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Found 76 results

  1. Maserati has only launched their first SUV, the Levante, last year. But plans are already being drawn up for a second model. During a call with analysts, FCA CEO Sergio Marchionne announced Maserati would be launching a smaller SUV in 2020. The model would use Alfa Romeo's Giorgio platform that underpins the Alfa Stelvio. It is expected that it would get a unique powertrain. With two SUVs, Marchionne believes this will raise sales to 70,000-80,000 vehicles per year. Through the first three quarters of this year, Maserati sales rose from 23,900 to 36,000 thanks in part to the Levante. It isn't all good news, however as Maserati has cut production of the Levante due to changes in rules on the relationship between automakers and dealers in China. Source: Automotive News (Subscription Required) View full article
  2. Maserati has only launched their first SUV, the Levante, last year. But plans are already being drawn up for a second model. During a call with analysts, FCA CEO Sergio Marchionne announced Maserati would be launching a smaller SUV in 2020. The model would use Alfa Romeo's Giorgio platform that underpins the Alfa Stelvio. It is expected that it would get a unique powertrain. With two SUVs, Marchionne believes this will raise sales to 70,000-80,000 vehicles per year. Through the first three quarters of this year, Maserati sales rose from 23,900 to 36,000 thanks in part to the Levante. It isn't all good news, however as Maserati has cut production of the Levante due to changes in rules on the relationship between automakers and dealers in China. Source: Automotive News (Subscription Required)
  3. The Secret Zeta-Based Holden SUV

    The Zeta RWD platform had so much promise when it launched with 2006 Holden Commodore. Plans were drawn up for a number of models that would have included a number of the GM brands, including Cadillac. But the 2008 financial crisis and subsequent bankruptcy of GM saw many of those plans go into the trashbin and would ultimately mark the beginning of the end of Holden's local production. We have learned about one of those Zeta projects. Motoring reports that Holden was working on a Zeta-based SUV that would compete against the Ford Territory, a model that used the underpinnings of the Falcon. “There was an SUV and that was probably one of the defining moments around global Zeta and it was probably one of the defining moments around Holden’s success in Australia,” said Mark Sheridan, former head of Holden's advanced vehicle design chief and one the key people behind the development of Zeta. “Ford made a really good decision around Territory … We looked at cars exactly like that way back on Zeta and the GM leadership at the time said no. They said ‘we can do these better and more efficiently because they are the types of cars we do, off North American architectures rather than the Zeta architecture.” Sadly, General Motors would not build that SUV for Holden. Insiders at Holden believed that if the project was allowed to continue, it might have helped keep local manufacturing. “That (Zeta SUV) would have given us a portfolio that would have given us a much bigger stretch across the marketplace and that would have given people a choice,” Sheridan said. “If that had been allied with the Zeta architecture or something that we manufactured in Adelaide, then Adelaide wouldn’t have had the volume issues and the productivity issues and the cost issues it had.” This isn't the first story of a Holden project being canned. As we reported last year, there was a secret project for an electric supercar that could rival the Bugatti Veyron in terms of performance. Source: Motoring
  4. The Zeta RWD platform had so much promise when it launched with 2006 Holden Commodore. Plans were drawn up for a number of models that would have included a number of the GM brands, including Cadillac. But the 2008 financial crisis and subsequent bankruptcy of GM saw many of those plans go into the trashbin and would ultimately mark the beginning of the end of Holden's local production. We have learned about one of those Zeta projects. Motoring reports that Holden was working on a Zeta-based SUV that would compete against the Ford Territory, a model that used the underpinnings of the Falcon. “There was an SUV and that was probably one of the defining moments around global Zeta and it was probably one of the defining moments around Holden’s success in Australia,” said Mark Sheridan, former head of Holden's advanced vehicle design chief and one the key people behind the development of Zeta. “Ford made a really good decision around Territory … We looked at cars exactly like that way back on Zeta and the GM leadership at the time said no. They said ‘we can do these better and more efficiently because they are the types of cars we do, off North American architectures rather than the Zeta architecture.” Sadly, General Motors would not build that SUV for Holden. Insiders at Holden believed that if the project was allowed to continue, it might have helped keep local manufacturing. “That (Zeta SUV) would have given us a portfolio that would have given us a much bigger stretch across the marketplace and that would have given people a choice,” Sheridan said. “If that had been allied with the Zeta architecture or something that we manufactured in Adelaide, then Adelaide wouldn’t have had the volume issues and the productivity issues and the cost issues it had.” This isn't the first story of a Holden project being canned. As we reported last year, there was a secret project for an electric supercar that could rival the Bugatti Veyron in terms of performance. Source: Motoring View full article
  5. Whats In Store for Ford's Product Plans

    Last week, Ford CEO Jim Hackett unveiled his plans for the company. One key part of his plan is moving $7 billion from the development of cars to trucks. What does this entail? Car and Driver have done a bit of digging and has brought forth some answers. Jim Farley, Ford’s president of global markets tells the magazine the company will focus on its regional strengths for future products. For the U.S., this means developing “authentic, off-road capable” vehicles according to him. That includes the upcoming EcoSport crossover, Ranger pickup, and Bronco SUV. Ford is planning to focus on utility vehicles in other markets as well as they have found success with “styled, on-road performance" crossovers. Europe will begin seeing models that are “urban-utility products.” For Asia (in particular China), Ford will focus on the "C-plus" larger midsize segment and three-row SUVs. As for cars, Farley said Ford will be repositioning products in certain markets to "lower-volume, higher-revenue sub-segments." For example, the Fiesta and Focus will become more upmarket. Source: Car and Driver
  6. Last week, Ford CEO Jim Hackett unveiled his plans for the company. One key part of his plan is moving $7 billion from the development of cars to trucks. What does this entail? Car and Driver have done a bit of digging and has brought forth some answers. Jim Farley, Ford’s president of global markets tells the magazine the company will focus on its regional strengths for future products. For the U.S., this means developing “authentic, off-road capable” vehicles according to him. That includes the upcoming EcoSport crossover, Ranger pickup, and Bronco SUV. Ford is planning to focus on utility vehicles in other markets as well as they have found success with “styled, on-road performance" crossovers. Europe will begin seeing models that are “urban-utility products.” For Asia (in particular China), Ford will focus on the "C-plus" larger midsize segment and three-row SUVs. As for cars, Farley said Ford will be repositioning products in certain markets to "lower-volume, higher-revenue sub-segments." For example, the Fiesta and Focus will become more upmarket. Source: Car and Driver View full article
  7. Marchionne Stokes Ferrari's Interest In An SUV

    Back in July, we reported that Ferrari was planning an SUV. This was a bit of a surprise since Ferrari Chairman and FCA CEO Sergio Marchionne said "you have to shoot me first,” when asked about this last year. He would confirm that the brand is considering this a month later. It seems now Ferrari is now beyond the consideration stage. Today at the New York Stock Exchange, Marchionne said the automaker is deciding on production which will take about 30 months to complete. Production would be limited to preserve exclusivity. “We’re dead serious about this. We need to learn how to master this whole new relationship between exclusivity and scarcity of product, then we’re going to balance this desire to grow with a widening of the product portfolio,” said Marchionne. As we reported back in August, the SUV or 'FUV' as Marchionne calls it is part of an effort to double the profits of Ferrari. Source: Bloomberg
  8. Back in July, we reported that Ferrari was planning an SUV. This was a bit of a surprise since Ferrari Chairman and FCA CEO Sergio Marchionne said "you have to shoot me first,” when asked about this last year. He would confirm that the brand is considering this a month later. It seems now Ferrari is now beyond the consideration stage. Today at the New York Stock Exchange, Marchionne said the automaker is deciding on production which will take about 30 months to complete. Production would be limited to preserve exclusivity. “We’re dead serious about this. We need to learn how to master this whole new relationship between exclusivity and scarcity of product, then we’re going to balance this desire to grow with a widening of the product portfolio,” said Marchionne. As we reported back in August, the SUV or 'FUV' as Marchionne calls it is part of an effort to double the profits of Ferrari. Source: Bloomberg View full article
  9. It was about a month ago that we reported on the rumor of Ferrari working on an SUV, a complete 180 from Ferrari Chairman (and Fiat Chrysler Automobiles CEO) Sergio Marchionne's “you have to shoot me first” answer when asked about this last year. That rumor has been revealed to be true. During a conference call reporting second-quarter earnings, Marchionne confirmed that the Italian sports car builder is considering an expansion into utility vehicles and possibly reinvent the segment. "It will probably happen but it will happen in Ferrari’s style,” said Marchionne. "That space is too big and too inviting and we have a lot of our customers who will be more than willing to drive a Ferrari-branded vehicle that has that king of utilitarian objective." Marchionne also reiterated the “you have to shoot me first” comment is if Ferrari comes up with something similar to the models from Bentley or Porsche. Bloomberg learned from sources earlier in the week about Ferrari considering adding an SUV to their lineup in an effort to double profits by 2022. The model would be targeted at customers in Asia, particularly those in China. This could add an extra 2,000 sales for the company. But this could bring up a big problem for Ferrari. Currently, Ferrari produces under 10,000 vehicles a year to avoid various emission regulations. By possibly adding an SUV, Ferrari would now have to meet them. According to sources, Ferrari is planning on introducing more hybrid models beginning in 2019 to meet the various regulations. Next year, Marchionne will be presenting his final five-year business plan for FCA and their various brands. We'll likely find out then if Ferrari is going forward on the utility vehicle. Source: Bloomberg, (2)
  10. It was about a month ago that we reported on the rumor of Ferrari working on an SUV, a complete 180 from Ferrari Chairman (and Fiat Chrysler Automobiles CEO) Sergio Marchionne's “you have to shoot me first” answer when asked about this last year. That rumor has been revealed to be true. During a conference call reporting second-quarter earnings, Marchionne confirmed that the Italian sports car builder is considering an expansion into utility vehicles and possibly reinvent the segment. "It will probably happen but it will happen in Ferrari’s style,” said Marchionne. "That space is too big and too inviting and we have a lot of our customers who will be more than willing to drive a Ferrari-branded vehicle that has that king of utilitarian objective." Marchionne also reiterated the “you have to shoot me first” comment is if Ferrari comes up with something similar to the models from Bentley or Porsche. Bloomberg learned from sources earlier in the week about Ferrari considering adding an SUV to their lineup in an effort to double profits by 2022. The model would be targeted at customers in Asia, particularly those in China. This could add an extra 2,000 sales for the company. But this could bring up a big problem for Ferrari. Currently, Ferrari produces under 10,000 vehicles a year to avoid various emission regulations. By possibly adding an SUV, Ferrari would now have to meet them. According to sources, Ferrari is planning on introducing more hybrid models beginning in 2019 to meet the various regulations. Next year, Marchionne will be presenting his final five-year business plan for FCA and their various brands. We'll likely find out then if Ferrari is going forward on the utility vehicle. Source: Bloomberg, (2) View full article
  11. Genesis is slowly building out its lineup of vehicles with a compact sedan called the G70 coming soon, along with a variety of SUVs and a coupe. We now have an idea of the possible names for these upcoming models. Motor Authority has found various trademark filings done by Genesis for the United States Patent and Trademark Office. First up, Genesis has filed trademarks on GV60, GV70, and GV80. This is for their upcoming lineup of SUVs which first saw previewed the GV80 concept earlier this year at New York. Genesis has said their SUVs will use GV and a number for naming. We know that Genesis is working on a coupe that is due to arrive in 2020 and it could be wearing a GT nameplate. Genesis has filed trademark applications for GT60, GT70, GT80, and GT90. Finally, Motor Authority found a filing for the G60 trademark. This could possibly hint at a subcompact model of some sort. As with all stories dealing with trademarks, this doesn't mean vehicles will appear with these names. But we can count on some of the GV names appearing on future models. Source: Motor Authority
  12. Genesis is slowly building out its lineup of vehicles with a compact sedan called the G70 coming soon, along with a variety of SUVs and a coupe. We now have an idea of the possible names for these upcoming models. Motor Authority has found various trademark filings done by Genesis for the United States Patent and Trademark Office. First up, Genesis has filed trademarks on GV60, GV70, and GV80. This is for their upcoming lineup of SUVs which first saw previewed the GV80 concept earlier this year at New York. Genesis has said their SUVs will use GV and a number for naming. We know that Genesis is working on a coupe that is due to arrive in 2020 and it could be wearing a GT nameplate. Genesis has filed trademark applications for GT60, GT70, GT80, and GT90. Finally, Motor Authority found a filing for the G60 trademark. This could possibly hint at a subcompact model of some sort. As with all stories dealing with trademarks, this doesn't mean vehicles will appear with these names. But we can count on some of the GV names appearing on future models. Source: Motor Authority View full article
  13. Unless you have been living underneath a rock, then you know that the popularity of crossovers and SUVs have been booming. A new analysis reveals this popularity will not be going away anytime soon. IHS Markit looked at consumer loyalty rates for various body styles from 2012 to April 2017 and found that 66.2 percent owners of SUV and crossover models returned to buy another - the highest IHS has ever recorded. To give some perspective, pickups come second at 50.9 percent. "We collect this data and provide it to our clients once a month, but we felt that the results were so extraordinary in terms of consumer loyalty numbers for SUVs and CUVs that we wanted to publicly release it," said Tom Libby, manager of automotive loyalty and industry analysis at IHS Markit. More surprising is how much the loyalty rate for SUVs and crossovers has been rising since 2012. That year saw a loyalty rate of 52.9 percent. "While one can make the case that a factor is gas prices, there are some other key drivers to sport and crossover utility. One is wide range of selection in price and size of crossover vehicles. SUVs also have the appealing combination where the driver gets the comfort level of being in a car but also gets the versatility of being in a larger vehicle," Libby said. With one body style going up, one must go down. In this case, it happens to be the sedan. In 2012, loyalty for sedans stood at 56 percent. Since then, the rate has been dropping - stands at 49 percent through the first four months of this year. IHS Markit analysis revealed that in the first four months of 2017, two-thirds of sedan owners that bought a new vehicle chose an SUV/crossover. Those likely to switch from a sedan to an SUV/crossover are ones that have owned only one sedan. But don't expect sedans to go away anytime soon. "While loyalty in sedans has gone down, sedans aren't going away. Sedans still play a significant part in the market, and that's not going away anytime soon," said Libby. Source: Automotive News (Subscription Required) View full article
  14. Unless you have been living underneath a rock, then you know that the popularity of crossovers and SUVs have been booming. A new analysis reveals this popularity will not be going away anytime soon. IHS Markit looked at consumer loyalty rates for various body styles from 2012 to April 2017 and found that 66.2 percent owners of SUV and crossover models returned to buy another - the highest IHS has ever recorded. To give some perspective, pickups come second at 50.9 percent. "We collect this data and provide it to our clients once a month, but we felt that the results were so extraordinary in terms of consumer loyalty numbers for SUVs and CUVs that we wanted to publicly release it," said Tom Libby, manager of automotive loyalty and industry analysis at IHS Markit. More surprising is how much the loyalty rate for SUVs and crossovers has been rising since 2012. That year saw a loyalty rate of 52.9 percent. "While one can make the case that a factor is gas prices, there are some other key drivers to sport and crossover utility. One is wide range of selection in price and size of crossover vehicles. SUVs also have the appealing combination where the driver gets the comfort level of being in a car but also gets the versatility of being in a larger vehicle," Libby said. With one body style going up, one must go down. In this case, it happens to be the sedan. In 2012, loyalty for sedans stood at 56 percent. Since then, the rate has been dropping - stands at 49 percent through the first four months of this year. IHS Markit analysis revealed that in the first four months of 2017, two-thirds of sedan owners that bought a new vehicle chose an SUV/crossover. Those likely to switch from a sedan to an SUV/crossover are ones that have owned only one sedan. But don't expect sedans to go away anytime soon. "While loyalty in sedans has gone down, sedans aren't going away. Sedans still play a significant part in the market, and that's not going away anytime soon," said Libby. Source: Automotive News (Subscription Required)
  15. Rumorpile: Ferrari Is Planning An SUV

    “You have to shoot me first.” That was the response of Ferrari Chairman (and Fiat Chrysler Automobiles CEO) Sergio Marchionne last year when asked if Ferrari would ever do an SUV. But it seems Ferrari is working on one according to a report from Car. The model - codenamed F16X is expected to be paired up with the replacement for the GT4C, due out in 2020. That means it will feature aluminum architecture and all-wheel drive. F16X will set itself apart from the GT4C by having a higher ride height, feature a four-door coupe body with rear suicide doors, and utilize V8 and hybrid powertrains. According to sources at the company, the F16X will cost 300,000 euros (about $341,724.57). Source: Car
  16. “You have to shoot me first.” That was the response of Ferrari Chairman (and Fiat Chrysler Automobiles CEO) Sergio Marchionne last year when asked if Ferrari would ever do an SUV. But it seems Ferrari is working on one according to a report from Car. The model - codenamed F16X is expected to be paired up with the replacement for the GT4C, due out in 2020. That means it will feature aluminum architecture and all-wheel drive. F16X will set itself apart from the GT4C by having a higher ride height, feature a four-door coupe body with rear suicide doors, and utilize V8 and hybrid powertrains. According to sources at the company, the F16X will cost 300,000 euros (about $341,724.57). Source: Car View full article
  17. Bentley has been hinting for awhile about adding a second SUV to its lineup, something smaller than the current Bentayga. This new SUV could go all-electric according to a report from Automotive News. "I can assure you that Bentley -- on the long term view -- will not stay with one model only in the SUV lineup. We have clear indications that a smaller Bentayga as a Bentley SUV would find great acceptance," said Wolfgang Duerheimer, Bentley CEO. But there is the concern that the smaller SUV could eat into the sales of the Bentayga. Hence the idea of making it an EV. "If you are looking for such a car [small SUV] then we are looking to that in combination with the possibilities to go full electric. It only makes sense if you get really new customers into the brand," said Rolf Frech, Bentley's board member for engineering. Frech said that if this idea was to go forward, it would likely come in 2020 or beyond when Bentley reaches stage two of their electrification plans. Part one is the introduction of the Bentayga PHEV this year, followed by the Flying Spur and Mulsanne. Source: Automotive News (Subscription Required) View full article
  18. Bentley's Second SUV Could Go Electric Only

    Bentley has been hinting for awhile about adding a second SUV to its lineup, something smaller than the current Bentayga. This new SUV could go all-electric according to a report from Automotive News. "I can assure you that Bentley -- on the long term view -- will not stay with one model only in the SUV lineup. We have clear indications that a smaller Bentayga as a Bentley SUV would find great acceptance," said Wolfgang Duerheimer, Bentley CEO. But there is the concern that the smaller SUV could eat into the sales of the Bentayga. Hence the idea of making it an EV. "If you are looking for such a car [small SUV] then we are looking to that in combination with the possibilities to go full electric. It only makes sense if you get really new customers into the brand," said Rolf Frech, Bentley's board member for engineering. Frech said that if this idea was to go forward, it would likely come in 2020 or beyond when Bentley reaches stage two of their electrification plans. Part one is the introduction of the Bentayga PHEV this year, followed by the Flying Spur and Mulsanne. Source: Automotive News (Subscription Required)
  19. "SUVs are the top-selling segment in the U.S. That is why we are introducing five new SUVs in the U.S. by 2020," for the Ford brand, said Mark LaNeve, Ford vice president of U.S. marketing, sales and service in a statement this week. We already know three of the five models: EcoSport in 2018, the electric compact crossover in 2019, and the Bronco in 2020. But what about the other two? Reuters has learned from supplier sources that the models in question will be based on Ford's next-generation Focus and Fiesta. Meanwhile, Lincoln will be getting an additional model to their crossover/utility lineup. Sources say it will be a midsize model sharing the underpinnings of the Explorer due in 2019. Currently, the model is known internally as Aviator and MKD. We hope Lincoln goes with the former and not the latter. Source: Reuters Pic Credit: NewspressUSA View full article
  20. "SUVs are the top-selling segment in the U.S. That is why we are introducing five new SUVs in the U.S. by 2020," for the Ford brand, said Mark LaNeve, Ford vice president of U.S. marketing, sales and service in a statement this week. We already know three of the five models: EcoSport in 2018, the electric compact crossover in 2019, and the Bronco in 2020. But what about the other two? Reuters has learned from supplier sources that the models in question will be based on Ford's next-generation Focus and Fiesta. Meanwhile, Lincoln will be getting an additional model to their crossover/utility lineup. Sources say it will be a midsize model sharing the underpinnings of the Explorer due in 2019. Currently, the model is known internally as Aviator and MKD. We hope Lincoln goes with the former and not the latter. Source: Reuters Pic Credit: NewspressUSA
  21. More and more police departments are going towards crossovers and SUVs for their fleets. According to Automotive News Canada, police departments are going with these vehicles over their sedan counterparts as they are able to fit all of their equipment needed on a daily basis. Officers like them as crossovers and SUVs are easier to get in and out. “We’re all dealing with the same issue, and that is the vehicles are getting smaller, yet there’s still demand for more gadgets and equipment put into those cars. It’s always a bit of a tradeoff and a challenge to make it all fit,” Julie Furlotte, the Royal Canadian Mounted Police's national mobile assets manager. The RCMP's current fleet is made up of around 1,200 to 1,300 police package sedans and 1,600 police package utility vehicles. There is also another plus point for utility vehicles, durability. “I’m hearing from my customers anyway that when they look at the sedan versus the SUVs, the SUVs are a little bit more expensive (but) they actually get better durability out of them,” said GM Canada’s manager of fleet marketing and government sales. There is the question of the performance gap. Pursuit vehicles are mostly sedans as they offer better than their utility counterparts. But that is changing. Sgt. Michael McCarthy of the Michigan State Police (MSP) precision-driving team - they're the group behind the annual test of pursuit-rated vehicles - says the performance gap is shrinking. “LAPD (Los Angeles Police Department) are buying a larger percentage of SUVs than they are of the sedans. They are very capable. They have a fairly short turning radius. They’re deceptively fast.” Source: Automotive News Canada (Subscription Required) View full article
  22. More and more police departments are going towards crossovers and SUVs for their fleets. According to Automotive News Canada, police departments are going with these vehicles over their sedan counterparts as they are able to fit all of their equipment needed on a daily basis. Officers like them as crossovers and SUVs are easier to get in and out. “We’re all dealing with the same issue, and that is the vehicles are getting smaller, yet there’s still demand for more gadgets and equipment put into those cars. It’s always a bit of a tradeoff and a challenge to make it all fit,” Julie Furlotte, the Royal Canadian Mounted Police's national mobile assets manager. The RCMP's current fleet is made up of around 1,200 to 1,300 police package sedans and 1,600 police package utility vehicles. There is also another plus point for utility vehicles, durability. “I’m hearing from my customers anyway that when they look at the sedan versus the SUVs, the SUVs are a little bit more expensive (but) they actually get better durability out of them,” said GM Canada’s manager of fleet marketing and government sales. There is the question of the performance gap. Pursuit vehicles are mostly sedans as they offer better than their utility counterparts. But that is changing. Sgt. Michael McCarthy of the Michigan State Police (MSP) precision-driving team - they're the group behind the annual test of pursuit-rated vehicles - says the performance gap is shrinking. “LAPD (Los Angeles Police Department) are buying a larger percentage of SUVs than they are of the sedans. They are very capable. They have a fairly short turning radius. They’re deceptively fast.” Source: Automotive News Canada (Subscription Required)
  23. Hyundai has been seeing its sales declined as it doesn't have enough crossovers and SUV to feed the growing demand by consumers. This, in turn, is causing profits to drop, making investors disappointed. Because of this Hyundai is going crazy with cutting costs. Reuters reports that Hyundai's cost-cutting measures include reducing the number of business-class flights, annual trips for overseas workers to see family, and cutting back on fluorescent light bulbs. "We're trying to address a mismatch between the market trend and our product line-up. That's a longer term plan. For now we're trying to save every penny," said a source. Hyundai is working overtime to get new crossovers out the door starting with a B-segment model in 2018. In the meantime, Hyundai is redirecting exports from low-demand markets to the U.S. Source: Reuters View full article
  24. Hyundai Begins Cuts Due To SUV Boom

    Hyundai has been seeing its sales declined as it doesn't have enough crossovers and SUV to feed the growing demand by consumers. This, in turn, is causing profits to drop, making investors disappointed. Because of this Hyundai is going crazy with cutting costs. Reuters reports that Hyundai's cost-cutting measures include reducing the number of business-class flights, annual trips for overseas workers to see family, and cutting back on fluorescent light bulbs. "We're trying to address a mismatch between the market trend and our product line-up. That's a longer term plan. For now we're trying to save every penny," said a source. Hyundai is working overtime to get new crossovers out the door starting with a B-segment model in 2018. In the meantime, Hyundai is redirecting exports from low-demand markets to the U.S. Source: Reuters
  25. Rolls-Royce is the latest automaker to announce they are working on an SUV known as Project Cullinan and today, the company has dropped a couple of pictures to give us a glimpse of what's in store. Rolls doesn't call Project Cullinan an SUV. Instead, they describe the vehicle as being as an “all-terrain, high-sided vehicle.” (Is there such a thing too much pomp and circumstance? -WM) From the two pictures Rolls-Royce has released, Cullinan looks like a raised Phantom wagon. “This is an incredibly exciting moment in the development of Project Cullinan both for Rolls-Royce and for the patrons of luxury that follow us around the world. Bringing together the new four-wheel drive system and the new ‘architecture of luxury’ for the first time sets us on the road to creating a truly authentic Rolls-Royce which, like its forebears, will reset the standard by which all other luxury goods are judged,” said Torsten Müller-Ötvös, Rolls Royce's CEO in a statement. Project Cullinan is also an important vehicle for Rolls-Royce. It will be one of the first vehicles, alongside the new Phantom to use a new aluminum architecture that will underpin future models. The SUV or “all-terrain, high-sided vehicle” is expected to debut sometime late next year. Source: Rolls-Royce Press Release is on Page 2 PROJECT CULLINAN TAKES NEXT STEP IN DEVELOPMENT PROGRAMME In an open letter published in the Financial Times on 18 February 2015, Rolls-Royce undertook to regularly inform its stakeholders about the progress of Project Cullinan. Continuing this dialogue, which has seen twice-yearly updates, Rolls-Royce today publishes photographs depicting the latest key milestone in the development programme of this new ‘all-terrain, high-sided vehicle’. This first full development vehicle will begin testing in public from tomorrow. The world’s leading luxury goods brand has regularly informed its patrons about this painstaking development programme. Advocates of the marque have been shown the first engineering mule built for the development of the new all-wheel drive suspension system, as well as those created to test the all-new aluminium architecture that will underpin all Rolls-Royces from 2018 onwards. This latest development vehicle will travel to numerous locations around the world in a challenging testing programme to ensure that the end product will be ‘Effortless … Everywhere’. Just after Christmas, for example, Project Cullinan will enter the Arctic Circle to undergo cold weather durability and traction testing. Later in 2017, it will travel to the Middle East to endure the highest of temperatures and challenging desert conditions. “This is an incredibly exciting moment in the development of Project Cullinan both for Rolls-Royce and for the patrons of luxury that follow us around the world,” comments Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “Bringing together the new four-wheel drive system and the new ‘architecture of luxury’ for the first time sets us on the road to creating a truly authentic Rolls-Royce which, like its forebears, will reset the standard by which all other luxury goods are judged.” View full article

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