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With Honda's cancellation of its own planned EV product lineup, the 0 Series Saloon, 0 Series SUV, and Acura RSX, Sony Honda Mobility has announced the cancellation of their first and second models under the Afeela brand. The Afeela concepts were unveiled at the 2023 Consumer Electronics Show to much fanfare, however, expected high pricing amid a global electric vehicle pullback rendered the Afeela brand unviable. The Afeela 1 sedan entered production late last year based on Honda's 0 Series EV architecture, at Honda's assembly plant in East Liberty, Ohio. It is unclear how many Afeela units have been produced. Honda said "The underlying assumptions of [Sony Honda Mobility's] business operations such as the utilization of certain technologies and assets planned to be provided by Honda were fundamentally altered." Sony and Honda will review the business direction of the partnership. Sony Honda Mobility was established in 2022 as a way to blend the electronics and automotive expertise of the two iconic Japanese brands. Related: CES 2023: Sony and Honda Unveil their Joint EV Car Brand and Prototype - Afeela 2023 Afeela Concept - Gallery View full article -
Sony Honda Mobility Joint Venture in Question Amid Honda Cancellations
Drew Dowdell posted an article in Honda
With Honda's cancellation of its own planned EV product lineup, the 0 Series Saloon, 0 Series SUV, and Acura RSX, Sony Honda Mobility has announced the cancellation of their first and second models under the Afeela brand. The Afeela concepts were unveiled at the 2023 Consumer Electronics Show to much fanfare, however, expected high pricing amid a global electric vehicle pullback rendered the Afeela brand unviable. The Afeela 1 sedan entered production late last year based on Honda's 0 Series EV architecture, at Honda's assembly plant in East Liberty, Ohio. It is unclear how many Afeela units have been produced. Honda said "The underlying assumptions of [Sony Honda Mobility's] business operations such as the utilization of certain technologies and assets planned to be provided by Honda were fundamentally altered." Sony and Honda will review the business direction of the partnership. Sony Honda Mobility was established in 2022 as a way to blend the electronics and automotive expertise of the two iconic Japanese brands. Related: CES 2023: Sony and Honda Unveil their Joint EV Car Brand and Prototype - Afeela 2023 Afeela Concept - Gallery -
From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
