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Found 2 results

  1. As the Toyota Supra continues its slow march to production, the automaker is considering adding another sports car that may revive an iconic nameplate. "We want to have Celica back, we want to have the MR2 back," said Masayuki Kai, Assistant Chief Engineer on the Supra project. The biggest was Supra. Supra was number one, the biggest demand from the market. Now that we've brought Supra back, what will come next depends on the market needs." Kai suggested that nothing is set in stone, but did hint that the Celica could be an all-wheel drive performance coupe. The MR2 could keep its mid-engine layout if a business case could be made. There lies within the problem for Toyota - making the business case for either model. Kai said that today's market makes it quite challenging "to introduce niche, small-volume performance models." "Sports car are becoming more and more expensive to develop. So a single company cannot afford to invest in all the tooling for parts and components, because the volume of sports car is quite small. A sports car requires a lot of specific components that you cannot share with other cars. The suspension components we're using on the Supra, you can't use on a sedan like Camry or Corolla. And as you know, all the homologation issues are also getting more and more complex and difficult," he said. One possibility is for Toyota is to forge a partnership like they did with BMW with the Supra, or Subaru with the 86/BRZ. Source: Road & Track View full article
  2. As the Toyota Supra continues its slow march to production, the automaker is considering adding another sports car that may revive an iconic nameplate. "We want to have Celica back, we want to have the MR2 back," said Masayuki Kai, Assistant Chief Engineer on the Supra project. The biggest was Supra. Supra was number one, the biggest demand from the market. Now that we've brought Supra back, what will come next depends on the market needs." Kai suggested that nothing is set in stone, but did hint that the Celica could be an all-wheel drive performance coupe. The MR2 could keep its mid-engine layout if a business case could be made. There lies within the problem for Toyota - making the business case for either model. Kai said that today's market makes it quite challenging "to introduce niche, small-volume performance models." "Sports car are becoming more and more expensive to develop. So a single company cannot afford to invest in all the tooling for parts and components, because the volume of sports car is quite small. A sports car requires a lot of specific components that you cannot share with other cars. The suspension components we're using on the Supra, you can't use on a sedan like Camry or Corolla. And as you know, all the homologation issues are also getting more and more complex and difficult," he said. One possibility is for Toyota is to forge a partnership like they did with BMW with the Supra, or Subaru with the 86/BRZ. Source: Road & Track

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