The reveal will take place at 9:30 pm E.D.T from Ford World Headquarters and be broadcasted live with 30+ ways to watch across physical and digital destinations. This will include Ford Facebook, YouTube channels, Twitter, Key National Publications as well as 18 impactful out-of-home locations such as Times Square in New York City and Las Vegas Boulevard.
Ford President and CEO Jim Farley says, "Every so often, a new vehicle comes along that disrupts the status quo and changes the game. Model T, Mustang, Prius, Model 3 and now the Ford F-150 Lightning. America's Favorite vehicle for nearly half a century is going digital and fully electric. The F-150 Lightning can power your home during an outage, it's quicker than the coveted original F-150 Lightning performance truck and will constantly be improved via over-the-air updates."
Production of the F-150 Lightning begins next spring at the all-new Ford Rouge Electric Vehicle Center. This $700 million investment will see the start of all electric Ford F-150 pickups being produced starting mid-2022 for sale in Q3/4 2022.
Ford to Reveal All-Electric F-150 Lightning May 19 with Livestreamed Event at Ford HQ | Ford Media Center
F-150 Lightning | Ford Media Center
Ford Deepens Commitment to American Manufacturing, Celebrates Production Start of All-New F-150, Breaks Ground on New Electric F-150 Plant at Historic Rouge Center | Ford Media Center