – from 6 percent of the market today to nearly 9 percent by the end of the decade, according to IHS. Annual sales of luxury cars are forecast to be approximately 2.7 million units by then. In China, consumers now see luxury as more than a product, according to an intensive observation study of luxury car buyers conducted by TNS China, “Targeting luxury car drivers in China”. The study also shows that while many affluent consumers in China are still motivated by a primary desire to display their wealth noticeably, data gathered over the last 2 years reveals that a select group of consumers are evolving towards purchasing luxury for the personal experience rather than as an outward signal to others. Their motivation to purchase is also led by self-discovery of products and services that meet their own unique demands, providing a high degree of self-reward in making the right choice. Lincoln’s combination of outstanding products and a personalized luxury buying and ownership experience is expected to be particularly appealing to this evolving group of Chinese luxury consumers. “Globally, we’re seeing a new generation of luxury clients who value more individualistic and tailored options,” said Jim Farley, Group Vice President, Global Marketing Sales and Service, Ford Motor Company. “In China, the emerging luxury buyers are younger and fast-changing, and they have a strong desire to understand and appreciate the heritage of a brand- the origins of its real values such as timeless elegance, sophistication and craftsmanship in Lincoln.” A Luxury Brand Heritage, Unique Vision for the Future Lincoln, named after U.S. President Abraham Lincoln, was founded by Henry Leland. Lincoln was acquired by Ford Motor Company in 1922 when it saw the potential in the brand and identified with its purpose to serve luxury customers uniquely. “Lincoln will distinguish itself by providing more individual and personalized motor cars, and a more personal and crafted experience to match,” said Farley. “The Lincoln experience promises to deliver elegant simplicity, something warmer and more personally engaging.” “Research shows that for luxury consumers in China, international credentials are not enough; heritage and excellence are also expected of a luxury car.” From the brand’s start, Lincolns were known for challenging convention and driving innovation in design and craftsmanship. This includes the ground-breaking design of the Lincoln Zephyr and original Lincoln Continental. Today, Lincoln is combining outstanding vehicles with personal and innovative customer service at every step. Ford Motor Company Expanding Aggressively in China “Lincoln’s introduction to China represents a significant step forward in Ford’s aggressive growth strategy for the country”, said Dave Schoch, Chairman and CEO, Ford Motor China. “We are on track to deliver 15 new Ford-branded vehicles and 20 powertrains by 2015 to Chinese customers. With Lincoln, we will be expanding our product offering to cover China’s fast-growing luxury car segment.” Ford Motor Company is building five new plants in China, including in Chongqing, which is home to the largest manufacturing location for Ford outside southeast Michigan. Once completed, the plants will double the company’s capacity in China to 1.2 million passenger vehicles a year. The expansion, the largest by Ford in 50 years, will help the automaker realize an increase in global sales by around 50 percent from 2010 to about 8 million vehicles annually by mid-decade. View full article
  15. William Maley Staff Writer - CheersandGears.com August 29, 2012 This week, Ford announced that its luxury branch, Lincoln will be heading out to China in the second half of 2014. "Lincoln is an important part of our plan, and introducing Lincoln in China marks the next step in our expansion in Asia and our commitment to serving customers in the luxury market," said Ford President and CEO Alan Mulally. Lincoln says that by the end of this decade, luxury cars will account for 2.7 million sales. Lincoln also says that China will dwarf the U.S. in sales. What is Lincoln's strategy to take a slice of China's market? "Lincoln will deliver an exceptional and personalized brand experience for Chinese customers seeking luxury tailored to their own needs." Lincoln isn't saying what that will mean for their vehicle lineup in China, most likely long-wheelbase models are on the table. Source: Lincoln William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster. Press Release is on Page 2 Lincoln Coming to China, Bringing Rich Heritage and Unique Alternative to Growing Luxury Market Lincoln will be coming to China, offering its rich and unique heritage to customers seeking a new level of luxury Lincoln will provide a personalized brand experience for affluent Chinese customers seeking a luxury experience tailored to their specific needs Expansion into China further strengthens Ford Motor Company’s commitment and aggressive growth strategy in China and establishes Lincoln as a brand with global appeal; this mark’s Ford’s largest expansion in 50 years Lincoln cars will be available in China in the second half of 2014 BEIJING, 28 August, 2012 – Lincoln is coming to China, bringing its rich heritage and a unique alternative to the evolving luxury car customers in one of the world’s most important auto markets. With a nearly 100-year history, Lincoln will deliver an exceptional and personalized brand experience for Chinese customers seeking luxury tailored to their own needs. New Lincoln products will begin to be sold in China in the second half of 2014 through an independent dealer network. The company begins meeting with dealers interested in being part of Lincoln’s growth in China in the fourth quarter of this year. “Lincoln is an important part of our plan, and introducing Lincoln in China marks the next step in our expansion in Asia and our commitment to serving customers in the luxury market,” said Ford Motor Company President and CEO Alan Mulally. “We recognize the growth potential for Lincoln in China, building on the growing appeal of our new Lincoln products and unique, personalized customer experience in North America.” Luxury for an Evolving Market The luxury segment in China is forecast to surpass the luxury segment in the United States by 2020. In China, luxury vehicle sales are expected to more than double – from 6 percent of the market today to nearly 9 percent by the end of the decade, according to IHS. Annual sales of luxury cars are forecast to be approximately 2.7 million units by then. In China, consumers now see luxury as more than a product, according to an intensive observation study of luxury car buyers conducted by TNS China, “Targeting luxury car drivers in China”. The study also shows that while many affluent consumers in China are still motivated by a primary desire to display their wealth noticeably, data gathered over the last 2 years reveals that a select group of consumers are evolving towards purchasing luxury for the personal experience rather than as an outward signal to others. Their motivation to purchase is also led by self-discovery of products and services that meet their own unique demands, providing a high degree of self-reward in making the right choice. Lincoln’s combination of outstanding products and a personalized luxury buying and ownership experience is expected to be particularly appealing to this evolving group of Chinese luxury consumers. “Globally, we’re seeing a new generation of luxury clients who value more individualistic and tailored options,” said Jim Farley, Group Vice President, Global Marketing Sales and Service, Ford Motor Company. “In China, the emerging luxury buyers are younger and fast-changing, and they have a strong desire to understand and appreciate the heritage of a brand- the origins of its real values such as timeless elegance, sophistication and craftsmanship in Lincoln.” A Luxury Brand Heritage, Unique Vision for the Future Lincoln, named after U.S. President Abraham Lincoln, was founded by Henry Leland. Lincoln was acquired by Ford Motor Company in 1922 when it saw the potential in the brand and identified with its purpose to serve luxury customers uniquely. “Lincoln will distinguish itself by providing more individual and personalized motor cars, and a more personal and crafted experience to match,” said Farley. “The Lincoln experience promises to deliver elegant simplicity, something warmer and more personally engaging.” “Research shows that for luxury consumers in China, international credentials are not enough; heritage and excellence are also expected of a luxury car.” From the brand’s start, Lincolns were known for challenging convention and driving innovation in design and craftsmanship. This includes the ground-breaking design of the Lincoln Zephyr and original Lincoln Continental. Today, Lincoln is combining outstanding vehicles with personal and innovative customer service at every step. Ford Motor Company Expanding Aggressively in China “Lincoln’s introduction to China represents a significant step forward in Ford’s aggressive growth strategy for the country”, said Dave Schoch, Chairman and CEO, Ford Motor China. “We are on track to deliver 15 new Ford-branded vehicles and 20 powertrains by 2015 to Chinese customers. With Lincoln, we will be expanding our product offering to cover China’s fast-growing luxury car segment.” Ford Motor Company is building five new plants in China, including in Chongqing, which is home to the largest manufacturing location for Ford outside southeast Michigan. Once completed, the plants will double the company’s capacity in China to 1.2 million passenger vehicles a year. The expansion, the largest by Ford in 50 years, will help the automaker realize an increase in global sales by around 50 percent from 2010 to about 8 million vehicles annually by mid-decade.
  16. William Maley Staff Writer - CheersandGears.com September 6, 2012 The General Motors, PSA alliance has hit a wall. According to German news magazine, Der Spiegel, one part of GM-PSA alliance has been taken out. The part dealt with GM sharing the Insignia platform with Citroën and Peugeot to build their next-generation midsize sedans.That would also allow Citroën and Peugeot vehicles to roll off the line at the Rüsselsheim plant, thus allowing the plant to use up all available capacity. Why was this part taken out? Der Spiegel says Buick and GM China complained, stating the deal would cause the vehicles to compete too closely. Managers are also questioning the cooperation between the two companies. "It would be premature to assume that anything had been agreed upon before and has now been reversed," the spokesman said to Reuters, adding that discussions were continuing with an emphasis on cooperation in purchasing, logistics and product development. Source: Der Spiegel, Reuters William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster. View full article
  17. William Maley Staff Writer - CheersandGears.com September 6, 2012 The General Motors, PSA alliance has hit a wall. According to German news magazine, Der Spiegel, one part of GM-PSA alliance has been taken out. The part dealt with GM sharing the Insignia platform with Citroën and Peugeot to build their next-generation midsize sedans.That would also allow Citroën and Peugeot vehicles to roll off the line at the Rüsselsheim plant, thus allowing the plant to use up all available capacity. Why was this part taken out? Der Spiegel says Buick and GM China complained, stating the deal would cause the vehicles to compete too closely. Managers are also questioning the cooperation between the two companies. "It would be premature to assume that anything had been agreed upon before and has now been reversed," the spokesman said to Reuters, adding that discussions were continuing with an emphasis on cooperation in purchasing, logistics and product development. Source: Der Spiegel, Reuters William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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