I'm in auto sales (Chevrolet/Cadillac/Toyota) and I haven't met a GM retiree yet shopping for a Toyota. It seems that people of that generation do actually have some loyalty, unlike today's younger generation of car buyers. Today's generation are willing to take anything written at face value. They're convinced that if Consumer Reports gives a Jap car a "recommended" rating, then that's the car for them. They're mindless drones who believe everything they read. Have you read some of the complaints by these critics about GM cars? Cup holders that are too small or inconveniently placed, vague steering, designs that are too generic and other dribble that doesn't amount to much. I would be embarassed to admit that I passed on a new Monte Carlo for less money over a competitive import because the steering was "vague". Please! GM is trying to reverse the thinking of these younger buyers, and their products go a long way to accomplishing that. But because these younger buyers have grown up in households where their parents drove imports, they barely know what a Chevrolet is, or a "bowtie", or anything else Chevy related. That's the shame in it all. They don't give a moment's thought to giving their hard earned money to Jap manufacturers to the detriment of their US economy. When GM convinces people that they're not "settling" for one of their products, things will get better. And when the UAW wises up to the fact that it's not the '60's anymore, and their members might have to cough up a contribution for health care coverage and pension, like the rest of the civilized world, things will really get better. GM is certainly doing their part. We're just waiting on the UAW to do theirs.