Really interesting thoughts on FMC, Flybrian. Come to think of it, most, if not all Lincoln dealers are Mercury dealers anyway...How hard is it to sell the same vehicle with a different face/interior on the same lot? Just by the dealer network alone, it seems as if L/M should be complimentary, if anything. (Similar to the GMC/Cadillac/Buick dealership.) And give 'em some autonomy from the Ford brand!
About the article:
...As others have said, Lutz, in particular, has lead a striking improvement in product. They're willing to try novel things (Solstice, in particular), and shoring up the areas where other products have had deficiencies. GM may need to dump Wagoneer, but to say that GM's (new) products (business management, is a different matter) reflect this 'lack of vision' shows lack of literal vision on the writer's part. He's damning them for all the wrong reasons!
GM's not going to solve all its problems in one fell swoop, so to say that they need to dump everyone at the top, especially in light of vehicles like the refreshed Impala and retooling of Saturn, seems knee-jerk and suspect. Bring in better 'talent' and 'vision' to suppliment product gurus, such as Lutz...and, yes, better marketers, as well.
...And then there's the healthcare issue...[massages temples]...IMHO, that's where this vaulted 'vision' is really needed...