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  • Drew Dowdell
    Drew Dowdell

    Nissan, and the Next Frontier

      ...the oldest small truck on the market is about to get a redesign...

    The Jeep Gladiator is new. While it is based on older underpinnings and a somewhat dated interior, the Ford Ranger is the second newest truck in the U.S. market.  Behind that is the just-refreshed but still on an older chassis Toyota Tacoma, that is getting a new platform in a few years. Behind that is the Honda Ridgeline.  Behind that are the GM twins of Colorado and Canyon which came out in 2012. And finally, behind those two, the oldest small/midsize truck is the Nissan Frontier, trucking on since 2004 without a major redesign.   Put into some perspective, the current Nissan Frontier is only one year younger than the previous generation of Colorado and Canyon.  As far as the automotive industry goes, that is ancient, but Frontier buyers don't seem to mind. Nissan sold nearly 79,646 Frontier trucks in 2018, a 7.1% increase over 2017.  That's with all the new competition coming on the market and without any major incentives.  That makes it the brands third best seller in the crossover/truck segment after Rogue and Murano. 

    People wanting something a bit fresher from Nissan still have about 18 months to wait. The next Frontier, sold as a 2021 model, should arrive in dealerships in the Fall of 2020. People who have seen previews of the truck describe it as "futuristic" and "Modern, but still looks like a truck".  It will get a new 300 horsepower V6 engine replacing the current 4.0 V6 and the 5-speed automatic will be upgraded to a 7-speed. 

    However, unlike the Tacoma, which is moving to an all new platform in a few years. The Frontier will get a heavily revised version of its current frame.  Nissan opted not to go with their global Navara truck platform primarily because it is too small to compete with the likes of the Ranger and Gladiator.  It also uses a more expensive coil spring rear suspension instead of the traditional leaf springs. 

    With the Ford Ranger and Jeep Gladiator now entering the market, Nissan wants to catch up and be the newest kid on the block, if only for a little while.

    Source: Automotive News (Subscription Required)



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  • Similar Content

    • By Drew Dowdell
      January 3, 2020
       
      2019
      2018
      % chg
      Total December sales (units)
      104,781
      148,720
      -29.5
      Nissan Division sales
      93,538
      130,655
      -28.4
      INFINITI sales*
      11,243
      18,065
      -37.8
       
       
       
       
      Calendar Year Total Sales (units)
      1,345,681
      1,493,877
      -9.9
      Nissan Division sales
      1,227,973
      1,344,597
      -8.7
      INFINITI Sales*
      117,708
      149,280
      -21.1
      NASHVILLE, Tenn. – Nissan Group announced total U.S. sales for December 2019 of 104,781 units, a decrease of 29.5 percent versus the prior year. Nissan Group also announced total calendar year 2019 U.S. sales of 1,345,681 units, a decrease of 9.9 percent compared to the prior year.
      Nissan Division December highlights:
      Altima sales continue to rise with 19,132 units sold, up 12 percent. Sales of the Nissan Armada rose 3 percent in December to 2,967 units. Nissan Division calendar year highlights:
      Nissan Kicks showed strong gains during the full calendar year 2019, up 150 percent. Nissan set annual sales records with NV commercial van (+19 percent) and NV200 (+1 percent).   *INFINITI sales total included for reference. For more information on INFINITI's December sales performance, please visit INFINITINews.com.

      NOTE: To ensure consistency in global sales reporting, Nissan North America calculates monthly variances on a straight-percentage basis, unadjusted for the number of selling days. December 2019 had 25 days, while December 2018 had 26 selling days.
      NISSAN DIVISION
      DECEMBER
      DECEMBER
      Monthly
      CYTD
      CYTD
      CYTD
      2019
      2018
      % chg
      2019
      2018
      % chg
       
       
       
       
       
       
      Nissan Division Total
      93,538
      130,655
      -28.4
      1,227,973
      1,344,597
      -8.7
      Versa
      3,265
      6,735
      -51.5
      66,596
      75,809
      -12.2
      Sentra
      11,033
      17,567
      -37.2
      184,618
      213,046
      -13.3
      Altima
      19,132
      17,064
      12.1
      209,183
      209,146
      0.0
      Maxima
      3,387
      5,600
      -39.5
      35,076
      42,337
      -17.2
      LEAF
      1,227
      1,667
      -26.4
      12,365
      14,715
      -16.0
      Juke
      0
      5
      -100.0
      11
      731
      -98.5
      370Z
      158
      202
      -21.8
      2,384
      3,468
      -31.3
      GT-R
      17
      25
      -32.0
      331
      538
      -38.5
      Total Car
      38,219
      48,865
      -21.8
      510,564
      559,790
      -8.8
      Kicks
      4,123
      5,704
      -27.7
      58,193
      23,312
      149.6
      Frontier
      4,720
      7,492
      -37.0
      72,369
      79,646
      -9.1
      Titan
      1,916
      4,661
      -58.9
      31,514
      50,459
      -37.5
      Pathfinder
      5,894
      6,799
      -13.3
      65,691
      67,550
      -2.8
      Armada
      2,967
      2,874
      3.2
      32,044
      32,650
      -1.9
      Rogue
      27,331
      42,523
      -35.7
      350,447
      412,110
      -15.0
      Murano
      5,187
      8,033
      -35.4
      68,361
      83,547
      -18.2
      Quest
      0
      0
      n/a
      0
      3
      -100.0
      NV
      1,719
      2,013
      -14.6
      20,022
      16,902
      18.5
      NV200
      1,462
      1,691
      -13.5
      18,768
      18,628
      0.8
      Total Truck
      55,319
      81,790
      -32.4
      717,409
      784,807
      -8.6
      North American produced
      73,510
      96,695
      -24.0
      970,563
      1,022,140
      -5.0
      Car
      38,044
      48,633
      -21.8
      507,838
      555,053
      -8.5
      Truck
      35,466
      48,062
      -26.2
      462,725
      467,087
      -0.9
      Import
      20,028
      33,960
      -41.0
      257,410
      322,457
      -20.2
      Car
      175
      232
      -24.6
      2,726
      4,737
      -42.5
      Truck
      19,853
      33,728
      -41.1
      197,372
      317,720
      -37.9
       
      INFINITI
       
      Infiniti Total
      DECEMBER
      DECEMBER
      Monthly
      CYTD
      CYTD
      CYTD
      2019
      2018
      % chg
      2019
      2018
      % chg
       
       
       
       
       
       
      11,243
      18,065
      -37.8
      117,708
      149,280
      -21.1
      Infiniti Q50
      2,165
      3,690
      -41.3
      25,987
      34,763
      -25.2
      Infiniti Q60
      430
      662
      -35.0
      5,043
      9,017
      -44.1
      Infiniti Q70
      90
      329
      -72.6
      2,552
      4,479
      -43.0
      Infiniti QX30
      50
      647
      -92.3
      3,229
      8,101
      -60.1
      Infiniti QX50
      1,815
      3,329
      -45.5
      18,616
      25,389
      -26.7
      Infiniti QX60
      4,113
      7,032
      -41.5
      43,162
      47,370
      -8.9
      Infiniti QX70
      0
      4
      -100.0
      6
      954
      -99.4
      Infiniti QX80
      2,580
      2,372
      8.8
      19,113
      19,207
      -0.5
      Total Car
      2,685
      4,681
      -42.6
      33,582
      48,259
      -30.4
      Total Truck
      8,558
      13,384
      -36.1
      84,126
      101,021
      -16.7
       
       
       
       
       
       
       
      NISSAN GROUP
       
      TOTAL VEHICLE
      DECEMBER
      DECEMBER
      Monthly
      CYTD
      CYTD
      CYTD
      2019
      2018
      % chg
      2019
      2018
      % chg
       
       
       
       
       
       
      104,781
      148,720
      -29.5
      1,345,681
      1,493,877
      -9.9
      Total Car
      40,904
      53,546
      -23.6
      544,146
      608,049
      -10.5
      Total Truck
      63,877
      95,174
      -32.9
      801,535
      885,828
      -9.5
      Selling days
      25
      26
       
      307
      307
       
       
      # # #
    • By Drew Dowdell
      Nissan is forcing employees to go without pay for two days at the beginning of January 2020 by remaining closed on the 2nd and 3rd of January. The move equates to a 9.2% pay cut for those paid monthly.  In addition to the pay cuts, Nissan is cutting travel expenses by half effective immediately. All of Nissan's US operations, including Infiniti an Nissan Motor Acceptance Corp, the company's in house financing unit are included in the shut down. 
      Nissan has been plagued with falling sales in the U.S. with the entire group falling 16 percent in November. Nissan brand fell 13 percent and Infiniti fell 33 percent (You can view the industry sales figure ticker for November here). Nissan has been moving away from high volume fleet sales and cutting back on retail incentives in a drive to be more profitable. 

      View full article
    • By Drew Dowdell
      Nissan is forcing employees to go without pay for two days at the beginning of January 2020 by remaining closed on the 2nd and 3rd of January. The move equates to a 9.2% pay cut for those paid monthly.  In addition to the pay cuts, Nissan is cutting travel expenses by half effective immediately. All of Nissan's US operations, including Infiniti an Nissan Motor Acceptance Corp, the company's in house financing unit are included in the shut down. 
      Nissan has been plagued with falling sales in the U.S. with the entire group falling 16 percent in November. Nissan brand fell 13 percent and Infiniti fell 33 percent (You can view the industry sales figure ticker for November here). Nissan has been moving away from high volume fleet sales and cutting back on retail incentives in a drive to be more profitable. 
    • By Drew Dowdell
      NISSAN DIVISION
      NOVEMBER
      NOVEMBER
      Monthly
      CYTD
      CYTD
      CYTD
       
      2019
      2018
      % chg
      2019
      2018
      % chg
       
       
       
       
       
       
       
      Nissan Division Total
      83,562
      96,427
      -13.3
      1,134,435
      1,213,942
      -6.5
      Versa
      2,825
      5,122
      -44.8
      63,331
      69,074
      -8.3
      Sentra
      11,546
      12,721
      -9.2
      173,585
      195,479
      -11.2
      Altima
      16,551
      12,077
      37.0
      190,051
      192,082
      -1.1
      Maxima
      2,273
      2,530
      -10.2
      31,689
      36,737
      -13.7
      LEAF
      1,140
      1,128
      1.1
      11,138
      13,048
      -14.6
      Juke
      0
      4
      -100.0
      11
      726
      -98.5
      370Z
      159
      271
      -41.3
      2,226
      3,266
      -31.8
      GT-R
      16
      23
      -30.4
      314
      513
      -38.8
      Total Car
      34,510
      33,876
      1.9
      472,345
      510,925
      -7.6
      Kicks
      3,634
      4,032
      -9.9
      54,070
      17,608
      207.1
      Frontier
      4,932
      6,278
      -21.4
      67,649
      72,154
      -6.2
      Titan
      2,052
      3,845
      -46.6
      29,598
      45,798
      -35.4
      Pathfinder
      4,819
      5,404
      -10.8
      59,797
      60,751
      -1.6
      Armada
      1,754
      2,044
      -14.2
      29,077
      29,776
      -2.3
      Rogue
      23,734
      31,860
      -25.5
      323,116
      369,587
      -12.6
      Murano
      5,349
      6,552
      -18.4
      63,174
      75,514
      -16.3
      Quest
      0
      0
      n/a
      0
      3
      -100.0
      NV
      1,315
      1,321
      -0.5
      18,303
      14,889
      22.9
      NV200
      1,463
      1,215
      20.4
      17,306
      16,937
      2.2
      Total Truck
      49,052
      62,551
      -21.6
      662,090
      703,017
      -5.8
       
      INFINITI
      NOVEMBER
      NOVEMBER
      Monthly
      CYTD
      CYTD
      CYTD
       
      2019
      2018
      % chg
      2019
      2018
      % chg
       
       
       
       
       
       
       
      Infiniti Total
      9,385
      14,086
      -33.4
      106,465
      131,215
      -18.9
      Infiniti Q50
      1,967
      2,819
      -30.2
      23,822
      31,073
      -23.3
      Infiniti Q60
      500
      590
      -15.3
      4,613
      8,355
      -44.8
      Infiniti Q70
      112
      372
      -69.9
      2,462
      4,150
      -40.7
      Infiniti QX30
      52
      416
      -87.5
      3,179
      7,454
      -57.4
      Infiniti QX50
      1,723
      3,009
      -42.7
      16,801
      22,060
      -23.8
      Infiniti QX60
      3,824
      5,151
      -25.8
      39,049
      40,338
      -3.2
      Infiniti QX70
      0
      8
      -100.0
      6
      950
      -99.4
      Infiniti QX80
      1,207
      1,721
      -29.9
      16,533
      16,835
      -1.8
      Total Car
      2,579
      3,781
      -31.8
      30,897
      43,578
      -29.1
      Total Truck
      6,806
      10,305
      -34.0
      75,568
      87,637
      -13.8
       
       
       
       
       
       
       
      NISSAN GROUP
      NOVEMBER
      NOVEMBER
      Monthly
      CYTD
      CYTD
      CYTD
        2019
      2018
      % chg
      2019
      2018
      % chg
       
       
       
       
       
       
       
      TOTAL VEHICLE
      92,947
      110,513
      -15.9
      1,240,900
      1,345,157
      -7.8
      Total Car
      37,089
      37,657
      -1.5
      503,242
      554,503
      -9.2
      Total Truck
      55,858
      72,856
      -23.3
      737,658
      790,654
      -6.7
      Selling days
      26
      25
       
      282
      281
       
       
      # # #
    • By Drew Dowdell
      Los Angeles - Nissan has unveiled the 2020 Nissan Sentra at the LA Auto Show Today. The new Sentra takes on the look of the larger Altima and Maxima to bring some harmony to the Nissan sedan lineup. The Sentra is Nissan's best selling model in the U.S.
      Nissan is adding Nissan Safety Shield 360 as standard equipment for 2020 with additional driver assisted technologies available.  The platform is all new, now with an independent rear suspension and electric rack steering. A new 2.0-liter 4-cylinder replaces the previous 1.8-liter unit.  The new motor produces 149 horsepower and 146 lb.-ft of torque, an increase of 20 percent and 16 percent respectively. Fuel economy is also projected to improve. All 2020 Sentra models come equipped with the latest generation Xtronic transmission.
      The center of gravity has been lowered by lowering the overall height 2.2 inches and increasing the track by 2.0 inches. 
      Trim levels have been simplified to S, SV, and SR with just two option packages. The interior has been upgraded and refined to be more premium feeling. Android Auto and Apply CarPlay are standard with NissanConnect. 

      The 2020 Sentra goes on sale in January 2020.

      View full article
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