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October 2007 Sales: Chrysler LLC


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Chrysler LLC Announces Overall October 2007 U.S. Sales Down 9 Percent as Industry Sales Continue Below Trend Levels

* Chrysler brand car sales rise 7 percent over October 2006; led by Sebring

Sedan and Convertible

* Chrysler Town & Country up 26 percent on the success of the new model

* Jeep® brand sales down 21 percent year-over-year, driven by planned

fleet reductions

* Jeep Wrangler sales increase 8 percent versus last year

* Dodge brand car sales up 18 percent from the same period last year

* Dealer inventory down 8 percent or 469,426 units versus October 2006

AUBURN HILLS, Mich., Nov. 1 /PRNewswire/ -- Chrysler LLC reported U.S.

sales for October 2007 of 145,316 units; down 9 percent compared to October

2006 with 159,586 units sold. All sales figures are reported as unadjusted.

"Growing concerns about the housing slump are showing up in consumers'

expectations about future economic conditions as auto sales for the month

of October continue below trend levels," said Darryl Jackson, Vice

President - U.S. Sales. "Today's company announcement on product changes

reflects our customer-driven philosophy and current market conditions."

Chrysler brand car sales were led by Sebring Sedan which posted sales

of 5,015 units, up 86 percent versus 2006 and Sebring Convertible which

finished the month with sales of 1,856 units, up 837 percent versus October

2006. Chrysler Town & Country sales rose 26 percent to 12,177 units versus

October 2006 with 9,668 units.

Jeep® brand sales were down 21 percent year-over-year, driven by

planned fleet reductions. Jeep Wrangler and Wrangler Unlimited posted sales

of 9,354 units, up 8 percent versus October 2006.

Dodge brand car sales increased 18 percent over last year aided by

steady sales of the Dodge Avenger with 6,268 units delivered.

"Given the competitive market, our approach is to provide substantial

value to our consumers by offering consumer cash and lease cash on the

majority of our 2008 models in November," said Michael Keegan, Vice

President - Volume Planning and Sales Operations. "We will also introduce

0% APR for 36 months on 2008 models through the end of the month."

Chrysler finished the month with 469,426 units of inventory, or an

84-day supply. Inventory is down by 8 percent compared to October 2006 when

it was at 508,724 units.

Chrysler LLC U.S. Sales Summary Thru October 2007

						   Month Sales	 Vol %	   Sales CYTD	   Vol %
	Model			   Curr Yr	Pr Yr  Change   Curr Yr	  Pr Yr  Change

	Sebring			   6,871	2,892   138%	 75,148	 49,618	51%
	300				   8,923   10,518   -15%	 99,174	116,625   -15%
	Crossfire			   111	  763   -85%	  8,401	  8,144	 3%
	PT Cruiser			5,695   10,692   -47%	 83,078	116,806   -29%
	Aspen				 1,783	1,524	17%	 24,251	 2,258	974%
	Pacifica			  4,880	5,578   -13%	 47,754	 66,463   -28%
	Town & Country	   12,177	9,668	26%	111,311	136,721   -19%
	  CHRYSLER BRAND	 40,440   41,635	-3%	449,117	496,635   -10%
	Compass			   2,240	3,342   -33%	 33,513	  9,790   242%
	Patriot			   3,636		0	 0%	 31,248		  0	 0%
	Wrangler			  9,354	8,679	 8%	101,903	 62,913	62%
	Liberty			   6,486   11,004   -41%	 75,351	114,218   -34%
	Grand Cherokee		7,449	9,193   -19%	100,695	118,351   -15%
	Commander			 2,691	8,079   -67%	 52,815	 72,908   -28%
	  JEEP BRAND		 31,856   40,297   -21%	395,525	378,180	 5%
	Caliber			   5,563	7,790   -29%	 85,915	 75,791	13%
	Avenger			   6,268		0	 0%	 65,416		  0	 0%
	Charger			   8,343	8,619	-3%	 97,833	 96,387	 2%
	Viper					36	  198   -82%		384	  1,311   -71%
	Magnum				3,219	2,576	25%	 25,561	 35,222   -27%
	Dakota				3,196	4,943   -35%	 44,572	 66,416   -33%
	Ram P/U			  24,711   28,251   -13%	301,689	303,476	-1%
	Caravan			  11,005   12,454   -12%	141,477	182,805   -23%
	Durango			   2,322	6,932   -67%	 39,833	 60,349   -34%
	Nitro				 5,891	3,044	94%	 61,680	  4,010  1438%
	Sprinter			  2,466	2,289	 8%	 13,659	 19,066   -28%
	  DODGE BRAND		73,020   77,654	-6%	879,497	912,719	-4%

	TOTAL CHRYSLER LLC  145,316  159,586	-9%  1,724,139  1,787,534	-4%

		TOTAL CAR		36,403   32,369	12%	443,937	426,776	 4%
		TOTAL TRUCK	 108,913  127,217   -14%  1,280,202  1,360,758	-6%
	Selling Days			 26	   25			   256		255


SOURCE Chrysler LLC

Link to Press Release:

http://www.prnewswire.com/cgi-bin/stories....5828&EDATE=

Edited by Dodgefan
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See Cerberus? The Magnum is up this month...go kill the tanking compass or the Commander...that had a rough month.

Charger sales remain pretty steady.

300 dipped a bit.

They are being hurt by the Durango and Commander the most. Interesting how the Aspen is actually up.

No that great of a month...lots of work to do.

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Only the PT convertible is being dropped. The Pacifica is a dated hog and they don't need anymore SUV's. Also, its a Daimler design. Magnum needs to make way for Challenger, and its not really selling in #'s to justify the extra costs.

Commander and Compass are next. Also, I predict a crash [quicker] restyle of the Sebring.

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Only the PT convertible is being dropped. The Pacifica is a dated hog and they don't need anymore SUV's. Also, its a Daimler design. Magnum needs to make way for Challenger, and its not really selling in #'s to justify the extra costs.

Commander and Compass are next. Also, I predict a crash [quicker] restyle of the Sebring.

It's not an SUV it's a Crossover, it competes with the Lambdas more or less. It has a great interior and good powertrains...but it is past its prime. The Magnum doesn't make extra costs besides the front fascia. It's sold in other markets as the 300 Touring.

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  • 1 month later...

Wel I am baffled by this website. I have been doing my research and the Sebring will be at around 80k for 07, which isn't bad at all. I have read expert reviews and consumer reviews, all mostly good. They even like the styling because its not a big chunk of vanilla blandness.

In saying that, I do have a bias for Chrysler, but, its not the dud most of you make it out to be.

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