Articles: Mitsubishi

Mitsubishi Readies Pint-Sized Electric Crossover

Wed, 07 May 2025 16:00:00 +0000

Coming Summer of 2026, Mitsubishi will bring its first new model in 7 years to the U.S. and Canadian markets, an as-yet-unnamed sub-compact electric crossover coupe based on the coming third generation Nissan Leaf. The new model is the first of 4 new or updated models Mitsubishi plans to release from 2026 to 2030.

Current plans are for the model to be built in Japan, risking tariffs and loss of EV tax credits. It will ride on the same CMF-EV platform as the larger Nissan Ariya and will forgo an all-wheel drive option to keep price down. Like the Leaf, it will feature an NACS charging port enabling access to Tesla Superchargers and liquid cooled batteries.

Based on the teaser, the front end lighting looks nearly identical to the third-generation Nissan Leaf we have already seen. We don't yet know if there will be more differentiation between the models beyond size and badge.

The next Nissan Leaf is predicted to have a range of around 340 miles, but the smaller Mitsubishi version will target a range closer to 300 miles.

The Phases of the Eclipse: Every Mitsubishi Eclipse Generation

Mon, 08 Apr 2024 12:05:00 +0000

In 1989, Mitsubishi released a new model called the Eclipse. It was a sporty, affordable, front-wheel drive semi-successor to the Mitsubishi Starion. The Starion line was split in two, with the Eclipse taking the affordable sports hatchback segment to compete with the Toyota Celica and Honda Prelude, while the new Mitsubishi 3000GT, introduced the following year, moved upmarket to compete with the Toyota Supra and Nissan 300ZX. Built in Normal, Illinois, in collaboration with Chrysler, the Eclipse was also sold as the Eagle Talon and Plymouth Laser and was related in platform with the Mitsubishi Galant. In its second generation, the Eclipse became an icon in the tuning world before fading away to a shadow of its former self in the final two generations.

First Generation Mitsubishi Eclipse (1989 – 1994)

The original Eclipse could satisfy the budget-minded and sports car-minded customers alike. At the base end, the grocery-getter version of the Eclipse was powered by a 92 horsepower 1.8-liter 4-cylinder. Those wanting a bit more could opt for a 135-horsepower 2.0-liter dual overhead cam unit. If a buyer was dedicated to rowing their own gears and wanted an all-wheel drive, there was a manual-transmission-only version of this engine that bumped output higher to 150 horsepower. While none of these were barn burners, in a car weighing a mere 2,500 pounds, they could move pretty well. Remember that a larger and heavier 1989 Ford Taurus with a V6 had just 140 horsepower at the time.

The real fun began once a buyer started looking at the Eclipse GS Turbo or GSX models, with the primary difference between the two being the addition of all-wheel drive. When equipped with a manual transmission, the Eclipse GS Turbo or GSX produced 190 – 195 horsepower, depending on the year. Cars equipped with 4-speed automatics were downrated with smaller turbochargers to 180 horsepower, but whichever transmission you picked, the turbo-charged Eclipse had more horsepower than the base V8 in a 1989 Chevy Camaro and less weight to lug around. The GS Turbo weighed in at 2,745 lbs, and the all-wheel drive GSX was a still-svelte 3,095 lb. Handling on the GSX models was further improved with limited slip center and rear differentials.

Debuting with pop-up headlamps in 1989, Mitsubishi refreshed the popular Eclipse for 1992 with exposed aero headlamps. The interior was laid out in a driver-oriented fighter cockpit style, and having driven several, I remember them being very comfortable. Most were equipped with a gray or black interior, but if a buyer wandered across the street to the Jeep-Eagle dealer, they could find an identical Eagle Talon with a handsome tan and black two-tone.

Second Generation Mitsubishi Eclipse (1995 – 1999)

Redesigned for the 1995 model year, the second-generation Mitsubishi Eclipse became the icon of its time and the most popular of all generations of Eclipse. Still built in cooperation with Chrysler, the Plymouth Laser was dropped, and the Eclipse / Talon was now a cousin of the larger Chrysler Sebring Coupe, and Dodge Avenger coupe.

While the car remained the same overall length, Mitsubishi repackaged the interior for more room. The cockpit-style gauges and center stack were smoothed into a rounder and more luxury-oriented driver-centric layout. A convertible was added to the lineup (Eclipse only) as the Eclipse Spyder.

Mitsubishi nudged the Eclipse upmarket by dropping the budget-friendly base trim for the first year. Starting with the RS trim, the Eclipse was powered by a Chrysler-built DOHC 2.0-liter shared with the recently introduced Dodge/Plymouth Neon. This unit produced 140 horsepower / 130 lb-ft of torque and was mated to a 5-speed manual transmission or 4-speed automatic. The GS trim kept this same powertrain but added 4-wheel disk brakes, cruise control, 16-inch wheels, a rear wiper, and more. Spyder GS models got a larger 2.4-liter Mitsubishi-built 4-cylinder with 141 horsepower and 163 lb-ft of torque to handle the extra weight of the convertible.

As with the prior generation, the real fun began when buyers started looking at turbo-equipped models. All turbo-powered second-generation Eclipses are powered by a new version of the Mitsubishi 4G63 4-cylinder. Mitsubishi switched to smaller turbos but increased the compression ratio to reduce turbo lag and raise output to 210 horsepower (205 in automatics) and 214 lb-ft of torque at 3,000 rpm. These were better numbers than nearly every 6-cylinder on the market at the time and even beat the torque output of the 3-liter V8 in the BMW 530i by offering the same amount of torque 1,500 rpm sooner.

This engine, also used in the Lancer Evolution in overseas markets, is incredibly popular with tuners because of the vast array of modifications available. Owners could tune the engine up to 270 hp and 228 lb.-ft of torque using OEM parts. Indeed, in the final two years of this generation, Mitsubishi quietly updated the engine with some Lancer Evolution parts, including a tuned crankshaft, better crankshaft bearings, and an updated ECU tune.

Using balance shafts and timing belts rather than chains made these engines extremely smooth running and happy to rev. The downside was that these are interference engines, and a timing belt failure could mean bent valves.

Like before, the GSX model added all-wheel drive, upgraded brakes, and an optional limited-slip differential. To the dismay of this author, Mitsubishi never offered a GSX Spyder.

In 1997, both the Eclipse and Talon received exterior styling updates to look more aggressive and new interior color choices. But though incredibly popular, the generation ended after just four model years. The Eagle Talon was Eagle’s last vehicle as Chrysler phased out the brand. I personally spent a lot of time behind the wheel of a turbo Talon and remember those drives fondly.

Third Generation Mitsubishi Eclipse (2000 – 2005)

The year 2000 was a change for everyone and that included the Eclipse. The third-generation Eclipse lost most of the qualities that made the prior two generations so revered. Size and weight were up significantly, and the potent turbo-charged powertrains were gone, all-wheel drive was gone, and the suspension was softened up to give a more comfortable ride. Thankfully, the Spyder remained an option.

Again, the platform was shared with the Mitsubishi Galant sedan, and the platform was also being used for larger coupes at Chrysler and Dodge with the Sebring Coupe and Dodge Stratus. Power from the base 2.4-liter 4-cylinder came in at 147 horsepower, while a new 3.0-liter 24-valve single overhead cam V6 came in the GT trim with 205 horsepower. This was later revised down to 200 horsepower in 2001 to meet emissions standards and then back up to 210 horsepower in 2002 with a new GTS trim.

Mitsubishi even experimented with an electric Eclipse EV prototype in 2001. Carrying an early lithium-ion battery, the Eclipse EV completed a 249-mile circuit around Shikoku, Japan, on a single charge.

While initially popular, the car’s lack of sportiness and the public’s migration to sport utility vehicles caused Eclipse sales to fade.

Fourth Generation Mitsubishi Eclipse (2006 – 2012)

The final generation of the Eclipse debuted in 2006. Now, on an all-new platform, the Eclipse was again sharing its chassis with the Galant and, with some foreshadowing thrown in, the new Mitsubishi Endeavor crossover as well.

Overall length was up by three inches, but weight increased by around 400 lbs. All-wheel drive was still absent, though an AWD hybrid-electric concept was produced. The Spyder debuted a year later.

Powered by a new SOHC 16-valve 2.4-liter cylinder with 162 horsepower, the base 2006 Eclipse GS had a worse power-to-weight ratio than its 135 horsepower older sibling from 1995. The V6 grew in size to 3.8 liters and 265 horsepower, but performance as a sports car was lacking owing to the ballooning weight, with the V6 coupe weighing in just 37 pounds shy of a 2006 Cadillac CTS sedan.

Sales cratered, and production of the 2012 model year ended early, stopping in August 2011.

Mitsubishi Eclipse Cross (2018 – Present)

Unrelated to the sports coupes of yesteryear, Mitsubishi introduced the awkwardly named and awkward-looking Eclipse Cross in 2017 for the 2018 model year. It is a budget-minded small crossover with no sporting intentions whatsoever from its 152-horsepower turbocharged 4-cylinder and CVT transmission.

The Eclipse made an indelible mark on the sport compact landscape in its 23 years on the planet. Just under a million copies of the four generations were built. Unfortunately, it seems like this is one Eclipse we will never see the likes of again.

Rumorpile: Is Mitsubishi Planning a New Lancer Evolution?

Thu, 27 Jun 2019 15:48:40 +0000

Rumor has it that Mitsubishi is working on a return of the Lancer Evolution as a high performance sedan and hatchback. The car could be one of the first results for Mitsubishi of joining the Alliance with Nissan and Renault. The new Lancer Evolution would use the alliance's modular CMF platform, shared with the next generation Renault Megane RS.

Under the hood would be the powertrain from the Megane, a turbo-charged 2.0-liter 4-cylinder producing up to 341 horsepower. While the Renault would stick with front-wheel drive, the Mitsubishi would get a version of their S-AWC all-wheel drive system.

As Renault is just now updating the current Megane line, any Mitsubishi Evo that comes from it is still years away and yet to be green-lighted. So don't hold your breath just yet.

What Mitsubishi Dealers Want

Fri, 26 Apr 2019 16:09:39 +0000

Mitsubishi dealers are living in interesting times. After a tumultuous fall in sales after the recession, the last year and a quarter has given Mitsubishi double digit gains in sales. Sales for 2018 rose 14 percent and so far this year, sales are up an astonishing 17.6 percent.

The question for Mitsubishi is where do they go from here? With two small crossovers, a large one, and a subcompact car, the next logical answer for their dealers is adding a mid-size pickup to the mix. Mitsubishi last offered a pickup in the Mitsubishi Raider which was a rebadged Dodge Dakota.

Now part of the Nissan-Renault alliance, Mitsubishi is reportedly taking the lead on building the platform for the next line of trucks for the trio. Mitsubishi currently builds the Triton for other global markets, while Nissan fields the Navara, and Renault produces the Alaskan. All three would be consolidated to a single platform headed by the Mitsubishi effort in about 5 years. Five years is an eternety in the automotive world, but it may be that the dealerships would need to wait that long to get their wish.

It was recently revealed that Nissan is working on a next generation Nissan Frontier, but that truck will use an updated version of its current platform rather than move to a global one. Still it is possible that a future Frontier could move to the Mitsubishi based platform that is years away from production.

In the meantime, Mitsubishi is working to expand its dealership network. There are some markets in the US where the brand is non-existent. So Mitsubishi is looking to expand in markets like Los Angeles, San Francisco, Houston, New York, and Boston.

Mitsubishi is Ramping Up Their U.S. Lineup

Tue, 15 May 2018 19:32:26 +0000

Mitsubishi is starting to find its footing thanks to the alliance it formed with Nissan towards the end of 2016. The company last year that it plans on "launching 11 new and redesigned models" for the U.S. Two of the models have go on sale this year, the Eclipse Cross and Outlander Plug-In Hybrid. But what about the other nine? Motor Trend has learned some details on a fair number of vehicles in the cards.

Outlander: Redesign coming in 2021 and will use the underpinnings of the Nissan Rogue,
Outlander Sport: To be redesigned in 2022. Will be based on the platform that is used on the Nissan Rogue Sport and upcoming Kicks.
Hybrid/Electric Models: Mitsubishi is planning to offer a plug-in hybrid or pure electric powertrain for all of their models.
Possible Midsize Truck: The number one request of Mitsubishi's U.S. dealers is a midsize truck. Mitsubishi is reportedly studying a truck for the U.S. But for the truck to get approval, it needs to make sense for the alliance to move forward. If approved, the truck would likely be built in the U.S. to avoid the chicken tax.

Source: Motor Trend

Mitsubishi Motors CEO Says A Sedan and Truck Are Possible For U.S.

Mon, 13 Nov 2017 19:32:16 +0000

Mitsubishi's lineup in the U.S. is very thin, but that will change soon as the Japanese automaker introduces the new Eclipse Cross and Outlander PHEV crossovers. This is part of an effort to boost sales 30 percent for the U.S. by 2020. While the focus for the U.S. will be on crossovers, Mitsubishi Motors CEO Osamu Masuko hinted that other products could be in the pipeline if they leverage their alliance with Nissan-Renault.

In an interview with Automotive News, Masuko said the opportunity to launch new products will come after 2020. This is when Mitsubishi is expected to share powertrains and platforms with Nissan-Renault. One of those new products could be a sedan.

"But we don't have plans to develop a sedan on our own. It wouldn't be just a rebadge. The design will be completely different. We would like to clearly differentiate our models and show the special characteristics of each company," said Masuko.

We're wondering if this sedan could be the replacement for the aging Lancer compact or discontinued Galant sedan. Masuko said there are no concrete plans at this time for the sedan.

Automotive News followed this up by asking if there is the possibility of a pickup truck for the U.S.

"The pickups we make are not so big. But the American market requires big-size pickup trucks," said Masuko.

"We are focused on developing pickups for non-U.S. markets such as [Southeast Asia] and the Middle East. So for the U.S., if there is an opportunity, we might get it from Nissan. We would like to consider if there are opportunities from within the Alliance."

Source: Automotive News (Subscription Required)

Mitsubishi Announces New Strategic Plan, 11 New Models

Mon, 23 Oct 2017 20:15:00 +0000

Mitsubishi has unveiled a new three-year strategic plan called 'Drive for Growth'. The Japanese automaker wants to increase unit sales and revenue by 30 percent - about 1.3 million vehicles sold in the case of the former. It also plans on improving profit margins from 0.3 to 6 percent. To pull this off, Mitsubishi will be working on reducing costs in development and manufacturing, along with investing $5.3 billion for new products and revamping key markets.

In terms of products, Mitsubishi is planning on launching 11 new and redesigned models over next three years. For the U.S., this means the Outlander PHEV and upcoming Eclipse Cross. The U.S. will also see Mitsubishi work on improving their dealer network.

"We will re-energize our dealership network. We are reviewing our incentive plans, both to attract new dealers and to encourage existing ones to achieve better sales," said Trevor Mann, COO of Mitsubishi Motors.

The goal is to see a 30 percent increase in sales to 130,000 vehicles by the 2019 fiscal year.

For other markets, this is what Mitsubishi is planning,

For Southeast Asia (Mitsubishi's largest and most profitable marketplace), a new assembly plant in Indonesia and the launch of Xpander multi-purpose vehicle
The focus in Japan is revitalizing their mini-car business after the fuel economy manipulation scandal
China will see an expansion in dealers with the goal to sell 220,000 vehicles by 2019

There will be one thing the U.S. will be missing out from Mitsubishi. It was expected that the tie-up with Nissan that begun last year would provide some help for the U.S. But according to Automotive News, Mitsubishi will be going on its own for this region. There are three reasons for this; antitrust concerns between the two companies, vehicles using common engines and platforms not being ready, and Mitsubishi wanting to build the brand back up on their own strengths.

Source: Mitsubishi Motors, Automotive News (Subscription Required)
Press Release is on Page 2

MITSUBISHI MOTORS LAUNCHES ‘DRIVE FOR GROWTH’ PLAN TO INCREASE VOLUMES, REVENUES AND PROFITABILITY

Three-year plan targets more than 30 percent increase in unit sales and revenues
Operating profit margin to reach 6 percent or more
Capital expenditure and R&D investment to increase to more than 600 billion yen over the three-year period
Product renewal to accelerate with launch of six new models including Eclipse Cross SUV
Market expansion planned in ASEAN, US and China

TOKYO, Japan – Mitsubishi Motors today launched "Drive for Growth," a three-year strategic plan to deliver sustained and profitable growth, targeting an increase of more than 30% in both annual unit sales to 1.3 million vehicles and in revenues to 2.5 trillion yen.

Under the plan, Mitsubishi Motors aims to achieve an operating profit margin of 6% or more by the end of fiscal 2019, up from 0.3% in fiscal 2016. The plan combines a product renewal program with targeted market expansion and operating efficiency improvements.

Osamu Masuko, Mitsubishi Motors chief executive, said: "Drive for Growth is a new roadmap for Mitsubishi Motors. We will rebuild trust in our company as our highest priority, successfully launch new vehicles, and achieve a V-shaped financial recovery. These will be the foundations for our future sustainable growth, which will involve increased capital expenditure and product development spending."

The Drive for Growth plan involves a 60% increase in annual capital expenditure to 137 billion yen in fiscal 2019 – lifting spending as a proportion of sales to 5.5% a year. R&D expenses will rise by 50% to 133 billion yen over the same period. In total, this will amount to more than 600 billion yen in investments. Even with these increases, Mitsubishi Motors will maintain financial discipline and generate positive free cash flow during the period. The company intends to establish a competitive dividend policy comparable to those of other Japanese automotive manufacturers.

As part of its investment drive, Mitsubishi Motors plans to strengthen its four-wheel drive SUVs and pick-ups, and to launch 11 models including the XPANDER and Eclipse Cross. The product renewal program will coincide with a market expansion drive in the ASEAN region, Oceania, United States, China and Japan.

Mr. Masuko said: "This is an ambitious program to maximize our strengths in growing product segments, especially four-wheel drive, and to pursue growth in markets where our brand has strong potential, particularly the ASEAN region. This growth program will also involve an efficient and disciplined operating structure as we continue to manage costs."

Under Drive for Growth, Mitsubishi Motors is targeting a market share of 10% in ASEAN. Sales activities will be reinforced in the US. The company's presence in China will be strengthened with the introduction of models such as the Outlander and Eclipse Cross. And the company will invest in its sales network and product portfolio to return to profitability in Japan by the end of the plan.

The strategic plan is based on three strategic initiatives:

Product renewal: During the period of the plan, Mitsubishi Motors will launch 11 new models, of which six will be entirely new model changes – averaging two each year – while the remainder will be important updates of existing vehicles. By the end of the plan, the company expects its five best-selling global models consisting of SUV, 4WD, and plug-in hybrid electric vehicles (PHEV) to account for 70% of total sales volume. Reflecting the shift to lower emission models, the company also announced that it plans to provide electrified solutions across its core model range including an EV kei car from 2020.
Focus on core markets to drive revenue growth: This year's opening of a new assembly plant in Indonesia, and the recent launch of the XPANDER multi-purpose vehicle, will drive the growth of the ASEAN business, the group's largest and most profitable operation. ASEAN volumes are expected to rise from 206,000 units a year to 310,000 units a year in 2019. Mitsubishi Motors will also launch new models to assist the turnaround of its important mini-car business in Japan. In the US, the company will improve its dealership networks, targeting a 30% increase in unit sales to 130,000 units in fiscal 2019. In China, Mitsubishi Motors will double the number of dealerships and more than double sales to 220,000 units in fiscal 2019.
Cost Optimization: Mitsubishi Motors will tightly manage production costs, with a target to reduce monozukuri costs by 1.3% per year, in spite of large investments in R&D. Alongside cost management, the company will benefit from growing synergies from its membership of the Renault-Nissan-Mitsubishi alliance. Mitsubishi Motors is seeking synergies totaling more than 100 billion yen over the course of the plan, with the bulk of these to come from efficiencies in procurement and costs avoided in R&D.

Mitsubishi Motors will contribute its expertise in PHEV technology, its capabilities in SUVs and pick-ups, and market strengths in the ASEAN region to the wider synergy program of the Alliance, which aims to double annualized synergies to more than 10 billion euros by the end of 2022.

"We are refreshing our product line-up, investing in R&D and targeting core market growth," added Mr. Masuko. "Drive for Growth will enable us to continue the transformation of the company over the next three years."

Mitsubishi is Thinking About Another Evolution, Not Coming Anytime Soon

Mon, 12 Jun 2017 18:23:15 +0000

There are a small group of people who want Mitsubishi to do a follow-up to the Lancer Evolution. The good news is that Mitsubishi is considering it. The bad news is that it will be awhile as the company has some other issues it needs to work out.

According to Motoring, Mitsubishi global boss Trevor Mann said a performance model was on the table for future products.

“In terms of the brand, I think it would be interesting to bring something back that’s a bit more sporty in the future. You’ll have to wait and see what that is.”

Those who are hoping for another performance sedan will be disappointed as Mann said it would likely come in the form of an SUV, something Mitsubishi has said before. Also, it will be awhile before this product could show up.

“I would say [a new performance model] it is long-term rather than mid-term,” Mann said.

“It will be between three years and six years.”

Mann also hinted that Mitsubishi was considering a return to motorsports. The company has a long and storied history with various models competing in the World Rally Championship and Dakar Rally.

“Motorsport is something that we’ve talked about a lot recently, and because of our heritage it’s something that we’ve got to consider,” said Mann.

“It goes with the brand and it’s something that we’ve got the technology in and our engineers know what to do. It’s something we need to consider again.”

Source: Motoring
Pic Credit: William Maley for Cheers & Gears

Mitsubishi Begins To Spill Details About U.S. Strategy

Mon, 01 May 2017 20:16:11 +0000

Mitsubishi is planning to announce a blueprint on how it plans to rebuild itself in September, but the company's Chief Operating Officer Trevor Mann dropped some breadcrumbs of what could be included.

Speaking with Automotive News, Mann explained that the United States, China and Southeast Asia would play key roles in Mitsubishi's recovery. For the U.S., Mann hinted that Mitsubishi could tap help from Nissan or Renault on a new sedan (our guess would be compact or midsize). There is also talk about a pickup using a platform from Nissan.

"It's something that we should look at. As we go forward and start to have common platforms, an alliance pickup platform would be quite an appropriate thing for us to do," said Mann.

Mitsubishi may also consider building vehicles in the U.S., possibly piggybacking off a Nissan plant. Last year, Mitsubishi closed down their Normal, Illinois plant as it was unable to find a buyer for it.

But these ideas are for the future. In the near future, Mann said Mitsubishi will focus on their lineup of crossovers in an effort to take advantage of growing demand for these vehicles.

"The answer to your prayers is not just adding nameplates. You've got to make sure the nameplates you've got are working for you. And we've got scope for improvement."

Source: Automotive News (Subscription Required)

Rumorpile: Mitsubishi Pushes Back Redesigns Of Some Models Due To Nissan Deal

Mon, 20 Mar 2017 15:39:01 +0000

We have been wondering what kind of impact the Mitsubishi and Nissan alliance would bring to the table. According to a report from Automotive News, it looks like delays for a couple of key products for the diamond star brand.

Speaking with supplier sources, Mitsubishi has pushed back the redesigns of the Outlander and Outlander Sport crossovers. Originally, Mitsubishi was planning to launch the next Outlander "in the fiscal year ending March 31, 2019", while the Outlander Sport would follow a year later. Now, the Outlander has been pushed back to late 2019 or 2020 and the Sport to after 2020.

The delay is due to a review being undertaken by Mitsubishi and Nissan to search for a way to share architecture and parts with the Rogue and Rogue Sport. According to sources, the goal is to "commonize underpinnings and components" to save money while keeping an outer identity distinct to each brand.

Mitsubishi confirmed the review but declined to comment on any delays.

This delay could be a big blow for Mitsubishi's dealers in the U.S. who have been clamoring for new products. Joe Bizzarro, chairman of Mitsubishi's national dealer advisory board told Automotive News that no such delay was discussed during a meeting with dealers earlier this year - leading us to suspect this delay has come up recently. Dealers have yet to be notified about this delay.

Right now, the only new product destined for Mitsubishi's U.S. dealers is the upcoming Eclipse Sport due in early 2018.

Source: Automotive News (Subscription Required)

Production of the Mitsubishi Lancer to End In August

Fri, 06 Jan 2017 17:22:25 +0000

There will be one less compact car on sale come August. Motor1 has learned from Mitsubishi Motors North America’s executive vice president and chief operating officer, Don Swearingen that production of the Lancer compact sedan will end this August. Of course. you are probably saying to yourself that Mitsubishi was still building the Lancer?! The answer is yes.

Will Mitsubishi have a replacement for the Lancer, especially considering the partnership with Nissan? Swearingen said no. He told Autoblog that the sedan marketplace is shrinking and the Japanese needs to focus on products that make them money. Hence why they are focusing on crossovers with a new model that is slated to slot between the Outlander Sport and Outlander due later this year.

The Lancer was never a big seller for Mitsubishi. Its best year was back in 2002 when the company moved 69,000 Lancers. In 2016, Mitsubishi only sold 14,304 Lancers.

Source: Motor1, Autoblog

Nissan Officially Takes A Controlling Stake In Mitsubishi Motors

Thu, 20 Oct 2016 21:00:06 +0000

Only a few months after Nissan announced it would buy a controlling stake in Mitsubishi Motors, the deal is now official. Nissan will pay 237 billion yen (about $2.29 billion) to purchase a 34 percent stake into Mitsubishi. As part of this deal, Nissan CEO Carlos Ghosn will become Chairman of the Board. Osamu Masuko will remain Mitsubishi Motors CEO and President.

"I welcome Nissan's willingness to provide strategic, operational and management support as our new lead shareholder. As part of our Board and management team, Nissan will help us to rebuild customer trust in our company and maximize potential future synergies through our deeper alliance," said Masuko in a statement.

With Ghosn becoming chairman at a third company (he also holds the role at Nissan and Renault), he has appointed Nissan Vice Chairman and Chief Competition Officer Hiroto Saikawa as his co-CEO at Nissan.

The two companies are planning to collaborate on joint purchasing, localization, factory sharing, and using common vehicle platforms. Ghosn says this will help bring savings totaling $231 million next year and rising the year after.

"We are committed to assisting Mitsubishi Motors as it rebuilds customer trust. This is a priority as we pursue the synergies and growth potential of our enlarged relationship," said Ghosn.

Source: Mitsubishi Motors, Automotive News (Subscription Required)
Press Release is on Page 2

Mitsubishi Motors Joins Renault-Nissan Alliance

MMC to receive strategic, operational and management support from Nissan
Synergy benefits to enhance MMC profit margins and earnings per share
Carlos Ghosn, Nissan chairman and CEO, named chairman-elect of MMC
New role created of Director for Global Risk Control

Tokyo , October 20 , 2016 – Mitsubishi Motors Corporation (MMC) announces that Nissan Motor Co., Ltd. (Nissan) has become its largest shareholder after completing the purchase of 34% of MMC-issued stock for 237 billion JPY.

As part of Nissan's strategic investment, MMC will become a full member of the 17-year strong global alliance between Nissan and Renault – paving the way for synergies to enhance profit margins and earnings per share.

Nissan Chairman and Chief Executive Officer Carlos Ghosn has been nominated to become chairman of the Board. Ghosn will be joined by three other Nissan nominated directors, including Mitsuhiko Yamashita, Nissan's former executive vice president of research and development, who joined MMC earlier this year as head of development. The other nominees are Hitoshi Kawaguchi, Nissan chief sustainability officer and head of global external affairs, and Hiroshi Karube, Nissan global controller and global asset manager.

MMC President and Chief Executive Officer Osamu Masuko requested that Nissan also provide a senior executive to join the company's executive committee to bolster MMC's management. Trevor Mann, currently Chief Performance Officer of Nissan, will become Chief Operating Officer of MMC.

"I welcome Nissan's willingness to provide strategic, operational and management support as our new lead shareholder," said Masuko. "As part of our Board and management team, Nissan will help us to rebuild customer trust in our company and maximize potential future synergies through our deeper alliance."

MMC will appoint a new role of director for global risk control to report directly to the chief executive officer, who will oversee compliance and risk control. This director will regularly report to the board on moves to enhance governance at MMC.

The three largest institutional shareholders in MMC – Mitsubishi Heavy Industries, Mitsubishi Corporation and The Bank of Tokyo-Mitsubishi UFJ – have welcomed Nissan's investment and pledged their support for its board nominees. Moving forward, these three Mitsubishi institutional shareholders together with Nissan will maintain a more than 51 percent of the share capital.

Nissan and MMC will begin cooperating on a wide-ranging synergy program, building on a five-year alliance in minicars between the two companies.

The two companies have identified a number of valuable synergies in areas including:

- Joint purchasing cost-reduction
- Deeper localization in operations around the world
- Joint plant utilization
- Common vehicle platforms
- Technology sharing
- Cooperation in emerging and developed markets; and
- The use of the Nissan Sales Finance Company to serve MMC customers in any market where mutually beneficial.

The partnership is expected to generate significant recurring synergies for MMC, equivalent to a 1 percentage point increase in operating profit margin in fiscal year 2017, 2 percentage points in fiscal year 2018, and more than 2 percentage points in fiscal year 2019. The projected synergies are also forecasted to enhance MMC earnings per share in fiscal year 2017 by 12 yen per share, and by 20 yen per share in fiscal year 2018.

Ghosn said: "The expanded Alliance will be one of the largest automotive groups in the world, with annual sales of 10 million units in fiscal year 2016. The addition of Mitsubishi Motors will build on the entrepreneurial spirit and management cooperation that has characterized our alliance with Renault for 17 years. I am confident this will benefit all stakeholders."

Rumorpile: Nissan CEO Carlos Ghosn To Become Mitsubishi Motors' Chairman

Wed, 19 Oct 2016 22:20:13 +0000

Progress seems to be going on with Nissan taking a 34 percent stake in Mitsubishi Motors. Japanese business paper The Nikkei reports that Nissan CEO Carlos Ghosn will become the chairman of Mitsubishi Motors once the deal is set. Sources tell the Nikkei that current chairman and president Osamu Masuko has been asked to stay on as president. When reached for comment, spokespeople at Mitsubishi and Nissan declined to comment. However, Masuko has confirmed that he was asked to stay on as president by Ghosn. Masuko went on to say that this would be discussed further tomorrow.

Nissan is planning to send four of its directors, including Ghosn to Mitsubishi Motors to right the ship after it was revealed that a number of Mitsubishi vehicles had false fuel economy figures.

Ghosn has a track record of bringing beleaguered companies to full heath - Renault in the 1990s and Nissan in the early 2000s. Some analysts believe this is right move.

"This is a man who patched up Renault in the 1990s, and he did a lot for Nissan in the 2000s, so I'm sure he looks at Mitsubishi Motors as a new challenge," said CLSA analyst Christopher Richter to Reuters.

"He's a turnaround artist. This is what he does best," said Richter. Ghosn at the helm of Mitsubishi Motors' board would "remove an enormous burden from the Mitsubishi group companies."

“It’s easier for him to do things he did at Nissan, such as combining platforms, cutting costs and even closing plants. In order to implement such massive restructuring, you need someone as powerful as Ghosn to get things going,” said Koji Endo, a Tokyo-based auto analyst at SBI Securities Co to Bloomberg.

Others aren't too keen.

“I think he has enough work to be done at both Renault and Nissan. He should also spend all his time in these two companies rather than taking on another job in Japan,” said Hans-Peter Wodniok, a Frankfurt-based analyst with AlphaValue.

Source: Nikkei, (2), Reuters, Bloomberg

Mitsubishi Continued To Incorrectly Test Fuel Economy After Admitting It Manipulated Figures

Tue, 20 Sep 2016 14:06:01 +0000

Mitsubishi's fuel economy mess in Japan isn't getting any better. The Wall Street Journal reports that the Japanese automaker continued to improperly test the fuel economy of their vehicles a month after admitting that it had manipulated fuel economy figures on their Kei cars. This accusation comes from a new report from Japan's transport ministry.

“We cannot help but feel concerned that these points haven’t been improved,” said Naoki Fujii, head of the road transport bureau at the ministry.

Japan's transport ministry requires the country's automakers to perform five road tests and take the average of median values. In their report, the ministry explained to Mitsubishi workers how to properly do the test. But workers continued to manipulate the tests. Some examples listed in the report include,

Workers took the average of the best mileage numbers, not the median numbers of the five tests
Mitsubishi didn't tell workers doing the tests that you were only to do five

Mitsubishi Motors chief executive Osamu Masuko said they are taking the continued problems seriously and laid blame at the “lack of capability” at the division responsible for the testing.

Of course, this latest allegation puts some questions to Nissan planned acquisition of a controlling stake in Mitsubishi Motors. The deal - worth $2.2 billion - was expected to be finalized by the end of October. Now, it has been pushed back to the end of the year. Nissan's due diligence investigation is taking longer than expected.

Source: The Wall Street Journal (Subscription Required)

A Perfect Storm Of 'Collective Failure' Caused Mitsubishi's Economy Manupulation

Wed, 03 Aug 2016 13:25:00 +0000

Mitsubishi Motors brought in investigators to answer a question; why did they manipulate fuel economy figures on a number of their models? The results of the investigation were announced yesterday and it was a combination of various decisions and factors that led to it.

The investigation criticized the company for "not having the manufacturing philosophy of an automaker". A key example comes from the company not rallying their workers to help them back on track after two major scandals. Instead, it was focused on cutting costs wherever it could. This caused Mitsubishi engineers to pull off the impossible task of improving fuel economy on their current engines and not developing new ones. There was also the feeling that workers couldn't speak up about reaching these impossible targets.

The investigation also revealed that management failed to the address the possibility of something fishy going on with the fuel economy testing. In 2005, a new employee brought up concerns about fuel economy figures being made up. This was brushed off by managers. Six years later, a compliance survey addressing other falsifications were not brought to Mitsubishi executives.

“The problem is not only with the testing, certification, or the development department. It’s a collective failure of Mitsubishi Motors as a whole, starting from the management,” said Yoshiro Sakata, one of the investigators appointed by the company at a briefing yesterday.

“I take the panel’s recommendation seriously,” Mitsubishi Motors Chairman Osamu Masuko in a statement.

“The efforts we’ve been making since I took over in 2005 haven’t been enough.”

The investigators made a number of recommendations to prevent something like this from happening again. They include,

Revamping development
Making vehicle certification department independent from the research and development department
Restructure the organization structure
Being more transparent
Understanding laws
Be willing to find and tackle violations

Source: Bloomberg, Reuters

Nissan Goes Over Mitsubishi's Overseas' Fuel Economy Figures

Thu, 23 Jun 2016 13:25:00 +0000

Ever since Mitsubishi admitted to falsifying fuel economy figures on a number of vehicles in Japan, the automaker has been clear that this didn't extend to other markets. Nissan is double checking this claim.

Automotive News reports that Mitsubishi's possible largest shareholder is looking into Mitsubishi's claimed fuel economy numbers in other markets to see if this scandal extended outside Japan. This is part of Nissan's due diligence review before finalizing plans to buy a 34 percent stake in the company.

Nissan CFO Joe Peter tells Automotive News that the review hasn't found any skeletons yet, but they aren't finished with the review yet.

“That would be an issue that could cause considerable concern,” said Peter when asked about false fuel economy figures outside of Japan.

Source: Automotive News (Subscription Required)

Mitsubishi Sets Aside $480 Million for Compensating Owners Involved in the Fuel Economy Scandal

Mon, 20 Jun 2016 13:20:00 +0000

On Friday, Mitsubishi Motors announced that it will set aside 50 billion yen (about $480 million) this fiscal year to compensate buyers for inflated fuel economy figures. Bloomberg reports that the Japanese automaker admitted that 20 vehicles sold in Japan within the past ten years had false fuel economy data.

Mitsubishi said in a statement they used “desktop calculations” instead of running actual field tests and used the false data on the twenty models built from 2006 to this year. They also lowered the resistance readings on some models to give better fuel economy numbers. Mitsubishi reiterated they didn't find any false fuel economy data on models sold overseas.

The compensation plan will see Mitsubishi pay 100,000 yen (about $955.63) to each minicar owner and pay for the difference in gasoline and taxes separately. Mitsubishi also announced that it expects Japan's transport ministry to approve the recalculated fuel efficiency ratings of its minicars by the end of the month.

One more thing: The investigation being done by three former prosecutors into the scandal are expected to present their results sometime next month.

Source: Bloomberg

More Mitsubishi Models May Have Inflated Fuel Economy Numbers

Thu, 16 Jun 2016 13:05:00 +0000

If there is one thing we have learned with previous scandals in the automotive, it is that it will get worse before becoming better. Such is the case with Mitsubishi and their fuel economy scandal.

According to Reuters, various Japanese outlets are reporting that the inflated fuel economy numbers extend much further than the four models originally announced. The Asahi newspaper says the Japanese automaker falsified fuel economy figures on three additional models, while the Yomiuri newspaper says there are more than ten models with inflated fuel economy numbers. It should be noted these vehicles aren't on sale anymore.

When reached for comment, Mitsubishi declined, saying that its investigation is ongoing.

Source: Reuters

Mitsubishi Motors' President Resigns

Wed, 18 May 2016 15:25:00 +0000

Tetsuro Aikawa, Mitsubishi Motors' president and COO will be stepping down from the company next month. In a statement released by the company, Aikawa will resign on June 24th, the same date of Mitsubishi's annual shareholders meeting.

Ryugo Nakao, the executive vice president for quality and product strategy will also be stepping down at the same time.

Automotive News reports that Akiawa stepped down for two key reasons. The first was that he was the director of the r&d division that inflated the fuel economy test figures. The second is to give a clean slate for the new development chief, that will likely be installed by Nissan as part of the two companies' new alliance.

“For causing trouble and worry first and foremost to our customers and to all involved, I take responsibility,” said Akiawa.

During a press conference today, CEO Osamu Masuko said he would handle the duties of both people for the time being until replacements are found.

Source: Automotive News (Subscription Required), Mitsubishi Motors

Press Release is on Page 2

Personnel Changes (Resignation) of Members of the Board

Tokyo, May 18, 2016 - Mitsubishi Motors Corporation (MMC) announced resignation of members of the board as follows:

1. Member of the Board who will resign
Tetsuro Aikawa President and COO, Representative Director
Ryugo Nakao Executive Vice President, Representative Director

2. Reason for resignations
As our announcement today on the Report to the Ministry of Land, Infrastructure, Transport and Tourism concerning improper conduct in fuel consumption testing of vehicles manufactured by MMC shows, MMC has caused tremendous trouble and concern to our customers and all of our stakeholders. Considering this, Mr. Aikawa and Mr. Nakao decided today that they will resign as Representative Directors as of June 24, 2016.

3. Date of resignation
June 24 (the day of MMC's ordinary shareholders meeting)

We will decide on the successors of both Representative Directors at our board of directors' meeting and make an announcement promptly

Nissan Will Purchase 34 Percent of Mitsubishi

Thu, 12 May 2016 13:55:00 +0000

In under 24 hours, the rumor has become reality. Nissan will acquire 34 percent of Mitsubishi Motors for 237 billion yen (about $2.17 billion). This makes Nissan the single-largest shareholder in the automaker.

Speaking at a press briefing announcing the deal, Nissan CEO Carlos Ghosn said this alliance will cover purchasing, common platforms, joint manufacturing, technology development, and target shared cost savings. The alliance will also contribute management expertise to help Mitsubishi regain public trust.

“It represents a win-win. We believe in the potential of Mitsubishi Motors,” said Ghosn.

In statements from the two companies, an agreement will be signed by May 25th where Nissan can name four directors to the Mitsubishi Motors board. Nissan can also name one of their directors as a chairman for Mitsubishi.

Osamu Masuko, chairman of Mitsubishi Motors explained the two companies have been discussing ways to extend their partnership for some time. Mitsubishi and Nissan currently have a deal concerning minicars. When the scandal came to light, the talks accelerated.

“We had to do something quite daring. It is not an easy task to restore trust,” said Masuko.

Makuko also notes that a takeover like this would have happened sooner or later due to Mitsubishi lacking the resources to compete effectively on its own.

“This would have happened one day,” he said.

This deal does open Nissan to possible issues concerning the problems facing Mitsubishi and how much money will need to be spent. Ghosn explained that Mitsubishi was very open about the scale of problems it faces and that Nissan would only complete the deal after it has done an investigation into the investment.

Source: Automotive News (Subscription Required), New York Times, Mitsubishi, Nissan

Press Release is on Page 2

Nissan and Mitsubishi Motors forge strategic alliance; Nissan to take 34% stake in Mitsubishi Motors for 237 billion yen

YOKOHAMA and TOKYO, Japan – Nissan Motor Co., Ltd., (“Nissan”), and Mitsubishi Motors Corporation, (“MMC”) announced that they have signed a Basic Agreement today to form a far-reaching strategic alliance between the two Japanese automakers.

Following an MMC share issue, Nissan will take a 34 percent equity stake in MMC for 237 billion yen.

The strategic alliance will extend an existing partnership between Nissan and MMC, under which the two companies have jointly collaborated for the past five years.

Nissan and MMC have agreed to cooperate in areas including purchasing, common vehicle platforms, technology-sharing, joint plant utilization and growth markets.

Carlos Ghosn, chief executive and president of Nissan, said: “This is a breakthrough transaction and a win-win for both Nissan and Mitsubishi Motors. It creates a dynamic new force in the automotive industry that will cooperate intensively, and generate sizeable synergies. We will be the largest shareholder of MMC, respecting their brand, their history and boosting their growth prospects. We will support MMC as they address their challenges and welcome them as the newest member of our enlarged Alliance family.”

Osamu Masuko, chairman of the board and chief executive of MMC, said: “Through its long history of successful partnerships Nissan Motor has developed a deep knowledge of maximizing the benefits from alliance partnerships. This agreement will create long-term value needed for our two companies to progress towards the future. We will achieve long term value through deepening our strategic partnership including sharing resources such as development, as well as joint procurement.”

Under the terms of the transaction, Nissan will purchase 506.6 million newly issued MMC shares at a price of 468.52 yen per share. The price per share reflects the volume weighted average price over the period between April 21, 2016 and including May 11, 2016. Nissan will become the largest shareholder of MMC on closing.

MMC and Nissan expect Mitsubishi Heavy Industries, Mitsubishi Corporation and The Bank of Tokyo – Mitsubishi UFJ to maintain a significant collective ownership stake in Mitsubishi Motors, and to support the strategic alliance.

The transaction is subject to the signing of a definitive Alliance Agreement, expected by the end of May 2016, the signing of a shareholders agreement with the current Mitsubishi Group shareholders of MMC and regulatory approvals. It is expected to close by the end of the year.

The decision by Nissan to acquire a strategic stake in MMC marks the latest expansion of its Alliance model, built around a 17-year cross shareholding arrangement with Renault. Nissan has also acquired stakes or signed partnerships with other automotive groups including Daimler, and AvtoVaz.

On closing, MMC will propose Nissan nominees as board directors in proportion to Nissan’s voting rights, including a Nissan nominee to become Chairman of the Board.

Rumorpile: Nissan To Buy A 30 Percent Stake Into Mitsubishi Motors - UPDATED

Wed, 11 May 2016 19:05:00 +0000

We weren't expecting this: Nissan, the automaker who discovered the manipulation of fuel economy figures at Mitsubishi Motors, is currently in the final stages of buying a controlling stake into the company.

According to reports from NHK and the Nikkei Asian Review, Nissan will spend roughly 200 billion Yen (about $1.8 billion) to acquire over 30 percent interest in Mitsubishi Motors. This would make Nissan the largest shareholder in the company, surpassing Mitsubishi Heavy Industries, which currently has a 20 percent stake.

This news comes after Mitsubishi announced that all of its models sold in Japan since 1991 may have inflated fuel economy numbers. Since the scandal came to light, shares in Mitsubishi Motors have dropped 43 percent. Sales of Mitsubishi vehicles in Japan have also taken a turn for the worse. Mitsubishi Motors says they have enough money to cover the scandal and will not seek help from Mitsubishi group companies.

Why would Nissan want a controlling stake in Mitsubishi? A couple of reasons. One, Mitsubishi vehicles are very popular in markets such as Thailand and Indonesia. In fact, Asia makes 50 percent of the company's group operating profit. There is also talk about the two cooperating on electric vehicles.

Both companies will hold board meetings tomorrow to discuss the capital tie-up and how the shares will be distributed.

Source: Bloomberg, NHK, Nikkei Asian Review

UPDATE: Both Mitsubishi and Nissan confirmed they are in talks this morning in Japan.

"Nissan and Mitsubishi are discussing various matters including capital cooperation, but nothing has been decided," according to statements released by both companies.

Reuters confirms that the board of both companies will be holding separate meetings today to discuss this issue.

Source: Reuters

Mitsubishi and the Past Few Days it Would Like to Forget

Fri, 29 Apr 2016 15:25:00 +0000

The past couple days have been crazy at Mitsubishi with executives possibly stepping down, the EPA ordering retest of vehicles, and the U.S. branch telling dealers there are no inconsistencies in the tests for the U.S. models. Let's get you up to date.

On Tuesday, the Environmental Protection Agency (EPA) and California Air Resources Board (CARB) requested details from Mitsubishi on its U.S. vehicle lineup to check for discrepancies. The EPA also requested Mitsubishi to retest their U.S. lineup.

A day later, Japanese media reported that Mitsubishi Motors CEO Osamu Masuko and COO Tetsuro Aikawa would resign due to manipulation of fuel economy data. According to Reuters, Aikawa denied these reports.

"It's my responsibility and my mission to put the company on track to recovery. Beyond that, I haven't had a chance to even consider" the possibility of resigning, Aikawa said.

Reuters also reports that Mitsubishi Motors could be on the hook for almost $1 billion to compensate owners, pay back tax rebates from the government, and other payments. This is according to analysts at Nomura Holdings.

Yesterday, Mitsubishi Motors North America said they found no testing problems with vehicles sold in the U.S. between 2013 to now.

“Our findings confirm that fuel economy testing data for these U.S. market vehicles is accurate and complies with established EPA procedures,” Don Swearingen, COO of  Mitsubishi Motors North America told dealers in a letter to dealers. The letter was obtained by Automotive News.

Source: Reuters via Automotive News, Reuters, Automotive News (Subscription Required), Mitsubishi

Press Release is on Page 2

Mitsubishi Motors North America Statement Regarding Fuel Consumption Testing Data

April 27, 2016

Mitsubishi Motors Corporation in Tokyo recently announced irregularities concerning fuel consumption testing data.

To confirm that U.S. market vehicles are not affected by this issue, Mitsubishi Motors R&D America, Inc., working together with Mitsubishi Motors Corporation, proactively conducted an internal audit of U.S. market vehicles going back several model years to check previously submitted data to the EPA. After a thorough review of all 2013MY – 2017MY vehicles sold in the United States, we have determined that none of these vehicles are affected. Our findings confirm that fuel economy testing data for these U.S. market vehicles is accurate and complies with established EPA procedures.

An entirely different system is used for the United States market to determine what the EPA calls Road Load Coefficient, strictly adhering to EPA procedures. The data generated is then independently verified for its accuracy before being submitted to the EPA for their fuel economy testing. MMNA has shared this information with EPA, California Air Resources Board and DOT.

Mitsubishi Motors Corporation has acted quickly to address this issue and is putting in place a committee of external experts to thoroughly and objectively continue this investigation. The results of the investigation, once completed, will be made public.

Mitsubishi Motors Corporation is also working closely with the Japanese Government to fully review the implications of this issue, and to discuss potential resolutions.

Mitsubishi Admits To Using Non-Compliant Fuel Economy Tests Since 1991

Tue, 26 Apr 2016 14:35:00 +0000

Last week, Mitsubishi admitted that it had manipulated fuel economy figures for 625,000 vehicles sold in Japan. But today, the scandal has only grown as the Japanese automaker revealed that it used fuel economy testing methods that were not compliant with Japanese regulations since 1991.

Reuters reports that Mitsubishi was compiling data for fuel economy tests using U.S. standards ( focuses on higher-speed, highway driving) and not Japanese standards (focuses more on city driving).

Since Mitsubishi has come clean about the manipulation last week, the company has lost half of its market value (about $3.9 billion). This has also brought back memories of a scandal Mitsubishi Motors was embroiled in fifteen years ago with covering up customer complaints and vehicle defects for more than 20 years.

Last week, Japanese authorities raided one of Mitsubishi's R&D offices. The Japanese Government has also asked Mitsubishi to submit a report on the manipulation by tomorrow. Meanwhile, U.S. regulators are pressing Mitsubishi to see if any vehicles sold here were involved in the manipulation.

Mitsubishi announced that it has brought in three lawyers to conduct an investigation into the scandal. A report is expected in three months.

Source: BBC News, Reuters, Mitsubishi

Press Release is on Page 2

Tokyo, April 26, 2016

Regarding the Report to MLIT Concerning Improper Conduct in Fuel Consumption Testing of Vehicles Manufactured by Mitsubishi Motors Corporation

The following is a summary of the report submitted by Mitsubishi Motors Corporation (MMC) to the Ministry of Land, Infrastructure, Transport and Tourism (MLIT) today, pursuant to instructions received from MLIT on April 20 to investigate improper conduct in fuel consumption testing of vehicles manufactured by MMC.

Report Summary

1.Background to the improper conduct of MMC mini-car fuel consumption testing data

(1) Four grades of the model year 2014 eK Wagon and Dayz (submitted in February 2013) were produced—a fuel-economy grade, a standard grade, a turbo grade and a 4WD grade. During development of the fuel-economy grade, the fuel consumption target, which had initially been 26.4km/l (in February 2011), was revised upward over a series of internal meetings until finally being set at 29.2km/l (February 2013).
(2) Driving resistance data were obtained for that fuel-economy grade using a "high-speed coasting test," which differed from the coasting test required by the applicable laws and regulations in Japan. A relatively low value was selected from among the test results for use as the driving resistance value in order to give the appearance of greater fuel consumption. Data for the remaining three grades were calculated without testing based on the data for the fuel-economy grade.
(3) The data submitted for the model year 2014 eK Space and Dayz Roox (submitted in October 2013), the model year 2015 eK Wagon and Dayz (submitted in March 2014), the model year 2015 eK Space and Dayz Roox (submitted in December 2014), and the model year 2016 eK Wagon and Dayz (submitted in June 2015) were all calculated without testing based on the data for the model year 2014 eK Wagon and Dayz to achieve the fuel consumption targets.

2. The following is the timeline leading up to the use of the "high-speed coasting test" differing from the test required by the applicable laws and regulations in Japan. We are currently investigating the reasoning behind each of the decisions outlined below.

(1) In 1991, the coasting test was designated as the method for testing driving resistance under the Road Transport Vehicle Act, but MMC began testing vehicles for the Japanese market using a different method, the "high-speed coasting test".
(2) In January 1992, a method was developed to reverse-calculate coasting time using driving resistance.
(3) In January 2001, a test was run that compared the coasting test to the "high-speed coasting test," and the difference in results was found never to exceed 2.3%.
(4) In February 2007, the testing manual was updated to add that "TRIAS (i.e., the coasting test) is to be used for DOM (i.e., vehicles for sale in Japan)." Nevertheless, the "high-speed coasting test" continued to be used thereafter.

3. Future direction of investigations

(1) While some progress has been made in investigating the events described in sections 1 and 2 above, we will continue to work to discover the causes of this improper conduct and who is responsible.
(2) Sufficient investigation has not been made into MMC vehicles other than the mini-cars described above; we plan to submit a separate report after looking into those models.

Establishment of Special Investigation Committee

In connection with the certification process for the mini-cars manufactured by Mitsubishi Motors Corporation ("MMC"), MMC hereby notifies that, yesterday, the board of directors decided to establish a special investigation committee (the "Committee") consisting of only external experts.
MMC expresses its most sincere apologies to all of our customers, shareholders, and stakeholders for any inconvenience or concern caused by this occasion.

1: Background for the establishment of the Committee

As announced, on April 20, 2016, in the press release titled "Improper conduct in fuel consumption testing on products manufactured by Mitsubishi Motors Corporation (MMC)," it has been revealed that, in the certification process for mini-cars manufactured by MMC, with respect to the fuel consumption testing data submitted to the Ministry of Land, Infrastructure, Transport, and Tourism, MMC conducted testing improperly, to present better fuel consumption rates than the actual rates; and that the testing method was also different from the one required by Japanese law (the "Matter"). For the sake of ensuring an objective and thorough investigation into the Matter, MMC has established this Committee in a way such that all members would be external experts independent from MMC.

2: Membership and activities of the Committee

i Membership of the Committee

The Committee is composed of the members, as follows, who have no conflicts of interest with MMC. Therefore, MMC has recognized no factor that would harm the independence and neutrality of the Committee. Further, MMC is considering appointing experts with technical knowledge to participate in the investigation.

Committee Chair: Keiichi WATANABE, Attorney at Law
(former Superintending Prosecutor, Tokyo High Prosecutors Office)
Committee Member: Yoshiro SAKATA, Attorney at Law
Committee Member: Genta YOSHINO, Attorney at Law

ii Activities

The Committee shall perform the following activities pursuant to MMC's delegation.

I
Investigation to uncover the facts surrounding the Matter, including review of related documents and data, and interviews with the related people.
II
Investigation to confirm the existence of other improper conduct similar to the Matter, and uncover the facts, if it does.
III
Analysis of the cause of the Matter, and a suggestion on measures to prevent recurrence.

3: Schedule moving forward
The Committee shall investigate the Matter for about the next three months, and make a report on its results. MMC plans to disclose the report in a timely manner.

Mitsubishi Admits To Cheating Fuel Economy Tests, 625,000 Vehicles Involved

Wed, 20 Apr 2016 15:25:00 +0000

Mitsubishi Motors has admitted today to manipulating fuel economy tests for 625,000 vehicles sold in Japan.

The manipulation involves four kei (small-capacity engines and compact dimensions) cars; Mitsubishi eK Wagon, Mitsubishi eK Space, Nissan Dayz, and Nissan Dayz Roox. Out of the total 625,000 vehicles, the majority of the vehicles are the Nissan models.

"The wrongdoing was intentional. It is clear the falsification was done to make the mileage look better. But why they would resort to fraud to do this is still unclear," said Mitsubishi Motors President Tetsuro Aikawa at a press conference.

According to BBC News, the manipulation was done by adjusting the tire pressures when testing fuel economy on a rolling road. Nissan uncovered the manipulation as they were unable to replicate the fuel economy figures that Mitsubishi got.

"This discovery was made during Nissan’s assessment of data from the current model as part of our development of the next-generation vehicle. We immediately brought the discrepancy to the attention of Mitsubishi, as they are responsible for the development and homologation of the current vehicles. In response to Nissan’s request, Mitsubishi admitted that data had been intentionally manipulated in its fuel economy testing process for certification," Nissan said in a statement.

Both Mitsubishi and Nissan have stopped selling the models and are currently figuring out a compensation for affected owners. Mitsubishi has also announced they will be conducting an investigation into overseas models as their internal investigation showed the manipulation was used on other Mitsubishi products.

"We will investigate why this happened and prevent a recurrence. We will inform our customers. I feel horrible they were given the wrong numbers," Aikawa said.

After the announcement was made, shares in Mitsubishi dropped 15 percent, knocking off about $1.2 billion of the company's market value.

This is another black mark for the Japanese company. For more than a decade, Mitsubishi has been trying to regain confidence from the market after it was revealed the company covered up a number of defects involving axles that could cause the wheels to detach.

“It’s again bad for the company’s image. It’s not the first time for Mitsubishi to have this kind of issue, and this definitely won’t help them rebuild their reputation,” said Seiji Sugiura, an analyst at Tokai Tokyo Research Center to Automotive News.

Source: Automotive News (Subscription Required), Autocar, Associated Press, BBC News, Mitsubishi

Statement from Mitsubishi is on Page 2

Improper conduct in fuel consumption testing on products manufactured by Mitsubishi Motors Corporation (MMC)

In connection with the certification process for the mini-cars manufactured by MMC, we found that with respect to the fuel consumption testing data submitted to the Ministry of Land, Infrastructure, Transport and Tourism (MLIT), MMC conducted testing improperly to present better fuel consumption rates than the actual rates; and that the testing method was also different from the one required by Japanese law. We express deep apologies to all of our customers and stakeholders for this issue.

The applicable cars are four mini-car models, two of which are the "eK Wagon" and "eK Space" which have been manufactured by MMC; and the other two are the "Dayz" and "Dayz Roox" which have been manufactured by MMC and supplied to Nissan Motors Corporation (NM) since June 2013. Up until the end of March 2016, MMC has sold 157 thousand units of the eK Wagon and eK Space and supplied 468 thousand units of the Dayz and Dayz Roox to NM.

Since MMC developed the applicable cars and was responsible for obtaining the relevant certifications, MMC conducted fuel consumption testing. In the process of the development for the next generation of mini-car products, NM examined the fuel consumption rates of the applicable cars for NM's reference and found deviations in the figures. NM requested MMC to review the running resistance(*) value set by MMC during tests by MMC. In the course of our internal investigation upon this request, MMC learned of the improper conduct that MMC used the running resistance value for testing which provided more advantageous fuel consumption rates than the actual rates. MMC will sincerely respond to our customers who own and use the applicable cars.
(*) running resistance: rolling resistance (mainly generated by tires) and air resistance while vehicles are moving

We have decided to stop production and sales of the applicable cars. NM also has stopped sales of the applicable cars, and MMC and NM will discuss compensation regarding this issue.

During our internal investigation, we have found that the testing method which was different from the one required by Japanese law has been applied to other models manufactured by MMC for the Japanese domestic market.

Taking into account the seriousness of these issues, we will also conduct an investigation into products manufactured for overseas markets.

In order to conduct an investigation into these issues objectively and thoroughly, we plan to set up a committee consisting of only external experts. We will publish the results of our investigation as soon as it is complete.

Mitsubishi Plays On Its Strength In Crossovers and Electrics To Rise Back Up In U.S.

Mon, 30 Nov 2015 19:45:00 +0000

Mitsubishi is playing to its strengths to help it rebound in the U.S. That includes the introduction of three crossovers with electric powertrains.

Mitsubishi CEO Osamu Masuko tells Automotive News the company will channel their limited resources into creating a more compact lineup mostly made up of crossovers and SUVs.

"We are strong in SUVs and four-wheel drives. And that is what we would like to focus on as core models in the U.S. market. We have changed direction. We are going to allocate more resources to the areas where we are strong in the U.S," said Masuko.

This move means we will likely not see a replacement for aging Lancer compact and i-MiEV. Instead, Mitsubishi will introduce a new coupe-styled crossover that will slot in between the Outlander Sport and Outlander in 2017. A redesigned Outlander will arrive in 2018 and a new Outlander Sport will come a year after. Each crossover will come with a gas powertrain and some sort of electrification, whether that be through a plug-in hybrid system or an electric powertrain.

In the meantime, Mitsubishi will introduce "big minor changes" to keep their nameplates fresh. This was first shown at the LA Auto Show with the introduction of the 2016 Outlander Sport and 2017 Mirage.
Source: Automotive News (Subscription Required)

Mitsubishi Is Planning A Small Crossover That Will Arrive In Two Years

Fri, 06 Nov 2015 17:35:00 +0000

The popularity of crossovers with consumers is continuing to rise and Mitsubishi wants to make sure they aren't left behind. Speaking with Automotive News, Mitsubishi CEO Osamu Masuko revealed that the Japanese automaker is working a new five-seat crossover that will slot in between the Outlander and Outlander Sport.

The new crossover will take some styling ideas from the eX concept shown at the Tokyo Motor Show and compete with the likes of the Hyundai Tucson and Kia Sportage. Production is expected to begin in Fall of 2017 with Europe and U.S. being the main markets for this vehicle.

"The Outlander is growing in size, while the Outlander Sport is getting smaller, so it opens a space for the new SUV. We need something to fit in between," said Masuko.

This new crossover will help the plea from U.S. dealers that want something fresh in their lots. It also plays a key role into Mitsubishi's revival plan as the company is using crossovers and SUVs to help with their sales. At the moment, 56 percent of Mitsubishi's total volume in the U.S. is made up of crossovers.

Source: Automotive News (Subscription Required)

Mitsubishi Begins Work On Next-Gen Lancer In Case Of Not Finding A Partner

Wed, 10 Jun 2015 23:15:00 +0000

Mitsubishi hasn't had the best of luck of trying to find a partner. Back in February, we learned that talks between it and Renault had fallen apart for a new midsize sedan. Mitsubishi shelved those plans and reportedly began talks with Nissan. We also learned that Mitsubishi moved up the replacement for the Lancer.

Now Mitsubishi has begun working on the Lancer replacement in-house while it still looks for a partner.

“We are talking with a potential partner at this time, (but) at the same time we’re doing an internal design of the vehicle. We’re running parallel because we cannot wait any longer to see if a partnership will work out. If it falls through then we’re another year behind,” said Don Swearingen, executive vice president of Mitsubishi Motors North America to Wards Auto.

Swearingen confirmed that Mitsubishi is still in talks with an automaker - many believe to be Nissan. Even if a deal is reached, Swearingen says the model is still 18 to 2 years out.

Additionally, Swearingen confirmed the a midsize sedan from Mitsubishi isn't happening.

“We’ve made the decision that D-segment will not work for us in the U.S. When you do the financial analysis and you look at the amount of money (needed) for advertising (and the amount) most of our competitors are spending on incentives, it doesn’t pencil out to do a partnership.”

Source: Wards Auto

Mitsubishi Sticks With Off-Road Roots For Next Shogun/Montero

Sun, 24 May 2015 14:15:00 +0000

The current Mitsubishi Pajero (the Montero to us) hasn't changed much since it was first introduced back in 2000 - the last major changes happened in 2006. Now we know Mitsubishi is working on a new Pajero that will be due in out a few years and coming to the U.S. We got some idea of what the model will look like with the GC-PHEV Concept shown in Tokyo and Chicago.

Autocar recently spoke with Lance Bradley, head of Mitsubishi Motors UK who revealed what the intent of the next Pajero will be. Bradley explained that the Pajero will retain its off-road roots, while incorporating their plug-in hybrid tech.

“A lot of the rivals are more beautiful or more refined but the Shogun needs to be an authentic off-roader: not fancy, not a school-run car but for people who tow horse boxes or actually go off-road," said Bradley

 “Of course, that market is limited, but look at the Discovery - there is room for vehicles with utility at their heart. The Discovery is very good but very expensive and we see an opportunity in providing a less-expensive alternative in terms of pricing and running costs, particularly with our plug-in hybrid technology.”

Source: Autocar

Rumorpile: Mitsubishi Evolution to Reappear As High-Performance Hybrid Crossover

Tue, 28 Apr 2015 16:35:00 +0000

The Mitsubishi Lancer Evolution will be bowing out at the end of 2015, but the Evolution name could be coming back on a high-performance hybrid crossover if the base model proves to be popular.

Autocar spoke with boss of Mitsubishi, Tetsuro Aikawa who said “In the future, we would like to launch such a vehicle with Evo characteristics. In Japanese, when you pronounce ‘Oh’ [in Evo], it means ‘king’. So we would like to launch this type of car, featuring EV and PHEV technology, which is the ultimate of its kind. ‘EV’ for electric vehicle, ‘O’ for king - Evo.”

The next Evolution is expected to be based on the next-generation ASX crossover (Outlander Sport sold in the U.S.) which is expected to look something like the XR-PHEV II concept shown at the 2014 Geneva Motor Show. The new model is expected to have all-wheel drive and take lessons from Mitsubishi's Pikes Peak racer, the MiEV Evolution. However, don't expect the next Evolution come anytime soon.

“To develop these kind of vehicles, we have to sell a lot of the base models, so we can cover the research and development costs.” said Aikawa.

Source: Autocar

New York Auto Show: 2016 Mitsubishi Outlander

Thu, 02 Apr 2015 17:25:00 +0000

Mitsubishi is putting on a bold face with the introduction of the 2016 Outlander at the New York Auto Show.

The Outlander boast over 100 changes with the hope of improving where it stands in the marketplace. The most noticeable change is the front end as it adds a black and chrome grille, along with LED position lights. New 18-inch wheels, rear bumper, and LED taillights finish off the exterior.

Inside, Mitsubishi changed out the steering wheel, added new seating surfaces, display audio system and a new auto-dimming rearview mirror with Homelink for the GT model.

Power will come from a 2.4L four-cylinder with 166 horsepower for most of the lineup. A 3.0L V6 with 215 horsepower is standard on the GT model. Front-wheel drive is standard, while the automaker's Super All Wheel Control - S-AWC - is optional. Mechanical changes include a redesigned suspension, revised electric power steering system, and changes to the CVT.

Source: Mitsubishi

Press Release is on Page 2

MITSUBISHI MOTORS NEW 2016 OUTLANDER MAKES WORLD DEBUT AT THE 2015 NEW YORK INTERNATIONAL AUTO SHOW

The 2016 Outlander showcases Mitsubishi's new design language for the first time on a production vehicle
The new Outlander features over 100 engineering and design improvements
The 2016 Outlander marks a new era for the Mitsubishi brand relating to style, refinement and overall driving experience

Mitsubishi Motors North America, Inc. (MMNA) today unveiled the new 2016 Mitsubishi Outlander seven-passenger crossover at the 2015 New York International Auto Show. The 2016 Outlander is the first Mitsubishi production vehicle to showcase the brand's new design language. The 2016 Outlander is not just a cosmetic "refreshing," however, and features an unprecedented number of important engineering and design improvements that increase the level of refinement and overall driving experience. The 2016 Outlander is a segment-leading vehicle that will appeal to buyers wanting value, quality and safety.

"The 2016 Outlander has an eye-catching new design aesthetic inside and out, and with its long list of engineering upgrades, the new Outlander literally looks, drives and feels like an entirely new vehicle, making it an even more compelling value than before," said MMNA Executive Vice President, Don Swearingen. "Mitsubishi's outstanding sales momentum is carrying into the new-year and with the arrival of the 2016 Outlander crossover we are well positioned to sustain our growth."

The 2016 Outlander features Mitsubishi's new front design concept, "Dynamic Shield." This feature is inherited from the bumper side protection seen on generations of the Montero, providing unique protection for both the people and car.

Numerous design and engineering improvements have been made to the chassis of the 2016 Outlander, including increased body and suspension structural rigidity, redesigned suspension and Electric Power Steering, noise-isolating windshield and rear door glass, more sound insulation throughout the vehicle, new dynamic front suspension and rear differential dampers, improved weather stripping and engine compartment trim (all models). Additionally, the new generation continuously-variable transmission offers improved acceleration, performance, shift feel and torque delivery (all CVT-equipped models).

The exterior design features of the 2016 Outlander include a redesigned front fascia, front fenders, halogen headlights, LED position lights, lower door sections, 18-in. alloy wheels, rear fascia and LED taillights (all models); and power-folding side mirrors, windshield wiper de-icer and LED headlights (GT model). The reconfigured interior includes a redesigned steering wheel, seating surfaces, accent trim, rear folding seat, headliner, display audio system (all models) and auto-dimming rearview mirror with Homelink® (GT model).

Mitsubishi's advanced safety systems including Forward Collision Mitigation (FCM), Lane Departure Warning (LDW) and Adaptive Cruise Control (ACC) are now available for the SEL and GT Models.

Rumorpile: Mitsubishi Ends Talks With Renault, Begins With Nissan For Midsize Sedan

Fri, 06 Feb 2015 19:45:00 +0000

A couple weeks back, we reported that a Mitsubishi executive says talks between them and Nissan/Renault has stalled, but didn't go into details as to why. But Automotive News has shined a light as to possibly why and where it stands now.

According to a source at Mitsubishi, the company ended talks with Renault about using the midsize Latitude/Samsung SM7 sedan built in South Korea because the Yon suddenly appreciated. This is turned undercut the plan's profitability when paired against the U.S. Dollar and Japenese Yen.

A Nissan source goes onto say that Nissan has begun talks with Mitsubishi about using one of their sedans.

A Mitsubishi spokesman says at this time that plans to replace the Galant are on indefinite hold. While he declined to comment on the talks between Mitsubishi and Nissan, he did say that working with Nissan is “one option.”

In the meantime, Mitsubishi has moved up the replacement for the compact Lancer to the top of its priority list.

Source: Automotive News (Subscription Required)

Mitsubishi and Nissan Midsize Project Hits An Impasse

Mon, 26 Jan 2015 15:45:00 +0000

Back in late 2013, Mitsubishi announced a new partnership with Nissan to create a new midsize sedan for the North American marketplace. But at the NADA conference this weekend, a Mitsubishi executive says the plan has hit an impasse.

“I told them that the plan has stalled. And I said that’s really all I can tell you at this time,” said Don Swearingen, executive vice president of Mitsubishi Motors North America to Automotive News.

Its unclear whether the sedan part of the partnership or if another part is causing the trouble. Nissan was unable to comment at the time the story went up.

But while the midsize sedan fate is in question, Mitsubishi dealers have a lot of new products to look forward in the next couple of years.

Redesigned Outlander - July
Redesigned Outlander Sport and new Lancer - End of the year
New Mirage - Next Spring
Mirage Sedan and Outlander Plug-In Hybrid - Second Quarter of 2016

Source: Automotive News (Subscription Required)

Mitsubishi On the Rebound In the U.S., Considers Bringing Over Some New Products

Sat, 29 Nov 2014 22:15:00 +0000

After seven years of not really introducing new products and posting losses and declining sales, Mitsubishi is making a comeback in the U.S. The automaker expects to make a to make an operating profit of $27 million, and boosted sales projections to 116,000 vehicles for the fiscal year that ends next March.

"One of the important efforts inside the company has been turning North America from red ink to black. Finally we can realize that," said Mitsubishi Motors CEO Osamu Masuko.

Makuko credits the Outlander Sport and Mirage for getting Mitsubishi back in the black. Through October, Mitsubishi has seen sales climb to 64,564 vehicles, up 30 percent.

With all of this good news, Mitsubishi wants to capitalize on it. The company plans on introducing some new models into the U.S. including a sedan version of the Mirage and the Outlander PHEV. Masuko also said that the company is considering bringing back the Montero (sold as the Pajero elsewhere) to the U.S.

"We are putting our emphasis on SUVs in the United States. So we have to think about introducing the next-generation Pajero to the United States. There's going to be a PHEV version. And we would like to introduce it," said Masuko.

What about the big sedan that will fill in the hole left by Galant? Mitsubishi and Renault have been in talks this month about this very thing.

Source: Automotive News (Subscription Required)

Rumorpile: Mitsubishi Lancer Evolution's Replacement To Be An SUV

Fri, 03 Oct 2014 18:45:00 +0000

We've been reporting on the departure of the Mitsubishi Lancer Evolution for the past year or so. But the big question of what would replace it has been up in the air. But a new report from Autocar says that a SUV would take its place, at least in spirit.

“It will not exist as we know it. It will be replaced in spirit by an SUV with high performance,” said Kanenori Okamoto, Mitsubishi's product boss.

This new SUV will apparently incorporate lessons learned from the MiEV Evolution III, which broke the EV record at Pikes Peak this year. The MiEV Evolution III will likely give a number of technologies, including its advanced Super All Wheel Control (S-AWC) system.

Source: Autocar

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

End Of The Road: Mitsubishi Plans On Pulling The Plug Of The Lancer Evoultion

Mon, 31 Mar 2014 20:45:00 +0000

The end of era is coming soon. Automotive News reports that Mitsubishi has planned the departure of the Lancer Evolution at the end of this generation. The company hasn't given a date to that though.

“Mitsubishi Motors does not have any plans to design a successor with the current concept, as a high-performance four-wheel drive gasoline-powered sedan. Mitsubishi Motors will explore the possibilities of high-performance models that incorporate electric vehicle technology,” said Mitsubishi spokeswoman Namie Koketsu.

Rumors of what would happen to the Lancer Evolution have been swirling around for the past few years ranging from the model becoming a plug-in hybrid rally car to a model that wouldn't exist anymore. Last year, then Mitsubishi President Osamu Masuko said in a interview that for Mitsubishi's strength is in pickups, crossovers and SUVs. For the company to get back to health, they will need to focus on the basics and go after volume models.

“We have to prioritize. When you consider Mitsubishi's size and management resources, we can't do everything on our own,” said Masuko.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

Mitsubishi North America Gets A New President and CEO

Mon, 10 Feb 2014 14:45:00 +0000

Mitsubishi North America is getting a new president and CEO. Starting March 1, Ryujiro Kobashi will take over from Yoichi Yokozawa, 49, who has been in charge since April of 2011. Kobashi has been with the automaker since 1983, holding various positions throughout the company. Before being named Mitsubishi NA's president, Kobashi was the corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he kept an eye on the regional operations for the US, Canada, and Mexico.

"I am very much looking forward to this new opportunity as we navigate Mitsubishi Motors North America to thrive in the U.S. market under MMC's 'New Stage 2016' business plan," said Kobashi in a statement.

Kobashi has a daunting task ahead of him as the Japanese automaker begins to build back up from a stagnate lineup. However, Mitsubishi seems to be on the right track with 2013 sales climbing up eight percent thanks to the introduction of the new Outlander and Mirage.

Source: Mitsubishi

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

Press Release is on Page 2

Mitsubishi Motors Corporation Appoints New President and CEO of Mitsubishi Motors North America

Mitsubishi Motors Corporation (MMC) today announced that effective March 1, 2014, Ryujiro Kobashi will succeed Yoichi Yokozawa as President and CEO of Mitsubishi Motors North America, Inc. (MMNA).

Prior to his new position as President and CEO of MMNA, Kobashi was the Corporate General Manager of the North America Office at Mitsubishi Motors headquarters in Japan as the head manager of the main division coordinating North American operations including the U.S., Canada, and Mexico.

Kobashi's distinguished career with MMC began in April 1983 when he joined the company's Overseas Planning Department, supporting activities for sales and advertising/publicity in foreign countries, as a recent graduate of Hitotsubashi University, where he earned a Bachelor of Sociology degree.

Over the years, Kobashi has lived in a variety of diverse regions around the globe where he served in key management positions including overseeing the marketing, sales promotions and advertising for Mitsubishi Motors in Germany and the Netherlands, as well as coordinating the company's business operations in the ASEAN regions.

"I am very much looking forward to this new opportunity as we navigate Mitsubishi Motors North America to thrive in the U.S. market under MMC's 'New Stage 2016' business plan," said Kobashi.

Yoichi Yokozawa will be returning to Japan for an executive assignment in MMC's Corporate Planning Office. He became President and CEO of Mitsubishi Motors North America, Inc. in April 2011, and oversaw three critical North American product launches: the new all-electric i-MiEV, the completely-redesigned 2014 Outlander, and most recently, the all-new 2014 Mirage. He also oversaw the commencement of U.S. production, in 2012, of the Outlander Sport at MMNA's Manufacturing Division in Normal, Illinois.

Mitsubishi Tells Its Dealers New Products Are On The Way

Tue, 28 Jan 2014 15:35:00 +0000

Mitsubishi told its dealers yesterday at the NADA Convention about a plan to reintegrate the brand's tired lineup.

The lynchpin to this plan is a new midsize sedan that will come out of a new partnership between Mitsubishi and Nissan/Renault. Don Swearingen, Mitsubishi Motors North America executive vice president tells Automotive News that the two are still in negotiations about the new sedan.

"We abandoned a huge market and we have to find a way to fill those customer's needs. Many of those customers are coming back to market, and we tried to move them into our other offerings, but if they're looking for that D segment sedan, we just don't have it," said Swearingen.

Other products/updates Mitsubishi is considering include a sedan version of the Mirage subcompact for the U.S., the addition of a 2.4L four-cylinder to the Outlander Sport, a new CVT for the 2015 model year, and the arrival of a refreshed Outlander in 2015.

The reaction of the dealers were very positive.

"For dealers, new products never come fast enough. But Mitsubishi did a good job of showing us that they are committed to delivering product and change and answers," said Stacey Gillman Wimbish, CEO of Gillman Cos. auto group in Houston, Texas.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

Rumorpile: Mitsubishi Goes Plug-In Hybrid For Next Lancer Evolution

Sat, 14 Dec 2013 20:35:00 +0000

William Maley

Staff Writer - CheersandGears.com

December 14, 2013

A new report from Motor Trend says the next Lancer Evolution will be much different than the one we currently have.

The report says that Mitsubishi is working on a new plug-in hybrid drivetrain and platform that will consist of electric motors in the front and back for the all-wheel drive system, a battery pack mounted under the rear seats, and a gas engine. Sources close to project say engineers are considering a 1.1L inline-three turbocharged engine with 135 horsepower.

Because of this new platform, Mitsubishi is considering changing the name for the next Lancer Evolution.

Source: Motor Trend

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

Mitsubishi Lancer Evolution On A Holding Pattern?

Mon, 25 Nov 2013 14:25:00 +0000

William Maley

Staff Writer - CheersandGears.com

November 25, 2013

The rumors of what will be happening with the Mitsubishi Lancer Evolution have been flying for the past few years. They have ranged from the model being killed off to morphing into a hybrid model. One thing is for certain, it's going to be awhile before we see a new Lancer Evolution.

CarAdvice had the chance to talk with Mitsubishi managing director of product projects and strategy Ryugo Nakao. Nakao said for the time being, the company is putting the development of the next-generation model on hold to focus more on SUVs, EVs, and plug-in hybrid vehicles.

“We cannot do both environmental protection and [internal combustion-engine-only] sports car at the same time, it will take time for us to make it possible. So concentrate on PHEV and EV first, then based on this development, we will like to support the next-generation of sports car if possible,” said Nakao.

When asked if the Lancer Evolution would be going away, Nakao said that has yet to be decided.

“It all depends on customer demand of course. In terms of volume, Evolution X is not a big volume seller.”

Source: CarAdvice.com.au

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

Mitsubishi Teams With Nissan/Renault To Create A New Midsize Sedan

Tue, 05 Nov 2013 21:15:00 +0000

William Maley

Staff Writer - CheersandGears.com

November 5, 2013

In a surprise move, Mitsubishi has announced they are teaming up with Nissan-Renault to build two new sedans; a new midsize sedan that would be sold in the U.S. and Canada, and a compact sedan that will be sold globally. The partnership will also look new projects which include products, technology and manufacturing capacity.

“Nissan and Mitsubishi Motors have jointly benefited from several collaborations in the past, most recently the successful joint-venture on Kei cars in Japan. I welcome the direction being taken towards this broader cooperation, creating new opportunities for Renault in addition to further leveraging the productive relationship between Nissan and Mitsubishi Motors," said President and CEO of Renault-Nissan, Carlos Ghosn.

The two vehicles in question will be based on platforms from Renault. No timetable has been set as to when we'll see either vehicle.

This isn't the first time that Nissan and Mitsubishi have teamed up. A couple years ago, the two automakers started a joint-venture company called NMKV to work on Kei cars for the Japanese marketplace. The first vehicles of this joint-venture, the Nissan Dayz and Mitsubishi eK wagon, went on sale this year.

2013 Renault Latitude and 2013 Mitsubishi Galant. Could these two cars become one?

Click Picture to Enlarge

Source: Mitsubishi, Nissan/Renault

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

Press Release is on Page 2

RENAULT-NISSAN ALLIANCE & MITSUBISHI MOTORS CORPORATION EXPLORE WIDE RANGING GLOBAL PRODUCT AND TECHNOLOGY COOPERATION

New projects to drive global product coverage and capacity utilization

AMSTERDAM, Netherlands and TOKYO, Japan – The Renault-Nissan Alliance and Mitsubishi Motors Corporation today announced their joint intention to explore several new projects covering shared products, technologies and manufacturing capacity among the automakers. As a consequence, it has been agreed that the strategic cooperation between Nissan and Mitsubishi Motors could be expanded across the broader Renault-Nissan Alliance.

Between Nissan and Mitsubishi Motors, it is expected that the existing NMKV joint-venture company will be extended to co-develop a new small-segment car including a specific electric version that can be sold on a global basis. The basis for this product will be from a jointly developed “Kei car” platform of the type popular in the Japanese domestic market. Further details of all products, markets and manufacturing will be announced separately.

The Renault-Nissan Alliance and Mitsubishi Motors Corporation are also confirming their intention to share technologies and product assets related to electric vehicles and latest-generation platforms. Renault, Nissan and Mitsubishi Motors were among the first to pioneer the introduction of mass-marketed zero emission products.

Based on the current direction of discussions between Renault and Mitsubishi Motors, it is firstly expected that two new sedan models would be launched under the Mitsubishi brand, based on vehicles from the Renault portfolio. Secondary and additional studies around other projects will then be considered.

The first sedan, to compete in the full-size D-segment markets of the United States and Canada and would be manufactured at the Renault-Samsung plant in Busan, South Korea.
The second sedan model would compete in the global C-segment. The manufacturing location for this product is under discussion.

President and CEO of the Renault-Nissan Alliance, Carlos Ghosn said: “Nissan and Mitsubishi Motors have jointly benefited from several collaborations in the past, most recently the successful joint-venture on Kei cars in Japan. I welcome the direction being taken towards this broader cooperation, creating new opportunities for Renault in addition to further leveraging the productive relationship between Nissan and Mitsubishi Motors."

Osamu Masuko, President of Mitsubishi Motors Corporation commented: “As a result of the development of collaborative projects with Nissan Motor up to now, Mitsubishi Motors is pleased to work again with Nissan and now Renault towards achieving further collaborations. The new opportunities could be described as evidence that the ongoing collaborative projects between Mitsubishi Motors and Nissan have brought positive results, and Mitsubishi Motors hopes that any new collaborative projects with the Renault-Nissan Alliance would bring us further merits."

Nissan and Mitsubishi Motors have an existing joint-venture company called NMKV which was established in June 2011 for the purpose of co-developing a range of Kei cars for both brands. The first of these products – the Nissan Dayz and Mitsubishi eK wagon – went on sale in Japan this year. Both products are manufactured at the Mitsubishi Mizushima plant in Japan.

Mitsubishi Previews A Possible Subcompact Sedan

Tue, 14 May 2013 13:45:00 +0000

By William Maley

Staff Writer - CheersandGears.com

May 13, 2013

Mitsubishi could be introducing a new subcompact sedan as part of an effort to help bolster their presence in the U.S. Automotive News reports that Mitsubishi dealers were shown rendering of the sedan at the brand's regional dealer meetings back in April. Mitsubishi told the dealers that the sedan could be arriving sometime in 2015.

When asked about this, Mistubishi declined to confirm the timing or whether dealers in the U.S. would get it at all. What Mitsubishi did confirm is that they did talk to their dealers about this.

The company "is looking into introducing a small, entry-level sedan to the United States market, and while we continue to study the market trend and demand for this smaller-segment sedan, we have not come to a concrete decision on when this model may make the U.S. showroom," a Mitsubishi spokesman said.

Scott Grove, owner of two Mitsubishi dealerships near Chicago said this news was a high point in the meeting.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

Mitsubishi To Fight For Survival In The U.S.

Tue, 19 Mar 2013 13:25:00 +0000

By William Maley

Staff Writer - CheersandGears.com

March 19, 2013

Mitsubishi is mounting a comeback in the U.S. The brand which only sold 57,790 vehicles last year, a 27% drop in sales compared to 2011, has big plans that involves more marketing and beginning to fill the holes in the lineup.

Masatoshi Hasegawa, executive vice president of corporate planning for Mitsubishi Motors North America told Automotive News the brand is looking at a new midsize sedan and a larger crossover.

"We are looking into a possibility for the [mid-sized sedan] segment, and we may look into maybe a bigger brother to the Outlander."

Hasegawa also noted that a replacement for the aging Lancer compact is sorely needed.

But any decision and/or appearance of these new models isn't likely to happen until 2015, the year that Mitsubishi hopes to be selling 100,000 vehicles per year,

A comeback is "not going to happen overnight," Hasegawa said. "We went into a descent, so it's going to take time to get back up again. But I think now we will definitely go into an upward trend."

So what will happen in the meantime? Well for starters, Mitsubishi will show the new Mirage subcompact at the New York Auto Show next week that will go on sale in the fall. Next will be the new 2014 Outlander crossover that will be coming out in June along with a massive marketing behind it.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

Mitsubishi’s CEO Says We’re Staying In The U.S.

Mon, 12 Nov 2012 19:15:00 +0000

William Maley

Staff Writer - CheersandGears.com

November 12, 2012

When the news broke of Suzuki leaving the U.S., there was chorus of people who said this; “How long does Mitsubishi have in the U.S.?”

This a good question considering the evidence. Mitsubishi sales through October have dropped 29% to 50,103 vehicles. Mitsubishi’s market share has also dropped from 0.7% to 0.4% in the same period last year. Also, Mitsubishi’s dealers lead all automakers in the U.S. with backlogged inventory.

"We have no intention whatsoever of withdrawing from the U.S. market. The U.S. market is a very important market," said Mitsubishi President Osamu Masuko.

Masuko says the decline in sales is due to departure of four Mitsubishi models; the Eclipse coupe and convertible, Endeavor, and Galant. While sales are expected to totaled 55,000 vehicles in this fiscal year, Masuko says he expect sales to rebound to 80,000 vehicles in the next fiscal year thanks to new vehicles including the Outlander.

Mitsubishi is also planning to expand production at its factory in Normal, Illinois from 50,000 to 70,000 vehicles to fill demand for markets including Russia, Latin America and the Middle East.

Finally, Mitsubishi has appointed Gayu Uesugi as the chairman of Mitsubishi Motors North America. Uesugi duties will include crafting a profitable product plan, strategy for growth, and manufacturing blueprint for the U.S.

Whether all of the moves work or not, we'll have to wait and see.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

Mitsubishi Australian CEO Gives A Frank Assessment

Fri, 24 Aug 2012 15:30:00 +0000

William Maley

Staff Writer - CheersandGears.com

August 24, 2012

We do appreciate when a CEO of an automaker is completely honest and frank. But there are times when we're just wondering if a CEO's comments are crossing a line.

Case in point, the new CEO of Mitsubishi Australia, Mutsuhiro Oshikiri.

"The product is old ... and the prices are too high."

Oshikiri became the new CEO of Mitsubishi Australia just ten weeks ago and is eager to get a better grasp of what the brand needs to do for buyers to consider them.

"I don't know why people buy a Mitsubishi. That is a simple question, difficult answer that I have to think about for the next three or four months. What is the benefit? Why do we have to be here? What is the future? I have to find out."

Oshikiri's comments might be seen as defamation, but they're more introspective about where the company stands.

Source: The Sydney Morning Herald

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.