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Showing results for tags 'dakota'.
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RAM sees a Dakota-sized hole in their lineup and FCA CEO Mike Manley says he wants that hole filled fast. Part of the issue is that Ram currently does not have a platform to use for a mid-size pickup. The Jeep Gladiator, while considered a mid-size, has a different mission in life. It is positioned, and priced, as a premium product with an MSRP starting over $33,000 where competitors like the Ranger and Colorado start in the mid-$20k range. Furthermore, the new product will not be built on the Gladiator platform, further increasing costs and development time. The current estimate is th
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RAM sees a Dakota-sized hole in their lineup and FCA CEO Mike Manley says he wants that hole filled fast. Part of the issue is that Ram currently does not have a platform to use for a mid-size pickup. The Jeep Gladiator, while considered a mid-size, has a different mission in life. It is positioned, and priced, as a premium product with an MSRP starting over $33,000 where competitors like the Ranger and Colorado start in the mid-$20k range. Furthermore, the new product will not be built on the Gladiator platform, further increasing costs and development time. The current estimate is th
